Why is Trainline app so great?
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WHY IS THIS APP SO GREAT?
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5 YEARS AGO , ANYONE COULDALREADY BUY TRAIN TICKETS ON
THE INTERNET .
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BUT TRAINLINE WON .
HOW?
THEIR PRODUCT IS AWESOME .PERIOD .
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USER FIRST
1 . THE USER IS HOME
2 . LET THE USER KNOWWHAT 'S HAPPENING
3 . DON 'T MAKE THE USERTHINK
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1. THE USER IS HOME
Date is filled in
Only what the userneeds. Less is more.
Name is filled in: yourparameters are
saved.
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2. WHERE AM I?
After a fewseconds, theloading screenis updated.
The user knowsit isn't frozen.
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3. DON'T MAKE ME THINK
All previous searches arefilled. No need to type thesame destination again
and again.
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SMART
PRODUCT
1 . SEGMENT USERS
2 . UNDERSTAND PAINS
3 . SHOW THE USER WHATHE IS LOOKING FOR
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1. SEGMENT USERS
All users don'tbehave the sameway. Segment usersdepending on theirbehaviours, and offerdifferent results
depending on theirsegment.
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2. UNDERSTAND PAINS
Users usually look forcheapest trips. The
cheapest is highlighted,
so that the user doesn'thave to checkeverything.
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3. SHOW ME ALL
Not anymore: 1-clickhour pick.
For ages, 2 clickswere necessary topick an hour.
www.voyages-sncf.com
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HARMONYIN DESIGN
HARMONY
1 . NO ADS
2 . GREAT DESIGN
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1. NO ADS
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2. GREAT DESIGN
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THANKS
Remi DuvouxFreelance Ruby on Rails developer - Product LoverFollow me on Twitter: @r_duvoux