Window Fashion Vision magazine JanFeb14

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4 | VISION

01/02.13VOLUME 35 / NO. 1

THIS ISSUE / IWCE: VISION ’14 SHOW ISSUE

14 Why Not Windows? The carpeting industry built the cost of their product into home mortages. Why not windows. By Nigel Brown & Steve Bursten

16 How to Use Objections to Win a Client IWCE:Vision’14 Preview Objections are a plus. By Maria Bayer

18 Building Your Marketing Skill Set IWCE:Vision’14 Preview Organizing your marketing effort to improve sales. By Gail Doby

20 Finalizing a Client’s Color Selection IWCE:Vision’14 Preview How to move from inspiration to specifications. By Kate Smith

22 Dutch Process Delivers American Style IWCE:Vision’14 Preview Forest Drapery Hardware

masters the U.S. market.

24 Layers of Protection IWCE:Vision’14 Preview Making fabrics safe, fashion-

able and function is the core of Wilson Fabrics’ process.

26 Elegance Meets Innovation IWCE:Vision’14 Preview Qmotion makes a name for

itself in a crowded industry.

28 Trends, Tools and More IWCE:Vision’14 Preview Sherwin-Williams shares some

of its plans for Las Vegas.

30 Design Tech Summit IWCE:Vision’14 Preview DTS founder Katy Garrett intro-

duces an exciting new addition to the IWCE show floor.

32 Get off the Paper Trail IWCE:Vision’14 Preview Sandy Cruz shares some tips from

her Paperless Coaching program.

36 Dinner and a Show IWCE:Vision’14 Preview Vision staffers select their

favorite dining destinations.

38 Think Pink New color trends from Box3

41 IWCE:Vision’14 Show Program Seminars, special events and much more.

56 Show Map and Exhibitor List WCE:Vision’14 Preview

58 Exhibitor Products WCE:Vision’14 Preview

70 Looking Both Forward & Back WCE:Vision’14 Preview Heimtextil 2014 trend preview.

74 The Successful Debut of R+T Turkey A new city is added to the R+T

family of shows.

EVERY ISSUE

THIS ISSUE

6 Viewpoint: What We’re Loving Now Comments from contributors.

8 Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar Interior design industry stats from the IBISworld.com report.

12 Viewpoint: I’m Officially Obsessed With Susan J. Slotkis on warm metals 92 Product Showcase

96 What’s Next

On the cover:The Grand Parlor at The Trump Tower in Toronto features the Forest Shuttle motor-ized track system. See more starting on page 22. Photo by: David Whittaker.

76 Positive Predictions for R+T Asia Another year of growth anticipated.

78 A Passion for Pretty WCE:Vision’14 Preview Tammy Paradoski shares a few

designs featured in her seminars.

82 Understanding Offsets WCE:Vision’14 Preview Deb Barrett details a tricky

project requiring offset panels.

86 Modern Medieval Times Barbara Krai uses tapestries for window treatments.

A detail from one of the 2014/2015 Hemtextil trends. For more information see page 70.

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6 | VISION

WINDOW FASHION VISION MAGAZINEPresident & CEO • Grace McNamara • [email protected]

Vice President/Circulation Director • Peggy Yung • [email protected] Director • Susan Schultz • [email protected]

Managing Editor • Nichole Day Diggins • [email protected] WFCP Director & Trend Specialist • Deb Barrett • [email protected]

WFCP Workroom Certification Director • Jill Ragan Scully • [email protected] Manager • Rhianna Huizenga • [email protected]

Digital Media & Marketing • Jennifer Anderson • [email protected] Manager • Gabriela DesRochers • [email protected]

SALESAdvertising & Trade Show Director • Shannon Leclair • [email protected]

Senior Account Executive • Karen Griffiths • [email protected] Account Executive • Susanne Young • [email protected]

CONTRIBUTORS IN THIS ISSUEMaria Bayer, Nigel Brown, Steve Bursten, Sandy Cruz,

Gail Doby, Hilde Francq, Katy Garrett, Susan J. Slotkis, Kate Smith

DESIGNERS & WORKROOMS FEATURED IN THIS ISSUEDeb Barrett, Barbara Krai, Tammy Paradoski

SPECIAL THANKS TOJennifer Donnelly, Joe Selogy, Jeff Winter, Steven Wright

2013 EDITORIAL ADVISORY BOARDDonna Elle, Donna Elle Seaside Living

John Fitzgerald, ComfortexNeil Gordon, Decorating with Fabric

Joyce HoltSusette Kubiak, Drapery Connection

Rory McNeil, TechStyles Window Covering Products Inc.Tom Perkowitz,Horizons Window Fashions Inc.

Jane Shea, Blinds Unlimited

SUBSCRIPTIONS877-344-7406 • [email protected]

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM

Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/330-

0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage

paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscrip-

tion correspondence with mailing label to Window Fashion Vision, PO Box 15698

North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S.

and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/

back issues $6 each, except for special issues, which are individually priced. (Payment must

accompany order.) Copyright ©2014 by AIM Communicaations LLC. Reproduction in whole or

in part without written permission prohibited. Canadian Publications Agreement Number:

#40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

WF-VISION.COM

Window Fashion Vision magazine makes every attempt to credit each person involved in

the process of creating a window covering and will not be responsible for crediting any

person whose name, company or participation did not surface during the information-

gathering process. Crediting disputes between parties other than Vision magazine are

solved at the discretion of those involved.

WHAT WE’RE LOVING NOW …

Jeff (Fresh & Tasty)This year I’ve discov-

ered what farmers have

known for ever…things

taste better when you

grow and prepare them

yourself. Heirloom to-

matoes, habanero chili

peppers and Chinook

hops were just a few of the things that came out of my ur-

ban garden this year. In the past six months I’ve learned

how to dry herbs, pickle vegetables and found the best

recipe for dairy-free fried green tomatoes ever! The

problem I have now is the pickled asparagus and brus-

sels sprouts look so good sitting on my kitchen shelf that

I don’t want to eat them and lose my new favorite decora-

tive accessory. Fortunately, spring will be here in no time

so I can start the process all over again.

We’re on Facebook twice!facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Keep up with all the IWCE: VISION ’14 New Orleans tweets @IWCEVISION

Check out our Pinterest Boards Follow us and re-pinpinterest.com/wfvision/

Barbara (Wind Power)Sailing is the best way I

have found to “get away

from it all” without leaving

town! Being out on the

water, catching the wind

in the sails is my great

escape! Concentrating

on constant adjustments

with the tiller and the sails puts me in another world. All

my stress disappears. When I come in from sailing, I feel

refreshed and ready to tackle whatever new challenges

come my way.

Sandy (Well, Trello!)My project manager

“Trello!”. This web app

allows me to keep all

my projects on one

board in lists that I can

move back and forth

and cards I can move

up and down accord-

ing to priority. It also keeps track of all my ac-

tivities from start to finish in every project. I keep

everything from jobs in progress to my Christmas list on

my board. Things are color coded (I am a chronic color

coder) so I am able to see what I need to do, what I need to

order and who I need to call, all in one glance. It is perfect

for a one-man show like me and has amazing features for

team projects having collaboration and delegation abilities.

And, even better—it’s free! Check it out yourself at trello.

com/sandycruz/recommend.

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8 | VISION

here are so many fantastic events at this year’s IWCE—whether you’re a manufac-turer, a dealer, a designer or

a workroom, you’d have to be crazy to miss this show! First off, it’s in Las Ve-gas in February, so if you’re like me, the thought of escaping from frigid tem-peratures for a few days is wonderfully appealing. But the weather is just a bonus for what is going to be three days packed with amazing experiences.

Just read through the pages of this is-sue to get a taste of some marvelous new products that address the trends of safety, eco-friendly and technology-based innovation. Plus, our top-rated faculty gives samples of what they will be presenting—all subjects that you told us you needed and wanted to learn and that will help your business grow.

One of the most exciting additions at IWCE: Vision’14 is Design Tech Summit, the brainchild of entrepreneur Katy

Garrett. She held the first DTS at High Point last fall, where Deb Barrett was a participant. Deb spoke so highly of the event, we knew we had to add DTS to our roster of events. So get ready to learn about the most important apps and digital tools for your business, with the unique opportunity to talk directly with the developers, test them out on site and learn how to customize them for your specific needs. Regardless of how experienced you are or how long you’ve been in business, you’ll find something that will help you grow.

One of the most helpful apps you could have at your fingertips while in Vegas is our own for IWCE: Vision’14. It combines the seminar schedule with all the special events taking place on the show floor, such as the Construc-tion Zone and DTS schedules, plus all kinds of extras such as limited time offers from exhibitors, off-site event information and much more. Yes, we have an app for that!

And don’t forget our annual Envi-sion Design and Ingenuity Workroom Awards, the fabulous Construction Zone and the fact that this year your badge gets you into three incredible shows—IWCE, KBIS and for the first time, the International Builders Show.

With all of this going on, there’s no doubt Vegas is a win-win to get your 2014 off to a great start! V

Grace McNamaraPresident and CEO

PS: As much as we would love to see you in Vegas February 4-6, we know that it’s not possible for everyone to make it. If you can't join us in person, we've got some exciting news for you! Vision will be featuring our first virtual conference offering most of the great seminars that are being presented at the show in February. Stay tuned and visit our website for more info on this and all the exciting details!

A Sure Thing

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10 | VISION

InfoBarInterior Design Industry Report

A second set of snapshots from the IBISWorld report released in September 2013 on the interior design market, here detailing the locations of interior design businesses and their relative revenues.

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www.bsp.com.tw The distribution of interior designers corresponds to the distribution of thepopulation, home values, business centers and income levels. The industry

is concentrated in the Southeast, the West and the Mid-Atlantic region.

The industry has a low level of market share concentration and is highly fragmented with thousands of market participants, of which only a small

number have annual revenue exceeding $1.0 million.

WF-VISION.COM | JAN/FEB 14 | 11


12 | VISION

Susan J. Slotkis on warm metals

I’m Officially Obsessed With

Remember when our choices for decorative hardware and fixtures were largely between

chrome or brass? We were forced to choose silver or gold tones, cool or warm and like

our jewelry, we rarely mixed metals. Loving both silver and gold (having more silver due

to the price point) I rebelled against this and wore silver on one hand and wrist; gold

on the other. I’ve also loved vintage copper jewelry for as long as I can remember. One

of my favorite pieces is a silver pin, Georg Jensen-inspired piece, with copper details.

Then there’s my antique lusterware pitcher collection, most of which is in my preferred

copper glaze. ¶ Fortunately for me and others who share my preference for mixed met-

als, there are now vast choices of metallic finishes in all types of products, especially in

‘warm’ options. Choose from bronze, copper, brass, and gold—oil-rubbed, satin finish,

hammered, polished, matte, pitted, etched, or antiqued. Gold comes in many colors with rose gold—a less blingy,

less brassy option—growing in popularity. Bronze, a copper alloy, and perhaps my second favorite metallic next to

copper, is also more widely available in a range of choices. There’s even a place for rust in the mix of modern metal-

lics! ¶ Whether for hardware such as drapery rods, switch plates, kitchen and bath fixtures, appliances, wall cover-

ings, textiles or accessories, there is no dearth of choice. So go ahead, mix metals and embrace the ever-growing

selection of warm metallics—I say “yeah!” V

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Susan J Slotkis, Profiles—Personalized Interiorssusanslotkis.com

Pinterest: pinterest.com/susanslotkis

CLOSER LOOK

SUSAN J. SLOTKIS AT IWCE: VISION ’14

Susan J. Slotkis is an interior designer, educator, author and industry expert. Currently adjunct assistant professor at the Fashion Institute of Technology, SUNY and instructor at NYU, her book Foundations of Interior Design, is now in its second edition. She has been praised for her ability to weave design concepts and trends within the context of art, culture and history.

Susan will be addressing design styles in two seminars at IWCE: Vision’14. Register now for Design Directions and Trends and Accessories: Style & Sub- stance at wf-vision.com/showregister

OPPOSITE PAGE: A pair of beautiful copper lusterware pitch-ers, (far left) unfortunately not mine, from Cowan Auctions; and a Georg Jensen Fusion ring with diamonds.

THIS PAGE: While stainless steel is still the metal of choice is most kitchens, consumers are becoming more willing to mix in other materials. The enduringly popular KitchenAid™ stand mixer is now available in both satin and antique cop-per finishes, in addition to the popular enamel colors. For a glimmering backsplash Regina Bilotta of Bilotta Kitchens custom cut copper La Leaf tiles from Artistic Tile, combining both smooth and antique finishes.

14 | VISION

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he boardloom carpet industry was born when Gene Barwick, a floor cov-ering buyer for Sears, saw

the potential of converting narrow bedspread tufting machines in Dal-ton, GA to manufacture wide-width carpeting. It was a great innovation, but the industry did not really take off, until pioneers in the 1950’s man-aged to get carpeting installed in vir-tually every new home built in North America. How did they do it? And why can’t their model be extended to window coverings?

The breakthrough was convincing builders to include an allowance for carpeting in every home they built. Next, they had to convince lenders to include the purchase in the 30-year mortgage. Suddenly, 200 yards of carpet at $6.00 a yard—a $1,200 invest-ment (almost $10,000 in today’s buying power)—was no longer added money that buyers had to come up with when they bought a new home. Instead, it became about $7.00 a month while they stayed in their home. If they moved within the first decade of owning their home and transferred their mortgage, they ended up paying less than one-third of the value of the flooring, while enjoying its benefits every day they lived in their home. What a deal!

Make it Work for WindowsWhy can’t we do the same with

It’s time to reinvent our industry’s relationship with builders

Why Not

window coverings? Just like broad-loom carpeting, blinds and shades are attached to the home, not something the buyer will typically take with them when they move. A reasonable estimate of $3,000 would allow the purchase of quality (although not ex-travagant) window treatments for most new homes in the $200,000-$400,000 price range. Meaning that for $16 a month (assuming a 5% interest rate), the home buyer would not have to come up with $3,000 in cash. If they move in five years and transfer their mortgage, they pay less than $1,000, including interest!

Time to Take ActionIs it magic? No. It is just sensible busi-ness for our industry, for savvy build-ers and for buyers. There are many reasons this is a win-win for everyone. It is so important we need to start the dialogue now. We need to set out the values for everyone involved. The IWCE: Vision’14 show in Las Vegas is the perfect opportunity to start this cross-industry discussion, paired as it is with the NAHB International Build-ers’ Show. If you work with builders or mortgage lenders, ask them how we can work together to benefit new home buyers.

We’ll be back with additional articles as we explore the actions necessary to help window coverings explode like carpeting did in the 1950’s! V

The International Window Coverings Exchange is a group of 14 leading window coverings retailers from throughout the U.S. and Canada. Founded in 1981, the group is active sharing ideas and support-ing industry growth. If you would like to help the Exchange in this effort, whether you are a retailer or supplier, contact Nigel Brown at [email protected]

Nigel Brown opened Ruffell & Brown Interi-ors in Victoria, Canada, in 1987 with partner Debra Ruffell. It has now grown to be one of the largest independently

owned decorating stores in Canada. He is proud to be a member of the International Window Coverings Exchange.

Steven C. Bursten has more than a half century of experience in window covering shop-at-home sales, marketing and management. He founded the world’s

largest interior decorating franchise, co-founded the International Window Cover-ings Exchange of major industry retailers, and co-founded the Exciting Windows! national network.

by Nigel Brown and Steve Bursten, members of The International Window Coverings Exchange

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16 | VISION

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ou’re having a great meet-ing with a prospect—and then you hear it…the dreaded objection. If

you’re like most people, you cringe when you hear an objection because you automatically assume that means the client isn’t interested.

But don’t despair! Objections are not a bad thing—they’re actually a sign that your prospective client is truly interested. Brian Tracy, a motivational author and speaker explains: “Objec-tions are good. They are essential to the selling process. There are no sales without them…Objections indi-cate interest.”

Understanding ObjectionsThis may seem counterintuitive to you, but that’s only because the word ‘objection’ has been labeled as some-thing bad, rather than what it truly is: a question or concern, which is an indication that your prospect is inter-ested in your product or service.

Think about the last time you went shopping. If you were interested in a product, you probably asked the sales-person questions. If you weren’t inter-ested, you wouldn’t ask any questions at all. You wouldn’t waste your time.

Once you begin thinking of objections as questions, you’ll understand what purpose they serve. Your prospective client will naturally have questions for you, because you can’t realistically cover every single thing they could possibly want to know.

Recognize these roadblocks as opportunities

How to Use to Win a Client

So welcome those questions. And you should even welcome the concerns, too. Why? Because that means they’re thinking the whole process through in their minds, and want to understand your process, how you price your ser-vices and how you ensure that they’ll be happy with the final result.

Think of objections as a compass that you’re headed in the right direction.

Addressing ObjectionsThe next step is to know—in advance —how you’ll answer those ques-tions and concerns. You’re not a mind reader, but I’ll bet that you do know the questions that you hear frequently.

Too many people just wing it when it comes to meeting with prospective clients—instead you should do your homework. The great part about this homework is that once you do it, you won’t have to do it again.

First, start by writing down all of the questions that you hear repeatedly. Then, next to each question, write an answer, keeping in mind these guidelines:

• Think of yourself as a consultant, and answer the question in a way that teaches, rather than in a way that comes across as defensive. Remember, your client has likely never hired someone like you before, so they don’t know what they don’t know. It’s your job to educate them.

• Replace your old stereotype of what an objection is with this: “Objections are opportunities to build value.”

And the more value you build, the more your client will pay.

• Build value by including in your answer why it benefits the client. You price this way because…ben-efit, benefit, benefit. These window coverings cost a bit more, but you’ll receive…benefit, benefit, benefit.

