Why Market Your Business
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Sponsors: Why Market Your Business Online?
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Transcript of Why Market Your Business
Sponsors:
Why Market Your Business Online?
Who Am I And Why Should You Listen to Me?
• Business Owner
• Work with businesses to be found online
• Spend several hours every week to stay current with online changes
Rose Antonio
What is SEO?
Search engine optimization (SEO) is the
process of improving the visibility of a
website or a web page in search
engines via the unpaid (“natural” or
“organic”) search results.
Paid Listings
Organic Listings
Google+Local
Yahoo
Bing
SEO is inbound marketing• Getting your products and services in
front of prospective customers at the
moment they are actively looking
• SEO doesn’t interrupt
• With SEO you are earning and building
trust
Misconceptions
• SEO is free marketing!
• SEO doesn’t work
• SEO is black magic
• SEO is rocket science
• SEO is illegal
REALITY:
SEO is a legitimate
marketing strategy
practiced by almost all of
the world’s most
successful companies
Who Cares?• There are over two billion people online
• 93% of online experiences begin with a
search engine
• The majority of web traffic is driven by
the ‘Big Three’ search engines-Google,
Bing and Yahoo
#1 Position = 674 calls/month#2 Position = 190 calls/month#3 Position = 138 calls/month
Benefits of SEO• Boost website traffic
• Increase visibility among target audience
• Build relationships and influence
• Increase sales (gain new customers)
• The big guys can’t out bid you!
Downsides of SEO
• Can be slow to get results
• Somewhat our of your control
• Requires consistent effort over time
• No guarantees
Let’s Get Started With The 7 Secrets
# 1 It all starts with keywords
• Knowing your target keywords is your
first step
– Google Keyword Tool
• Choose your battles
• Don’t spread yourself too thin
# 2 Content is King
• Search engines “feed” on content
• Train Google to keep crawling and
indexing your site
• Don’t worry about keywords; just keep
things relevant (most of the time)
• “Naturally” include your keywords in
your content
#3 Have an active social media presence
• Social is becoming more important to
search engines
• Add sharing buttons to your website to
promote sharing!
#4 Get links from other high value sites
• A link is like a vote for your site
• Some votes matter more than others
• More links = GOOD
– As long as they are relevant
#4 Get links from other high value sites
• A link is like a vote for your site
• Some votes matter more than others
• More links = GOOD
– As long as they are relevant
# 5 Video
• Google LOVES video!
• Roll the camera regularly!
• Use your keywords in the video and the
video title
6. Leverage Channels
• Examples include:
- YouTube
- Amazon
- Craig’s List
• Get your content on them
• They will rank!
# 7 Optimize for local
• Include local keywords throughout
content and site
• Add your local address to your site
• Add your local phone number
• Get listed in all local directories
• Create local videos
• Get links from local organizations and businesses (hint – your local chamber)
Create content for people
• Not for search engines
• If people like your content, Google will
take note…
• Make it personal-share your story
• Be consistent over time
SEO: Not a Slam Dunk
• Time commitment ($)
• Content creation
• Link building (can be laborious, slow)
• Time required to achieve results
• Finding consultants you can trust
SEO: It’s worth it!
• The ROI of SEO is well documented
• A highly ranked website works 24/7,
when your sales team is asleep
• A well-ranked website is a very sellable
asset
Check Your Rankings
Go to Google and type in your niche + city
See who is listed in the top 3 positions for the top keywords – IS IT YOU?
