Why Neighborhood Boundaries Matter

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Transcript of Why Neighborhood Boundaries Matter

  • 1. WhyNeighborhood Boundaries Matter

2. Topics
Why neighborhoods?
Neighborhood boundaries in action
Neighborhood dataset
About Maponics
Where to get more information
3. WhyNeighborhoods?
2010: 50% of worldwide population live in metro areas
Expected to grow to 70% by 2050 (7.3 billion people)
Neighborhoods are:
The most common way people identify areas within metros
Defined locally by the people who live in them over time
Equated with important cultural and social attributes
Strongly tied to residents identity (ask 10 people where they live)
Neighborhood = Hyper-local context
For local geography, neighborhoods are common denominator
No good substitutes

  • ZIP Code/Census boundaries are not socially/culturally relevant

Neighborhood Boundaries in Action
Real Estate: Trulia
4. Enhanced Real Estate Search
5. 6. 7. Neighborhood Boundaries in Action
Local Search: Dexknows
8. 9. 10. 11. Neighborhood Boundaries in Action
Mobile: Location Labs
12. New Game from Location Labs
13. 14. Neighborhood Boundaries in Action
Mobile: HelloMetro
15. Case Study Highlights
HelloMetro credits Maponics data with half of its 30% growth per year attributing it to the hyperlocal boundaries and associated content.
We choose Maponics as our Neighborhood and ZIP Code provider due to the level of data accuracy. They also had the most complete neighborhood coverage within our cities.Clark Scott, CEO HelloMetro
Integrating Maponics data was clean and easy, and works well with our other city data.
Tyler Queen, CTO HelloMetro
16. 17. 18. NeighborhoodDataset Features
Created from multiple local sources
Includes boundaries, centroids and attributes*
Attributes data includes:
Alternate name, country, state, county, metro, Place, ZIP Code cross-ref., etc.
Hierarchy (Macro, Neighborhood and Sub-Neighborhood)
Maponics Neighborhood Classification Schema
Zoning, Dominant Features, and Social Use
Ongoing coverage expansion through quarterly updates
Worldwide geographic coverage
* Not all attributes available in all geographies.
19. Worldwide Neighborhood Coverage
20. Hierarchy and Social Use
21. Maponics Overview
Company Information
Established in 2001
Leading provider of location-based data to industries such as:
real estate, search, social networking, mobile, direct marketing, government
Product Lines
Neighborhood Boundaries
School Boundaries
City Boundaries
ZIP Code and Carrier Route Boundaries
GIS Services
Custom Boundary Creation
Point Geotagging/Point-In-Poly Services
Spatial Data Processing/Maintenance
22. Maponics Marquee Customers
23. What our Customers Say
Feedback and research has shown that offering the ability to search and compare properties by neighborhood is absolutely key to our customer base,Emmanuel Fare, VP of Product & User Experience at Trulia
Were excited about this new partnership with Maponics, because it helps our users pull accurate, community-level information from our database of millions of properties nationwide.John Hensley, Chief Product and Technology Officer for LPS Real Estate Group
"Urban dwellers think about locations in terms of neighborhoods. Adding Maponics neighborhood data to the Loopt platform will allow our users to easily view and share which neighborhood something is happening in with their friends.Evan Tana, Director of Product Marketing at Loopt
24. Demos and More Information
Live Mashups
Recovery.gov data by Neighborhood
School Boundaries
Video screencam
Using Neighborhoods to enhance real estate search
White Paper
Going Hyper-Local with Neighborhood-level Data
Case Study
HelloMetro Gets Hyper-Local with Maponics Neighborhoods
Visit us on the Web or call: 1-800-762-5158
Spatial API