Why Nobody Gives a Shit about Your Brand
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Transcript of Why Nobody Gives a Shit about Your Brand
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Entrepreneurs, innovators and artists rule the world.
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Yet few people even knowthe actual definition for the word:
Entrepreneur: A person who organizes and manages any enterprise, especially
a business, usually with considerableinitiative and risk.
[Random House Unabridged Dictionary]
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So, I was excited when I was presented with the honor of
speaking with Ande Lyons who is an inspired leader for entrepreneurs.
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In this interview, we spent almost an entire hour talking about:
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• waking up in the morning
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• the only workable definition of branding
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• knowledge vs. rules
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• branding for the legendary Joanna Vargas
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• being “dangerous”
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what to do about committees (and how they kill businesses faster than a roomful of politicians), and
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what to do with people who try to convince you that their opinion
of you is more valid thanyour opinion of you.
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Are you ready to start your revolutionFor further information, send any inquiries to