Why Insurers Offer Posit Programs
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A Revolution in Brain Health: Better health outcomes for members and lower healthcare costs Eric Mann, VP Business Development
Transcript of Why Insurers Offer Posit Programs
A Revolution in Brain Health:Better health outcomes for members and lower healthcare costs
Eric Mann, VP Business Development
2©2009 Posit Science Corporation www.PositScience.com
Who is Posit Science?The Leading Provider of Scientifically Validated Brain Fitness Software Programs
Global brain science and aging teams (50+scientists)
Founded by Jeff Zimman and Michael Merzenich (NAS)
Silicon Valley engineers and video game developers
Partners: PBS, Insurers, Adult Ed, Communities
100,000+ new users
Wide press coverage (all networks and major pubs)
Mission: Science to the people!
Research Collaborators
3©2009 Posit Science Corporation www.PositScience.com
“Normal” Aging:• Slow deterioration of Cognitive Skills
(eg, memory, attention, and processing speed)
• Quality of Life and Functional Decline (eg, difficulty interacting, withdrawal and depressive symptoms)
CognitiveFunction& Quality
of Life
Age
Dementia:• Affects nearly 50% of people age 85+*• Cost of care = $174,000 per person*• Diminishes ability to live
independently
Posit View
of Aging(with cognitive training)
*Source: Alzheimer’s Association
Posit improves member’s health & wellness
4©2009 Posit Science Corporation www.PositScience.com
What is the proof?30+ published journal articles
Mental Benefits• Improves speed of processing (Smith 2009; Edwards, 2003,2005)• Improves standardized measures of memory& attention (Smith, 2009)• Improves measures of everyday cognitive function (Smith, 2009)
Real-World Benefits• Reduces decline in measures of functional independence (Willis, 2006)• Reduces risk of decline in health-related quality of life (Wolinsky, 2006)• Reduces risk of depressive symptoms (Wolinsky, 2009)• Reduces medical expenditures by ~4% ; ~$250/yr(Wolinsky, 2009*)
Mobility Benefits• Reduces auto crash risk by ~50% (Ball, 2009*)• Reduces dangerous driving maneuvers by ~36% (Roenker, 2003)• Improves stopping distance by 22 feet at 55mph (Roenker, 2003)• Maintains driving frequency, distance, and ability (Edwards, 2005)• Reduces risk of driving cessation by ~40% (Edwards, 2009)• Predicts loss of mobility and fall risk (Vance, 2006; Broman 2006)
• Short Term: Improve memory and attention
• Long Term: Change the trajectory of aging
* In manuscript
The only brain fitness program clinically proven to work in credible studies
5©2009 Posit Science Corporation www.PositScience.com
Why is this important?
• Better health outcomes for members– Mental Benefits– Quality of Life– Happiness
• Reduces loss ratio– 4% reduction in government predicted health expenses (NIH study)– 5 year benefit persistence
• Marketing Member retention/acquisition– Retention– Acquisition– Brand
Improves members’ lives and your business
For more information:Eric [email protected]
Customer Stories: http://www.positscience.com/testimonials/all-stories Clinical Trials: http://www.positscience.com/science/detailed-information/studies-results/all-studies Press: http://www.positscience.com/about/press-room
