Why Care About Being An Effective Presenter · Mehrabian developed a communication model ... Dr....

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Copyright 2006-2014 Kmc Brand Innovation, LLC • www.AmericasMarketingMotivator.com page 1

Presented by:

Kathy McAfee, America’s Marketing Motivator

Everyday Leadership

Motivating the Leader in You

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Everyday Leadership

“If your actions create a legacy that inspires others to dream more, learn more, do more and become more, than you are an excellent leader.”

– Dolly Parton

What does Everyday Leadership mean to you?

When did you first discover that you were a leader?

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Quotes about Everyday Leadership

“Everyday leadership is a way of life. Every day we are faced with situations and opportunities

to demonstrate a leadership role, be a role model, pass on wisdom.... it's not a conscious action

but rather a natural reaction.”

– Ali Herzog, board member, YWCA Hartford Region

“Everyday leadership is the moment-by-moment, day-by-day activity of providing purpose and

direction for a team (small or large) and the multitude of small acts and decisions that

accumulate into a leadership position. I like the term subtle…not big, brash, take-the-hill stuff

(although there is a time and place for that as well). Most leadership happens in small doses,

daily interactions that have consistency and integrity to them.”

– John Madigan, CEO, Executive Talent Services

“It's all about everyday leadership. Everything you do as a leader is being watched by the

people you are leading, including your language, your timeliness, and your attention to detail.

You must Lead by Example and excel at the "little things" as well as the "big things".

- Chris Harvey, retired Lt. Cornel US Army. Project manager at Sikorsky Aircraft

“To become a leader you must put yourself in challenging situations. You must try and do even

when you are not comfortable. It starts with the kid in the classroom who raises his/her hand

even when they are just a little bit uncomfortable doing so. That's a leader.”

- Jim Marlon Jr., managing partner, New England Financial Group (formerly military leader)

“We are all leading our lives, and some of us are doing it unconsciously. We all have an

opportunity to come into conscious awareness of that leadership. Take more responsibility for

your leadership. See the possibilities you have with your personal power and influence. Just

because you have a title of authority doesn't make you a leader. You must gain follow ship!”

- Princess Bola Adeline, - Total Success Coach, entrepreneur, motivational speaker, spiritual leader

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Realize Your Leadership Potential

Leadership is not reserved for people in positions of authority and power, such as your CEO, Chairman of the Board, your boss or the President of the United States.

Everyone has leadership potential.

Everyone has a responsibility to lead.

You must take ownership for your own everyday leadership in order to realize your leadership potential.

How can you do that? You start by leading yourself. Then you learn to lead the business. Then you can lead others.

Yourself The Business Others

What’s in it for you? Your attitude towards and practice of everyday leadership can help to boost your career, expand your influence, and make you a significant contributor in winning work and delivering work for your firm and its clients. In the box below, jot down a few benefits that you stand to gain by taking greater ownership of your everyday leadership practice.

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Lead Yourself

Strategy #1: Continuous Product Improvement

Think of yourself as a product in the market. You fulfill a need. People perceive value when that need is fulfilled by your product. Every experience they have with you will build, maintain or erode their loyalty and love of your product. People’s needs change; the market changes; competition changes. It only makes sense that you’ll need to change, too.

o What do you plan to do to continuously improve you as a product? o How do you plan to stay relevant and valuable to your customers? To your employer?

Stand Out Features and Benefits of You Product Improvement Opportunities for You

Note: Think about your skills (technical and soft skills), expertise, experience, certifications, performance, market knowledge, formal education, self-awareness, relationships and connections, personal brand, personal marketing, personal packaging, health/energy, etc.

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Upgrading Your Personal Packaging

Your professional image is part of your product “packaging.” Small changes can make a huge difference in the marketablity of your product. See the before/after of Maggie, a professional business woman whose leadership presence was polished after working with image consultant Mallory Mason.

In what area(s) could your personal packaging stand to be upgraded?

