Why Mobile in India - Email

8/14/2019 Why Mobile in India - Email

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Google Confidential and Proprietary

India is going Mobile...


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2

Mobile Web users in India

Source: Emarketer APAC Digital Landscape

70 MnBy end of 2011

132 MnBy end of 2012


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Smartphone User growth in India

Source: Canalys Research, APAC smart phone/mobile phone installed base forecasts

Nokia 9 Mn

Android 5.3 Mn

iOS 1.6 Mn

Blackberry 2.7 Mn

Samsung 1.5 Mn

Total High End Devices 21 Mn

User BaseHigh End Devices

Mobile web users are a Highly Valuable AudienceMake Mobile an integral part of your strategy now

2010 2011 2012 2013 2014 2015

11 Mn21 Mn

32 Mn

52 Mn

72 Mn

100 Mn

56% CAGR

74% usersare in the 18-34

Age Group

78% usersare Graduates or

above


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Smart Phone changing consumer media behavior

47

73

46 48

2413 11 11

29

14

43 40

China India UK US

Frequency of Social Network usage

26

52

121925 21

12 14

49

26

76 66

China India UK US

Frequency of Video Consumption

High

Medium

Low

High Propensityof Mobile Videoconsumption

highest in India

Mobile SocialMedia usage

highest across theglobe

Source: Ipsos India Mobile Consumer Insights study 2011

23% usersSearch at least

once dailyon Smartphones

Frequency of Mobile Search


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Reach Your Consumers on theMobile Google Display Network


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Mobile Google Display Network

6

Volume

Niche Interest

Target Premium Wap sitesacross various categories

90% home page inventoryacross top 50 sites

Average CTR of 0.41% across all inventory

Data Source: Internal AdSense Data, September 2011


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Innovative Rich Media Ads

across iOS / Android Apps


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Appvertising Reach users across Android / iOS apps in India

Source: AdMob data


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In App Banner Ads


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Html5 Banner Ads


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Social Media Engagement


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Google Confidential and Proprietary 13

Expandable Ads


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Google Confidential and Proprietary 14

In App Interstitials


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Click to Play Video Banners


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Auto Play Video Interstitials


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Cross Promotion of iPhone apps across other apps

iPhone App Promotion


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YouTube Confidential and Proprietary

Reach Your Audience accessing YouTube on Mobile

TVC url on YouTubeas campaign

Landing Page

Homepage Browse Page

Capture 100% of display ad impressions on Mobile YouTube for 24 hours

YouTube Mobile is the #1 video* website in India Mobile Roadblocks receive 6M+ impressions/day Ads appear on the Homepage, Search & Browse pages through browser


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Success Case Studies


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Mtv Roadies

Campaign Results:

250,000 clicks

200,000 site visits

High engagementlevels


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Samsung Galaxy Tab

Campaign Results:

600,000 clicks

350,000 site visits

7,500 Demo bookings


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Thank You

Mahesh [email protected]

+919867751456
mailto:[email protected]:[email protected]

Why Mobile in India - Email

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