"Why SIP?" - a view from Tata Communications
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Transcript of "Why SIP?" - a view from Tata Communications
MARCH 2017
WHY SIP?
WHY SIP?
IMPROVE PERFORMANCEREDUCE COMPLEXITYCUT COSTS
HOW SIP ENABLES CONVERGENCE OF UCC SILOS TO OPTIMISE YOUR GLOBAL VOICE, VIDEO AND COLLABORATIVE FUNCTIONALITY
WITH HIGH QUALITY UNIFIED COMMUNICATIONS AND COLLABORATION (UCC)ESSENTIAL FOR DELIVERING HIGH LEVEL PRODUCTIVITY, YOU NEED A GLOBAL ENTERPRISE NETWORK THAT’S NOT JUST SECURE AND RESILIENT, BUT FAST, FLEXIBLE AND SCALABLE TOO
FIND OUT HERE HOW SIP SETS NEW STANDARDS FOR FACILITATING EFFICIENT, COST-EFFECTIVE UCC – WHATEVER YOUR WORKFORCE SIZE AND LOCATION
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WHY SIP?ONE NETWORK ACCESS LINKMULTIPLE OPTIONS FOR USING IT
SIP Trunking offers a single virtual connection that:
Your workforce can communicate more and do more – while your
business spends less
Replaces disparate networks and vendors
Enables a growing multimedia ecosystem
Performs better, simplifies management and cut costs
WHY SIP?
WHY SIP?SAY ‘GOODBYE’ TO UCC SILOS,‘HELLO’ TO CONVERGENCE
SIP TRUNKING OFFERS A SINGLE, DEPENDABLE PLATFORM THAT OFFERS ENTERPRISES SEAMLESS INTEGRATION WITH LEGACY VOICE AND VIDEO TECHNOLOGY - AS WELL AS NEW COLLABORATIVE CHANNELS – WHATEVER THEIR PRIORITIES
IT’S A FIRM FOUNDATION FOR BUILDING YOUR UCC FUTURE THE WAY THAT’S RIGHT FOR YOU
IF UCC IS BY DEFINITION INTERCONNECTED,EACH ORGANISATION’S APPROACH TO EXPLOITING IT IS INEVITABLY UNIQUE
WHY SIP?SIP TRUNKING:THE UCC ENABLER
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Once, customers saw SIP Trunking solely as a cost saver to replace PBX connectivity
Today, its potential for IP telephony, conferencing, contact centre and other UCC applications is increasingly understood
The result? SIP’s popularity is huge and fast growing
Ovum research* shows that 50% of current global MNC contracts feature SIP/IP transformation – rising to 75% by 2018
75%The percentage of global
MNC contracts with an SIP/IP dimension by 2018
* ‘Bring UC Back to Life with SIP Trunking’ Ovum TMT Intelligence 2016
WHY SIP?GLOBAL SIP CONNECT:THE MARKET FIRST THAT TAKES SIP FURTHER
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• Tata Communications’ Global SIP Connect with multimodal functionality for voice and video takes SIP Trunking into new territory
• In fact it’s a market first that transports enterprise video collaboration traffic on SIP trunks
• So you can enjoy all the advantages of an optimal-quality, fully UCC-capable IP network via a pay-per-use model with truly global reach
WHY SIP?GLOBAL SIP CONNECT:BY NUMBERS
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Tata Communications’ SIP Connect enables on-net conferencing, international toll-free and local number access plus off-net voice and video integrating with:
1600carriers
via785mobile
providers
700VoIP
operators
ITFS in
100+countries
UIFN in
45+countries
LNS in 62+countries and
300+ cities
WHY SIP?GLOBAL SIP CONNECT USE CASE #1:B2B POINT-TO-POINT VIDEO CALLS
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SCENARIOEnterprises A and B need two-way calling – each with endpoints connected to their own call controller
SOLUTIONConnect multimodal trunks to call controllers to enable B2B/intracompany video – increasing existing SIP trunk capacity
BENEFITSSecure, high quality video calling without need for bridge/access to virtual room, MPLS connections or multiple video core architecture
CUSTOMER A WAN SETUP CUSTOMER B WAN SETUP
SIPMultimodal
WHY SIP?GLOBAL SIP CONNECT USE CASE #2:B2C POINT-TO-POINT VIDEO CALLS
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SCENARIOEnterprise video endpoint in a WAN needs to video call via public internet
SOLUTIONConnect multimodal trunks to enterprise video estate’s call controller to enable B2C point-to-point video for internet-based SIPURI or end points –increasing existing SIP trunk capacity
BENEFITSAttack-safe, high quality video calling without exposure to public IP plussimplified architecture, increased interoperability, lower TCO
CUSTOMER A WAN SETUP PUBLIC INTERNET
SIPMultimodal
WHY SIP?GLOBAL VPN / SIP CONNECT:CASE STUDY
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Significant rise in productivity thanksto UC apps
Global pharma player Dr. Reddy’s Laboratories benefited from a SIP upgrade in just four weeksThe Hyderabad-based company chose Tata Communications to provide a managed backbone incorporating Global VPN and SIP Connect across 20,000 employees at 31 locations:
Significant rise in productivity thanksto UC apps
Greater efficiency through improved bandwidth, access and resilience
Valuable savingsfrom movingvoice on-net
Enhanced protection against variouscyber threats
KEY
BEN
EFIT
S
WHY SIP?GLOBAL SIP CONNECT:BECAUSE EXPERIENCE COUNTS
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Via centralised voice and video that delivers a consistentUCC experience
IMPROVED PERFORMANCE
With up to 55% lower international call costs and volume-based pricing plus reduced hardware needs
LOWER COSTS
With a cloud approach that reduces dependency on WAN/multiple vendors
REDUCED COMPLEXITY
WHY SIP?TAKE 5: TOP QUESTIONS TO ASK ANY SIP PROVIDER
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1. AvailabilityHow would you route voice and video calls to your contact centres in the event of failover?
1. AvailabilityHow would you route voice and video calls to your contact centres in the event of failover?
4. RegionsHow do you handle region-to-region routing?
5. OutageIf there is a failure, what is your strategy? And from which locations?
2. FailoverCan you route failover calls both intra and inter-regionally?
3. CostsDo re-routed calls incur extra costs on either a per-unit or per-minute basis?
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DISCOVER HOW TATA COMMUNICATIONS CAN TAKE YOUR UCC TO THE NEXT LEVEL
FIND OUT MORE ABOUT SIP AT http://tataco.ms/globalSIP
THANK YOUtatacommunications.com
www.tatacommunications.com @tata_commhttp://tatacommunications-newworld.com www.youtube.com/tatacomms
© 2017 Tata Communications. All Rights Reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.