Why SlideShare is the greatest lead generation tool by Sherry Nouraini
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Open Social Media: Free and Open Education Why SlideShare is the greatest Lead generation tool and how to use it Sherry Nouraini Founder/ President Captive Touch
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SlideShare is one of the best and most effective tools for lead generation. In this presentation I explain how different features of SlideShare feeds the sales funnel. The conversation following the slide presentation is also full of useful tips.
Transcript of Why SlideShare is the greatest lead generation tool by Sherry Nouraini
Open Social Media: Free and Open Education
Why SlideShare is the greatestLead generation tool and how to use it
Sherry NourainiFounder/President
Captive Touch
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Your SlideShare Profile
Open Social Media: Free and Open Education
Your SlideShare Profile
Open Social Media: Free and Open Education
What can you do other than uploading presentations
Open Social Media: Free and Open Education
What can you do other than uploading presentations
Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel(Pro Account)
Open Social Media: Free and Open Education
Discover- Google Search
Open Social Media: Free and Open Education
Discover- SlideShare Search
Open Social Media: Free and Open Education
View-Analytics
Open Social Media: Free and Open Education
View-Analytics
Open Social Media: Free and Open Education
Contact- Leads Campaign
Open Social Media: Free and Open Education
Contact- Leads Campaign
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Contact- Leads CampaignChoose the position of the
lead form
Open Social Media: Free and Open Education
Download-Analytics
Who has downloaded
Who has shared onTwitter
Open Social Media: Free and Open Education
Follow up
Setup a meeting to follow up
Send a presentation
Open Social Media: Free and Open Education
Send presentation, watch how they like it!
Open Social Media: Free and Open Education
Follow up-Schedule a meeting
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Satisfaction and advocacy
Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel(Pro Account)
Open Social Media: Free and Open Education
Setup Google Plus Authorship on SlideShare
View presentation by Mark Traphagen
http://www.slideshare.net/marktraphagen/how-to-claim-google-authorship-for-slideshare
Open Social Media: Free and Open Education
Thank you for listening
Any questions?
You can find me here:[email protected]
http://www.twitter.com/snourainihttp://www.facebook.com/captivetouch
http://www.gplus.to/sherrynourainihttp://www.linkedin.com/in/sherrynouraini
Open Social Media: Free and Open Education
What’s new in social mediaand
What does this mean for you?August 2nd, 2013
Sherry NourainiFounder/President
Captive Touch
Open Social Media: Free and Open Education
• Mark your calendar for a Facebook press event:
When: Tuesday August 6th, 10 AM PST What: Upcoming changes to newsfeed Algorithm Explanation of how it works.
Open Social Media: Free and Open Education
• Facebook is rocking mobile advertising
• 41% of Facebook Ad revenue comes from mobile
• Should you be focusing on mobile Ads
• My suggestion would be to start with an Ad that that is served on both desktop and mobile
• Take advantage of the new detailed Ad reporting feature to see where your ads are preforming best, and then decide
Open Social Media: Free and Open Education
• Facebook is rolling out embedded posts
Open Social Media: Free and Open Education
Facebook Like, comment right from embed
Open Social Media: Free and Open Education
How to take advantage of this featureWhen it becomes available
• Your discussions on Facebook could be a great source of ideas for blog posts
• Take the discussion to your blog and give people some context so they want to engage with you and like your page
• Create outstanding Facebook posts such that people will want to embed it!
Open Social Media: Free and Open Education
• LinkedIn: Threaded commenting and liking ofcomments for influencer posts.
Open Social Media: Free and Open Education
Did you like what you heard?
• Please like and share the video• Want to be notified about future workshops?
• Would you like to give us your feedback? Please answer this short survey:
http://bit.ly/feedback_sm
• Please ask questions
