Why I'm Fed Up With Shit Websites - #SwipeSummit
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POLEMIC D I G I T A L @badams “Why I’m Fed Up With Shit Websites” 04 February 2016 Barry Adams
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Transcript of Why I'm Fed Up With Shit Websites - #SwipeSummit
POLEMIC
D I G I T A L@badams
“Why I’m Fed Up With Shit Websites”
04 February 2016
Barry Adams
POLEMIC
D I G I T A L@badams
Barry Adams
POLEMIC
D I G I T A L@badams
Most websites…
POLEMIC
D I G I T A L@badams
Some websites….
POLEMIC
D I G I T A L@badams
Sending traffic to these websites…
POLEMIC
D I G I T A L@badams
What is a ‘good’ website?
POLEMIC
D I G I T A L@badams
Good websites…
… have a clear purpose
AND
… are good at fulfilling that purpose.
POLEMIC
D I G I T A L@badams
What is your website’s purpose?
POLEMIC
D I G I T A L@badams
What is your website’s purpose?
• Look pretty?
POLEMIC
D I G I T A L@badams
What is your website’s purpose?
• Look pretty?
• So you can say you’re ‘online’?
POLEMIC
D I G I T A L@badams
What is your website’s purpose?
• Look pretty?
• So you can say you’re ‘online’?
• CEO bragging rights at the golf club?
POLEMIC
D I G I T A L@badams
POLEMIC
D I G I T A L@badams
What is your website’s purpose?
• Grow brand awareness
POLEMIC
D I G I T A L@badams
What is your website’s purpose?
• Grow brand awareness
• Generate leads
POLEMIC
D I G I T A L@badams
What is your website’s purpose?
• Grow brand awareness
• Generate leads
• Sell online
POLEMIC
D I G I T A L@badams
How do you createa ‘good’ website?
POLEMIC
D I G I T A L@badams
1. Keep the goal in mind
• Purpose comes first.
• If it doesn’t support the purpose,don’t include it.
• Tell HiPPOs to stay out of it.
POLEMIC
D I G I T A L@badams
HiPPO:
“Highest Paid Person’s Opinion.”
POLEMIC
D I G I T A L@badams
HiPPO:
“Highest Paid Person’s Opinion.”
POLEMIC
D I G I T A L@badams
2. Details are important
• Understand your audience.
• Create a pleasant experience.
• Remove stumbling blocks.
POLEMIC
D I G I T A L@badams
POLEMIC
D I G I T A L@badams
POLEMIC
D I G I T A L@badams
3. Build It Well
• Don’t skimp on web development.
• Agree a detailed specification.
• Get digital marketing foundations in place;SEO; technical & on-page
PPC landing pages
Email capture
Social media integration
POLEMIC
D I G I T A L@badams
POLEMIC
D I G I T A L@badams
4. Never assume
• Test a prototype with real users.
• Measure what’s important.
• Iterate & improve.
POLEMIC
D I G I T A L@badams
POLEMIC
D I G I T A L@badams
Summarised:
• Define your website’s purpose.
• Ensure all elements of your site exist to serve that purpose.
• Continuously measure and improve.
POLEMIC
D I G I T A L@badams
Thank You
www.polemicdigital.com
@polemicdigital
@badams
