Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom...
Transcript of Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom...
![Page 1: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/1.jpg)
Diese Präsentation ist urheberrechtlich geschützt. Jede Art des Vervielfältigens ist verboten. Wiedergaben sind nur mit schriftlicher Bewilligung des Autors erlaubt.
This presentation is protected by copyright. Any form of copying is prohibited. Reproduction is permitted only subject to the written consent of the author.
Smart Assistants
Dr. Jakub Samochowiec
5.6.18 Rüschlikon
Will we do as they say?
![Page 2: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/2.jpg)
Assumptions:
At some point in the future,
smart assistants will be
practically all-knowing.
Their goal will be to maximise
our happiness.
![Page 3: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/3.jpg)
Dictator approach
Give instructions
Punish disobedience
(reward obedience)
![Page 4: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/4.jpg)
Need for autonomy
![Page 5: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/5.jpg)
Advisor approach
Give an overview over options
Give recommendations
Explain why
Make decisions easier
![Page 6: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/6.jpg)
Vivid information beats statistics
risk ofdeveloping
cardiovasculardisease in thenext 10 years
20lbweight loss
loweredcholesterol
your original risk your risk now
KEEP IT UP!16% 8%
8% < <
![Page 7: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/7.jpg)
Nudge towards the „right“ choice
![Page 8: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/8.jpg)
Do we know happiness
when we see it?
![Page 9: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/9.jpg)
Narrative vs experience
![Page 10: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/10.jpg)
Narrative
Moreese Bickham, unjustly in jail for 37 years:«I don’t have one minute’s regret. It was a glorious experience.»
Harry S. Langerman,non investor in McDonalds:«I believe it turned out forthe best.»
Pete Best,Kicked out of the Beatles:«I’m happier than I would have been with the Beatles.»
![Page 11: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/11.jpg)
Experience (convenience)
The bottom line, Williams said, is that the internet is "a giant
machine designed to give people what they want. "It's not a utopia.
It's not magical. It's simply an engine of convenience.
Those who can tune that engine well – who solve basic human
problems with greater speed and simplicity than those who came
before – will profit immensely.
Wired Magazine on Ev Williams – Twitter Founder
![Page 12: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/12.jpg)
Need for competence
![Page 13: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/13.jpg)
Zookeeper approach
Give instructions
Add some (meaningless)
challenges
![Page 14: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/14.jpg)
Therapy approach
Help to construct a narrative
![Page 15: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/15.jpg)
God approach
Don‘t do anything
![Page 16: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/16.jpg)
GDI Gottlieb Duttweiler Institute
Langhaldenstrasse 21
P.O. Box 531
CH-8803 Rüschlikon/Zurich
Fon +41 44 724 61 11
Fax +41 44 724 62 62
www.gdi.ch
Thank you!
![Page 17: Will we do as they say? - Swiss Reb4dd45d4-5084-4dfa-944e...Experience (convenience) The bottom line, Williams said, is that the internet is "a giant machine designed to give people](https://reader033.fdocuments.us/reader033/viewer/2022050200/5f544dc1e8386f0b885c889d/html5/thumbnails/17.jpg)
Basic Copyright Notice & Disclaimer
©2018 This presentation is copyright protected. All rights reserved. You may download or print out a hard copy for your private or internal use. You are not permitted to create any modifications or derivatives of this presentation without the prior written permission of the copyright owner.
This presentation is for information purposes only and contains non-binding indications. Any opinions or views expressed are of the author and do not necessarily represent those of Swiss Re. Swiss Re makes no warranties or representations as to the accuracy, comprehensiveness, timeliness or suitability of this presentation for a particular purpose. Anyone shall at its own risk interpret and employ this presentation without relying on it in isolation. In no event will Swiss Re be liable for any loss or damages of any kind, including any direct, indirect or consequential damages, arising out of or in connection with the use of this presentation.