#fbforbrandsWifi code - username: pr moment

password: pr network: EUOMWV103

James WhatleySenior Associate Director

360°Digital Influence, Ogilvy PR

360° Digital Influence

What type of organisation should have a Facebook Fan Page?

(and which ones should not)

January 2012

Question 1>

Question 1>

Are Facebook brand pages a fad, or a

trend?

Question 1>

Question 1>

People on Facebook: 800 million active users

Activity on Facebook: 900 million ‘objects’ that people interact with

Global Reach: Over 70 languages

Mobile: 350 million active users access Facebook via mobile

Question 2>

Question 2>

When is a Facebook page a good idea for

a brand?

Question 2>

Slide on MEA

Question 2>

Slide on FB Lebanon

Question 2>

When is a Facebook page a good idea for

a brand?

Question 2>

When is a Facebook page a good idea for

a brand?

(and when is it not)

Bonus>

Will the day come when a brand’s

Facebook pages are more important than their own websites?

Question 3>

Will the day come when a brand’s

Facebook pages are more important than their own websites?

Question 3>

What is your objective?

Bonus round…>

Bonus round…>

What’s next for brands in Facebook?

F-Commerce>

Bonus round…>

What’s next for brands IN Facebook?

Bonus round…>

What’s next for brands OUT of

Facebook?

F-Commerce>

360° Digital Influence

Thank you

James Whatley

@Whatleydude@OgilvyPRLondon

January 2012