why join - boostjuice.com.kh filewhy join After 11 strong years of growth, and with 200 stores...

why join

After 11 strong years of growth, and with 200 stores throughout Australia and further expansion into 16 countries the Boost business has evolved into the Retail Zoo. Since its inception in 2001, it has grown from a singular focus, one brand company into a multi-business platform. The strength of this platform lies is its back end of support services that is capable of being plugged into and generating high performance growth in proven and profitable retail businesses.

Retail Zoo has grown to include Boost Juice Australia, Boost Juice International, Salsa’s Fresh Mex Grill and CIBO Espresso all utilising a collaboration of collective support services that provide everything a retail business needs behind it to be successful. With nurture, care and experience, the Retail Zoo has the expertise for any retailer to join us and maximize their growth potential.

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Our VisionTo provide the perfect supportive environment for growing, protecting and nurturing a menagerie of retail brands.

Our MissionTo recognise and recruit the best people and the best brands and together, outperform expectations in both performance and profit.

TRANCIO CIOCCOLATA / MACARON PISTACCHIO / MACARON NOCCIOLE / CUP CAKE CIOCCOLATO / CANNOLI TRADIZIONALI / FRIANDS / TORTINO ALL’ARANCIA / PANINO COTOLETTA / INSALATA DI POLLO / TIGELLE PROSCIUTTO / TIGELLE TARTUFO / PIADINA BOSCAIOLA / PIADINA CAPOCOLLO / PIADINA PARMIGIANA / PANINO ARROSTO / PANINO AIA / ESPRESSO / CAPPUCCINO / RISTRETTO / AMERICANO / CAFFE LATTE / LONG BLACK / FLAT WHITE / HOT CHOCOLATE / MOCHACCINO / CORNETTO CREMA / ROTOLO AL COTTO / CROISSANT AL COTTO / FLORENTINE BRIOCHE / BRIOCHE UOVA E PANCETTA / PLAIN CROISSANT / PANE DI FRUTTA / TOSTINO SPECK / FRUTTA FRESCA / PICCOLO MUESLI / PARIGINA SALAME / FOCACCIA CALABRESE / FOCACCIA AL COTTO / FOCACCIA AL TONNO / FOCACCIA VEGETARIANA / FOCACCIA POLLO / TRAMEZZINI ORIGINALI / RIPIENA SPINACI / TUBO AL TONNO / TUBO POLLO / TORTA CIOCCOLATO / TORTA AL FORMAGGIO / TORTA AL LIMONE / TIRAMISU / RUM BABA / CANNOLI SICILIANI MIGNON / CANNOLI TRADIZIONALI MIGNON / MACARON FRAGOLA / MACARON CARAMELLO / MEZZALUNA / MACCHIATO / MACCHIATO LUNGO / CIBOCCINO / VIENNA COFFEE / VIENNA CHOCOLATE / CIOCCOLATA ITALIANA / CHAI LATTE / ICED COFFEE / ICED CHOCOLATE / CAFFE LATTE FREDDO / PANE TOAST / TOSTINO FUNGHI / TATIN DI PERE / DANESE ALLE MELE / DANESE CREMA E SULTANA / PANE DI CIOCCOLATA / BOMBOLONI CREMA / RICOTTA KRAFEN / SFOGLIATELLE / INSALATA MISTA / INSALATA GHIOTTA / TRAMEZZINI UOVA / TRAMEZZINI SALMONE / PANINO PROSCIUTTO

CIBO EspressoAn Italian moment!

CIBO Espresso was founded in 1999 when four partners of CIBO Ristorante, one of Adelaide’s finest Italian Restaurants, situated in a prestigious real estate belt of North Adelaide decided to open a specialised ‘CIBO Espresso Bar’ in Rundle Street, Adelaide. It was an instant success and since that time, CIBO Espresso has built a strong reputation based on the highest quality of products and customer service.