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Lead the Business

Strategy #2: Know your stuff

The business has hired you for the value that you can create for it through your knowledge, skills, abilities, and connections. To fulfill this promise, you must strive to know your stuff; that is, to be a subject-matter expert, a key contributor, and a continuous learning machine. You are ultimately in charge of your own professional development.

Please review this list of statements and evaluate your current performance, behavior and attitude.

Always Sometimes Rarely

I strive to be a Subject-Matter Expert. I make it a point to stay on top of the evolving knowledge base in my chosen profession.

I perform at the top of my game. I set high standards for myself and others. My standard is excellent work.

I have a large network of connections with people within my same discipline. I actively network and build relationships with people in my profession inside and outside the firm.

I am driven to continually add to my bank of knowledge, skills, and ability. I read industry journals and blogs. I attend important industry conferences and webinars regularly.

I take proactive steps to be informed and prepared in my work. I double-check my work and my sources for accuracy.

I regularly demonstrate my aptitude; that is, my capacity for learning. I am currently working on learning something new right now. Which is: ___________________________________

Exercise: Team up with a partner and discuss which areas you want to develop in or improve

upon and why (what’s your motivation?).

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Lead the Business

Strategy #3: Learn the business

Leaders see the big picture in addition to knowing and appreciating the detail of how work gets done and delivered profitably. In order to realize your leadership potential, you must be curious and strive to know more about the business, not just your part of it. Leaders are challenged to not only know their own business, but also to gain an understanding of their clients’ businesses. In this way, the leader brings greater value to the present and future value of the organization.

Please review this list of statements and evaluate your current performance, behavior and attitude.

Always Sometimes Rarely

I stretch myself by raising my hand and volunteering for projects that require knowledge and skills that I haven’t yet mastered.

I want to learn more about our client's business, not just my role in the project.

I never say, “That’s not my job.” I see the opportunity to learn new skills and knowledge when engaged in new tasks outside my area of expertise.

I actively network with people outside my discipline and company.

I am curious and want to know more about the inner workings of how my company makes money and how our clients prosper.

I regularly read business books and professional journals to better understand the bigger picture and external changes that may affect the way we do business.

I’ve spent time with people in our finance department and on our leadership team to understand their concerns and benchmarks for running a healthy business.

Exercise: Team up with a different partner and discuss which areas you want to develop or

improve upon and why (what’s your motivation?).

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Lead Others

Strategy #4: Sharpen your communication skills

Like a Swiss Army knife, your communication skills provide the tools to help you lead others in almost any situation, personal or professional. In order to lead others, you must be an excellent communicator and excel in all types of communications and across all channels. Communication is often considered a “soft skill,” but history has proven that it has significant impact on businesses, governments, and personal relationships.

How would you rate your communication ability?

Types of communication:

1. Written

2. Verbal

3. Non-verbal/body language

4. Foreign languages/cultures/accents

Channels of communication:

1. Face to face

2. Internal meetings

3. Client meetings

4. Presentations

a. Webinar

b. Teleseminar / teleconference

c. Public speaking

d. Sales presentations

5. Telephone / Mobile

a. Skype

6. Networking events

7. Social Media

8. Other: ______________________________________

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Communication

Verbal, Vocal, Visual “It’s not what you say, it’s what they think you mean.” In his pioneering studies at the University of California, Los Angeles in the 1970s, Professor Albert Mehrabian developed a communication model that launched a new field of study into the importance of non-verbal communication and body language. Dr. Mehrabian's model has become one of the most widely referenced statistics in communication. Dr. Mehrabian concluded that when people are having a verbal exchange, the listener processes and draws conclusions in three ways. The results may surprise you:

The 7%-38%-55% Rule

Verbal 7% of meaning is in the words that are spoken

Vocal 38% of meaning is paralinguistic (the way that the words are said)

Visual 55% of meaning is physiology (facial expression, movement, gestures) This theory is particularly useful in explaining the importance of meaning, as distinct from words. Understanding the difference between words and meaning is a vital capability for effective communications and relationships. This body of work is also highly relevant to the challenges faced by presenters, both in effectively communicating and building rapport with the audience. 1 Albert Mehrabian (born 1939, currently Professor Emeritus of Psychology, UCLA), has become known best by his

publications on the relative importance of verbal and nonverbal messages. His findings on inconsistent messages of feelings and attitudes have been quoted throughout human communication seminars worldwide, and have also become known as the 7%-38%-55% Rule.

