Shit, nobody knows my brand
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Transcript of Shit, nobody knows my brand
SHIT NOBODY KNOWSMY BRAND
Maarten kesteloot@maartenkestlt
PUTTING YOUR
E-BRANDOUT THERE
PROMOTEYOUR WEBSHOP
Things you can do to
EARNEDMEDIA
PAIDMEDIA
OWNEDMEDIA
€
STRANGERSCUSTOMERS RELATIONS
OWNEDMEDIA
let’s start with
Owned media
WEBSITEBLOG
SOCIALCHANNELS
PAIDMEDIA
€
let’s move on
Paid media€
ADVERTISINGDISPLAY ADSBANNER ADS
ADWORDS
Click-through-rate Belgium : 0.13%
ONLINEADVERTISING ?
The return on
ADBLOCKERSPaid media
Desktop200m
Mobile8% (Ios)
YoY global growth : 41%
Revenue loss 2015 : €21,8BRevenue loss 2016 : €41,4B
€
EARNEDMEDIA
let’s focus on
Earned media
MEDIA BLOGGER
INFLUENCERRELATIONS
“If nobody knows your brand, you only need to get it noticed by somebody relevant.”
Mention on TELEFACTS
GOEDKOOP.BEMore traffic
30%
For Free !!!1
INFLUENCERMARKETING
Let’s focus on earned media
IDENTIFYVALIDATEENGAGE
It’s all about relevance
INFLUENCERSSize doesn’t matter
BloggersIcons
Social influencersArtists
JournalistsExperts Vloggers
SOME CASESInfluencer Marketing
INFLUENCERS 750 BLOGPOST 200CONTENT PIECES 7.500 FOLLOWERS 12.000.000SPONTANEOUS MENTIONS 600%
This limited edition Komono watch a special edition of the Winston watch.
The wristbands are made of old camo jackets of Tiany, which makes every design 100% unique.
A Polaroid Story present: Siam x Levi's #liveinlevis
FOLLOWERS INSTAGRAM 40.000 #musketonmazda
So what did we learn ?RELATIONS RULECREATIVITY IS KEYSTORIES ARE KING
It’s all about the process
IDENTIFY YOUR INFLUENCE
CreateMedialistSET TARGETS
CREATEYOUR MEDIABOXTailor your contentone size doesn’t fit all
Stories MediaContent
logos
START PITCHING
Reach out Createoffers
Push your story
MARKET WITH THEM,DON’T MARKET TO THEMit’s all about building great relations
THE BETA INFLUO.BE
JOIN
@influo