Take the time to to build value in your answers, you won’t be scrambling during your meeting, or sounding defensive, neither of which help you to win your client’s trust or their busi-ness. Instead, you’ll not only alleviate your client’s concerns, but you’ll be one of the savvy who turn objections into opportunities to win fabulous clients. V

by Maria Bayer

MARIA BAYER AT IWCE: VISION ’14

Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal cli-ents quickly and make more money without being ‘sales-y’.

Join Maria at IWCE: Vision ’14 in Las Vegas where she’ll be teaching How to Turn Objections Into Opportunities. You’ll learn more about how to eli-mate objections and build value.

18 | VISION

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ew people have a positive view of selling because they perceive the activity of ‘be-ing sold’ as uncomfortable—

being pressured by a self-promoting salesperson is no one’s idea of a good time. However, we all appreciate skill-ful people that solve problems for us.

What is your immediate reaction when you think about sales and sell-ing? If you’re reaction is negative, you’re not alone. However, if you want to be successful in business, learning how to sell is essential.

As you may have read in some of Maria Bayer’s articles in this magazine, she often talks about closing clients vs. selling. That’s a more pleasant moniker for the activity, and though it seems less intimidating, it is still a skill that requires training and practice.

The Role of MarketingAll entrepreneurs must be able to sell themselves and their products—their first job for their business is to “make rain.” However, before you can close a client, you have to first get them to contact you to express interest. And the best way to get a prospect to con-tact you is good marketing.

Both marketing and sales skills are equally important to your business success. Marketing starts with under-standing what you’re really selling. If you are an interior designer or win-dow treatment specialist, you are sell-ing the end result of the services you

Sales are easier with solid marketing

Building Your Skill Set

provide—the beautiful interior or the perfect window treatment that solves one or more needs. You’re selling light control so that the client’s furnish-ings are protected, thermal control to keep the utility bills down, black-out lining so your clients can sleep bet-ter and wake up refreshed and the aesthetic beauty of framing a view so the client’s room looks luxurious and sophisticated.

Your website and marketing materials need to entice the prospect to call you and inquire about how you work, not how much you cost. There are hun-dreds, and even thousands of market-ing tactics that you can use to ‘convert’ the website viewer to a potential, and once he or she calls, it is your ability to qualify the client that determines if your caller is a viable prospect. Once you decide that person is someone you want to work with, you need to explain the benefits of your services in such a way that they can’t wait to work with you.

Key Marketing StepsYour first strategy is to get the call or email. How do you do that? You start with compelling marketing text that persuades the reader to contact you. However, that’s only part of the story. You have to drive traffic to your website. There are three great ways to do this:

1. Referrals—what most designers use, but people that are referred to you don’t always call.

2. Getting ranked on the search engines like Google and Yahoo! so your company website shows up on the first page.

3. Driving traffic by paid ads.

The goal of marketing is to reach out to potential clients and motivate them to contact you. Your marketing message should be in keeping with what you deliver and how you work with your clients. It makes the next steps—qualifying and closing—so much easier. V

by Gail Doby, ASID

GAIL DOBY AT IWCE: VISION ’14

Gail Doby is Chief Vision Officer and Co-Founder of Design Success University.

Gail will cover this topic in more depth at IWCE: Vision ’14 in Las Vegas in her seminar Stealth Marketing Secrets. She’ll detail 10 mistakes that you could be making with with your mar-keting as well as 10 low-cost ways to attract your ideal clients easily. Learn to simplify your marketing systems and fill your pipeline with clients.

January 17 – March 17, 2014

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20 | VISION

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n the previous issue’s article on color, we focused the steps necessary to uncover your cli-ent’s style and get them en-

gaged in the color selection process. While you’re learning their space and their needs, you’re helping educate them about color, color combinations and the color selection process. Now that you and your client have come this far together, it’s time to focus on specific colors choices and the inevi-table questions: How will these color choices balance each other throughout the home? And how will you properly present these choices to your client so they understand?

Get buy-in at every step

Finalizing a Client’s Palette

First, I recommend starting again at the beginning. Meaning, walk through the house with your client again, as you did when you were first learning about this space. As you do this, begin to present your ideas, one color and one space at a time. Explain the overall color scheme of the client’s space. Each room may be unique, but there are a few colors and design elements that unify the overall look of the home.

Propose your color choices clarifying each recommendation. Offer the home-owner details to be able to make an informed decision. If your client seems wary, do not move forward with another choice until your homeowner becomes comfortable with their decisions.

One of the things I do to help a client own their decisions is to work col-laboratively to create a master color palette. This can help them to quickly see how the colors create harmony throughout their home and flow from space to space. A master palette hones in on a few thematic color elements, such as creamy white trim, will be continuous through the home.

Using a master palette will make it easier for them to re-design, using

pieces they already own at a later time. For example, pillows, accessories or even lamp bases and shades can be mixed and matched for completely new looks, keeping the space both dynamic and interesting.

Now that you have presented your color recommendations and your cli-ent has made the final selections, you can both become excited about the new color scheme. The results will be a beautiful home for your client and growth in your talent for selecting the perfect colors for any room. V

KATE SMITH AT IWCE: VISION ’14

Kate Smith is President and Chief Color Maven of Sensational Color. Kate works with companies by creating compelling color content that relates to their company’s products or servic-es. To that end, she recently developed The WFCP Certified Color Consultant program for WFCP to help designers become a go-to color resource.

Kate will be in Las Vegas at IWCE: Vision ’14 for a Color Certification Q&A session, as well as two seminars—The Keys To Creating Color Harmony At Home and How To Take Your Color Scheme From So-So To Sensational.

by Kate Smith, CfYH, CMG

Whether you are trying to create a room that is calm and restful or warm and welcoming, color is the single most important element used in a living space to evoke emotions. Set aside function for the moment and focus on how your client wants this space to feel.

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or a company that is just 18 years old, Forest Drapery Hardware has deep historic roots. The Dutch company

has its international headquarters in Deventer, one of the oldest cities in The Netherlands and one with centuries of business expertise. Deventer was one of the leading cities of The Hanseatic Trade League, a Medieval-era business network that offered manufacturers and their representatives security, transportation assistance and support when selling and trading, a necessity in those highly uncertain times.

Jump forward a few centuries, to 1975, when Henk Bosgoed recognized that the city of Deventer is just as welcom-ing to business ventures as ever. He launched a successful upholstery sup-ply business and soon branched out into other markets. In 1978 he started Unifloor BV, a company that specializ-

Function and fashion leads to success

Dutch Process Delivers American

es in noise-reducing underfloors. With the addition of Forest Group in 1993 the companies were organized under the corporate umbrella of Bosgoed Holding BV. In 1995 Forest Group brought its line of drapery hardware to the U.S., choosing Cartersville, GA as its base, due to the proximity to some of the remaining textile mills.

In the years since Forest Drapery Hardware has been in the U.S., the company has moved from a rented garage to its own four and a half-acre business site with 25 stocking distributors based across the country, selling to the U.S., Canada and South America. But there were plenty of les-sons learned along the way that made this success possible. The Challenge of the U.S. MarketWhen Forest Drapery Hardware launched in the U.S., the company

offered approximately 40 SKUs of drapery track systems. Today it offers more than 4,500 and nearly half of those are decora-tive hardware prod-ucts. “The biggest challenge was learn-ing which product lines would sell— traditional vs. contemporary, for example; but also which finishes U.S. customers wanted,

polished brass or satin nickel?” said Steve Wright, President, Forest Drap-ery Hardware.

Even with purely functional track systems, there were important dis-tinctions to be made. “The European market leans toward slim-lined, smaller profile hardware because they use much lighter weight fabrics and sheers,” said Wright. “The US market needs stronger, more heavy-duty and larger profile hardware to support heavier draperies.” In its first few years, Forest Drapery Hardware studied the U.S. market, learning from clients and potential clients what they needed, what was missing and what services they could provide. Currently the company offers drapery track sys-tems for residential and commercial applications; decorative wood, smooth


Did you know?Forest Drapery Hardware is one of several companies that will be debut-ing new products in Las Vegas. Find out more at wf-vision.com/shows and forestgroup.com

IWCE: Vision’14 Sneak Peek!

metal and wrought iron drapery hardware; roller shades and safety roller shades; and motorization for tracks, decorative hardware and roller shades. Services include assembly, order fulfillment, labeling, staining, bending and curving. “Our goal is to be able to provide any and all drapery hardware products and all related services,” explained Wright. “We offer a 10-year warranty on tracks and mo-tors, which is unique in the industry.”

The company approaches the U.S. market with a ‘narrow but deep’ strategy, with inventory on hand for product lines best suited to the U.S. “It’s a continuous process of monitor-ing the decorative hardware market,” said Anne Doran, the company’s Inside Sales Manager. “To understand the tastes and styles in order to have the appropriate inventory in stock and available to ship.”

This was, in fact, a whole new catego-ry for the company to learn, as Forest Group NL does not sell decorative products. But since the company introduced its decorative products to the U.S. in 2002, the line has been highly successful. “Our decorative Ripplefold®-style hardware, intro-duced in 2011, has just recently sky-rocketed in popularity,” said Doran.

OPPOSITE PAGE, bottom left: The Forest Drapery Hardware main facility, under the direction of Ware-house Manager Kyle Baron, has 40,000 square feet to accommodate inventory on a full range of products for any drapery hardware design. Top right: Steve Wright, President,Forest Drapery Hardware

THIS PAGE, right: The Grand Parlor at The Trump Tower in Toronto features the Forest Shuttle motorized track system. Photo by: David Whittaker. Lower right: Ripplefold draperies have become increasingly popular and Forest Drapery Hardware has had success with its recently introduced line of decorative Ripplefold tracks. (Note: Ripplefold is a trademark of the Kirsch, a NewellRubbermaid Company.)

“The look is moving from grommet panels to some-thing a little more finished, and Ripplefold draperies fit that style direction.”

Another 2011 introduction the company is pleased with is its shuttle motor, a quiet, powerful motor with touch control, or the options for RF and infared control, com-plete with the company’s exclusive 10-year warranty. At the IWCE: Vision’14 show in Las Vegas, the company will debut a new skylight system, a redesigned wood line with new finishes and finials styles, appropriate for both residential and com-mercial applications and its Atlantis® motorized roller shade system.

“We’re excited about the show and to feature the entire range of products and services Forest Drapery Hardware has to offer,” said Wright. “From a single window in a child’s bedroom to all the windows in a high-rise office building, we have solutions.” V

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hile Wilson Fabrics special-

izes in designing and de-veloping fabrics, suitable for all types of window treatments, inspired by global trends; usually these trends are color and fashion based. But the company has recently taken under consider-ation several other im-portant trends that factor into the behavior of the fabric while in the home. Jennifer Donnelly, mar-keting manager with Wilson Fabrics, explains: “With the increasing awareness of social well-being and our desire to ensure we are not being subjected to harmful sub-stances, Wilson has taken the proactive approach to obtaining certification from Oeko-Tex, the internationally recognised label for Confidence in Textiles. This logo signifies that the product has passed rigorous testing implemented by independent testing institutes which confirm that no harmful substances are present and that the fabric poses no risk whatsoever to your health. Wil-son’s blind fabrics are also lead- and PVC-free, making them a great choice for the home.”

Another aspect of many of Wilson’s blind fabrics is the Ultraviolet Protec-tion Factor (UPF) testing the com-pany puts them through. UPF testing

involves exposing a fabric to ultravio-let radiation (UVR) and measuring how much is transmitted through the sample. (UPF) 50+, the highest rating available provides “Excellent Protec-tion” from the harmful ultraviolet radiation and all of Wilson’s Blockout Blind Fabrics have achieved this rating.

In addition to this, Wilson Blind Fab-rics are also treated with Teflon fabric protector, which wards off soil, stains and spills without impacting the fab-ric’s weight, look or feel.

Company representatives are thrilled to introduce Wilson Fabrics to the U.S. at IWCE: Vision’14 in Las Vegas. Be-

cause everything will be new to most visitors, given that this is Wilson’s first U.S. show, Donnelly hopes attendees take their time at the Wilson stand. “We are extremely passionate about fabrics and we have some very exciting developments and ranges planned for 2014 that we can’t wait to release to the market at Las Vegas this February!”V

The Concord collection of blind and shade fabrics features a stylish natural horizontal slub that provides wonder-ful surface interest. It’s one of many lines available with the company’s exclusive Pitch Black blockout coating.

Did you know?Wilson Fabrics is having a cocktail party at their booth on the show floor on Wed., Feb. 5 from 3-5 pm—a perfect opportu-nity to explore the entire collection.


Stylish safety for interiors

of Protection

“Complete solution for your business”

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y anyone’s standards, one of the fastest growing andmost profitable categories of the window treatment

business has been motorization. In2010 a new company, QMotion® en-tered the market, and by 2012 hadalready won a Window Covering Manufacturers Association award for “Best New Technological Innovation”in the motorization category. Vision magazine spoke with Joe Selogy, President at QMotion to discover howthis company has come so far, so fastin a very competitive market.

Vision: How did QMotion Advanced Shading Systems get started?

Joe Selogy: QMotion was founded by Willis Mullet, a consummate entre-preneur and inven-tor, who is a veteran businessman with a passion for innovation.

Willis founded QMo-tion in 2010 after spending many years advancing garage door and garage door opener technol-ogy Wayne-Dalton where he was CEO. He helped Wayne-Dalton become one of the nation’s lead-ing manufacturers of garage doors, steer-ing major innova-tions in the industry.

Motorization made easy

Elegance Meets

Some of these inventions included a revolutionary torsion spring counter balance system, patented garage door opener technology, and most notably the first pinch resistant sectional garage door; winning Wayne- Dalton the prestigious Consumer Product Safety Award.

As CEO of QMotion, Willis has transferred his expertise into making automated window treatments thatoperate quietly and more efficiently.His award-winning motorized prod-ucts redefine what was originally thought possible in the industry.

Vision: What are some of the features that really grab a client’s attention?

Joe Selogy: We’re all about controloptions, simple elegance and mostimportantly, performance. That’s whywe developed multiple control optionsincluding smart phone applications for iOS and Android devices, singleor multi- channel remotes, integrationcapabilities with leading automationsystems, and our patented manualcontrols for those times when you just can’t find the remote.

Simple elegance, QMotion has de-veloped shading solutions that are visually appealing. Our motors, batter-ies and antennas are designed to be hidden from sight, no visible wires!

Performance, QMotion offers industry leading long battery life and small light gaps that complements our whis-per quiet motors.

Vision: What have been some of the most interesting projects where QMotion has been specified?

Joe Selogy: Our automated shadingsystems are utilized in homes, apart-ments, offices, restaurants, hotels, hospitals and other large commercialbuildings. Additionally, our products are unique because they can be pow-ered via hard- wired low voltage or D- cell alkaline batteries. This combina-tion has allowed QMotion to provide solutions for many challenging projects. For example, we have had multiple projects where the clientscould not retrofit the structure with electrical wiring and needed a motorized solution for roller shades

QMotion founder and chief innovator Willis Mullet maintains a hands-on approach to product development.


that were 144" wide by 144" tall. QMotion bat-tery operated shades were a perfect solution for this situation. We are seeing many clients requesting battery operated solutions in order to eliminate the cost of rewiring while preserving the integrity of the building. In another project, a University required shading control via their automated building management system, but also wanted to allow for individuals to control the shades as needed. Due to our exclusive patented manual override features, QMotion was able to meet these requirements, allowing for individual manual control without damaging the motors or impacting the building automation system. At the show in Las Vegas we will have lots of interesting items, but our new automated drapery rod solu-tions are a must see! V

ABOVE: Stylish window shades easily eliminate glare and preserve the view for diners enjoying meals at the Grand Marlin, a restaurant overlooking the water at Pensacola Beach. BELOW: QMotion Shades keep out the heat at this doctor's office and protect furniture from fading in the Florida sun.

Did you know?QMotion will be debuting several new products in Las Vegas this February. Find them at booth #301 and discover more about the company at qmotionshades.com.


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Sherwin-Williams will be back on the IWCE show floor and Jeff Winter, director of marketing for the residential repaint

division, took a moment to talk to with Vision about what attendees can expect and why the company supports the WFCP

Color Certification program.

Make color connections

Tools & More

Vision: How does Sherwin-Williams approach a “window treatment” show?

Jeff Winter: Most of the design pro-fessionals we meet at IWCE specify more than just window coverings; they are often specifying color throughout the project. We want to make sure they have the tools that can make it easier for them to inspire and inform their clients. We also facilitate introductions to Sherwin-Williams’ designer account executives, a team of experts who provide professionals with localized resources and assistance.

Vision: What are some of the most frequent questions your teams re-ceives from IWCE attendees?

Jeff Winter: Design professionals are interested in what Sherwin-Williams sees on the horizon for color, so we frequently talk about the upcoming color trends. Professionals may seek application suggestions from our colormix 2014 colors or information about the drivers behind the palettes. In addition, we offer insights into resi-dential design trends and resources. We also receive questions about Sherwin-Williams’ professional color selection tools, such as ColorSnap Studio™ and its tablet functionality. Designers are seeking tools that can be used for color inspiration, to virtu-ally paint walls or to explore Sher-win-Williams’ 1,500 colors. We’ll have

tablets available at IWCE for hands-on demonstrations of the tools.

Vision: What do you want attendees to ‘take away’ from a visit to the Sher-win-Williams stand?

Jeff Winter: Our goal is to inspire professionals and arm them with the tools and insights needed to guide clients through a successful project. Sherwin-Williams will feature its full suite of color tools for design professionals. We’ll also be taking orders for our professional color tools, like specifier fan decks and color files.

