Why should I use Social media to promote my business?
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Transcript of Why should I use Social media to promote my business?
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Why should I
use social media
to promote
my business?
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We live
in
S.MSociety
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Not this kind of S.M
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This kind of
S.M
Social Media Rule!!
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Define yourself
Expose your work
Show what you do
Do it better than the others
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Individualize your business / concept
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How Social Media influence customers’ decisions
Social Media and Word Of Mouth are playing a critical role in the purchase process.
Who wants to connect with me?Building a human face and character profile with interesting content, you create bonds with the customers.
What we achieve?Two ways of strengthening sales :1.Customer choose brands that feel connected to.2.People trust other people, not advertisers.
75% of people do not accept advertisements as truth, but
90% of consumers trust recommendations from other
people and customers’ reviews
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300 million Tweets
Every day globally
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3.7 billion sharesEvery week globally
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332 million people
187 million monthly unique visitors
40% checking LinkedIn daily
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Let’s see
some facts
about
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1.49 billion monthly active users 1.31 billion mobile MAU
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Low cost advertisementwith maximum R.O.I (Return On Investment)Click on me
Average cost of a FB advertisement
0,41€ CPM (Cost per 1000 Miles/views)
0,01€ CPC ( Cost Per Click)
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5+5 reasons to cho
ose FB for your ad
vertisement
1. High and effective R
.O.I
2. Low cost advertiseme
nt in comparison wit
h
traditional means
3. You can target your
audience by location
,
gender, hobbies, age
and other
demographic criteria
4. Your brand gains pop
ularity
5. Your brand becomes “
famous” and gains
recognition
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The other 5!
1. Customers feel connected
to you
2. Sales are increasing
3. You are not spending tim
e and money to find
customers, customers “wi
ll” find you
4. You reach out customers
in their social
environment during their
social activities
5. You can promote new serv
ices and offers faster
than ever
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how can you do that
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Create
content
for your
business
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It’s all about Humans
Connect with people
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How can you reach
Success??
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Keep your Content Interesting
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DirectPeople to yourbusiness
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Get people
Excitedwith yourposts & news
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Drive
ActionsInto
Achievements
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THANK
U 4WATCHING!!
Felekis GeorgeMA in Counseling PsychologyMsc in Tourism ManagementBsc in Business [email protected]