Why Video? How Using Video in Training Impacts Learning and Retention
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Transcript of Why Video? How Using Video in Training Impacts Learning and Retention
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Why Video?How using video in training impacts learning and retention
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Businesses consume and shareLOTS of video...
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How much is viewed?
16hours of video per month, per employee.
45minutes of video are watched
per day, per employee.
Source: Gartner Research
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But what makes video such apowerful tool for enhancing communications
in the workplace?
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1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014
90% of information submittedto the brain is visual.1
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Images are processed 60,000 times fasterthan text.1
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1The Power of Visual Communication, Mike Parkinson, Billion Dollar Graphics
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One video equates to approximately1.8 million written words.1
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1 Research Confirms Video Improves Learning Results, Michal Tsur, Huffington Post, April 1, 2014
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72 hours after reading text or hearing audio...
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people will only remember 10% of whatthey have read or heard…
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By using video, retention increases to 68%.1
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3 1Why Videos Work – The Psychology of Web Videos, Andrew Angus, Switch Video, October, 27, 2010
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76% of employees agree that using video scenes in presentations adds value.
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Source: 2016 CCC Survey of Fortune 1,000 Companies
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Why Employees Like Video
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• Easily Shareable
• Engaging and Memorable
• Content is Easier to Understand
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Want to learn how to compliantly add movieand TV scenes into your next training?
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