Over the ensuing years the recipe for that success was finely tuned to minimise the risk when replicated in other locations and in the hands of franchisees. CIBO Espresso has become an institution amongst the loyal customer base in Adelaide. It was an instant success and since that time, CIBO Espresso has built a strong reputation based on its passion for all things Italian, quality coffee, authentic hand made pastries, traditional Italian savouries and the finest gelato this side of Sicily.

From the day CIBO Espresso first opened its doors our mission has never changed. We will always offer our customers a contemporary and stylish environment, with a smooth operation and attentive service. We aim to provide the perfect place for our customers to relax and enjoy their favourite cup of coffee with the daily paper or friends.

We continually challenge ourselves on how we can improve our offering and never forget the strength of our staff - who will always be well trained, knowledgeable, personable and spirited.

And as CIBO Espresso grows, and operations expand into new states and even beyond these shores, we never lose sight of who we are and how we came to be.

Above all, we allow the pride we have in what we have achieved, to join forces with the confidence we have as we face the future.

After a visit to the US in 2000, Janine Allis, Boost’s founder and Managing Director, recognised a hole in the Australian market for a healthy fast food alternative. As a consumer she has always struggled to find anything healthy to eat and drink for herself and her young sons when she was short of time. So she developed a business plan and raised AU$250,000 through friends investing in the concept to get the plan underway.

As the founder, Janine has experienced every facet of the company, from painting the floor in the first store and working in the store, to negotiating the purchase of another juice bar chain. This has allowed her to fully understand and develop all aspects of a growing business. She has previously worked as a publicist in the arts and entertainment industries, a cinema manager in Australia and Singapore, an advertising executive and as a head stewardess on David Bowie’s yacht.

Being a working mother of four children she is an advocate for healthy eating and living. With a hectic urban lifestyle in Melbourne, Janine understands first-hand the demands life can put on an individual.

Janine and her husband Jeff trialed a number of businesses until they started to develop the Boost business concept, that was different to anything else in the Australian market place. Janine’s vision was to do retailing differently, deliver a unique customer experience based on the fun “love life” philosophy.

Boost Juice BarsIt’s amazing something so healthy can taste so good!

The first Boost Juice Bar opened in South Australia in 2000 and the brand commenced franchising in 2001. At the time, Boost was the only juice bar brand to grow very big very quickly; when Boost had reached 100 stores in 2004, the nearest competitor, Viva Juice, had 24 stores and in August of that year Boost acquired the Viva chain to take the total number of Boost Juice Bars to 124.

The brand commenced an international expansion plan in 2006, and today there are more than 270 Boost Juice Bars in over 15 countries throughout the world, across South America, the Middle East, Asia, Europe and South Africa. With outlets now in more countries than any other smoothie chain, and continuing to peruse an aggressive international expansion strategy, Boost Juice is well on the way to achieving in the aim of becoming one of the world’s most famous and loved brands.

Boost has won numerous prestigious awards over the years including being inducted into “My Business” Hall of Fame, Australian Retail Association Retailer of the year in 2007 and Amex Franchisor of the Year in 2005, Retail Executive of the Year 2012. In 2004 Janine was also recognized as the Telstra Australian Business Woman of the Year and in 2010 our international expansion was recognized winning the Franchise Council of Australia’s International Franchisor of the year award.

Salsa’s Fresh Mex Grill is Australia’s largest Mexican restaurant brand, with 37 stores (at January 2013) and plans to be over 50 stores over the next year.

Salsa’s growth began in 2009 after Boost Juice Founder, Janine Allis, discovered a style of cooking called ‘fresh mex’. After one mouthful she was hooked, and decided to look into it further. Research into sales figures in the US showed that fresh mex was a hot category, and growing fast.

This led to the acquisition by Retail Zoo of Salsa’s Fresh Mex Grill, at the time a small chain of four restaurants in Melbourne. Since then, Salsa’s has led the way in the category as Australians have discovered and fallen in love with fresh Mexican cuisine.