ColorSnap Studio™ is one of several Sherwin-Williams professional color selection tools, available on tablets and smartphones. Stop in the Sherwin-Williams stand for a one-on-one review of all the features this full-service app offers.

Vision: How does your participation in the WFCP Color Certification pro-gram benefit designers?

Jeff Winter: Sherwin-Williams spon-sors the WFCP Color Certification Program to provide designers with foundational knowledge around color, helping to simplify the color selection process. Professionals who complete the program are able to develop cohesive palettes for paint, window coverings and more. Follow-ing certification, Sherwin-Williams builds relationships with these designers and serves as the go-to re-source for color guidance and tools. V

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o that end, the first Design Tech Summit took place this past October at the annual High Point furni-

ture market. “Connexionsoft is built around a philosophy of integration, mobility and connecting great tech tools together,” said Garrett. “We’re al-ways on a quest to find new tech tools and better solutions.”

But for interior designers, the idea that they would have to search out these applications, research how they would work with their current sys-tems, compare pricing and services—it’s a full-time job when they already have more than enough to do in their daily operations. So the idea of a technology-focused meeting, specifi-cally for interior designs was born.

“I wanted one place where design professionals could learn about all these design tools, apps and systems. It would assuredly save them months and months of time, energy and not to mention money,” explained Garrett. “I also wanted to make tech not so scary and frustrating; to make learning about technology more personal.”

Fostering Tech RelationshipsGarrett’s approach makes the De-sign Tech Summit more open and less intimidating than, say, walking into a Best Buy. She was pleased that

the most asked questions at the recent summit were not specifically about “how-tos” but instead were “whos” and “whys.”

“Designers wanted to know who created this technology and why?” said Garrett. “They asked what the developers were trying to do for the design industry and what it would do for their specific business. So it was great that we had the developers on hand. They are the ones who can answer ques-tions and troubleshoot first hand. They are the ones who can bring their story and future aspirations for how they fit into the design business to life. I love that!”

Her enthusiasm for this aspect of the summit was shared by both develop-ers and attendees. Because although most designers probably attended hoping to find a ‘killer’ app or a new program that would help with a spe-cific issue, they instead walked away less in awe and less intimidated by the concept of ‘technology’.

“I think the biggest revelation to de-signers was that technology companies want to teach you how to use their system or their app or their solution. They are not these stand-off giants who will laugh at your questions or who want you to stay frustrated,” said

Garrett. “They want to do everything they can to help you adopt what it is they offer.”

Attendees to IWCE: Vision’14 in Las Vegas will have the opportunity to experience this unique learning and discovery event themselves as Garrett brings a second edition of the Design Tech Summit to the show floor. You’ll find multiple project management solutions, key players in the 2D/3D presentation software realm, several high and low mobile apps created by and for the design pro including Evernote, MarkonCall and more. And the tech giant Google + and the G+ Interior Design Community as well as key SEO players. V

Updates on the Design Tech Summit available here:DesignTechSummit.com Twitter: #Vision14Vegas, #DesignTechFacebook.com/DesignTechSummit


Tech solutions developed for the design trade

Design Summit When Katy Garrett decided to develop a project management sys-

tem for her design & fabrication business 12 years ago, she had

no intention of launching a new business and career path. But

Connexionsoft, the system she helped build, is now a thriving busi-

ness in its own right and Garrett, as co-founder and CEO, has made

it her mission to close the gap between interior design professionals

and technology creators.

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hink about all the different kinds of information you need to manage: Proposals, invoices, receipts, measure-

ments, email, voice mail, faxes, fabric swatches, paint chips, client contact information, fuel bills, mileage, and the list goes on. All this information comes from different areas. So, if you’re trying to find all the documents related to a single design project or client, you’ll spend time sift through each area where this information is most likely (hopefully!) stored. And the time it takes to search and sort is more profitably spent elsewhere.

The point is, if you are not manag-ing information efficiently, you’re creating chaos and confusion that is compounding daily, with every new call you answer and every new client you meet.

This messy, time-consuming pro-cess is what drove Cruz to become paperless and she’s been sharing her process with others through her Paperless Office Coaching Program. “Imagine having all the various kinds of information from every direction, in one place and at your fingertips, with the ability to locate everything quickly and effortlessly, with a minimal amount of thought,” said Cruz.

“I will show you the hardware and software that I use in my own business as well the filing structure I created in order to access my files from any de-

vice, no matter how far from my office I might get.”

Her Paperless Office seminar, on Tuesday, Feb. 4, features the highlights of the six-week coaching program. It’s a chance to learn more about the pro-cess while giving some of the forms and apps a ‘test drive.’

“What would it mean for your busi-ness to have every bit of information

Safer, saner information management

Get Off the Trail Sandy Cruz is both a workroom owner and a techno-crusader. Her passion for organization drove her to learn all she could

about going paperless, and she eventually developed her Paperless Office Coaching Program. As part of her research,

Cruz has tested over 300 apps and when she couldn’t find some tools she wanted, she developed her own templates for

mobile designing and digital forms.

Did you know?Sandy Cruz will also be leading a mo-bile design workshop, detailing how to create design boards on your iPad. For more go to digitallyspeaking.net.


available to you from any device, or-ganized and safe?” says Cruz. “That’s the ability and the security of being paperless.” V

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Karen Griffiths, Senior Account ManagerI love everything about Jaleo, the Spanish tapas and ‘paella-eria’ based on master chef José Andrés’ Michelin-rated Washing-ton D.C. restaurant. While the menu remains similar between the two locations, the centerpiece in Las Vegas is an open-fire wood grill, where specially trained chefs cook paellas to order. This means the restaurant smells wonderfully of wood fire

(especially welcoming in February!) and delicious cooking, while adding the requisite element of showmanship necessary for Las Vegas.

The wine list is varied and very interesting, there are some great specialty cocktails to choose from and as well as several variations on the house sangria. But it’s the amazing variety of small plates that make Jaleo such a fantastic place to visit with a group. You can put together a very tasty se-lection by never straying from the classics of Spanish hams, cheeses and olives, but I really recommend you take the opportunity to experiment. One of my absolute favorite dishes, that I immediately tried to recreate once I got home, is coliflor con aceitunas y datiles, or cauliflower with olives and dates. I added it as an afterthought to our order and once it came, I really wish I didn’t have to share—it was that good!Jaleo at the Cosmopolitan Hotel702-698-7950, [email protected]

After-hours options

Dinner and a ShowTwo members of the Vision team who’ve recently been to Las Vegas share their favorite pick for dining out. In a city with

almost as many restaurants as hotels, it can still be surprisingly tough to book a table at many top spots, so plan ahead!

Grace McNamara, Publisher and IWCE: Vision’14 ProducerEveryone who knows me knows what a Francophile I am. I was born in France and even though I came to the U.S. at a very young age, Paris remains the city of my heart. Any chance I get to experience a moment of French atmosphere, I’ll take it. So even if the palm trees and the hordes of tourists on Las Vegas Boulevard are not what I’d see from a table at a café in St. Germain, inside Mon Ami Gabi I can imagine myself sharing a long, leisurely lunch with my beloved mother…

Not that I'll have time for that while in Las Vegas this February, but I do hope to get in at least one meal at this classic bistro. If you’re interested in going beyond the very good but expected steak frite, may I recommend the duck confit, the trout amandine or the steak tartare? Each is a delicious rendition of traditional French plats that I look forward to tasting while in town. Mon Ami Gabi at the Paris Hotel, 702-944-4224

Did you know?There’s now an app for IWCE where you can get more details about the show and all kinds of Las Vegas events, including more dining recommendations! Look for “IWCEVision'14” on the Apple and Android app stores.


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DS The Diana Vreeland aphorism remains relevant

Think Pink

According to Hilde Francq, the chief forecaster for Belgian trend company Box3, the most influential color for the com-

ing seasons will be Pink. “From powder tones to vibrant fuchsia, pink is and will be “hot” for a while,” said Francq. She

cites the several years of economic stagnation and anxiety that have come in the wake of the global banking crisis. “We are

in desperate need of color and although grey and beige are safer options, pink will be the way to go,” she added. For inte-

rior design schemes, she sees pink as infinitely adaptable. “You can mix and match it very easily,” said Francq. “For those

who want something soft and romantic, there are pastels and powder tones. For those who crave drama and excitement,

fuchsia and other bright, saturated options fill the need. And different shades of pink are perfect to combine within one

scheme to give interiors an exciting lift.” Here are two examples from Box3’s upcoming color trend report. V

The “Queen Elizabeth” palette, below left, from Box3 combines powder pinks with mint green, charcoal grey and warm biscuit tones, while the Romantic Symphony palette, below right, features combinations of pinks and purples offset by a cool grey.

Box3 en.box3.be

Facebook: facebook.com/Box3ColorWorks

Twitter: @Box3_ColorWorks

Blog: box3colorworks.tumblr.com

CLOSER LOOK

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Perry Design and Manufacturing, Inc. on

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FEBRUARY 4–6, 2014Las Vegas Convention Center, Hall S1

Find the latest window covering products and services and what’s new in the design and construction world!

Register now at wf-vision.com/shows

ONE Badge – THREE fantastic shows for the interior design professional

www.wf-vision.com/aboutshows

REgiStER NoW!Registration Desk Hours Monday, February 3, 2014: 12 pm – 5pm Tuesday, February 4, 2014: 7:30 am – 5pm Wednesday, February 5, 2014: 8am – 5 pm Thursday, February 6, 2014: 8am – 11:30am

Show Floor • Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• 150 window coverings related exhibitors from over 10 countries• Hours: Tuesday, February 4, 2014: 9am – 5 pm; Wednesday, February 5, 2014: 9am – 5pm• Thursday, February 6, 2014: 9 am – 12pm

Conference Seminars • Showcases some of our industry’s most accomplished experts as they share their individual and collective

insights and knowledge.• The only opportunity of this caliber offered throughout our window covering industry.• Come prepared to learn, collaborate, to be inspired!• Hours: Tuesday, February 4, 2014: 8:30am – 5pm; Wednesday, February, 5, 2014: 9:15am – 5pm; Thursday,

February 6, 2014: 9:15am – 10:30am

Las Vegas Convention Center, Hall S1, 3150 Paradise Rd., Las Vegas, NV 89109 • 702-892-0711

Welcome to Las Vegas! Thanks for making the right decision to attend the International Window Coverings

Expo, VISION ’14 in Las Vegas! This year’s conference and show promises to be one of the best opportunities ever to grow and change your business.

Las Vegas is the perfect setting and February is the perfect timing to energize you for the entire year. We’re excited to be back in Vegas where you have the opportunity to do some great business in not only window coverings, but also see the latest in kitchen and bath as well as home building and remodeling.

We’re delighted to be co-located with KBIS (Kitchen & Bath Industry Show) and the International Builder’s show (IBS) under the umbrella of Design and

Construction Week. This is a great opportunity for the window covering industry to be part of a huge home products initiative to make one stop shopping for thousands

of design professional possible. One badge gets you into all three shows!

This year we have more new products and fresh new educational seminars for you to absorb and cultivate into your business. Las Vegas is the ticket for February 2014! See you there!

the industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry.

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REgiStER NoW!Registration Desk Hours Monday, February 3, 2014: 12 pm – 5pm Tuesday, February 4, 2014: 7:30 am – 5pm Wednesday, February 5, 2014: 8am – 5 pm Thursday, February 6, 2014: 8am – 11:30am

Show Floor • Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• 150 window coverings related exhibitors from over 10 countries• Hours: Tuesday, February 4, 2014: 9am – 5 pm; Wednesday, February 5, 2014: 9am – 5pm• Thursday, February 6, 2014: 9 am – 12pm

Conference Seminars • Showcases some of our industry’s most accomplished experts as they share their individual and collective

insights and knowledge.• The only opportunity of this caliber offered throughout our window covering industry.• Come prepared to learn, collaborate, to be inspired!• Hours: Tuesday, February 4, 2014: 8:30am – 5pm; Wednesday, February, 5, 2014: 9:15am – 5pm; Thursday,

February 6, 2014: 9:15am – 10:30am

Las Vegas Convention Center, Hall S1, 3150 Paradise Rd., Las Vegas, NV 89109 • 702-892-0711

Welcome to Las Vegas! Thanks for making the right decision to attend the International Window Coverings

Expo, VISION ’14 in Las Vegas! This year’s conference and show promises to be one of the best opportunities ever to grow and change your business.

Las Vegas is the perfect setting and February is the perfect timing to energize you for the entire year. We’re excited to be back in Vegas where you have the opportunity to do some great business in not only window coverings, but also see the latest in kitchen and bath as well as home building and remodeling.

We’re delighted to be co-located with KBIS (Kitchen & Bath Industry Show) and the International Builder’s show (IBS) under the umbrella of Design and

Construction Week. This is a great opportunity for the window covering industry to be part of a huge home products initiative to make one stop shopping for thousands

of design professional possible. One badge gets you into all three shows!

This year we have more new products and fresh new educational seminars for you to absorb and cultivate into your business. Las Vegas is the ticket for February 2014! See you there!

the industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry.

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THREE EXPOS for ONE BADGE!Design and Construction Week brings together the International Window Coverings Expo along with Kitchen & Bath industry’s main event and the International Builders Show. Nothing compares to this combined venue for bringing you the resources you need for current and future design projects.

Design and Construction Week is brimming with the freshest designs, products and technology–plus CEU Seminars and special events! Make sure to take advantage of FREE Exhibit Hall registration for the month of October!

SPECiAl EvENtS:Window Fashions Vision magazine Envision Design & Ingenuity Workroom Competitions Awards CeremonyWednesday, February 5, 2014; 5:15 pm - 7:00 pm, Renaissance Hotel BallroomJoin other industry professionals to applaud the winners as they reveal the Big Ideas behind their trophy-winning creations. The annual Award Ceremony celebrates the best in design and workroom. FREE event with hors d’oeuvres and cash bar.

Opening Keynote: General Stanley McChrystal, Top Commander in Afghanistan, RetiredA one-of-a-kind commander with a remarkable record of achievement, General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations. The Opening Ceremonies also feature performances by Cirque Fantastic—an unforgettable fantasy for the eyes and feast for the senses. Formed in Montreal, Quebec 15 years ago, Cirque Fantastic has traveled the world delighting audiences with their distinctive and elegant acrobatic circus performances.Tuesday, February 4, 2014; 8:30 am, Hall S4Free for WFCP Members/$25 for Non-Members

Attend one of our FREE informational seminars on certification: Become the “Go To” Color Expert in Your Area with WFCP Color Certification.Kate Smith, Color Expert, President & Chief Color Maven, Sensational ColorTuesday, February 4, 2014; 1:00 pm, room S1-102

What WFCP Design Certification Can Mean to You and Your BusinessDeb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder, DBRxWednesday, February 5, 2014; 1:00 pm, room S1-101

WFCP Workroom Certification A-Z - Awnings to Z-bracketsJill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorWednesday, February 5, 2014; 1:00 pm, room S1-102

IBS Spike Concert – Pat Benatar & Neil Giraldothursday, February 6, 2014Hall S4, Las Vegas Convention Center5:00 – 7:30 PM - $35.00 per ticketTease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner Pat Benatar. Rock out to hits like Hit Me with Your Best Shot, Love Is a Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6 pm but doors open at 5:00 pm, so come early and grab a drink!

