Why Cloud, Why Nowinfo2.magento.com/rs/magentoenterprise/images/... · CloudMaestro Makes The Cloud...

Why Cloud, Why Now?

Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.

NOBODY UNDERSTANDS THE CLOUD

Solving the Top Challenges with eCommerce Merchants

Increase conversions by 7% by reducing latency by 1 sec

Sources available in notes section

Reduce abandonment by 40% by lowering

load times

Cut churn by 28% by maintaining 99.999%

uptime

Save 15% of IT budget by migrating

to the cloud

ü  Reliability and Redundancy

ü  Scalability and Fast Deployment

ü  Cost Savings

ü  Global Footprint

eCommerce is Moving to the Cloud



The company decided to migrate its shopping platform onto cloud infrastructure from SoftLayer, an IBM company, to take advantage of its flexible and automated technology to ensure a seamless shopping experience for its customers…. Customer satisfaction is essential to us; we want to provide unique experience for daily purchase, regardless of the number of users online. The IBM cloud enables us to provide our customers with a fast, dynamic, stable and secure website to shop on. – IBM PR Dec 2014 entitled: Musimundo Moves to IBM Cloud to Secure it’s eCommerce Application



As merchants look to create innovative, scalable customer experiences as part of their commerce strategies in 2015, cloud solutions are a natural choice because they offer faster time to market for new deployments, greater flexibility to scale capacity during peak periods, a global footprint to facilitate international expansion, and lower capital expenses. – eBay announcement at NRF 2015



Another factor in Clarins’ decision to go with SaaS was that, as a cloud offering, it can easily handle the company's traffic surges during holidays and promotions. A SaaS architecture can rapidly scale as the company launches new country-specific websites… – CIO article Feb 2014 entitled: Cloud-Based eCommerce Platforms Give Retailers Global Flexibility


96%

6% 1%

3%

11%

79%

4%

Under 50k

1M+

750k-‐1M

500k-‐750k

250k-‐500k

50k-‐250k

Magento Global Universe – Domain Count


Monthly Visits

Source: Lagrange Systems Performance AnalyEcs Tracker

Lagrange Systems Performance Analytics Tracking


* hIps://sites.google.com/a/webpagetest.org/docs/using-‐webpagetest/metrics/speed-‐index

RESULT PROCESS

After implementing Lagrange Systems’

CloudMaestro, uptime has

been increased to 100%

while supporting a 2x-3x increase

in traffic

CHALLENGE

Eliminate downtime, especially during spikes in

volume such as Cyber Monday

Revenue and Reputation at risk:

2012 Cyber Monday Outage estimated

at $80k in lost revenue

CloudMaestro’s predictive scaling keeps capacity ahead of demand, preventing overloads and outages

Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: $10MM Annually

Case Study: Think Geek Solutions (acquired 2014 by NASDQ:GKNT, $150MM rev)


RESULT PROCESS

After implementing Lagrange Systems’

CloudMaestro, uptime has

been increased to 100%

while supporting a 3x-5x increase in checkouts

CHALLENGE

Eliminate downtime, especially during spikes in

volume

Revenue and Reputation at risk:

Highest grossing day in 2014 was

$200k

CloudMaestro’s predictive scaling keeps capacity ahead of demand, preventing overloads and outages

Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: $25-$75MM

0"

20"

40"

60"

80"

100"

120"

140"

160"

"2,000"" "4,000"" "6,000"" "8,000"" "10,000"" "12,000"" "14,000"" "16,000"" "18,000"" "20,000""

Checko

uts**

Users*per*Hour*

Checkouts"(w/"CloudMaestro)" Checkouts"(w/o"CloudMaestro)"

CloudMaestro"Autoscaled"

from"1"to"2"App"servers"





Case Study: Fresh Produce Clothing


Migration Path from Hardware-Only Solutions Sc

alab

ility

& R

elia

bilit

y

Cost Efficiency

•  Hardware: ü  Static

ü  Inflexible ü  Expensive

•  Cloud: ü  Flexible

ü  Manual ü  Lack of integration (multiple vendors)