Salsa’s specialises in Mexican food that has freshness, health and value at its core. Salsa’s emphasis on freshly prepared vegetables, guacamole and salsas, with meals made to order while you wait, has resonated with Australians who love great tasting food that is good for you.

Salsa’s offers a “delicioso” range of Burritos, Tacos, Nachos and Quesadillas, along with our famous mexi-crinkles with their very secret and highly addictive spices that keeps Salsa’s customers coming back for more.

With new menu items, a fresh look, a business model that excels in both food courts and “fast casual” restaurant formats, and the back end support of Retail Zoo, Salsa’s Fresh Mex Grill is looking at a period of rapid growth in the coming months and years.

Salsa’s Fresh Mex GrillMucho fresh, mucho flavour!

What is my initial Greenfield* investment?The table below outlines the initial investment range for each brand:

Brand Indicative Investment RangeBoost Juice $240,000 - $300,000 + GST

CIBO Espresso Kiosk Model

$250,000 - $450,000 + GST

CIBO Espresso Shop Model

$350,000 - $580,000 + GST

Salsa’s Fresh Mex Grill Food Court Model

$400,000 - $450,000 + GST

Salsa’s Fresh Mex Grill Casual Dining

$500,000 - $600,000 + GST

(*Greenfield sites are brand new locations)

All ranges indicated above are inclusive of:

• Franchise fee• Fit out of store• Plant and Equipment• Training

What is my initial investment if I am purchasing and existing store?It is the responsibility of the candidate to negotiate directly with the current Franchisee in relation to the sale price of the store. In addition to the agreed price, you will also incur costs for training and travel and accommodation.

Frequently Asked Questions


What is the term of the franchise agreement?For Boost Juice and Salsa’s businesses, the term of the initial franchise agreement is seven (7) years with an option to renew for a further two terms of seven (7) years and commences from the Execution of the Franchise Agreement. The length of the CIBO Espresso franchise agreement is determined by the length of the lease. Speak to your Retail Zoo Franchisee Recruitment Consultant to confirm the details specific to your store.

Are there any continuing or on-going fees after the Franchise Fee and the store establishment costs are paid?Yes. You will be required to pay an on-going royalty fee and Marketing Levy.

We provide comprehensive training as well as ongoing support to all of our Franchisees.

We have a wealth of learning’s and experience that we can share with you as a global franchise network.

We have a team of specialists who will work with you on an ongoing basis in key areas such as leasing, marketing, operations, store design, product, purchasing, training just to name a few. You will also have a dedicated Franchise Business Consultant (who will be your first point of contact) that will work with you to leverage from strengths and challenges that you may experience in the ongoing operations of the venture.

The contribution to the Marketing Fund is invaluable. This money goes towards growing the strength of our brands, with the funds to be spent on large-scale advertising and promotional initiatives. The table below outlines the ongoing fees for each Retail Zoo brand:

Brand Royalty Fee Marketing ContributionBoost Juice 8% + GST 3% + GST

CIBO Espresso 8% + GST 3% + GST

Salsa’s Fresh Mex Grill 7% + GST 3% + GST

(Note: the above payments are based on net monthly sales)

What kind of return can I expect from my investment in a Retail Zoo franchise?Due to the significant number of variables affecting the profitable performance of each individual franchise, we cannot give an accurate indication of what turnover you can expect a franchise. Once we have received your Application Form, deposit and after the successful completion of an initial telephone interview, we release a Pre-Contractual Confidentiality Agreement to you. Following the execution of a Confidentiality Agreement and a meeting with one of our Franchisee Recruitment Consultants, historical sales turnover figures of existing stores may be disclosed to you, together with a Financial Planning Guide. These documents will assist you in the preparation of your Business Plan and in completing your due diligence.