Fifty Shades of FabulousJ. Lenart-Weary

Fifty Ways to Make Your Client Say WOW!J. Lenart-Weary

Up Next: Interior Design Trends for 2015S. Schultz

Become the ‘Go To’ Color Expert in Your Area with WFCP Color CertificationK. Smith

The Keys To Creating Color Harmony at HomeK. Smith

Discover the Secret Formula to Stand Out, Get Noticed and Get HiredM. Bayer

Designer’s Guide to Window Treatments A. Johnson

the New Custom Window Coverings Safety Standards

Wine and Design

The “Not So Simple Cornice” C. Ballman

Window Fashion Design Lab D. Barrett

Paperless OfficeS. Cruz

Stealth Marketing SecretsG. Doby

The Little Black DressT. Horton

High End Details: A Step Above the RestT. Paradoski

Bays, Bows and Corners…oh my!T. Booser

The Commercial Workroom A-ZJ. Ragan Scully

SEmiNARS AT A GlANcEFor more, go to wf-vision.com/seminars

Fifty Shades of FabulousJ. Lenart-Weary

Fifty Ways to Make Your Client Say WOW!J. Lenart-Weary

Up Next: Interior Design Trends for 2015S. Schultz

Become the ‘Go To’ Color Expert in Your Area with WFCP Color CertificationK. Smith

The Keys To Creating Color Harmony at HomeK. Smith

Discover the Secret Formula to Stand Out, Get Noticed and Get HiredM. Bayer

Designer’s Guide to Window Treatments A. Johnson

the New Custom Window Coverings Safety Standards

Wine and Design

The “Not So Simple Cornice” C. Ballman

Window Fashion Design Lab D. Barrett

Paperless OfficeS. Cruz

Stealth Marketing SecretsG. Doby

The Little Black DressT. Horton

High End Details: A Step Above the RestT. Paradoski

Bays, Bows and Corners…oh my!T. Booser

The Commercial Workroom A-ZJ. Ragan Scully

SEmiNARS AT A GlANcEFor more, go to wf-vision.com/seminars

www.wf-vision.com/shows

IWCE 2014 Seminar DescriptionsTUESDAY, February 4, 2014Opening Ceremonies – 8:00am –9:15amKeynote Speaker: General Stanley McChrystalLocation: LVCC, South Hall - S4 (enter through Hall S1)Headlining the Opening Ceremonies is General Stan McChrystal, a four-star general and the former commander of U.S. and international forces in Afghanistan and the former leader of Joint Special Operations Command (JSOC), which oversees the military’s most sensitive forces.A one-of-a-kind commander with a remarkable record of achievement, General McChrystal is praised for creating a revolution in warfare that fused intelligence and operations. Open to all IWCE registrants. Doors open at 7:00am. Limited general seating is available on a first-come basis.WFCP Member Free – Non-Member $25

1TU - 9:15am−10:30amBay, Bows and Corners…oh my!Terri Booser, Studio of Drapery and Fabrication Arts (SDFA) Don’t let these windows scare you! With some simple math and simple engineering, you can tackle these windows with confidence. Learn how to engineer any window treatment for bay, bow or corner, including cornices, and pole mounts. Find out what tools and fabrication techniques make the engineering, fabrication and installation a breeze.1WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

2TU - 9:15am−10:30amStealth Marketing SecretsGail Doby, Chief Vision Officer, ASID, IDS, DSA, Design Success University 10 mistakes you may be making with your marketing, and 10 low- or no-cost ways to attract your ideal clients easily. You will find out how to simplify your marketing systems and fill your pipeline with clients without having to spend endless hours going to networking events.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

3TU - 9:15am−10:30amFifty Shades of FabulousJoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAAThere is no such thing as a bad color, only bad combinations. Let JoAnne show you 50 beautiful combinations inspired by nature, trends, and history that can impact your clients visually, emotionally and physically. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence.1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4tU - 9:15am−10:30amThe Keys To Creating Color Harmony At HomeKate Smith, Color Expert, President & Chief Color Maven, Sensational ColorSuccessful color schemes for the home depend on getting the hues, values and proportions of color right. In this workshop, you’ll learn the secrets to creating a harmonious whole home color scheme. You will also discover how creating a cohesive scheme can create the feeling of more space, is easy to update and creates a more comfortable environment.1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

5TU-S - 9:30am−12:15pmSUPER SESSION: Designer’s Guide to Window TreatmentsAnn Johnson, Sew Easy Workroom, AKJ WorkroomDo you find window treatment design to be overwhelming and a little intimidating due to the level of details? Join us for a primer on window and bedding treatments, from measuring to choosing the right fabrics to a trouble-free installation. We will cover how to measure for a bid, terminology between the designer and workroom, and best fabric choices for specific treatment details. We will also touch on the current cord safety issues for shades and talk about the importance of having one or more good, full-service workrooms in your arsenal.3 WFCP Design and Workroom Credits and .2 CEUWFCP Member: $120 Non-Member: $165

TUESDAY, February 4, 20146TU - 11:00−12:15The “Not So Simple Cornice”Carla Ballman, IFDA, WFCP, Spring Creek Designs, LLCDo you find large-scale cornices intimidating? Are you having to upsize your vehicle in order to transport them to your clients? Have no fear! Carla will demonstrate how to fabricate a soft cornice in sections as an alternative to the oversized traditional heavy cornice. Through examples and slides, you will learn how to dress up your oversized soft cornices with style by adding couture elements and embellishments.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

7TU - 11:00−12:15 Up Next: Interior Design Trends for 2015Susan Schultz, Editor, Window Fashion Vision Magazine, Principle, Space DowntownSourced from international trade shows and major forecasting houses, this session will feature new product designs, palettes, patterns, fabrics and more. Grouped by show, you’ll see how key themes develop over time and recognize the underlying trends that are shaping the palettes. Featured shows and events include New York Design Week, Maison&Objet, MoOD, Heimtextil, and London Design Week. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

8TU - 11:00−12:15Discover the Secret Formula to Stand Out, Get Noticed and Get HiredMaria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling CoachAre you tired of hearing, “I want to think about it”, or losing out to other designers who charge less? Finally, you’ll learn what they should have taught you in design school, but didn’t.Here’s what you’ll learn:• A step-by-step blueprint to making your unique style and value stand out• The REAL reason why clients are willing to pay more for your services (and no, it has nothing to do with you being a better designer than the next one)• My secret formula to maximize your value and get clients to say, “Yes!”1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

9TU - 11:00−12:15Paperless OfficeSandy Cruz, Everything Custom, Digitally SpeakingIn this workshop, I will show you the highlights of my 6 week paperless course. You will see how it is possible to keep everything digital, organized and safe in the cloud. I will show you the hardware and software that I use in my own business as well my filing structure I created in order to have the ability to access my files from any device, no matter how far from my office I might get. 1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

10TU - 1:00−2:00Become the “Go To” Color Expert in Your Area with WFCP Color CertificationKate Smith, Color Expert, President & Chief Color Maven, Sensational ColorColor is fascinating just about everyone these days and that is good news for you as a design professional. It means more of your clients and prospective customers are willing to using more hues in their homes but often they lack the confidence to take the color plunge. The WFCP Certified Color Consultant program gives you the professional training and credentials you need to be sought out for your color expertise for home interiors. Whether you plan to add color consulting as a stand alone service or simply want to increase your own confidence, this course will give you exactly the color knowledge and know-how you have been looking for. FREE


TUESDAY, February 4, 201415TU - 2:30−3:45Fifty Ways to Make Your Client Say WOW!JoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAACompetition is fierce; you need to stand out in a crowd. Anyone can create a beautiful room by filling it with new products; the key is to blend old and new with creative ideas that create a buzz. Use elements in unexpected ways, find unique resources and create signature looks that move you to the Top of Mind status. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

16TU - 2:30−3:45The Commercial Workroom A-ZJill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorHave you ever wanted to learn more about commercial work? Commercial projects can be scary and overwhelming if you are not prepared and this class will help you gain the confidence to properly bid for and install a job in the large commercial market. We will discuss the entire process including measuring, bidding, fabrics, supplies, fabrication, installation, and insurance.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

17TU - 2:30−3:45High End Details: A Step Above the RestTammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA InstructorIn the fabrication world, there are basic qualities standards that we are expected to follow as professionals. Beyond that, what distinguishes one workroom from another? This class will discuss high-end fabrication methods and techniques that can take your business to the next level. Micro-cording, interlining, hand sewing, hem and pleat size are just some of the many topics that will be covered. Attendees will leave the class with an understanding of high-end details that will set them apart from others.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

18TU - 5:00−7:00Design Tech Summit After Party - Invitation OnlyExclusive Liquor Sponsor Troy & SonsThe Design Tech Summit After Party is the place to be at Vision14’ IWCE. This exclusive, by-invitation-only event is sponsored by Troy Ball of Troy and Sons (Yes, Troy is a woman and she loves design). She was recently a finalist for the Martha Stewart Audience Choice Awards.

WEDNESDAY, February 5, 2014

1WE - 9:15−10:30Design Elements: Circles: The Design Possibilities are Endless!Terri Booser, Studio of Drapery and Fabrication Arts Who would have thought that a basic shape of a circle can create so many design elements for window treatments and accessories? In this class, you will learn how to calculate the inner and outer diameter of circles to create several design elements such as flounce valances, bed skirts, bias ruffles for skirted panels or leading edges, and cascades and jabots. Bring your camera as Terri will have physical samples of each to show and tell the how to’s.1 WFCP Design and Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

TUESDAY, February 4, 201411TU - 1:00−2:00Deb Barrett, Moderator, WCMA and PanelThe New Custom Window Coverings Safety Standards: What You Need to KnowThe Window Coverings Manufacturers Association has announced a new set of safety standards (2nd Provisional ANSI/WCMA A100.1-2010 AMERICAN NATIONAL STANDARD FOR SAFETY OF CORDED WINDOW COVERING PRODUCTS) that went into effect June 1, 2013 for ALL corded window treatments—mini blinds, Roman shades, draw draperies, etc. This has far-reaching effects for any interior designer, architect or specifier who directly or through a sub-contractor specifies window treatments. Get a Standards update and learn the implications of the new standards for your business—how to comply, and properly specify the language to use with past and current clients. Finally, discover the inherent opportunities in all new product categories at the window.Learning Outcomes1. Analyze the new window covering standards and formulate an implementation plan for their business.2. Demonstrate how to comply and properly specify corded window covering products.3. Assess the opportunities as a design professional that the new standards have created.4. Summarize and define the new corded standard to clients and team members.FREE

12TU - 1:00−2:00Vendor PresentationTBDFREE

13TU-S - 2:30−5:15SUPER SESSION: Window Fashion Design LabDeb Barrett, WFCP Expert, Principal – Window DressingsWindow treatments are a complex business from design details to specifying and selling. Learn the tricks of the trade- from design, fabricating, installing and presenting them to your clients- as we delve into the intricate window fashion design process and share tips, and trade secrets that the pros know. We’ll cover the elements and principles that make up the vocabulary of custom window treatment design including how to use a proportion wheel, offset pairs, and pattern scheming and much more. Our supersession design lab focuses on the more challenging aspects of designing window fashions giving you success strategies to perfect your designs. Use your lab notes to jump-start your own creative exercises or enrich your design notebook with solutions, options and details for your clients that are real life tested.3 WFCP Business Credits and .2 CEUWFCP Member: $120 Non-Member: $165

14TU - 2:30−3:45The Little Black DressTerri Horton, Owner Puget Sound DraperiesEvery woman needs one good basic black dress in their wardrobe, knowing you can change the look with accessories. We have now merged the versatile little black dress concept into window fashions by creating interchangeable pieces that will transform the look of your basic drapery panel, cornice and pillows depending on the season, special event or mood. Be inspired by the versatility of the accessory pieces such as interchangeable skirts & headers for panels, cascades, jabots or scarves that can be added or removed from cornices. By building on foundation pieces with the addition of interchangeable accessories, your clients will continue to come back for repeat sales.1 WFCP Design or Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

WEDNESDAY, February 5, 20142WE - 9:15−10:30Targeting New Clients with a Trunk ShowTerri Horton, Owner Puget Sound Draperies Being proactive keeps your business thriving. One way to entice new clients is to get your samples out in front of them where they can not only see them, but touch and feel them too. A trunk show is a fabulous way to do this, either in a home setting, in a design firm or specialty boutiques & stores. Attendees will receive sample invitations, marketing strategies, presentation set-ups & display ideas, and participate in our trunk show titled, “Fifty Shades of Gray”.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

3WE - 9:15−10:30How to Avoid Fee FiascosGail Doby, ASID, IDS, DSA, Chief Vision Officer, Design Success UniversityWe will cover 10 mistakes that you could be making with fees that turn off prospective clients. You’ll discover easy strategies to improve your marketing to attract ideal clients and red flags to avoid. You’ll find out how to get and keep control of your clients and prospects.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

4WE - 9:15−10:30How To Take Your Color Scheme From So-So To SensationalKate Smith, Color Expert, President & Chief Color Maven, Sensational ColorHave you ever put together a color scheme that should work beautifully, but there is something that just isn’t quite right about it and you can’t put your finger on what it is? Or does a scheme look work well but still doesn’t make you want to say, “wow” when you walk in the room? If so, this is the workshop that will show you where you may have gone wrong and give you the tools to create sensational schemes every time.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

5WE-S - 9:30−12:15SUPER SESSION: Creative EmbellishmentsTammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA InstructorEmbellishments are a great way to customize and personalize a client’s product as well as increase your bottom line. With a little creativity, there are a multitude of options for pillows, window treatments and slipcovers. This class will discuss the many unique embellishments that you can create using decorative banding, trim, grommets, buttons, pleats, mitering, mixing fabrics and creating patterns for lucrative add-on sales. Attendees will leave full of new ideas and an excitement about creating something one of a kind. 3 WFCP Design Credits and .2 CEUWFCP Member: $120 Non-Member: $165

6WE - 11:00−12:15De-Mystifying the Reverse Mounted Flat-Back Hobbled Roman ShadeCarla Ballman, Spring Creek Designs, LLCJoin Carla Ballman as she takes you through the step-by-step process of how to fabricate a Reverse Mounted Flat-Backed Hobbled Roman Shade. She will demonstrate the flat back method of shade construction using shroud tape and rings, grommet placement, and valance construction to cover the hardware.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

WEDNESDAY, February 5, 20147WE - 11:00−12:15Design Directions and TrendsSusan Slotkis, ASID, IFDA, IDEC, Educational AffiliateTrends are movements…some fleeting fads, others far-reaching. Forecasting becomes even more important in today’s DIY culture. Attention to current events and people-watching are good skills to polish. Many factors that influence design and consumption patterns are highlighted, among them technology, economy, politics, demographics, fashion, and popular culture. Overarching trends are presented through compelling imagery and insightful commentary.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

8WE - 11:00−12:15How to Turn Objections Into OpportunitiesMaria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling CoachDo you get deflated when you prospect says, “You’re too expensive” or other objection? Do you wish you had the right words to say to magically make their objections disappear?Finally, you’ll learn what they should have taught you in design school, but didn’t.Here’s what you’ll learn:• What objections really are and why they’re your key to winning a client• My secret strategy for turning an objection into an opportunity• How to eliminate objections before your prospects even meet you1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

9WE - 11:00−12:15Mobile DesigningSandy Cruz, Everything Custom, Digitally SpeakingIn the “Mobile Design Workshop”, I will show how you can create design boards on your iPad that will wow your clients. I use an amazing, powerful, packed full of features iPad application called “Keynote” made for Apple products. You will learn how to create:• Layout templates that can be used over and over • Fill masked shapes with photos, fabrics, paint and more• Color palettes• Link elements on your design board to your website or your favorite vendors• Make your design boards come alive with builds and transitions• and much moreIf you have an iPad with “Keynote” already installed, you will be able to follow along hands on. 1 WFCP Technology Credit and .1 CEUWFCP Member: $35 Non-Member: $50

10WE - 1:00−2:00What WFCP Design Certification Can Mean to You and Your BusinessDeb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder DBRxWFCP is the most advanced and prestigious certification program in the interior design industry for professionals specializing in custom window fashions. Stand out by becoming part of this influential group whose extensive, verified training distinguishes them as the best in the field. We developed the WFCP Design Certification 25 years ago to offer window covering professionals a top quality experience specifically tailored for the custom business of window fashions. As we continue to modernize and innovate at WFCP™, we would like to share the excitement of our new look with you.Join us to learn more about the WFCP Design Certification; plus we have a few surprises along the way.FREE


WEDNESDAY, February 5, 201411WE - 1:00−2:00WFCP Workroom Certification A-Z - Awnings to Z-brackets Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorWFCP has developed a well-rounded online educational and hands-on certification program, addressing everything you have always needed to know about starting up and operating a successful soft furnishings workroom, from A to Z. Distinguish yourself from your competition by obtaining this significant designation. Using the latest in technology and a fantastic program model, this program is sure to be all you have been hoping for in workroom education. We have the industry expert instructors with a wide range of talents and experience; you will not have to look any further for the most convenient, flexible and comprehensive instruction.Join us to learn about WFCP Workroom Certification, plus we have a few special announcements that you will not want to miss.FREE

12WE - 1:00−2:00Vendor Presentation: CoulisseFashion in Window DecorationChristaan Roetgering, Owner & CEO of CoulisseCatharina Idema, Head of Coulisse Design DepartmentJoin us to learn the latest trends in fashion and their effect on the coming trends in window decoration!FREE

13WE-S - 2:15−5:00SUPERSESSION: The Simple ValanceAnn Johnson, owner, Sew Easy WindowsIt is a ‘simple valance,’ a box pleat valance with a shaped bottom for a bay window. From a workroom perspective, this treatment is anything but simple. The goal of any workroom is to fabricate a treatment efficiently and with as few errors as possible. In this class, we deconstruct the valance, discussing every step of the process from bidding through planning, pattern drafting, fabrication steps, finishing and pricing. The class is saturated with tips and techniques that can be applied to any treatment in the workroom. The twin goals of efficiency and quality are always the main focus. 3 WFCP Workroom Credits and .2 CEUWFCP Member: $120 Non-Member: $165

14WE - 2:30−3:45Design and Fabricate AlfrescoJill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorOutdoor decorating has become the norm in most households; as many porches, patios and decks are just an extension of a home’s usable square footage. Consumers spend millions each year to decorate their outdoor spaces. As soft furnishing professionals, it is our job to be well-versed in outdoor products from fabrics, to threads to hardware. We will discuss many potential opportunities in this consumer market with custom-made goods and services.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

WEDNESDAY, February 5, 201415WE - 2:30−3:45Reaching the Next Generation of Affluent ConsumersSusan Schultz, Editor, Window Fashion Vision Magazine, Principle Space DowntownQuality design is a highly valued attribute among a core sector of the modern affluent market. But how do you identify those consumers? How do you attract their attention with so many other messages and services vying for their attention? The session addresses the desires and motivations of today’s contemporary luxury consumer—the importance of authenticity, the need for connection, the move toward transparency, among others—along with strategies for truly connecting with clients who need and want a well-designed life. 1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

16WE - 2:30−3:45Deb Barrett, WFCP Expert, Principal – Window DressingsThe Digital Designer: Social Media Success StrategiesPinterest is a designer’s dream and Houzz seems like a match made in heaven. Today’s social media channels have become an integral part of our design business lifestyle and our ability to use these powerful tools correctly can have a dramatic effect our business success. We’ll discuss which of the most popular social media platforms are right for you; share the top 5 steps in developing your S.M.S. ( Social Media Strategy) for each; show you how- to jumpstart a powerful online presence and provide pointers, tips and hints for marketing yourself online with Pinterest, Facebook and Houzz.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

