Why we invest in cultural entrepreneurs
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Alice Loy, PhD Co-founder & Director of Programs
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GCCE accelerates the success of cultural and creative entrepreneurs working in design, fashion, art, music, film, and more industries.
Transcript of Why we invest in cultural entrepreneurs
Alice Loy, PhDCo-founder & Director of Programs
“Cultural entrepreneurship
allows a community to take its unique
voice to the world.”
“Cultural enterprises create a venue for an exchange of spirit.”
Global Center for Cultural Entrepreneurship, 2013
CULTURAL ENTREPRENEURSHIP provides a meaningful path to prosperity
Global Center for Cultural Entrepreneurship, 2013
“Unless communities
can think about what
they have to offer
themselves, they’ll
either get stuck trying
to be what another
place already is, or be
held back trying to be
something they used to
be.”
~ Nate Berg
2008
12% decline in global trade
but...
creative goods and services $592 billion
14% growth
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2010 NEA report2010 NEA report
Creative Industries Globally
2000-2005 8.7% growth
2008 14% growth
$425 billion in trade
USA
Employs 40 million Americans
756,007 “Arts” businesses
New Mexico
12% of workforce
Children living in families with cultural entrepreneurs:•experience less poverty•receive more education•learn indigenous language•live in two-parent households
2010 Crossroads 2010 Crossroads ReportReport
GCCE has a three-fold mission:
1. We support cultural entrepreneurs working to create and scale their enterprises.
2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy.
3. We connect a global network of cultural entrepreneurs.
ASSESSING GCCE’s IMPACT
MISSION ELEMENTPRIMARY
OUTCOMES
PRIMARY MEASUREMENT
TOOLSOVERALL IMPACT
We support cultural entrepreneurs working to create and scale their enterprises.
Growth and success of cultural entrepreneurs we serve.
•Entrepreneurs’ capacity increases.
•Cultural enterprises grow.
•Cultural assets are expanded.
•New markets are formed.
Surveys and interviews
Community assessments
Cultural asset mapping
Market research reports
Wage assessments
Higher incomes
Healthier families
Self-determined, self-reliant communities
Culturally resilient, diverse communities
We advocate for the importance of cultural entrepreneurship and the value of a culture economy.
Resources for cultural entrepreneurs expand and diversify.
•Higher education and scholarship becomes engaged in the field.
•Funding choices and for creative enterprises increases.
•Cultural assets are expanded.
Number of new programs, organizations, research journals
Assessment of funding landscape
Cultural asset mapping
We connect a global network of cultural entrepreneurs.
Value of network connections increases.
•Number of and connections among nodes increase.
•Range of types of nodes increases.
Network mappingDatabaseSocial media engagementStrategic partners
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• Hybrid-learning model• Successful entrepreneurs as faculty• Creative expert panels• Opportunities to pitch to funders/investors • Media and marketing development
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• Place branding – Web-based marketing strategy– Capacity development of regional marketers– Training of local entrepreneurs