•  Intelligent Cloud: ü  Flexible

ü  Predictive ü  Integrated ü  Mobile

ü  Hybrid (public and private clouds) ü  Cost efficient

Hardware

Cloud

Intelligent Cloud


RELIABLE

MOBILE PERFORMANT

SCALABLE

WHAT IT TAKES

Monitor Traffic 1.  Use 5 sec sample rates* to measure traffic

volumes 2.  Based on sample rates, determine the next

15min capacity requirements

Right-size Infrastructure (auto-scale) 3.  Resize system (both ADC and Application

Tiers) to ensure the optimal customer experience, while aligning costs

Eliminate any Degraded component 4.  Create new instances and incorporate into

the overall solution, 5.  Remove malfunctioning components once

the replacements are available

WEST

APP DELIVERY CONTROLLER

MAGENTO APPLICATION

WRITE DB

READDB

APP SERVER

APP SERVER


TRAFFIC

EAST


APP SERVER

CloudMaestro Makes the Cloud Work: Monitoring


* sample rates may change based on current architecture rules

CloudMaestro Makes The Cloud Work: Auto-scaling




Right-size Infrastructure (auto-scale) 3.  Resize system (both ADC and Application

Tiers) to ensure the optimal customer experience, without overspending

Eliminate any Degraded component 4.  Create new instances and incorporate into the

overall solution, 5.  Remove malfunctioning components once the

replacements are available

WEST


MAGENTO APPLICATION

WRITE DB

READDB

APP SERVER

APP SERVER


TRAFFIC

EAST



APP SERVER

APP SERVER

APP SERVER


CloudMaestro Makes The Cloud Work: Self-healing




Right-size Infrastructure (auto-scale 3.  Resize system (both ADC and Application

Tiers) to ensure the optimal customer experience, while aligning costs

Eliminate any Degraded component 4.  Create new instances and incorporate them

into the overall solution 5.  Remove malfunctioning components once the

replacements are available

WEST


MAGENTO APPLICATION

WRITE DB

READDB

APP SERVER

APP SERVER


TRAFFIC

EAST



APP SERVER

APP SERVER

APP SERVER


CloudMaestro Offers Application Mobility

Containerization with CloudMaestro: §  Helps avoid cloud vendor lock-in §  Drives higher margins and efficiencies §  Allows for very low friction mobility from

one provider (or dedicated infrastructure) to another

CLOUD 1 or Dedicated Infrastructure

Cloud 2

C L O U D C O N T R O L

Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.Confidential: Copyright © 2015 Lagrange Systems. All rights reserved.

SECURITY

AUTOMATED ORCHESTRATION (SELF-HEALING)

INTELLIGENT TRAFFIC ROUTING

PREDICTIVE RIGHT-SIZING

SITE PERFORMANCE AND OPTIMIZATION

MONITORING AND ALERTING

CONTAINERIZATION

CloudMaestro Features


1

2

3

4

Customer Satisfaction and Loyalty – Consistent and Fast Site Speed

Maximize Revenue – Site is always available, irrelevant of network conditions or traffic volumes

Align costs with demand – Right size the infrastructure in real-time

Brand Reputation/Preservation – Self-heal any degraded infrastructure component

CloudMaestro Value Proposition


Average Performance Improvement

0"

500"

1000"

1500"

2000"

2500"

3000"

3500"

4000"

2"server"

Checkouts*per*Hour*

With"cloud"load"balancer" With"CloudMaestro"

4"server" 6"server"

Successful Implementation in the Cloud (and Hybrid) Deployments

PERFORMANCE

Reduce page load times

SCALABILITY

Align costs with demand

AVAILABILITY

Zero downtime

Maximize Revenue and Manage Costs by: ü  Reducing Churn ü  Increasing Conversions ü  Reducing Cart Abandonment ü  Implementing Cloud based infrastructure ü  Auto-Scaling in real-time ü  Automatically self-healing infrastructure ü  Implement hybrid solutions


hIp://www.enterprise.magento.com/explore/cloud-‐hosEng

Thank You! Emily Friedberg VP Corporate Development

720.390.7540 (office) 720.839.4381 (mobile) [email protected]

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