17WE - 2:30−3:45Toolbox for Success: Practical Steps for Your Life & Businesslaverne gehman, treehouse Associates, llCThis is a presentation to better equip today’s Entrepreneurs and Industry leaders to lead a more productive and fulfilling life while giving them a renewed sense of purpose and belief in what they do every day. Each attendee will leave with: 5 Behaviors for better business outcomes, a “night before” list, and at least 10 ways to lead a more fulfilling personal and business life. This presentation is both practical and entertaining.1 WFCP Personal Credit and .1 CEUWFCP Member: $35 Non-Member: $50

18WE - 5:15−7:00 2014 Awards CeremonyWindow Fashion Envision Design Ingenuity Workroom CompetitionJoin other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion Vision presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in at the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center. FREE

THURSDAY, February 6, 20141TH - 9:15−10:30 Workroom Must-HavesTerri Booser, Studio of Drapery and Fabrication Arts (SDFA)In order to be efficient, there are certain items a workroom must have! Join Industry Expert Terri Booser as she shares with you the rebuilding of her new workroom from scratch. Learn what you must have and what you can do without, what you can buy pre-fabricated and essential items you can build yourself on a tight budget. Photos of other industry expert’s workrooms will be shared.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

2TH - 9:15−10:30From the Runway to the Window Deb Barrett, WFCP Expert, Principal – Window DressingsStraight from the catwalks of Milan, Paris, London and New York, we’ll discuss how the fashion runway inspires home furnishings of today. See how the top trends of Spring 2014 can be turned into stunning window treatments and soft furnishings through a slide show of designer inspirations. Discover what elements sparked their imagination. A range of samples and products will be presented for review and discussion of the techniques and processes used.1 WFCP Window Credit and .1 CEU WFCP Member: $35 Non-Member: $50

3TH - 9:15−10:30Innovative Display & Presentation IdeasSusan Schultz, Editor, Window Fashion Vision Magazine, Principle Space DowntownWhether you have a retail shop with a street front window, or work from a home studio, sooner or later there’s a need to “put on a show”. As an interior design professional, it’s worth it to make your participation--in a trunk show, a local home show, pop-up, special event marketing or other presentation--set a mood, tell a story or convey your brand message. The focus will be on inexpensive materials used in unique ways, featuring dozens of ideas for showcasing color, pattern and interior design concepts that grab attention and pull people in. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

4TH - 9:15−10:30Design Your Lifelaverne gehman, treehouse Associates, llC“Design Your Life” is a seminar presentation that will allow the attendee to examine their personal life by asking several questions with the express goal of helping them determine how to get from where they currently are to a place they choose to be. It is about designing a life they choose for themselves instead of taking life as it comes. Laverne will share 12 Daily Habits to adopt on a daily basis to assist each attendee to consciously design their life. Attendees will also receive a resource guide to help them establish a lifetime of positive.1 WFCP Personal Credit and .1 CEUWFCP Member: $35 Non-Member: $50

THURSDAY, February 6, 20145TH - 9:15−10:30Accessories: Style & SubstanceSusan Slotkis, ASID, IFDA, IDEC Educational AffiliateFurnishing the nest can be one of the most satisfying and personal aspects of the design process. Why do people collect? Reasons behind collecting will be explored. The broad scope of decorative and functional categories of accessories is examined. Techniques for arrangements, groupings, composition, and display will be covered with interesting imagery and thoughtful commentary. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

6 TH – 5:00 pm – 7:30 pmiBS SPiKE Concert EventPat Benatar & Neil GiraldoHall S4, Las Vegas Convention CenterTease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner and rock-n-roll superstar Pat Benatar. Rock out to hits like Hit Me With Your Best Shot, Love Is A Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6:00 p.m. but doors open at 5:00 p.m., so come early and grab a drink! What are you waiting for? Don’t miss your chance to run with the Shadows of the Night.$35 per ticket for all attending

Obtain INDUSTRY CERTIFICATION at the show! EARN UP TO 1.1 CEU CREDITS and 15 WFCP CREDITS in 3 DAYS at the EXPO.

THURSDAY, February 6, 20141TH - 9:15−10:30 Workroom Must-HavesTerri Booser, Studio of Drapery and Fabrication Arts (SDFA)In order to be efficient, there are certain items a workroom must have! Join Industry Expert Terri Booser as she shares with you the rebuilding of her new workroom from scratch. Learn what you must have and what you can do without, what you can buy pre-fabricated and essential items you can build yourself on a tight budget. Photos of other industry expert’s workrooms will be shared.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

2TH - 9:15−10:30From the Runway to the Window Deb Barrett, WFCP Expert, Principal – Window DressingsStraight from the catwalks of Milan, Paris, London and New York, we’ll discuss how the fashion runway inspires home furnishings of today. See how the top trends of Spring 2014 can be turned into stunning window treatments and soft furnishings through a slide show of designer inspirations. Discover what elements sparked their imagination. A range of samples and products will be presented for review and discussion of the techniques and processes used.1 WFCP Window Credit and .1 CEU WFCP Member: $35 Non-Member: $50

3TH - 9:15−10:30Innovative Display & Presentation IdeasSusan Schultz, Editor, Window Fashion Vision Magazine, Principle Space DowntownWhether you have a retail shop with a street front window, or work from a home studio, sooner or later there’s a need to “put on a show”. As an interior design professional, it’s worth it to make your participation--in a trunk show, a local home show, pop-up, special event marketing or other presentation--set a mood, tell a story or convey your brand message. The focus will be on inexpensive materials used in unique ways, featuring dozens of ideas for showcasing color, pattern and interior design concepts that grab attention and pull people in. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

4TH - 9:15−10:30Design Your Lifelaverne gehman, treehouse Associates, llC“Design Your Life” is a seminar presentation that will allow the attendee to examine their personal life by asking several questions with the express goal of helping them determine how to get from where they currently are to a place they choose to be. It is about designing a life they choose for themselves instead of taking life as it comes. Laverne will share 12 Daily Habits to adopt on a daily basis to assist each attendee to consciously design their life. Attendees will also receive a resource guide to help them establish a lifetime of positive.1 WFCP Personal Credit and .1 CEUWFCP Member: $35 Non-Member: $50

THURSDAY, February 6, 20145TH - 9:15−10:30Accessories: Style & SubstanceSusan Slotkis, ASID, IFDA, IDEC Educational AffiliateFurnishing the nest can be one of the most satisfying and personal aspects of the design process. Why do people collect? Reasons behind collecting will be explored. The broad scope of decorative and functional categories of accessories is examined. Techniques for arrangements, groupings, composition, and display will be covered with interesting imagery and thoughtful commentary. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

6 TH – 5:00 pm – 7:30 pmiBS SPiKE Concert EventPat Benatar & Neil GiraldoHall S4, Las Vegas Convention CenterTease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner and rock-n-roll superstar Pat Benatar. Rock out to hits like Hit Me With Your Best Shot, Love Is A Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6:00 p.m. but doors open at 5:00 p.m., so come early and grab a drink! What are you waiting for? Don’t miss your chance to run with the Shadows of the Night.$35 per ticket for all attending

Obtain INDUSTRY CERTIFICATION at the show! EARN UP TO 1.1 CEU CREDITS and 15 WFCP CREDITS in 3 DAYS at the EXPO.


CONSTRUCTION ZONE SCHEDULE – TUESDAYDemo / Practice Demonstrator10:30 Demo: Cushions Tammy Parodoski11:00 Practice: Ribbon Rose Detail Jill Ragan Scully 11:30 Demo: Baby Bedding Elizabeth Gerdes12:00 Practice: Pleated Edging Options Terri Booser12:30 Demo: Hardware for Bay Windows Anita Boestma1:00 Practice: Joining Twist Cord Terri Booser1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Hand Sewing Techniques Ann Johnson2:30 Demo: Cordless Shade Options Terri Booser3:00 Practice: A New Twist Embellishment Carla Ballman3:30 Demo: Half Drop and Drop Match Ann Johnson4:00 Practice: Mitered Banding Terri Booser4:30 Demo: Roman Shade Fan Bottom Carla Ballman

CONSTRUCTION ZONE SCHEDULE – WEDNESDAYDemo / Practice Demonstrator10:30 Demo: Assemble a Ripplefold Rod Ann Johnson11:00 Practice: A Quick Turn Method Jill Ragan Scully11:30 Demo: Lamp shades Monique Becker12:00 Practice: Sewing Ripplefold Tape Ann Johnson12:30 Demo: Hanes Linings Terri Booser1:00 Practice: Quick Bolster Pillow Kelly Meuller1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Shirred Circle Pillow Kelly Meuller2:30 Demo: Outdoor applications Terri Booser3:00 Practice: Two Specialty Pleats Terri Horton3:30 Demo: Slipcovers Tammy Parodoski4:00 Practice: Two More Specialty Pleats Terri Horton4:30 Demo: Pre-lining Cornices Tammy Parodoski

CONSTRUCTION ZONE SCHEDULE – THURSDAYDemo / Practice Demonstrator10:30 Demo: The Perfect Template Anita Boestma11:00 Practice: Embellishing Details Tammy Parodoski11:30 Demo: Creating an Awning Frame Jill Ragan Scully12:00 Practice: Creating with Circles Terri Booser12:30 Demo: Modifying Hardware Made Easy Anita Boestma1:00 Practice: Hand Smocking Jill Ragan Scully1:30 Demo: The Smartroll System Ania McNamara2:00 Question WFCP Instructors on Vignettes WFCP instructors

CONSTRUCTION ZONE FEB. 4-6, 2014 BOOTH #460Year after year the Construction Zone continues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their talents. This year will be no exception, yet will offer a few extra bonuses. The Construction Zone coordinator, Terri Booser, has some variations planned for both the demonstration format and the vignette displays to shake it up a bit! She comments, “This year’s Construction Zone will be set up with two interactive classroom style areas where attendees will have the opportunity to sit, learn, and construct many small projects relative to the demonstrations taught by the WFCP™ instructors and/or members. There will be something to take away from each demonstration. And as for the vignettes, they are being constructed by the WFCP™ instructors to highlight concepts and principles included in the WFCP™ workroom certification program with “Drapery and Fabrication Art” as a theme. They are sure to be innovative, inspiring and as always, over the top!”

Construction Zone is sponsored by WFCP and coordinated by Terri Booser, WFCP Expert and Workroom Certification Senior Advisor and owner of Studio of Drapery and Fabrication Arts, a workroom and private training facility.


CONSTRUCTION ZONE SCHEDULE – TUESDAYDemo / Practice Demonstrator10:30 Demo: Cushions Tammy Parodoski11:00 Practice: Ribbon Rose Detail Jill Ragan Scully 11:30 Demo: Baby Bedding Elizabeth Gerdes12:00 Practice: Pleated Edging Options Terri Booser12:30 Demo: Hardware for Bay Windows Anita Boestma1:00 Practice: Joining Twist Cord Terri Booser1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Hand Sewing Techniques Ann Johnson2:30 Demo: Cordless Shade Options Terri Booser3:00 Practice: A New Twist Embellishment Carla Ballman3:30 Demo: Half Drop and Drop Match Ann Johnson4:00 Practice: Mitered Banding Terri Booser4:30 Demo: Roman Shade Fan Bottom Carla Ballman

CONSTRUCTION ZONE SCHEDULE – WEDNESDAYDemo / Practice Demonstrator10:30 Demo: Assemble a Ripplefold Rod Ann Johnson11:00 Practice: A Quick Turn Method Jill Ragan Scully11:30 Demo: Lamp shades Monique Becker12:00 Practice: Sewing Ripplefold Tape Ann Johnson12:30 Demo: Hanes Linings Terri Booser1:00 Practice: Quick Bolster Pillow Kelly Meuller1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Shirred Circle Pillow Kelly Meuller2:30 Demo: Outdoor applications Terri Booser3:00 Practice: Two Specialty Pleats Terri Horton3:30 Demo: Slipcovers Tammy Parodoski4:00 Practice: Two More Specialty Pleats Terri Horton4:30 Demo: Pre-lining Cornices Tammy Parodoski

CONSTRUCTION ZONE SCHEDULE – THURSDAYDemo / Practice Demonstrator10:30 Demo: The Perfect Template Anita Boestma11:00 Practice: Embellishing Details Tammy Parodoski11:30 Demo: Creating an Awning Frame Jill Ragan Scully12:00 Practice: Creating with Circles Terri Booser12:30 Demo: Modifying Hardware Made Easy Anita Boestma1:00 Practice: Hand Smocking Jill Ragan Scully1:30 Demo: The Smartroll System Ania McNamara2:00 Question WFCP Instructors on Vignettes WFCP instructors

CONSTRUCTION ZONE FEB. 4-6, 2014 BOOTH #460Year after year the Construction Zone continues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their talents. This year will be no exception, yet will offer a few extra bonuses. The Construction Zone coordinator, Terri Booser, has some variations planned for both the demonstration format and the vignette displays to shake it up a bit! She comments, “This year’s Construction Zone will be set up with two interactive classroom style areas where attendees will have the opportunity to sit, learn, and construct many small projects relative to the demonstrations taught by the WFCP™ instructors and/or members. There will be something to take away from each demonstration. And as for the vignettes, they are being constructed by the WFCP™ instructors to highlight concepts and principles included in the WFCP™ workroom certification program with “Drapery and Fabrication Art” as a theme. They are sure to be innovative, inspiring and as always, over the top!”

Construction Zone is sponsored by WFCP and coordinated by Terri Booser, WFCP Expert and Workroom Certification Senior Advisor and owner of Studio of Drapery and Fabrication Arts, a workroom and private training facility.

melinda peters elliott

I am WFCP

Join WFCP and Stand Out – We’re your design, workroom & business advantage.

WindoW FasHions CertiFied proFessionals distinGUisH tHemselVes BY tHeir leVel oF eXpertise and eXperienCe

“I have been involved with WFCP ever since I started my business 22 years ago. It is my “go to” organization that keeps me up to date and in the know. When I come to the shows or attend the seminars and webinars, I get better as a designer, a workroom, an installer and last but not least, a business person. Don’t miss out...JOIN TODAY!

Melinda Peters Elliott, Fine Designs and Interiors, WFCP Expert

• Best Practice industry accreditation for Designers and Workrooms• NEW! on demand Color Certification• Special pricing for all online and show seminars• Complimentary Members Only monthly webinars• 24/7 on demand education and coaching• Subscription to Window Fashion VISION magazine• Coaching programs by industry experts that will move your business to

the next level

Join WFCP Todaywww.wf-vision.com/education651-330-0574

Design TeCh summiTDesign management systems for the Design Professional

Top Presentation & Rendering software for the Design Pro

mobile Apps & g+ community for the interior Designer

Building a bridge between design and technology @ Design and Construction Week on the Vision 14’ iWCe show floor featuring the hottest tech tools for the design professionals.

Free for all attendees of Design & Construction week.

The Window Fashion Certification Program is committed to empowering its interior design members through knowledge and accreditation. WFCP strives for distinction by providing CEU opportunities at Vision14/IWCE that give you industry education and nurture the global design community through networking and peer-related events.

WFCP Testing is available during the EXPO and you can find additional information on site at the Registration Desk. Visit www.wf-vision.com/membership for additional information.

Student RateSStudents will receive a 50% discount on seminars and Exhibit Hall passes only. Students must include a copy of current student ID with pre-registration form or present a current Student ID on site to receive discount.

Payment InfoRmatIonAll registrations require full payment for processing. Visa, Master Card, American Express, check or money orders are acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH.

CanCellatIonS & exChangeSCancellation requests for refunds must be received in writing by January 24, 2014 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made according to the registration method (i.e., if paid by check refund will be made by check). All refunds

can be expected within 2-3 weeks after show. Cancellation requests should be

directed to: fax – domestic – 888-772-1888, international – 301-694-5124 or mailed to IWCE c/o Experient, PO Box 4088, Frederick, MD, 21705.

VISIon14/IWCe Is a trade only event. No one under the age of 15 will be allowed on the show

floor. No strollers or luggage will be allowed on the show floor. No audio

or video recording allowed. Cameras and telephone cameras are permitted

without written permission from the show management. Your registration may be tax deductible-please contact your local IRS representative.

RegIStRatIonAll registrations are done online or in person on site and require full payment for processing. A confirmation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1. On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person.

Exhibit hall PassDATE NON EXHIBITING STUDENT* WFCP NON-WFCP10/1-11/1/2013 $150 $0 $0 $011/2-12/3/2013 $200 $30 $0 $10012/4-1/19/2014 $250 $30 $0 $1501/20/2014-Onsite $300 $50 $0 $200

Good for Tuesday, February 4 and Wednesday, February 5, 9 am – 5 pmThursday, February 6, 9 am – 12:00 pm

This pass allows you entrance into IWCE, Kitchen & Bath and the International Builders Show. No refunds on Exhibit Hall Passes.

SolICItIng on the exhIbIt hall flooRVision 14/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designated booth space.

ConfeRenCe SemInaR feeSChoose any number of individual seminars and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance. No refunds will be made for Exhibit Hall or Special Events.


hotel and tRaVel InfoRmatIon

the international Window Coverings Expo 2014 Official hotel: Renaissance hotel. it has been specially selected for your stay and is provided with exclusive discounted rates

for more information or to book a room, visit: wf-vision.com/travel

ExcEEding your Educational nEEds!convenient. online.

