1. 1. Natalia Burina Six Steps to Great App Design @nale
2. 2. Me Art by Sabrina Arnault
3. 3. Why Design is Important
4. 4. Featured on App Store Parable iPad App Parable iPhone App
5. 5. Parable App is a beautiful way to express creatively and have conversations Its like Instagram for Thoughts Video iPhone
6. 6. iPad Create a Parable
7. 7. Create 1. Type Enter thought. Select a look. 2. Customize Choose fonts, filters, photos or backgrounds 3. Share Post across networks
8. 8. Discover 2. Find Find interesting people 3. Follow Follow them for latest posts 1. Popular + Latest See top and current posts
9. 9. Engage 1. Share Share across networks 2. Comment Start a conversation Parable shared on Twitter
10. 10. Why we built Parable Art by Judy Kaufmann 1.8 billion smart phones on earth (and growing!) Over 1.5bn new photos daily ~= 550bn/yr (and growing!) 79% of smartphone users check their device within 15 minutes of waking up On average, people check their phones 34 per day
11. 11. Explosion of Images 1999 70 million cameras 80bn photos 2015 1.4bn photo devices 550bn photos
12. 12. Cats
13. 13. Keep Your User in Mind Art by Judy Kaufmann
14. 14. Come for the Tool, Stay for the Network Art by Judy Kaufmann Who We Thought our Users Would Be
15. 15. Actual Users
16. 16. Safety Feature Motivated by Actual Users
17. 17. Actual Users (International)
18. 18. Usability
19. 19. Customer Feedback
20. 20. The Hook Model Courtesy Nir Eyal
21. 21. Email Hook
22. 22. Notications Hook
23. 23. Step 1 Brand
24. 24. Color Scheme
25. 25. Step 2 Intuitive
26. 26. Gestures Hard to discover. Use with Caution.
27. 27. Step 3 Delightful Video
28. 28. Step 4 Polish
29. 29. Prole Polish
30. 30. Device Polish Optimized for iPhone 4s, iPhone 5s, iPhone 6, iPhone 6 plus, iPad and iPad mini
31. 31. Step 5 Simplify
32. 32. Parable Creation Before and After
33. 33. New Alignment
34. 34. Photos Before and After
35. 35. Step 6 Customize
36. 36. Customize
37. 37. Nature of Creative Work Art by Judy Kaufmann The most important possible thing you can do is do a lot of work. Ira Glass
38. 38. Sneak Peek
39. 39. Apple Watch
40. 40. Comments? Questions? Natalia Burina natalia@parable.it Twitter @nale
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