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Leverage Your Vocal Dashboard

How you use your voice can have a big impact on your communication influence. Research

studies suggest that over 38% of the meaning of your communication in a face-to-face situation is

influenced by how you say what you say, or your vocal inflection.

You have five dials on your vocal dashboard: tone, tempo, timbre, volume and silence. It’s time to

experiment with how each one works. By expanding your vocal “range” and vocal mastery, you

will elevate your communication mastery and credibility with others in your professional and

personal life.

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Put More Authority into Your Voice

Low and Slow

If you want to have your suggestions followed and build your credibility, you should pay careful attention to how you end your sentences. Your voice inflection will communicate whether you are asking, stating a fact or commanding someone to do something. There will be times when you’ll want to use all three of these voice-inflection techniques. But first you must be aware of their power and what they mean to your audience.

Lowering the pitch of your voice (within your natural range) has other added benefits. It has the effect of slowing you down, thereby encouraging the more precise articulation of each word. It also tends to minimize any nasal vocal quality, which many listeners find annoying.

Statement: Word Word Word

(All words spoken with same emphasis)

Question: Word Word Word

(Last word ends on a higher pitched note)

Command: Word Word Word

(Last word spoken with lower tone of authority)

Partner Exercise: Select any sentence and say it with

three different voice inflections. Do it in a random order and see if your partner can guess which vocal inflection you are using.

As a statement _________________________________

As a question __________________________________

As a command _________________________________

Beware of UpSpeak

“Avoid ending

declarative sentences in a

rising note. This is a verbal bad habit more common to women than men.

It makes a statement sound tentative, even

doubtful, as if the speaker were

continually seeking

approval.”

- Jack Griffith, author

of How to Say It at Work

(page 526)

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Summary This program has given you strategies and techniques to help you practice and hone your everyday leadership. We have reviewed ideas for:

1. Leading Yourself by continuously improving yourself and acquiring new knowledge and skills.

2. Leading The Business by knowing your stuff and being the best at what you do; and by taking the time to learn the business; stretching yourself outside of your comfort zone to understand and appreciate the inner workings of your company’s and clients’ businesses.

3. Leading Others through more effective communication.

Leadership is a choice It is also true that leadership is as much of a choice and attitude as it is a skill set. A true leader will embrace the navigator’s behavior.*

o What they feel: Energized, collaborative, focused, optimistic, and hopeful

o What they do: Own their jobs, help others, seize the opportunity, move forward, support

progress

o What they say: Let’s try this. We can do it. We’ve been successful before. It’s up to us.

*Source: The Navigator’s Handbook: 101 Leadership Lessons for Work and Life by David O’Brien

Leadership is Action Donald H. McGannon, who ran the Westinghouse Broadcasting Corporation and served as President of the National Urban League, is quoted as saying: “Leadership is action, not position.” In order to begin the process of exercising and strengthening your leadership muscles, I invite you to make a commitment to yourself and take action on something that you learned in this program. By completing the Agreement of Action form on the next page, you will be increasing the probability of your personal growth, professional success and that of your company. On this form you will identify three specific and measurable actions that you will complete in the next 28 days. Make sure that at the end of the 28-day period, you can answer the question, “Did I do it or not?” The more specific and attainable the action, the better your result will be. Progress is made by the completion of many small steps versus the big ones spoken but never enacted. Good luck to you!

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Agreement of Action Summary I, _______________________, agree on this day, the ______ of ______________,

to take action on the following goals in the next 28 days.