Meet the WFCP Workroom Certification Instructors

Workroom Wednesdays with WFCP- Live webinars 2014• January8,2014•10amCST:Window Treatment Installation for BeginnerswithRogerMagalhaes• January8,2014•2pmCST:Paperless Start to the New Year withSandyCruz• January15,2014•10amCST:Deep Tufted HeadboardswithKippiO’Hern• February12,2014•10amCST:History of Window Treatments-Part 1withJudySoccio/JoannaBraxton• February19,2014•10amCST:Basic Bed Skirts withDonnaCash• March5,2014•10amCST: Rod Bottom ValancewithTerriHorton• March5,2014•1pmCST: Fast Track Workroom Certification withJillRaganScully(runs6weeks)• March19,2014•10amCST:All About Grommets withTerriBooser• April2,2014•10amCST:Making Pleats with Buckram Headings withMoniqueBecker• April16,2014•10amCST:The Layered ValancewithTerriHorton

For access to the WFCP on-demand library, please visit: wf-vision.com/education651.330.0574

Questions? ContactJillRaganScully,WFCPWorkroomCertificationDirector,[email protected].

AnitaBoetsma AnnK.Johnson CarlaBallman DonnaCash ElizabethGerdes JoBraxton

JudySoccio KippiO’Hern MaryAnnPlumlee MoniqueBecker RogerMagalhaes SandyCruz

SharonKonrad TammiLeNair TammyParadoski TerriBooser TerriHorton JillRaganScully

WFCP Workroom Certification

designtechsummit.com

Mobile Apps Project Management3D/2D PresentationsSEO Blogging

D&

Social Media Google

Design & Construction Week February 2014

Tuesday February 4th, 2014

Wednesday Feb 5th, 2014

Thursday Feb 6th 2014

11:00am - 11:30am Maximizing Your Online Presence with HOUZZ

11:35am – 12:10pm High-Dollar Design Presentations using AutoDesk Homestyler

1:00pm – 1:45pm Presentations that “Wow!” your Design Clients into Buying

2:00pm – 2:45pm Building Your Design Portfolio and Presentations Using Olioboard

2:50pm – 3:05pm “We’re all Winners” at Design Tech Summit “ - Giveaways, swag and more.

3:05pm – 3:40pm Skyrocket Your Social Capital withthe Largest Interior Design Community on Google+3:45pm – 4:45pm Sexy, Exciting, Optimized: SEO Secrets You’ll Never Hear Anywhere Else

9:00am - 5:00pm Doors Open11:00am - 11:15am Keynote “Design Tech Summit – The World as We Know it.”

.11:15am – 11:45am Making Modern Design Manageable - Evernote

12:30pm – 1:50pm Seven Killer Mobile Apps for the “On-the-Go!” Design Pro

2:00pm - 2:40pm Design Presentations that Sell – Interactive Vendor Panel, Presentations, Q&A

2:50pm – 4:15pm Killer Design Biz Management Panel - Interactive Vendor Presentations, Q&A

4:20pm – 5:00pm Women at the Top - “Why Branding Isn’t Enough!” with Entrepreneur Troy Ball

5:00pm – 6:00pm Troy & Sons “Design Your Own Cocktail” Hour

10:00am-10:30am Open & Easy Design Management - Evernote10:45am-11:45am Design “On-the-Go!” - Apps that Drive Design 11:50am – 12:00pm Closing Remarks Design Tech Summit

Design Tech Summit Celebrity Design Hosts

Kelli Ellis Lisa Mende Gail Doby

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C

Katy A. Garrett

On Stage IWCE Showfloor

DesignTechSummit

Feb 4-62014

Las Vegas

Executive Producer HGTV Celebrity HostDesignCamp.comDesign Tech Summit

Principal DesignerDesign Blogger

Design Biz CoachDesign Success University

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The Best in Design The Best in Tech•

Design & Technology experts, vendors, developers, and innovators!

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56 | VISION

IWCE

; VIS

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3'

KBIS

113 149 151

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KBIS

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257

301 313

318 320

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337 339

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436 438 440 448 450 452 454

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Exhibitor List as of date of publication

COMPANY NAME

ABO Window Fashion

America's Window Treatment Solutions

Americo, Inc

Anderson Fabric Workroom

A-Ventures Inc

Ball Chain

BAYAR PLAST YAPI URUNLERI SAN.VE TIC.LTD.STI

Belagio Enterprises

Best-Line, Inc

BTX

California Custom Wood Solutions

Comfortex

Construction Zone

Coulisse

Custom Decorators Inc

Design Tech Summit

Drape & Blind Software

DSC Window Fashions

Erod

Exciting Windows

E-Z Hinge

Forest Group USA

GENES Industry Group

Hangzhou Window Life

Hauser Shade

Heze Huasheng Wooden

Horizons Window Fahions

Insolroll Inc

Interior Design Society

JC Penney

JC Window Fashions

Jim Fine Wooden Products

BOOTH

318

537

426

539

718

332

221

418

330

112

630

125

661

431

618

161

320

231

425

620

619

501

218

448

330

349

201

719

660

613

625

526

58 | VISION

ABO Window Fashion Visit us at booth #318

ABO Window Fashion is a factory-direct supplier of drapery hardware and accessories. We offer a full line of products from decorative, hospitality, commercial to resi-dential. Quality products include various rails, tracks, tra-verse rods, components and drapery rod in broad selections of diameter/length/color and finial styles. For more informa-tion, call 866-326-1989 and visit www.abowindow.com.

Anderson Fabric WorkroomVisit us at booth #539

Your Fabric*Your Design*Your Creations*On TimeA full custom C.O.M workroom dedicated to providing the best quality & service without limiting your creativity. Also a distributor of Graber Blinds & Hardware. Contact Rebecca @ 800-328-1791, ext #863 or [email protected] us online @ www.andersonfabrics.com

Best-Line, Inc.Visit us at booth #330

Best-Line, Inc. is committed to providing superior quality workmanship and exceptional customer service to the inte-rior design community. We have been creating artisan qual-ity custom window treatments to retailers nationwide for over 20 years, specializing in Roman Shades, Woven Wood Shades, Draperies and Valances. Contact us at 1-800-649-8441 or www.bestlineshades.com.

Exhibitor

America’s Window Treatment SolutionVisit us at booth #537

We are a wood blind components manufacturer making 1", 2" and 2.5" slats, and various valances and rails. Species we offer include basswood, oak, walnut, cherry and oth-ers. Our products are nicely finished with good luster, and demonstrate the uncompetitive beauty of wood. Visit our web site: www.timfengmfg.com

Americo, Inc. Visit us at booth #426

Americo has vinyl & laminated fabric appropriate for table cover, booths & upholstery goods. We offer a wide selec-tion of patterns and colors suitable for every occasion. Every cloth is custom made to your specifications. We also offer slip knot padding and placements for your tables. No mini-mum requirements.

A-Venture Visit us at booth #718

Attn: Plantation shutter fabricator—your worldswide source for poly and wood components pluss all shut-ter hardware. AVI celebrates 30 years of high quality products. Ultra Clear Plus will be shown as the newest completely hidden tilt mechanism. Call 800-798-2291 or www.avia-ventures.com.

Ball Chain Mfg.Visit us at booth #332

Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the precision pitch, flexibility and specifications needed to work faultlessly in their sprocket and clutch systems. Made in USA since 1938. Visit us @ www.ballchain.com

Belagio Enterprises Visit us at booth #418

We are introducing into our extensive trim assortments, our newest collection of OUTDOOR trimmings—a group of Cords, Braids, Brush Fringe and Tassel Fringes in beautiful bright colors. We are also launching rhinestone, chain, and stud trims that will add a little bling to your window treat-ments. We carry BOSAL products for all your interfacing and batting needs, as well as the OLISO iron for finishing of your complete window treatments.

IWCE

; VIS

ION

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Chance Easy Co, Ltd.Visit us at booth #637

NO. 73, Cheng HsingHsing Tung Tsun, Tze Tung HsiangCity: Yun Lin Hsien, 64747, Taiwan

Website: www.chanceeasy.com.tw

Exhibitor BTX

Visit us at booth #112

BTX introduces its Intelligent Fashion™ program, a stun-ning combination of fashion and technology. These ad-vanced window covering automation systems are made available with a full line of high-end designer fabrics and hardware. It is a winning combination that offers America’s window covering professionals the hottest fashion program in the market.

California Custom WoodVisit us at booth #630

California Custom Wood Solutions4857 Schaefer Ave.Chino,CA, 91710,USA

Website: www.californiawoodsolutions.com

ComfortexVisit us at booth #125

New PanaView™ Shutters. New Shangri-La® Sheer Win-dow Shadings. New Cordless options. New Cellular Shade fabrics. All are sure to bring style and sophistication into your customer’s home. All from Comfortex Window Fash-ions. For over 25 years, Comfortex Window Fashions’ has created some of the most innovative ideas for covering win-dows. See what fresh new ideas we’ve developed at www.comfortex.com

COMPANY NAME

Kast/Southern Textiles

Kirsh Window Fashions

Lassen Window Fashion

Lotus & Windoware

Luxmader by Qualfine

Mariak Industries

Markisol Holding AB

Ming Cheng Enterprises

Minhou Vimid Decoration Co

Nakyung Co. Ltd

Ningbo Dooya Mechanic & Electronic Technology, Co., Ltd.

Orion Ornamental

Phifer Inc

PIC Business Systems

Qmotion Advanced Shading Systems

Rose Lace & Braid

Rowley Company

Royal Building Products

San Benito Shutter Co

SB2 Concepts

Serena Shades by Lutron

Shandong Yuma Window Decoration Products Co.

Sherwin Williams

Sistemas Delfin S.L.

Smartroll

The Network

US Polymers

Ventana Sales Design & Manufacturing

Vertilux

Wilson Fabrics

Zhenjiang Jinyou Curtain

Zhenjiang Royal Window Furnishings

ZMC Window Coverings

Exhibitor List as of date of publication

BOOTH

319

336

325

230

101

713

621

513

450

636

736

207

113

424

301

519

313

818

518

525

712

452

219

100

225

237

213

427

Lounge

413

327

454

419

60 | VISION

CoulisseVisit us at booth #431

Since its establishment in 1992, the Dutch brand Coulisse® has grown out to be one of the most leading fashion brands in interior window décor. By creating refreshing, fast- forward collections, Coulisse wants to bring fashion to the window. Its extensive range offers products for every style, taste and functional requirement.

Visit our showroom in the Miami Design District.

DSC WIndow Fashions Visit us at booth #231

Come by to see our proprietary Hi-Tech Fabric Roman Shade. Our patented, exclusive design offers high quality & unique manufacturing techniques. Our shades are mounted on aluminum headrails which enable us to manufacture up to 120" wide. We offer unique styles and options! Choose fabrics from our fabric line or ship COM fabrics. We are com-petitively priced with a 10 working day delivery!800.873.0000 www.dscwindowfashions.com

Forest Drapery HardwareVisit us at booth #501

Your complete source for drapery hardware from basic track systems to decorative hardware to roller shades and

motorized systems. Forest will feature the new Atlantis Mo-torized Roller Shade System at

Vision 14. Easy to install with universal adjustable brackets. Operation is ultra quiet. 800-487-9901 or forestgroup.com for more information.

Exhibitor

Custom Decorators Visit us at booth #618

Are you a designer? Or an installer? Do you want free leads without the hassle of marketing? Join CDI’s US and Cana-dian network of 1000+ experts. We partner with large re-tailers and offer shop-at-home services. We generate leads and pass them to you to supplement your own business. Interested? We’re hiring now!

Learn more online at www.customdecorators.com

Drape and Blind SoftwareVisit us at booth #320

Drape and Blind Software provides computer systems for quoting all custom window styles regardless of supplier. DBS will create accurate estimates on soft window styles as well as all hard window coverings. Extensive industry knowledge has enabled us to deliver software that stream-lines all business activities. DBS is scalable, quoting on a single window or an entire office block. DBS comes pre-loaded with your styles and pricelists for easy installation.

ErodVisit us at booth #425

Open your drapes with the touch of a button! erod™ is an affordable, fully telescoping and adjustable motorized

drapery rod solution with no need for custom cable cutting or fitting. The result is a one-of-a-kind product that is effort-less, easy-to-install, and perfect for every room. Visit www.myerod.com for more information.

E-Z Hinge Visit us at booth #619

In business since 1968, E-Z Hinge provides great shutter hardware products and excellent customer service. We have competitive pricing and always go the extra mile to please our customers.

Please visit us online at www.ezhinge.com, or call us at 800-468-8211.

Genes Industry, Inc.Visit us at booth #218

Genes is the fabricator’s most trusted name in window cov-ering components for service, quality, reliability and ongo-ing improvement. Our complete EZ Roll & GuideLine roller shade systems offer hard wire/battery motors, spring assist or continuous chain featuring our own unique innovations. See our new 25% lighter PRO & ProBlast 2" fauxwood slats and the exceptional wood looking finish of Allure. Call 714-996-7777 Placentia CA, or 901-360-0058 Memphis TN.

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[email protected] | www.ironartbyorion.com | 877.476.6278

Enhanced Color Selectors

ORION ORNAMENTAL IRON, INC.

We’ve updated our finish selector sets! Our new selectors for Iron Art™ and Italian are almost 2” square, are clearly printed on the back with finish information, and fit nicely into plastic ring binder sleeves (included with each set). If you add our Wood Art™ finish selectors, you have the option to order our new binder to carry them all in. Finding and displaying your finishes to customers has never been easier!

Horizons Window Fashions Visit us at booth #201

Horizons Window Fashions—your source for unique cus-tom window fashions—will be showing their new Contour Fabric Shade, a new line of custom board-mounted Uphol-stered Cornices. In addition, there will be live demonstra-tions of the Horizons Sample Book App for iPad, The Twin Shade, UpRight Controls and the amazing Cordless ONE Controls® for Roman shades! Find out more about Hori-zons online at horizonshades.com or call 800-858-2352.

Exhibitor HangZhou Window Life Co., Ltd.


We specialize in producing all sizes of curtain poles, decora-tive finials, plastic fittings and other components. For surface treatment, we do plated and painting, and we also have our own zinc die-casting machine, aluminum die-casting ma-chine and hardware punch machines. We offer competitive prices, and we believe in quality and on-time deliveries. We look forward to developing the market together with you! Check our website: windowlife.en.alibaba.com.

Hauser Shade Visit us at booth #330

At Hauser Shade we have been fabricating roller shades for more than 100 years. From traditional spring Roller and Bead N’ Reel to modern Glide and Mo-torization, we have roller shades down to a science and an art.

For more information about our shades, contact us at: order@ hausershade.com or 510-234-8850.

Heze Huasheng Wooden Co., Ltd. Visit us at booth #349

Based in one of the largest paulownia timber producing and exporting regions in China, we manufacture paulownia solid wood blinds, shutters and PVC shutters. We offer high quality and competitive pricing. “Pragmatic, Honest and Trustworthy; Quality Root, Customer First” is our unwaver-ing promise all the time. Contact: Kevin Sun, Cell: +86-156 6616 0080. For more information, please check the website www.huashengindustry.com.

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Insolroll Window Shading SystemsVisit us at booth #719

Insolroll proudly manufactures solar screen shading sys-tems for inside and outside, and we bring our safety and motorization expertise to the table with every application. Our QSR cordless shade operator, Metal Select chain guides and UL Listed shading systems provide unsurpassed qual-ity and sales opportunities. In addition to our IWCE booth, come see our Oasis® Patio Shade products at the Interna-tional Builders Show (booth #C3151).

Jim Fine Wooden Products Co., Ltd.Visit us at booth #526

We are the most professional shutter component manu-facturer in China. Our special process ensures straightness, stability and finish. If you are seeking a solution to minimize the quality risk of components or to maximize the produc-tion efficiency of shutters, please feel free to communicate with us at any time. Tel:0086-453-5871577E-mail: [email protected]: www.jimfineshutters.com

Lotus & Windoware Visit us at booth #230

Lotus & Windoware is one of the leading import and whole-sale distributors of quality ready-made and stocked window coverings, including 1" mini blinds, 2" faux wood, and verti-cals. Lotus services many industries, largely multi-family and homebuilding/contract. With distribution centers on the East and West coasts, we offer quick delivery anywhere in the con-tinental U.S. Please call 1(800) 338-8826 and visit us at www.lotusblind.com for additional product information.

Exhibitor

JC PenneyVisit us at booth #613

We’re the industry leader with over 50 years of custom decorating experience and thousands of pattern and color choices to create your custom look including a wide selec-tion of blinds, shades and shutters, bedding, draperies and top treatments installed by our trained experts. Refresh Your Nest here at 1.800.543.5436 or jcp.com/customdec.

JC Window Fashions Visit us at booth #625

JC Window Fashions has been partnering with dealers for over 25 years. From mini blinds to 2" products, honeycomb cellular, roller shades, shutters, and sheers, we have the products for your success at the most competitive prices available. Please visit our web site: www.jcwindowfashions.com or contact us at (909) 364-8888.

Kast/Southern Textiles Visit us at booth #319

Kast Fabrics serves the design industry throughout the North America and Mexico. Providing same day shipping, competitive pricing, and a diversified product line, to the United States, Canada and Mexico. Our continually expand-ing product line of quality fabrics and trimmings are in-stock for immediate shipping. We offer a decorative drapery hardware line to complete your design needs. www.kastfabrics.com

KirschVisit us at booth #336

Kirsch offers a full line of custom blinds and drapery hardware. We’re committed to making our products and relationships last. Our custom blind and shade products offer the new Kirsch Trust warranty and no-risk exchange policy. Be sure to check out our new Designer Metals Collection of finials, rods and ac-cessories. Explore of our new wood program with an array of colors and finishes which harmonize with floors, furnishings, and trims. For more information visit us at www.kirsch.com.