Which sites are available?At the time that you submit your Application Form, it is likely that we will either have sites available which have been secured or are in the lease negotiation stages for a number of sites throughout Australia. We never compromise on the quality of the sites we secure – just as we never compromise on the quality of the people we select to become our Partners.

Generally speaking, there are three options for site-selection:

1. You may be granted the opportunity to franchise a site we have already secured

2. You may be granted the opportunity to franchise an existing store; or

3. You may nominate a particular area on your Application Form or during the Franchise Recruitment process

Sites are something best discussed during the Franchise Recruitment process. We need to assess your suitability to our networks, just as you need to do your own assessment of our suitability to you and your lifestyle. We take the recruitment of our new Franchisees very seriously and as such have implemented a stringent recruitment process. As a brand, it is our intention is to succeed in every market we choose to enter, and our strategy is to do so by appointing the most suitable people to partner with us and join our network to achieve this goal.

Is previous experience in owning your own business required?No. Previous experience owning or operating such a business would be regarded as advantageous but it is not imperative as part of the selection process. Our training programme will teach you all you need to know to operate your business but we do need you to bring enthusiasm and your positive attitude to the table!

Is training provided?Yes. Retail Zoo offers our partners a comprehensive training programme. Our programmes can cater for up to two people per store. This programme includes a combination of classroom and in-store, hands-on training. The length of the training period is dependent upon which Retail Zoo brand you are applying for. We have a dedicated Learning and Development team of trainers who will give you the best head start and equip you with the tools and knowledge you will need to get your business up and running. Our training programmes are designed to cover all facets of running a business inclusive of back of house operations as well as running the front of house as well. Our training team will also assist in the opening of each store.

Am I required to work in the store?Yes. At Retail Zoo, our experience dictates that the most successful franchises are those which are run by the owner of the store. We also believe that the best head-start you can give your business is to commit yourself to it so as you can fully understand every aspect of the operation. It is important to us that you want to pursue an active involvement in the franchise and do not want to obtain the franchise purely as an investment opportunity. For these reasons, all our partners are required to work in-store for the first 6 months of operation full time, and a minimum of 20 hours per week thereafter.

How long until I am up and running?You will firstly need to satisfy all the requirements of the Retail Zoo franchisee recruitment process (on average, this takes between 6-10 weeks to complete). Following this, the timing of your store opening is completely dependent on the handover and lease commencement date outlined in the lease. Our internal Leasing Department negotiates all of the commercial terms of the lease, including the handover date. We nominate a date suitable to you, to the landlord and to Retail Zoo.

I currently operate a shop and would like to operate my franchise from this location – is this possible?Retail Zoo has an internal Leasing Department which secures all of our sites. Features including foot traffic, demographics and extensive market research are all analysed in order to make an educated decision on site location. If you believe that you have a fantastic site location in mind we will consider this location although ultimately, the decision of where the store will be based lies with our leasing team. Retail Zoo holds the head lease on all sites secured, with an outlet license prepared for our Partners.

Simple Steps to Joining


I would like to pursue multi-site franchise opportunities. Is this possible?Yes. At Retail Zoo, we encourage Multi-Site ownership however, there is a comprehensive Multi-Site Assessment process that you will be required to under-go to be approved as a Multi-Site Partner. Our criteria for Multi-Site ownership include the operation of your initial store for a minimum of one year, achievement of certain KPI’s such as mystery shopper averages, store audits, compliance to the Franchise Agreement and business acumen.

Who is my contact?If you have any additional queries that are not covered in this information pack, you are welcome to contact our Franchisee Recruitment Team at: insert active [email protected]

STEP 1 – Complete Online Application FormOur application form must be completed in full by all parties who are applying for the franchise opportunity. Once you have completed the form, you will be prompted to pay an application deposit of $AUD2,200. If your application is successful, the payment will go towards the costs incurred in preparing your Franchise Agreements. The $AUD2,200 is fully refundable* and will be returned to you in full should you decide at any time to withdraw your application, or should Retail Zoo deem you unsuitable for this venture.