Three (3) actions that will make me a more effective everyday leader: 1. ____________________________________________________________________ 2. ____________________________________________________________________ 3. ____________________________________________________________________ This is why I am committed to my goals: ______________________________________________________________________

______________________________________________________________________

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This is what it will cost me if I do not take action on my goals:

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

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This is what I will gain when I achieve my goals:

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

This is who I can enlist to help me achieve my goals (list two or three people):

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

Your signature: ____________________ _______________

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Your Feedback is Appreciated!

Your Name: ______________________________________________ Today's date______________ Title of this presentation: Everyday Leadership: Motivating the Leader in You

What VALUE did you receive today from this program?

__________________________________________________________________________________________

__________________________________________________________________________________________

What IDEAS will you use first?

_________________________________________________________________________________________

_________________________________________________________________________________________

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What would you recommend that Kathy change to IMPROVE this program?

_____________________________________________________________________________________

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Let’s stay connected. Opt-in if you wish to receive more resources and networking tips in our free

Marketing Motivator weekly e-newsletter. Welcome to the community of motivated business leaders!

Your Name:

Email address (please print clearly) __________________________________________________________

Telephone (optional): _______________________________________________________________________

Check here if you are interested in purchasing Kathy’s book Networking Ahead for Business Check here if you have a referral for Kathy as a speaker for other conferences, meetings or conventions

Other needs/opportunities (list here) ____________________________________________________

May I Quote You? I appreciate any comments you would like to contribute regarding this session or your

experience with Kathy McAfee, America’s Marketing Motivator. We may use your comments on our web site and other promotional

material. Write your testimonial clip in this box:

(please print clearly)

Your Name: ________________________________Title: ___________________ Organization Name: _________________________________________________

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Speaker Biography Kathy McAfee is America’s Marketing Motivator, a

professional speaker and executive presentation coach

whose mission is to help business leaders more effectively

use their energy, influence, and resources to create positive

changes in the world. Hundreds of executives and

entrepreneurs have gained invaluable lessons from Kathy's

company, Kmc Brand Innovation, LLC.

Since 2005, Kathy has delivered hundreds of workshops,

presentations and coaching sessions that have made professionals of all disciplines more confident,

credible and valuable leaders. Kathy's clients learn to master the business arts of high engagement

presentations, more productive networking and more effective business relationship building.

She is the author of the book Networking Ahead for Business (Kiwi Publishing 2010). She is

working on her second book, Stop Global Boring: Reduce your PowerPoint emissions to become a

more effective, engaging and motivated presenter!

In her role as Executive Presentation Coach, she helps clients increase their confidence, credibility

and influence by reducing their PowerPoint clutter to better engage their audiences and move them

to action. A certified Master Practitioner of Neuro Linguistic Programming or NLP and certified Blind

Spots Profile Coach, Kathy helps her clients to clear their limiting beliefs and use more effective

strategies to realize their full leadership potential.

Over the past 30 years, Kathy has held numerous corporate leadership positions, bringing marketing

success to the likes of Levi Strauss & Co., Maybelline, Southcorp Wines of Australia and ADVO,

where she served as Vice President of Marketing Services. Living and working in England for

three years, she led European marketing initiatives for an international vision care company.

A graduate of Stanford University in Economics, Kathy is a member of the National Speakers

Association, a board member for the YWCA of the Hartford Region, and an active member of

Soroptimist International of the Americas. She is an ovarian cancer survivor and holds a

second degree black belt in the martial art of Tae Kwon Do. Kathy and her husband Byron reside

in Connecticut.

Contact Information Kathy McAfee, Executive Presentation Coach and Professional Speaker Web site: www.AmericasMarketingMotivator.com Telephone: office 860.408-0033; cell 860.371-8801 Email: [email protected] LinkedIn profile: http://www.linkedin.com/in/kathymcafee YouTube channel: http://www.youtube.com/user/kathymcafee/videos

http://www.linkedin.com/in/kathymcafee

http://www.youtube.com/user/kathymcafee/videos

Why Care About Being An Effective Presenter · Mehrabian developed a communication model ... Dr....

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