Lassen Window Fashions Visit us at booth #325

Introducing the new look of Fauxwood. Lassen Syn- tekwood™ Collection designed to uphold both the natu-ral beauty of real wood and trouble-free operation. Also

available are the full line of Basswood/Fauxwood slats, and Ventex/SoftView fabric. Visit us at www.lassenwf.com or call 888-697-8688

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f a s h i o n i n b l i n d s

coulisse.comDesigneD in the netherlanDs

64 | VISION

LutronVisit us at booth #712

Ultra-quiet Serena battery-powered shades install wireless-ly and operate from anywhere in a room via a remote con-trol. These luxury shades are available in two styles, roller or honeycomb, and operate without wires. Available in a wide variety of fabric colors and textures, shades feature 3-5 year battery-life for a low-maintenance shading solu-tion. For information on becoming a Serena Provider, visit www.serenaproviders.com or call 1.888.445.8063.

MarkisolVisit us at booth #621

Markisol, a Swedish based producer of stock roller shade products, is one of the worlds largest producers of roller, shades, solar shades and Romans. Global supply facilities in China, Poland and Sweden offer positive logistics for all markets. Markisol uses state of the art automated production ensuring quality, on-time delivery and excellent logistics. We also offer solutions for motorization, child safety as well as unique patented standard operations. We invite you to our world at the show.

OMC Visit us at booth #513

Stop by to see our latest collection of decorative and func-tional fabrics for cellular and roller shades. OMC is a lead-ing manufacturer of sun protection fabrics and components. With more than 1,000 commercial and hospitality options, you will be sure to find fabrics that catch your eye and fit your specification.

Exhibitor

Luxmader Visit us at booth #101

Our company specializes in the design and manufacture of custom made wood Venetian blinds, valances, insect

screens and components. Lux-mader directly controls the wood supplies from the mill at

Cameroon. The production of our products is made entirely in our plants. Each of the components for the manufacture of our blinds are made by the group Luxmader.

Mariak Visit us at booth #713

Come see our Printed Roller Shades, made from the latest technology using UV Solvent, Dye Sublimation and Heat

Transfer. We offer a large li-brary of images for printing. We also stock a full Drapery Fabric line. We are show-

casing our new Ultimate Achievement Roller Shade Fabric, the most insulated fabric available.

Minhou Vimid Decoration Co., Ltd. Visit us at booth #450

VIMID DECORATION was founded in 1998 and our main products are curtain poles and accessories. We have pro-duction equipment for producing both resin and iron ac-cessories. In the process of development and production, we always keep the excellent quality and advanced design concept, so our products are widely praised by users and designers. For more information, please check the website www.vimid.com.

Nakyung Co.,Ltd.Visit us at booth #636

Nakyung Co., Ltd., located in Daegu City, South Korea, has 18 years history of coating factory producing various kinds of coated/non-coated fabrics for window coverings like zebra, blockout, blackout, vertical, roller blinds, translucent, transpar-ent fabrics. Please visit our booth to find out new designs and colors. T :82-53-522-0005, F :82-53-525-2580 CP: 82-11-5308-3111, E-mail: [email protected] Web : http://nakyung.koreasme.com/

Ningbo Dooya Visit us at booth #736

Dooya is a global leading manufacturer of smart home sys-tem and window & door automation. It mainly produces

smart home, tubular motor, Ve-netian blinds drive, Vertical blinds drive, curtain motor, control sys-tems and relative accessories.

Tel:+86-574-86571666 E-mail: [email protected]: www.dooya.com

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Ningbo DOOYA Technology Co.,Ltd

Visit us at booth #736#738#740

Dooya is a global leading manufac-turer of smart home system and window & door automation. It mainly produces smart home, tubular

motor, Venetian blinds drive, Vertical blinds drive, curtain motor, control systems and relative accessories. Tel:+86-574-86571666 E-mail: [email protected] Website: www.dooya.com

66 | VISION

Orion Ornamental Iron, Inc. Visit us at booth #207

Orion specializes in custom drapery hardware with finials in iron, crystal, glass, resin, wood; traversing and non-travers-

ing rods in iron and wood. Rods in 64 styles are avail-able with or without rings, motorized or cord draw, up

to 30 feet. Nearly 80 finishes, plus custom. Product custom-ization is our specialty.

QMotion® Advanced Shading SystemsVisit us at booth #301

The beauty of QMotion® Advanced Shading Systems comes with our constant pursuit of perfection. From our clean lines, sophisticated technology, extremely quiet operations and the only manual override system in the industry, QMotion delivers battery operated window treatment solutions for all of your design needs. For information call 877-849-6070 or visit www.qmotionshades.com

San Benito Shutter Co., Inc. Visit us at booth #518

San Benito Shutter is the industry leader for wood and poly shutter components, as well as finished panels. With five

locations covering California, Texas, Georgia, and Florida, we are posi-tioned to assist you with all your

shutter needs. We provide computer manufacturing soft-ware, paint, sundries and more! Call us at 831.637.8700 or email us at [email protected].

Exhibitor

PhiferVisit us at booth #113

World’s leading manufacturer of high performance, cutting-edge sun control fabrics for the residential and commer-cial markets. Product features include recyclability, energy

savings, GREENGUARD certification, unique Microban® antimicrobial pro-

tection and DOW ECOLIBRIUM™ bio-based ingredients, reflecting the company’s commitment to quality, excellence and environmental stewardship. For more information, visit www.phifer.com or call 1-800-221-5497.

PIC Visit us at booth #424

e-PIC One™ Enterprise ERP & WMS for Fabricators, Distributors, Franchises, & Retailers. Plus integrated e-com-

merce for Retail e-Stores. New for 2014, real-time Shop@Home tablet interface for in-home sales and payment processing, and zoes.com with the power of social media to ignite your business and grow leads.

picbusiness.com and zoes.com @ 800.742.7378

Rose Lace Visit us at booth #519

Rose Lace offers exceptional style and value to complement both contemporary and classic tastes. Full lines include cord edge, headers, brush fringe, three styles of tassel fringe, four styles of crystal tassel fringe and curtain tie-backs. Call for sample books 516-877-7980 ---View online Roselace.com

RowleyVisit us at booth #313

The Rowley AriA™ Metal Hardware line is expanding this Spring to include new H-Rail Traversing Hardware.

Kits are available in 6- and 8-foot lengths, five popu-lar finishes and include wall

or ceiling mount brackets and end cap finials. Visit www. AriADecorativeHardware.com for more information.

Royal Building Visit us at booth #618

Build Bold with Royal Building Products, a category leader in innovation and quality PVC products. Royal is proud to release its newly expanded line of domestically produced Cellular shutter components. Each Royal® Shutter Compo-nent delivers exceptional quality, appealing aesthetics and is supported by Royal’s commitment to superior customer service.

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Sistmes Delfin Visit us at booth #100

We make different types of systems for window decora-tion and sun protection, such as curtains systems, panel

tracks, Roman and roller blinds and mosquito net systems. We manage the entire production process, from the design to the

profiles, plastic and metallic components. This allows us to achieve greater flexibility and quality control.

SB2Visit us at booth #525

We are a leading manufacturer/distributor of cutting, weld-ing, hoist equipment and blackout, decorative and zebra shade fabrics along with metal chain. We provide our products and services internationally from our offices in Southern California and Asia and are here to help you grow your business with innovative fabrics and durable, efficient equipment. (626)256-4800 www.sb2concepts.com

Shandong Yuma Window Decoration Products Co., Ltd.


YUMA company was founded in 1991, located in Shouguang, China. We are a large-scale manufacturing enterprise mainly engaged in weaving, dyeing and finishing, functional coating, and automatic blind mechanism development. Tel: 0086 536 5207657 fax: 0083 536 5223114, website: www.yumate.com, www.yumate.net.cn E-mail: [email protected], [email protected]

Sherwin-Williams Visit us at booth #219

Sherwin-Williams provides expert advice and resources to meet the unique color needs of residential designers. At swcolor.com, download color palettes for use in rendering software, order large-sized color swatches and fan decks, and access online color visualization tools. For additional information, designers can call 800-321-8194.

Smartroll Visit us at booth #225

smartroll™ technology provides a safe, smooth and silent cordless solution for roller shades. Our smartroll™ mech-anism operates through our patented automatic rolling spring system which guarantees trouble-free and secure use. Eliminating all cords and hazardous chains is now per-manent, easy and affordable with smartroll™ technology.www.smartroll.com

Vertilux Visit us at the lounge

Over 100 Blackout choices. 59 Unique and captivating colors in our European Designer Collec-tion. 21 Distinctive Patterns in our High Living Portfolio. 3 Stocking Locations: LA, Dallas, Miami. In-

novative new products to be introduced for TOTAL Blackout and Indoor/Outdoor Side Channel Installations. Vertilux—Come see what we’re uncovering in Window Coverings.

U.S. PolymersVisit us at booth #213

Woodland is our new wood composite shutter coated with a poly skin. Woodland is just like a traditional wood shut-ter but its poly surface eliminates painting and sanding. This technological breakthrough creates the opportunity to fabricate shutters in the USA profitably! To learn more, call 800-737-4569 or visit booth # 213!

Ventana Sales Design & Manufacturing Visit us at booth #427

Manufacturer of window covering components and blinds. Products include aluminum, PVC, metal-vinyl, horizontal wood, faux wood and vertical blinds: 1", 1.5", 2" high pro-file and 2" Low Profile; Vertical and roller shade compo-nents. www.ventanawindowproducts.com 562-424-0028.

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WDS Designer Natural Shades, Inc.Visit us at booth #531

6478 Alexandri CircleCarlsbad,Ca, 92011,USA

Website: www.wds-shades.com

Zhenjiang Royal Window Furnishings Co., Ltd.


We specialize in manufacturing & exporting all kinds of window covering products, including Timber blinds, PVC faux wood blinds and curtain rods series. With high-tech equipment ,our factory can produce 200 x 40ft containers per annum. We guarantee quality, reliability and service—you will enjoy professional service from order to delivery. www.royalwindow.com.cn

Exhibitor

Wilson FabricsVisit us at booth #413

Wilson Fabrics designs and develops innovative, decorative and functional quality blind and drapery fabrics, suitable for all types of window treatments, inspired by global trends. Our blind fabrics feature a UPF rating of 50+, providing excellent protection against harmful Ultraviolet Rays. In addition, they are all Oeko-Tex certified, stain resistant, available in Blockout and Translucent, Lead & PVC Free and available in a wide width of 110". www.wilsonfabrics.com, [email protected]

Zhenjiang Jingyou Curtain Co., Ltd. Visit us at booth #327

Zhenjiang Jingyou Curtain Co., Ltd. is a professional manu-facturer and exporter of many types of window blinds in-cluding 1" PVC Venetian blinds, 2" PVC faux wood blinds, 3.5" vertical blinds, fabric roll blinds, fabric Roman shades, PVC Fence, PVC trellis, PVC folding door and wood Venetian blinds. We would like to establish a friendly business rela-tionship with you in the near future. For more information, please check the website www.jywindow.com.

ZMC Window Covering Supplies Visit us at booth # 419

ZMC is proud to introduce to the market the P-Clip Safety Tensioner—this device will prevent the window coverings from operating if it becomes partially loose from the wall. Also our new Roman Shade Lift Bands eliminates the use of cords at the back, a safety hazard for small children and pets. For more information contact us at 800-541-2557 or www.zmc.ca

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US POLYMERS

US Shutter Fabrication Made Profitable!

US Polymers introduces the new Woodland Fabrication Program that delivers these impressive benefits!

• Build Shutters in the USA

• Increase Profits by Over 50%

• No Painting & Sanding Required

• Ship Shutters in Only 1 Week

Find Out How! 800-737-4569 ext165 or Visit Booth 213!

EROD

Open your drapes with the touch of a button! erod™ is an affordable, fully telescoping and ad-justable motorized drap-ery rod solution with no need for custom cable cutting or fitting. The result is a one-of-a-kind product that is effort-less, easy-to-install, and perfect for every room. Visit www.myerod.com for more information.

Visit Booth 425!

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DS

The Heimtextil 2014/15 trend forecast

Looking Both and Back

The 2014/15 trends from Heimtextil are structured into two major categories—“Progress!” and “Revive!”. Each of which

is subdivided into two themes: “Generate Collision!” and “Engineer Nature!” fall under the “Progress!” header and “Ex-

alt Purity!” and “Rejuvenate Craft!” are aspects of “Revive!” (And yes, those are a lot of exclamation marks.) One theme

explores the impact of progress on design and textiles, while the other focuses on growth of textiles in interior design. V

GENERATE COLLISION! To accommodate the demand for unique, individualized products, designers increasingly experiment with novel materials and technologies. Computer algorithms and similar technologies facilitate the mass production of customized items. For example, digitally printed panels of fabric in a custom pattern, color or repeat. Similarly, playful printing, scoring, cutting and folding techniques enable almost unlimited artistic expression. Designers are experimenting with ways to allow production processes to determine the look and texture of the final product.


ENGINEER NATURE! The convergence of science and the natu-ral world uncovers progressive synthetic solutions for a more sustainable future.New textile techniques intertwine living systems with biological and texture tech-nologies copied from nature to form novel fabrics. Designers ‘technicize’ nature by growing their own materials through inno-vative approximations of biology, a choice that goes hand in hand with new focus on ecologically responsible production.

REJUVENATE CRAFT! Designers are reviving and renewing traditional craft techniques to enhance the narrative and connect more meaning to objects. Working with recycled materials, they conjure up the concept of an impro-vised lifestyle as a counterpoint to our technology-dominated society. Uniformity is replaced by collage to stage the unex-pected and evoke alluring visual tension. Traditional craft techniques such as em-broidery, weaving or knitting, gives rise to a wealth of textures.

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EXALT PURITY! As a response to mass production, interest has grown in objects that have personali-ties and history—products that tell a story. In the quest for meaning, this movement honors natural materials by embracing their imperfections and highlighting their origins. The results teeter between the primitive and the modern. Nature acts as the generator of ideas while designers focus on the humble, the pure, the unadorned. Pristine, untreated materials are used, while resource-saving production processes and the longevity of products are key objectives. Animism, essen-tialism, minimalism and reductionism are the decisive values.

Did you know?Vision editor Susan Schultz will be featuring trends and new product introductions from Heim- textil, Maison & Objet, Paris Design Week and more—directly from the January design shows to you!


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The European show expands into yet anothernew market

Success for R+T Turkey

The first R+T Turkey pleased exhibitors, drawing approximately 7,000 visitors and generating enough interest to guarantee

that the show will be held again in November 2015. The show, which took place at the DNR Expo site outside of Istanbul,

was developed by Messe Stuttgart in partnership with local production company Ares Fuarcilik.

According to Roland Bleinroth, Managing Director of Messe Stuttgart, one of the best indicators that a show will do well in

a new market is the number of visitors from that region who attend the main show in Stuttgart, or any of the other events

The first R+T Turkey had an impressive première. Roland Bleinroth, Manag-ing Director of Messe Stuttgart, was pleased with the high-quality exhibitor stands and a wide range of products on display. Awning and exterior treat-ments made up a significant percentage of the showfloor, but there were also many shade and blind companies on hand, representing both local (Bufera) and international brands.


Ripplefold Curtain Safety Roller

Cordless Roller

Cordless HoneycombCordless Roman

Safety Roman

Safety & Breakaway items

New & Safety Issue

in Asia or the Middle East. And, over the past several years at

its R+T shows, Messe Stuttgart noticed a significant increase

in attendees from Bosphorus region.

In particular, the awning and outdoor screening business has

grown significantly in Turkey since government passed smok-

ing restrictions similar to the rest of Europe. Hotels, restau-

rants, nightclubs and other entertainment venues with access

to outdoor space rushed to install motorized retractable aw-

nings and screens, as well as heating and ventilation systems.

This both expanded the number of seats the businesses could

operate all year round, and gives an automatic smoking venue

for guests. Another boost for business is that the construction

industry in Turkey is one of the strongest markets in Europe

with the government of the country focusing on the imple-

mentation of environment-friendly and energy-efficient build-

ing solutions in new building projects. There is a strong focus

on urban redevelopment projects and residential construction

so that the Turkish construction industry was able to register

growth of 6.8 percent in the first half 2013. V

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New hall opened to accommodate traffic

Positive Predictions for R+T Asia

hile the construction industry in China has recorded lower growth in 2012 and 2013 (to date) than in previous years, it is still the world’s leading construction market. Recent-

ly, the central government a goal of 1 billion square meters of new “green construction” buildings to be completed by 2015, with a target of 30% of all building in China to be green construction by 2020. To encourage this, the government is offering fiscal subsidies to developers. Sun protection and light control are important components to a successful green building and so, the opportunity for blinds, shades, film and other heat and light maintenance systems for the Chinese market is expected to grow substantially.

Over the past nine years R+T Asia has grown and expand-ed with the changes in the market. In 2013 the show added the International Window and Door Summit, established as the first global platform for the exchange of experiences and cooperation between the Chinese window and door industry, and internationally important representatives from the door/gate, window and sun protection industry. In

2014 the show, scheduled for March 25-27, at the Shanghai New International Expo Centre, will be adding a new sec-tor dedicated to finished products and opening a new hall to accommodate increased exhibitor and visitor traffic.

Although the initial years of the show were strong, in 2013 visitors from the U.S. increased 150% and overall, 20% of the attendees came from abroad. International exhibitors have also increased with familiar names such as Somfy, Coulisse, Recasens and other major players adding R+T Asia to their roster of shows.

“Somfy has taken part in R+T Asia for seven years,” said Jean Guillaume, general manager of Somfy. “We are glad to see R+T Asia is becoming more and more professional in all aspects.”

“We are here for the first time, and very surprised how international the fair is. Our expectations were exceeded. With many visitors from India, Oceania, North and South America, we were able to meet our target groups and make many new contacts,” said a representative from Recasens, the Spanish textile company. “We will definitely be back again in 2014.”

