Why use case studies
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What? Low Cost Word of Mouth Peer Influence Credibility Solutions Higher ROI Why? 71% 64% Who? How? SEO Value Proposition Repurposed Content Testimonials 91% 32% Story Format Elements of a successful case study For detailed information, please contact Catherine’s at www.catherinephams.com. Catherine’s is a B2B Technology Content Strategy Firm with a focus on writing white papers, case studies, ebooks, and other marketing materials.
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Transcript of Why use case studies
What?
Low Cost
Word of Mouth Peer Influence
Credibility
Solutions
Higher ROI
Why?
71%
64%
Who?
How?
SEO
Value
Proposition
Repurposed
Content
Testimonials
91%
32%
Story Format
Elements of a successful case study
For detailed information, please contact Catherine’s at www.catherinephams.com.
Catherine’s is a B2B Technology Content Strategy Firm with a focus on writing white papers, case studies, ebooks, and other marketing materials.
