EntrEprEnEurs’ Forum - Invest Ashfield &...

EntrEprEnEurs’ ForumA Programme of Seminars for 2013 created especially for business start-ups and delivered by experts

Supporting Our Business Community

The Ashfield and Mansfield Entrepreneurs’ Forum provides an opportunity for new start businesses as well as people who are thinking of starting their own business to meet like minded individuals in similar situations to share ideas, learn from each other, provide peer support and encourage inter-trading.

The Forum also provides much needed advice, support and information on a wide range of issues facing businesses as well as a one to one mentoring support programme.

The programme of seminars for 2013 has been developed with our local businesses and aims to address some important current issues and challenges. Expert speakers will be presenting at every seminar on hot topics affecting and enabling your business development.

We are pleased to be able to provide this Seminar Series and hope that you will be able to attend all or some of the programme of events planned for 2013.

We look forward to welcoming and supporting you.

The Entrepreneurs’ Forum presents Aidan Dye and Jonathan Nunn Generating New Sales and Customer Retention

Retaining key customers, when consumers have more choice at competitive prices, can be a tricky skill to master and converting prospects into paying customers can be even more challenging.

Jonathan and Aidan from Individual Team Performance Limited would like to give you and your business the advantage with the content of this seminar. You will learn some new techniques and concepts that can be used immediately.

During the seminar they will pass on some of their expertise to help you:

• Avoid the ‘no-go’ areas

• Understand the customer paradigm

• Take your product one step further

• Turn prospects into customers

• Get past the gatekeeper to reach new customers

• Understand the value of existing customers

• Manage key accounts

This workshop is free to attend and the format is as follows:

5.30 pm – Buffet tea

6.00 pm – 7.30 pm - Delivery of seminar with time for questions

7.30 pm – Networking

To reserve your place(s) please visit www.mansfield.gov.uk/entrepreneursforum or telephone the Ashfield and Mansfield Shared Regeneration Team on 01623 463165 or email [email protected]

Venue: The Summit Centre, Pavilion Road, Kirkby in Ashfield, NG17 7LL

www.mansfield.gov.uk/entrepreneursforum

thE EntrEprEnEurs’ Forum thursday 7th march

Meeting your needs

We can provide this information in larger print, in Braille, on audio tape, on CD or in another language.

Telephone: 01623 463463 Minicom: 01623 463444 Email: [email protected]

The Ashfield and Mansfield Shared Regeneration Service Mansfield District Council Civic Centre, Chesterfield Road South Mansfield NG19 7BH

The Entrepreneurs’ Forum presents Catherine Simpson - Powerful and Persuasive Copywriting for Small Businesses

Words sell. Full stop. The words used on your website, Face Book page and promotional literature are the difference between marketing success and failure.

During this seminar, Catherine Simpson from Mansfield-based WhichWay Marketing will show you:

• Three insider tips to transform your marketing thinking

• How to identify your most powerful selling point(s)

• Why short copy is better than long

• What power words are, and how to use them effectively

• Why pictures and images are important

These points will be brought to life through a real-life case study about Heage-based candle maker At Wicks’ End. Small business owner and entrepreneur Alison Jerrom will join Catherine and share her recent experiences and tips for success with you.

Delegates are also invited to bring along examples of their marketing material, as Catherine is available after the seminar to offer free and friendly advice, or help you kick-start some new ideas.

This seminar is free to attend and the format is as follows:

7.30 am – Breakfast

8.00 am – Delivery of seminar with time for questions

9.30 am – Networking



tuEsday 14th may

The Entrepreneurs’ Forum presents Gary Gorman Networking Effectively

‘Business networking is a well known activity by which groups of like-minded business people recognise, create and act upon business opportunities.’

Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Gary has an abundance of skills and expertise in all aspects of doing business and will inform us how to deal with the dread, turning it instead into fun and demonstrate why networking effectively will help your business grow.

