Dolfijn Advies© copyright 2012

Business Model of the 21st century

May, 14th 2012

Let me be your manager

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We invented companies to make our lives more easy.

Instead those companies give us a hard time now.

Time for something completely different!

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Link to Video –Fast Forward – ViNT trailer 2009

http://vimeo.com/7329189

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Trust levels in 2005

• US – Harris poll– 4% trust their HMO– 7% trust their health insurer– 11% trust their life insurer– 12% trust their telecom provider– 40% trust their supermarket

• Engeland – National poll– 80% don’t trust directors of large companies

• Europa – EU Barometer– Trust in large companies ranks second to last

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Wat do companies do to change this?

CEO Study 2010

2005 Management Tools survey of 960 global executives:

“Insufficient customer insight is hurting our performance”

1960’s – The Marketing Revolution

1980’s – Quality Movement

1990’s – Business Proces Reengineering

1990’s – Mass customization

1990’s – Relationship Marketing

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Capitalism

New Needs

New Enterprise Logic

New Technology

Three forces

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New Technology:

The results of theindustial revolution

New Enterprise Logic:

“High volume, low cost production”

NewNeeds

Large middle class looking for luxury goods

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Managerial Capitalism

19601970

19401950

20002010

19801990

19201930

19001910

Decline

Henry Ford

Installation Maturation

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Example – Toilet paper

• 8-pack was smaller, same price

• Still 8 rolls• Still double layer• Still 200 sheets per roll

• Shorter sheets– 12 cm instead of 13 cm

over 8%price increase

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Example – Sugar sticks (1)

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Example – Sugar sticks (2)

25%price increase

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Something else is going on

newconsumer

Sanctuary“Master of your own destiny”

Voice“Direct influence”

Connection“Part of a community, without

conforming to silly details”

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New Needs

New Enterprise Logic

New Technology

Three forces

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The new need

“Support, enabling you to live the life you want to live the way you want to live it.”

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New Needs

New Enterprise Logic

New Technology

Three forces

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Kondratiev waves

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Carlota Perez:From installation to deployment

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New Needs

New Enterprise Logic

New Technology

Three forces

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Towards a new Enterprise Logic

Institution

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Individual

Business model of the 20th century“Managerial Capitalism”

Institution

Institution

InstitutionInstitution

Institution

Institution Individual

Business model of the 21st century“Distributed Capitalism”

Co-creation

CommonIT-Infrastructure

Communities

3 forces

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Link to Video - LEGO Design by Me

http://www.youtube.com/watch?v=9Fmh4Gyc__E

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Link to Video - Nike +

http://www.youtube.com/watch?v=BkfWdwLUZJ4

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The new Enterprise Logic

Institution

Institution

InstitutionInstitution

Institution

Institution Individual

CommonIT-Infrastructure

Communities

Co-creation

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Impact on Project Management

• A new world– No clear organizational structures– No fixed teams– Customer is in control

• A new Project Management– Collaborative leadership– Connecting networks– Tapping into the crowd