Wild, Wonderful West Virginia Co-Op Opportunities

Fall 2015

GoToWV App

Description: A state-wide, cross platform app utilizing travel planning tools, and bluetooth beacon technology. The following statistics demonstrate the importance of having a mobile app strategy in the tourism industry.

● 87% of all time spent on mobile is spent using apps ● 95% of all mobile travel info is accessed using apps ● 85% of mobile users use travel apps while at their destination ● 43% of all business information provided in Yelp has inaccurate information

Investment: Starting at $1,000 per beacon. Limited to placement at attractions and historical markers during Phase I. Visit gotowv.com/app to sign up to receive additional information and participation details as they become available. Contact: Justin Ferrell Digital Relativity justin@digitalrelativity.com

Madden Media

Blue Ridge Outdoors

Hoffman Media

2016 Travel Media Co-op Proposal

• The Print Campaign: Anchored by the State of West Virginia: Culinary focused Native Advertising Section Taste of the South May/June issue

• The Digital Campaign: Anchored by the State of West Virginia: West Virginia Wednesday Takeover nine weeks on www.tasteofthesouthmagazine.com

Co-op Partnership Levels

Print May/June Taste of the South Native Advertising Section: ● Full Page $2,500 ● 2/3rd Page $1,900 ● 1/6th Page $500

Digital Options:

Box ad (300 x 250) for 9 West Virginia Wednesday Takeovers May through June 2016 5 avails only $1,800 total digital investment per partner

Page Stabler

Advertising Sales Director Office: 205.262.2180 Cell: 205.335.5472 pstabler@hoffmanmedia.com

MNI

Washington Post

Trip Advisor

Mary McConaughy Account Executive | Cell: (540) 521-0137 Description: Takeover of 2 FB Photo e-newsletters. Pictures chosen by WVT. Sent to list of 13,000 opt-ins. Plus FP4C.

o Price: 2 FB Photo e-newsletter + FP4C = $1,750 net + $5995 net = $7,745 net

Other added value: o Dedicated WVT e-newsletter to our database of 12,000 opt ins o Banner ads on BRC.com for months of run o Opportunity to share native advertising article/landing page on BRC’s social media platforms (Facebook, Twitter) – total audience of 63,000+. Will boost post at no charge.

Co-op partners receive:

• Print ad o Added value of:

▪ Reader service leads ▪ Free ad production if needed ▪ Live hotlink on digital edition of ad

• Other added value (total value of $1295/partner): o Event/blurb feature on dedicated WVT e-newsletter mentioned above o Banner ad on BRC.com for 2 months of print magazine o Invitation to share a picture to our Facebook page and have it shared out o WVT contributes $2995 more to buy down partners’ rates:

▪ $495 1/6 pg. ▪ $950 1/3 pg. ▪ $1300 1/2 pg.

Proposed issues: • May/June

o Reader Poll: Happiest Mountain Towns Results o WV editorial on hiking

• September/October o Fall Foliage Treks o WV editorial on restaurants/dining