During the session Gary will cover aspects of networking that will include:

• The need to have a networking strategy…it’s a big investment in both time and money and it needs to be planned

• How to stand out in the 60 second introduction or what to say when they ask ‘What do you do?’

• How to sell through the room by using the power of referrals

• How to keep in touch after the networking meeting…without feeling you’re pestering!

Everyone will go away with a practised and revamped 60 second introduction that will make them more memorable and more able to grow sales.


12.00 noon – Lunch

12.30 pm – 2.00 pm - Delivery of seminar with time for questions




Friday 19th July

www.mansfield.gov.uk/entrepreneursforumwww.mansfield.gov.uk/entrepreneursforum

The Entrepreneurs’ Forum presents John Egley Email Marketing

Keeping up to date with new ways to market your business and staying ahead of your competition will see you reap the benefits for your business.

Do you know how to develop and deliver an effective email marketing campaign that delivers tangible value to your business?

To assist you to gain the knowledge and skills required to plan, design and implement a successful email marketing campaign, Jon Egley from the East Midlands eBusiness Club will help you understand the jargon and deliver a short presentation covering:

• Permission based email (what it means and why it matters)

• Deliverability and getting to the Inbox

• Getting your emails opened and read

• The importance of timing and frequency

• Opens, Clicks, Opt-Outs and what it means

• Structuring your landing pages for maximum impact

• Extending your reach through Viral email marketing and more …

If you haven’t yet used this method of marketing for your business, come along and find out more.


7.30 am – Breakfast

8.00 am – 9.30 am - Delivery of seminar with time for questions

9.30 am – Networking



thursday 19th sEptEmbEr thursday 7th noVEmbEr

The Entrepreneurs’ Forum presents Steve Savva – Cash Collection Techniques and Overcoming Reasons for Non-Payment

Efficient and effective credit control systems help you stimulate your cash-flow, manage your credit exposure, improve your customer relations, minimise your bad debts and increase your profitability.

Steve, from Credit Management Training Limited, has been involved with credit management since leaving school and is one of the leading experts in the credit management profession.

Steve will give a presentation which will assist you to develop skills in:

• Strategising for successful collection

• Influencing customers to pay

• Asking the right questions

• Developing persuasive skills

• Overcoming reasons for non-payment

• Breaking negotiation deadlocks

• Stressing the benefits of paying

• Taking away the reasons not to pay

• Following up progressively

• Closing the call

This workshop is free to attend and the format is as follows:

5.30 pm – Buffet tea

6.00 pm – Delivery of workshop with time for questions




www.mansfield.gov.uk/entrepreneursforumwww.mansfield.gov.uk/entrepreneursforum

There are many benefits of having a business mentor both for your business and for you personally.

Business mentors work with you in a totally supportive way. They focus on your agenda, discuss your business with you, ask you questions to widen your understanding, listen to you, provide feedback to you, bring a different perspective, help you sort out the many and complex issues of running a business, share their knowledge and experience with you and support, motivate and inspire you.

Having a mentor will increase your self awareness, your confidence and your self esteem and give you the support required to ensure that you can deal with a wide range of business challenges.

They will support you to identify what you want to achieve, in planning what you need to do, in achieving your goals and in making things happen in your business by making you think more widely about your business and looking at things from a different perspective.

As everyone gets something different from having a business mentor, here are some of the many benefits that mentor support can provide:

• Support and motivation

• Someone to bounce ideas off and to help you work out creative and innovative solutions

• Assist you to become more focused and productive

• Increase your business knowledge and experience

• Act as a confidential sound board

• Challenge you and expand your beliefs of what is possible

• Support you to achieve your objective

If you would like to take advantage of the one to one support and mentoring that is available to Entrepreneur Forum attendees, please telephone the Ashfield and Mansfield Shared Regeneration Team on 01623 463165 or email [email protected] for further information.

onE to onE mEntoring

EntrEprEnEurs’ Forum - Invest Ashfield &...

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