Business Case Studies - Why Your Search Ends Here
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![Page 1: Business Case Studies - Why Your Search Ends Here](https://reader036.fdocuments.us/reader036/viewer/2022081414/54b88ca74a7959c9388b457f/html5/thumbnails/1.jpg)
GET TO KNOW WHY YOUR SEARCH ENDS
HERE
BUSINESS Case Study
Catalogue
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Take your pick
SALES CASE STUDY on “Creating a Sales-Ready Lead Universe ”
MARKETING CASE STUDY on “Monetizing your Marketing Database”
RECRUITMENT CASE STUDY on “Finding the White Cat
(Candidate) in the Snowstorm”
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Let the Sales Team Focus on Selling for a Change!
Sales case study
“Create a
Sales-Ready
Lead Universe
”
Back to Homepage
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THIS is Eric Thomson, a
Business Development
Manager
• He WANTs to improve
sales from his team
• He WANTs to expand
sales into new markets
& geographies
• He WANTs to find a
solution that will
increase the
productivity of his team
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WHAT ERIC NEEDS is
• To increase sales from his team
• To maintain the density of his team’s lead
pipeline and expand sales into new markets
& geographies
• To find a solution that provides his team with
updated & targeted sales leads every day
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Add 153 leads to the pipeline Identify 325 leads as ‘high-value’ Boost lead generation (which accounted for 9% of the
deals closed)
Here’s How ERIC THOMSON, A
business development manager,
used Database Segmentation and
Lead Generation to
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• VIA Database Segmentation and Easy Access to Data
Market Segmentation
• VIA Data Quality and Hygiene
Obtaining sales-qualified leads
• VIA Database Maintenance & Updation
Introducing a multi-touch,
outbound lead generation
process
Our Solutions and Business Benefits
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Overall delivery rate
of leads increased by
4.5%
23,679 dials were successfully completed
3,704 conversions
were obtained from those
dials117 leads
were provided to Sales,
based on the objectives and
qualifying criteria defined
153 leads were added to
the pipeline
325 leads were
identified as ‘high-value’
for an exclusive lead
nurturing program
99 opportunities are currently in the sales pipeline in less than a
year
This effort accounted for
more than 9% of the deals closed
The results
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Let Programs Revolve Around Customers for a Change!
marketing case study
“monetize
your
marketing
database”
Back to Homepage
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THIS is Edwin
Whitehead , a marketing
Manager
He WANTs sales leads & reduce his sales people spending time on cold calls.
He WANTs to spend more time planning the next product instead of giving most of his time to promoting the product that’s just launched
He WANTs to get more returns from his marketing investment
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WHAT EDWIN NEEDS is
To speed up the sales process
To improve and influence behavior through information currently available
To Identify prospects to widen the scope of the target market
To gain a better perspective of behavioral groups by segmenting information into silos
To improve marketing communications by making it more targeted and relevant
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Improved Data Quality by 99% in 6 months
Boosted marketing campaign conversion
rates above industry standards to 8.5%
Integrated 90% (700 prospects) of external
data through website forms, feedback
surveys and registrations with the database.
Here’s How Edwin
Whitehead , A marketing
manager
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• BY PROVIDING access to a Centralized and Segmented Database.
• BY PROVIDING Accessibility, Granularity and Integration of Information
Data Management and Database Segmentation
• By providing Verified and Accurate DataData Qualityand Hygiene
• By Providing Advanced Search Options, Ease of Navigation and an Intuitive Data Search Platform
Improving Marketing
Communication
Our Solutions and Business Benefits
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The results
Improved Data Quality by 99% in 6 months
Boosted marketing campaign conversion rates above industry standards
to 8.5%
Integrated 90% (700 prospects) of external
data through website forms, feedback surveys and registrations with the
database
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Find the right person for the right job
Recruitment case study
“Find the white
cat (candidate)
in the
snowstorm”
Back to Homepage
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THIS is candis ann, a
recruiter
• She WANTs to reach as many
specific job applicants in the
shortest time
• She WANTs verified contacts
for headhunting
• She WANTs contacts that
specifically match with the
job description
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WHAT CANDIS NEEDS is
• To gain access to highly qualified resources to manage
growth and rapidly increasing client requirement.
• To use a centralized source from which she can
access niche contacts.
• To obtain specific results ranging from small-scale,
local geographic specifications to large-scale national
and international requirements
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• Made a placement within 2 weeks
of subscription
• 7 placements within 3 months
How candis ann, A recruiter
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• By providing an extensive database and segmented informationA Centralized
Database
•By Providing Data Quality and Hygiene • Through an application that has advanced search options, granular results and ease of navigation
Data Quality &Niche Contacts
• By Providing an online platform to gain instant access to high value leads specific to business requirements
Platform to Build a Network
Our Solutions and Business Benefits
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The results
Made a placement within 2 weeks
of subscription
Made 7 placements
within 3 months
Obtained a centralized
source of credible
information
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TO THE PROSPERITY OF YOUR BUSINESS
For the Posterity of Your Customers
Drive Revenues and ROI
FROM INFO CHECKPOIN
Twww.infocheckpoint.c
om
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YOUR SEARCH ENDS HERE