STEP 2 – Complete Online Profile FormThis is an easy to use on line questionnaire providing the Retail Zoo with a scientific system that will help improve the success rate in matching the alignment of both candidates and the Franchisor.

mailto:[email protected]

STEP 3 - Telephone ScreenThis telephone screening process will help the Franchisee Recruitment department assess your suitability as a Partner in the Retail Zoo network. You will be contacted for the Phone Interview within approximately 72 hours of the date we received your Application Form. Please note that the time frame can vary occasionally due to the volume of Applications we receive.

STEP 4 – Confidentiality Agreement and Deed of UndertakingWe will ask that you sign a confidentiality agreement and deed of undertaking before you progress any further through the recruitment process. Once we have received your sign documentation, we are able to release confidential information to you about the company and any particular sites you may be considering.

STEP 5 – Due Diligence & Operational QuestionnaireYou will be provided with historical sales figures from the network in addition to a financial planning guide. This information will assist you in your due diligence to assess the opportunities with Retail Zoo and your decision around whether the opportunity is viable for you. We will also ask you to complete a comprehensive questionnaire detailing a series of operational-based questions which will assist the Franchise Recruitment team further in assessing your application.

STEP 6 - First InterviewThe first interview may be treated as a get to know you session where both parties may form further opinions as to the overall suitability of the application. It is vital that this interview is attended by all parties to the proposed franchise operation.

STEP 7 - Franchise KitYou will be issued with the Franchise Kit (including a pro forma Disclosure Document, Franchise Agreement and Franchising Code of Conduct flyer). At this stage we encourage you to contact existing Partners to get an understanding of our network and the way in which we operate. This contact should be part of your due diligence in researching any franchise opportunity. You can find partner contact details listed in the Disclosure Document provided to you in your franchise kit.

STEP 8 - In Store Experience DayThe Experience Day is an opportunity to ensure that all potential new Partners are not only the right cultural fit; they also have the necessary motivation to become brand ambassadors and strong operational leaders. We will arrange for you to spend a few hours in one of our stores to get a hands-on understanding of what is involved in the front-of-house operations of a franchise. This programme is facilitated by one of our accredited Experience Day Leaders.

STEP 9 - Final InterviewThe final interview should take place only when you feel 100% confident about wanting to join our network. Final approval as a Partner will need to be granted by the General Manager and a panel of Retail Zoo key executives. The final interview provides us and you with the opportunity to learn more about each other. Final approval will either be given at the final interview or within 48 hours following. The venue for the final interview is our Global Head Office in Melbourne.

STEP 10 - Franchise AgreementFollowing your approval into the franchise network, we will liaise with you in preparing your Franchise Agreements. The process involved with the preparation and execution of franchise agreements are a minimum of three weeks to comply with the Franchising Code of Conduct (for more information on the code, please visit www.accc.gov.au/franchising).

STEP 11 - TrainingYour training program is determined by the Group Learning and Development Manager. The training is conducted by the Learning and Development Operations Trainer or an experienced and accredited Partner Trainer. Typically, training is scheduled 4-6 weeks prior to your store handover. This allows for the information you have learnt to be fresh in your mind for when you start in your store.

*The $AUD2,200 is fully refundable less the reasonable legal costs incurred in preparing the Franchise Agreements. These Franchise Agreements will only be drawn up if an individual is approved into the Retail Zoo Franchise network and subsequently granted a secure site.

http://www.accc.gov.au/franchising


Contact UsFor any further queries that are not covered in this information pack, please contact our Franchisee Recruitment Team -

Retail Zoo Level 1, Tower 2 Chadstone Place 1341 Dandenong Road Chadstone VIC 3148 Australia

P. +61 3 9508 4409 F. +61 3 9508 4499 E. [email protected]

why join - boostjuice.com.kh filewhy join After 11 strong years of growth, and with 200 stores...

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