Visitors to the show have the opportunity to see products from up-and-coming manufacturers, many of whom have not exhibited outside of China, as well as lines from more inter-national exhibitors that are frequently shown in the U.S. V

While R+T Asia is mainly focused on China and the broader Asian market, the U.S. is among the top five foreign countries participating. The others are Korea Taiwan, Australia and India.

The 2013 show drew almost 18,000 trade visitors over three days, who were able to view a total of 380 exhibitors.

Child Safety SolutionCordless/Chainless Spring Roll-Up

Safety Device blinds cannot be operatedif the device is not fitted

* Fast Installation in 30 seconds * Compatible with connectors & stops * Work for Chains and Cords

USA Patented

*extremely quiet *extremely smooth*stop anywhere *aluminum center tube*without headrail is

available

We Invent…We Design…We Manufacture In Taiwan

Smooth operation you’ve never experienced...

USA Patented

So try them!

Uni-Soleil Roller Shade Mechanism

Uni-Soleil Enterprise Co. Ltd. Call +886-6-5106611 now or visit www.uni-soleil.com.tw

USA Patented

Your Fabric • Your Design • Your Creations • On Time

Do you ever wonder which workroom your competition uses? The best kept secret is out! It’s Anderson Fabric Workroom – C.O.M custom workroom to the trade with 33 years of service in the industry.

It’s no secret that Anderson Fabric Workroom is a full custom workroom, never limiting your creativity. As an employee-owned workroom, we are committed to offer the best service, quality, & lead times in the industry. Visit our website www.andersonfabrics.com to find out for yourself! We won’t tell!

Want to learn what your competitor already knows?

348 Summit Avenue, West, Blackduck, MN 56630P: 800-328-1791 F: 800-419-3979

[email protected] • www.andersonfabrics.comProudly made in the USA

78 | VISION

IDEA

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INSP

IRAT

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Details make the differenceA for Pretty

“For as far back as I can remember, I’ve been enamored by pretty things,” said

Tammy Paradoski, owner of Daisy Chain, LLC and founder of the Chicagoland

Workroom Professional. “Whether it’s a unique necklace, cute shoes or stun-

ning fabrics and trim, they always seem to catch my eye.”

Paradoski also grew up with a passion for sewing, but never considered con-

verting her passions into a profession. However, it wasn’t until after earning

my psychology degree and having a job in social work that she realized how

much she loved the creative fields, explaining “I used to make window treat-

ments for friends and family as a stress reliever after work. It was the encour-

agement and support of my husband that finally gave me the courage to leave

social work to pursue a career I love.”

When asked to explain what she loves about the process of designing and pro-

ducing window treatments, her passion is clearly evident in her response. “Our

clients welcome us into their personal

space, which to me is very intimate and

I consider it an honor. They give us the

opportunity to express their personality

and style through our design.”

Since starting her workroom and de-

sign business, Paradoski has trans-

formed her love of “pretty things” into a

key selling point. “I love making beauti-

ful things for my clients. All the custom

details are what make our work unique

and valuable. Details like micro cord-

ing, banding, hand sewing and creative

embellishments are what set custom

apart from store- bought products,”

she said. “I love this industry because,

creatively, the sky’s the limit!” V


OPPOSITE PAGE: This pillow features a shirred overlay with a decorative banding and self-welting. It's a simple way to add extra visual interest to anotherwise plain pillow. THIS PAGE: The goal of this billiard room, top, was to soften all the wood and hard elements in the room while keeping it masculine with fabrics that compliment the red in the pool table without being too busy. The large medallion pattern with a touch of red and tailored style valances were a perfect solution.

BELOW: The detail corner of the valance, left, shows the contrast fabric from the cornice was used in the pleats as well for the micro-cording along the bottom edge.

ABOVE: This variation on the box pleat is much softer and romantic, with thesmall striped silk fabric layered under the floral, both with micro-cordingand a unique beaded trim along the bottom edge.

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Did you know?Tammy Paradoski will be leading two seminars in Las Vegas, a super session on Creative Embellishments, and a one hour course on High End Details.

IWCE: Vision’14 Sneak Peek!TOP: The paisley fabric for this valance was already being used elsewhere in the kitchen, but the client didn’t want the pattern to become overpowering. So a taupe and red diamond woven was layered on top in a style that needed to work with the other window treatments in the room. “This particular client had an appreciation for trims so it was a lot of fun picking out the decora-tive cord and beautiful tassel,” said Paradoski.

ABOVE: These pillows demonstrate the use of cording and banding. The bolster was created by seaming several fabrics together and then adding decorative banding and fringe. The pillow be-hind the bolster has a shirred border with micro-cording and a mitered flange edge.

Castec Sales Company7531 Coldwater Canyon Ave., North Hollywood, CA 91605Tel: 800 828 2500 Fax: 818 503 8360 Email: [email protected]

www.castec.com

EST. 1973

© 2011 Fabritec, LLC. All rights reserved.

»Custom Fabric Treatments

»Natural Woven Shades

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crop/trim marks

Note: WE WANT THE FRAME IN THE AD.The live area is 3.6” x 9.75”. Crop/trim marks are an additional 0.125” from the sides of the live area.

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82 | VISION

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Design + Demands + MathUnderstanding “Who knew that when starting in this business that custom window fashions often requires as much science as art,” said

Deb Barrett.“Many of my recent projects are about solving technical issues—walking into a new project, I am asked to

camouflage, enhance, pack all the client’s wishes into one product; all within budget and often on one window.” This offset

pair project is perfect example of addressing a variety of concerns to achieve a cohesive design.

he master bedroom of a historic Chicago historic rowhouse is long and narrow but the 11' ceilings help make it spacious. Boxed transom windows with doors out to a Juliet balcony frame a cozy

sitting area at one end. On the south wall, the focal point is a French marble fireplace with windows on either side. Opposite is the king bed and dressers.

The client wanted to create a serene environment, taking advantage of the light, but also requiring room darkening for sleeping. “We decided on a sheer, along with blackout lined over-draperies in a hand embroidered cotton by Schumacher,” said Barrett.

Once the style decisions were made, the technical details needed to be hashed out—where and how the draperies would be mounted, stack backs and addressing the bump outs on either side of the fireplace. Being a part of the project early on allowed Barrett to work with the contractor in making some of these critical deci-sions. For example, after a discussion on the installation needs, the contrac-tor speced out pockets behind the crown moldings at the ceiling that would hide the heavy-duty ball-bear-ing tracks required to easily open/close the draperies.

Determining the Issues“In figuring stackbacks, we picked up some space because the draperies would hang below the tracks and stack tight-er,” explained Barrett. “Even with limitations such as corners and the ireplace, I got a stack that was workable. The bump outs took more thought. At first glance they seemed to be equal, and in fact they were, but not how you’d think.” There was 16" between the fireplace and the windows on both

In addition to the basics of good communication, prompt follow-up and strict attention to detail, getting in on the ground floor of a project is often critical to achieve a successful installation. This is the fireplace wall elevation after the contractor installed the crown molding pockets based on our specs and you can see through the window another reason why we chose sheers and over-draperies—the neighbor's rowhouse is only 10 feet away!

sides, but only 9.5" and 9.75" between the window and corners. “When I first saw the project the firebox was in place, but the fireplace mantel hadn’t been decided on; so we were also working with estimated measures. We could come back and remeasure, but we knew that the actual dimensions wouldn’t ever make it possible to design two pairs of draperies. Offset pairs were required.”

Offset DetailsOffset pairs are pairs of draperies that have unequal panels. They are typically done so that a center draw pair will meet in the middle, when for example, you have an off center window in a wall-to-wall configuration. Or, in this case, where one side doesn’t measure the same as the other. Specifying offset pairs will allow the panels to meet in the center. Because they will be different sizes, the

WINDOW FASHIONS FULL PG AD 12-5-13.indd 1 12/6/2013 9:34:16 AM

84 | VISION

So here’s what this one bedroom project ended up need-ing—four pairs each of sheers and over draperies with Europleat headers.• One pair of 8 widths on door/window combo at end of

bedroom• One pair of 8 widths as one way left and right panels on

corner windows • Two offset pairs at 6 widths each on either side of the

fireplace.

That’s a total of 56 widths, all at 11 feet high! V

stackbacks will be different, so at the install the master carriers and spacing will need to be adjusted.

To specify offset pairs, you need to provide the workroom with fullness, finished width, finished length, returns and BtoB measures. Be sure to take the following measures on each window:• Ceiling to floor• Corner to corner• Window width • Left corner to center of window• Right corner to center of window

Do the MathWith all the measures, you can now do the math and the final specifications for the offset pair.

• Overall Bracket to Bracket is the corner to corner mea-sure of 86.5"

• Left panel BtoB is 40" and right panel is 46.25" to center of window

To figure number of widths add BtoB plus 1 return and 1 overlap x fullness divided by fabric width.• Left panel 40" + 6" + 3.5" = 49.5" x 2.5 =123.75" divided

by 51" = 3 widths. So finished width of left panel is 49.5" using 3 widths.

• Right panel 46.25" + 6" + 3.5" is 55.75" x 2.5 = 139.375" di-vided by 51" = 3 widths. So, finished width of right panel is 55.75” using 3 widths.

Deb’s Tip: “I usually add 1" to finished width measures, as that allow-ance can be quickly eaten up over the rod length. It helps gives the draperies ease so that it doesn’t want to creep open when drawn closed.”

Here’s my worksheet for this project. As you’ll see, there is a 6.25" dif-ference between the left and right panels on the left window, and a 6.5" difference between the panels on the right window.

Did you know?Deb will be discussing offset panels and other custom tweaks for perfectly-fit draperies in her Window Fashion Design Lab at supersession on Tuesday, Feb. 4. She’s also doing a presenta-tion that drew rave reviews the Design Tech Summit in High Point, The Digital Designer: Social Media Success Strategies. But if you want more of her fabulous design ideas check out From the Runway to the Window as a perfect way to wrap up your IWCE: Vision’14 experience on Thursday.

For more information:debbarrett.comwindowdressingsinc.comdesign-confidential.comwf-vision.com/seminars


A view of the completed project looking into the seating area, with only the left side of the fireplace shown.

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86 | VISION

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A complex weave of talents

Modern Times

It’s not often that a kitchen renovation inspires the design of the master bedroom, but Barbara Krai, ASID, a 25-year-de-

sign veteran, took the request in stride. “We had just completed the kitchen, which included custom solid walnut cabinets,”

she explained, “and they decided they wanted walnut for the bedroom as well.” The result is a richly appointed room with

‘hidden-in-plain-sight’ window treatments.

nce the client decided on using walnut in the bedroom, the scope of work grew to include a completely custom designed paneled room that included a built-in bed, nightstands and a cof-

fered ceiling along with the window treatments and a new lighting plan.

“There are large French doors with sidelight windows fac-ing East,” said Krai, “and bright sunlight floods the room in the morning. My client requested a total black out window treatment so he could sleep past the sunrise, but was op-posed to using any type of curtain.”

The whole house has white shutters, but that look wouldn’t work now in the bedroom, with its newly-designed, old-world atmosphere. “During one window treatment brain-storming sessions, I mentioned the idea of using tapestries for shades,” said Krai. “He jumped on the idea!” Krai then had to figure out how to transform her musings into a workable design.

Managing the DetailsOne of the first things she discovered was that unless her client wanted to wait many months for a custom tapestry to be woven, the designs her client loved were all too small for the window. So she begin thinking of ways to ‘frame’ the tapestries to fit. At the same time, site meetings were necessary to coordinate all the details between the carpen-ter, the workroom, the installer and the electrician, each of whom had a specific role in making this window treatment come to life. Krai set a master schedule to coordinate each contractor’s role so that everyone on the team understood the project’s timing.

The carpenter was designing walnut ‘sleeves’ for the win-dows, which the tapestry shades would fit into, eliminating any light leaks from the side. A painter was hired to faux

finish the inside section of the white shutters to match the surrounding walnut, leaving the outside frame, rails and slats white for a consistent exterior.

While all this was happening Krai was also working with Pat Woodrich of Shutters, Blinds and More, on the techni-cal issues related to turning tapestries into shades. “The biggest challenge was creating an even ‘roll’ for the tapestry,”

A detail of the faux finished shutters painted to match the walnut panel-ing.

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88 | VISION

said Woodrich, whose job was to laminate the blackout fabric to the tapestry. “This was achieved by removing the seams and backing fabric from the tapestry to smooth out the tapestry face allowing us to maintain an even fabric thickness for the tapestry.”

At this point, Krai had her workoom apply a chocolate brown velvet ‘frame’ around each tapestry and accented this with a coordinating braid, to get to a finished size of 120" x 120".

“The laminating process required perfectly squared edges,” ex-plained Woodrich. “Keeping the fabric from stretching as it was applied to the vinyl backing took several hours of meticulous adjusting before the adhesive set up.” The process was made even a bit more stressful when Woodrich discovered that each tapestry stretched differently, meaning adjustments needed to be made for each shade.

Preparing for InstallationWhile Woodrich and Krai were finalizing the lamination process, Krai also had several meetings with the finish carpenter to discuss the details required to make sure the roller pocket had the neces-sary side and top clearance for operation, as well as access for the AC-powered motors. “Because the tapestry shades would be

This overall room shot, above, gives a hint of the coffered ceilings with silk inserts, both sets of faux painted shutters, and a glimpse of the wall-to-wall carpeting that mimics an Oriental rug. When the tapestry shades are partially raised, below, it’s easier to see the extent of the fabric ‘frame’ Krai designed to get the necessary finished size.

90 | VISION

totally encased, we also had to make sure there was a way to remove the treat-ment for future maintenance or repair,” explained Krai.

Due to all the pre-planning and expert coordination, the installation went smoothly. Final touches including a lighting plan that treated the tapestry shades like works of art. “The client did not want any downlights in the ceiling,” said Krai, “so picture lights attached to soffits hiding the tapestries complete the circle of light around the room and highlight each tapestry with accent light.”

“I love creating one-of-a-kind installations,” said Krai. “I passionately believe that everyone deserves a home they truly love, that perfectly fits their lifestyle, expresses their uniqueness and brings them joy every day. I welcome the chal-lenges that come into play as complex work evolves—staying true to my vision and keeping a problem-solving mindset to address any issues that come up.” Adding: “This project is a perfect example of working with trusted, quality partners—only

Barbara Krai Interior Design barbarakrai.com

Facebook: facebook.com/barbarakraidesign

Pinterest: pinterest.com/barbarakrai/

Houzz: houzz.com/pro/barbarakrai/ barbara-krai-interior-design

CLOSER LOOK

DETAILSCREDITS: Designer: Barbara Krai, Barbara Krai Interior Design, Tampa Bay, FL. Workroom: Drapery Service, Joe Radazzo, Clearwater, FL. Installer: Pat Woodbridge, Shutters, Blinds and More, Odessa, FL. Faux Finisher: Karen Wilcox, Clearwater, FL. Electrician: Ramatt Electric, Tampa, FL. Carpenter: Glover Cabinets, Melbourne, FL

SOURCES: Tapestries: Mille Fleurs Tapestries, Orbis Terrae, The Harbor. Frame fabric: Jane Churchill. Braid: Robert Allen. Ceiling coffer inset fabric: Ralph Lauren, Shiva silk. Picture lights: Visual Comfort, Ralph Lauren. Wall sconces and chandelier: Fine Art Lamps, Villa Col-lection. Nightstand lamps: Visual Comfort. Carpeting: Resource Partners, Berrington Hall

The finished room with the tapestry shades down.

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fabrics. trimmings. hardware. 800.945.3838 www.trend-fabrics.com

92 | VISION

Product

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Visit us at booth #233.

ONA DRAPERY

Ona Drapery Hardware Company brings exquisite designs and exceptional value together in our Classic Collection of Wrought

Iron drapery hardware. All of our hardware is individu-ally handmade and finished exactly to your specifications. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Se-lect from our Classic Collection and order with confidence.

Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026..

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HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

CALHOOK

CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall sys-tems and Max-Space™ floor displays make the best use of your available space and help manage samples ef-ficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

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94 | VISION

SUREWIN

Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (nu-merous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades

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Exterior Shutters by Wood-Mart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/or raised panels. We also manufacture custom exte-rior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

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WoodMart is a fully inte-grated manufacturer—from rough milling through finish-ing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

Sherwin-Williams provides expert advice and resources to meet the unique color needs of residential designers. At swcolor.com, down-load color palettes for use in rendering software, order large-sized color swatches and fan decks, and access online color visualization tools. For additional information, designers can call 800-321-8194.


Cu

sto

m H

ome Furnishings Academ

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Est. 1993

Since 1993, students have traveled from around the world to attend the Custom Home Furnishings Academy, the premier destination for hands-on learning.

• This one-of-a-kind facility in Charlotte, NC, includes classrooms outfittedwithprofessionalworkroomequipment,industrialsewingmachines and a design studio, with instructors who are experts in their areas of study.

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Campus, home study, traveling and private training programs are available.

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96 | VISION

What’s IT’S SHOWTIME! The March/April issue of Vision will feature the new products, people and information found at IWCE: Vision’14 in Las Vegas. We’ll bring you high-lights from all three show floors, Design Competition winners, Design Tech Summit insight and much, much more!

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Everything Cellular...

NEWSlub W

oven

• Smooth,stylishwavesevenwithtra

nsparentfabrics.

• Coatedwiththeuniquedöfixprodu

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stunninglyperfectresults.

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• Variable,customfoldsizeforperfe

ctpatternrepeats.

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llyopened.

döfixAlbero

döfix wave tape Albero

Contemporary wave draperies made easy

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Window Fashion Vision magazine JanFeb14

Documents

Transcript of Window Fashion Vision magazine JanFeb14