Why a Feminist Cartography? Speculative figuration as a way forward in controversy mapping

Visualisering af Data i humanistisk og samfundsvidenskabelig forskning og undervisning

December 2, 2015!!!

Brit Ross WinthereikMarisa Leavitt Cohn

LAB

Challenges posed by big data

• how ‘big’ is data if we want to know about social dynamics?

• From mapping to way-finding

• From data as found objects to data as phenomena in need of re-contextualization

Ursula LeGuin’s Sur

“The backside of heroism is often rather sad;

women and servants know that. They know also that the heroism

may be no less real for that. But achievement is smaller than men think. What is large is the

sky, the earth, the sea, the soul.”

Digital Methods: ANTA, Gephi, TCAT, Scopus…. and more

Cartography of Controversies

TCAT

meager map - mar

Multiplicities, complexity, publics, situated knowledges… and more

STS Scholars

Mediated Visions

Albrecht Dürer (1471-1528) Draftsman Making a Perspective Drawing of a Woman, 1525. Etching.

DSSOH

JRRJOH

JRRJOH�JODVV

�WHFK

#WKLQJVBLQWHUQHW

�P�P

#IRUEHV

�WHFKQRORJ\

SHRSOH

�VHFXULW\

SULYDF\�GDWDSURWHFWLRQ

�KHDOWKGDWD

�ELJGDWD

#SULYDF\LQKHDOWK

�E\RG

VHFXULW\

QLJKWPDUH

ZHDUDEOH�KHDOWK�WHFKQRORJ\

SULYDF\�QLJKWPDUH

KHDOWK�FDUH�GUHDP

SULYDF\�LVVXHV

�PKHDOWK

FRQFHUQV

LQWHQVLILHG�VHFXULW\

EXVLQHVV

#ZRUNORDGLQQRY�XNJODVV�KDV�DUULYHG

SULYDF\�ZRUULHV

QHHG

�KHDOWK

�VPDUWKRPH

EDFNODVK�JRRJOH�JODVVFULWLFLVP

�KHDOWKFDUH

�LQIRVHF

LQGXVWU\

�F\EHUVHFXULW\

�VPDUWZDWFK

EUDYH�QHZ�ZRUOG

FRQVXPHU�SDUDGLVH

IULGJH

WKLQJV�HUD

16$

#GDWDFXUWDLQ

#IRUEHVWHFK

SULYDF\�H[SHUWV

SULYDF\�H[SHUWV�ZRUU\

H[SHUWV

�ILWQHVV

�TXDQWLILHGVHOI

GHPDQG�YV�SULYDF\ZHDUDEOH�WHFKQRORJ\�GHEDWH

ZHDUDEOHV

GDWD

DQGURLGLI\

DQGURLGWY

DQGURLGZHDU

DXJPHQWHGUHDOLW\

FORXG

GLJLWDOFORWKLQJ

JODVVURRWV

JRRJOH

JRRJOHJODVV

JRRJOHJODVVEDVHFDPS

KHDOWK

LQER[LQQRYDWLRQV

LRW

LZDWFK

MDSDQ

NLFNVWDUWHU

ODVLNOGFRQI

PHGLFDO

QH[XV�

Q\F

RFXOXVULIW

ULQJ

VPDUW

VPDUWJODVVHV

VPDUWSKRQHVPDUWULQJ

VPDUWZDWFK

VWDUWXS

VWDUWXSV

WHFK

WKHULQJ

WKURXJKJODVV

XELWHFK

ZHDUDEOHV

ZHDUDEOHWHFK

@googleglass#glassholes

syd mead

apple

@fastcodesign

@ctrlzee

apple watch

#wearabletech

#glasshole

glasshole

google

social etiquettemanual

google glass

glassholes

mashable

#throughglass

#google @googleglassgram

#storymakers2014

@techsoup

@suzboopcool

epson#augmentedreality#smartglasses

@epson

#techweeknwi

@slippy_jake#nwindiana

#techgood thing?

@things_internet

#iot

#m2m

movie theaters

#aiea

#wearable

@domobot_au

#glass

@benoit_anger

gareth

18 hoursgot addicted

@forbes

#dses

google glasses

addiction

@katefrost_inc

@clemchambers

#technology

#gadgets

people

duck shirtcreepy glassholemishkilaiz

@tomemrich

@linguistnow@fo

@boon_yap

@theregister

@iotguide

Looking Through Google Glass

DSSOH

JRRJOH

DPD]RQ

FKLQD

LQVWDJUDPPLFURVRIW

VLPRQ

NLQGOH

FKDUOHV�DUWKXU

\RXWXEH

FRQVXOWDQWTXLFN�EXUVW

WHFKQRORJ\�WHDP

ELJ�SUREOHP

JRRJOH�SOD\

SDUWQHU

ULJKW�WKLQJ

SRLQW

FRPSDQ\

QHZ�\RUNQLFH�JX\

PRPHQW

QHZ�\RUN�WLPHV

PRXQWDLQ�YLHZ

VLUL

VHDUFK�FRPSDQ\

JRRJOH�[�ODE

QHZ�ZD\

EOHHGLQJ�HGJH

UHOHDVH�GDWH

FHOO�SKRQHV

HQJLQHHUVOLIH

GRXEW

VKDUH

VWHYH�PDQQ

DQGURLG

ZL�IL

EOXHWRRWK

KHDG�PRXQWHG�GLVSOD\V

KHDG�PRXQWHG�GLVSOD\

JHQHUDO�FRQVXPHU�PDUNHW

HDUO\�XVHUV

YLGHR�FDPHUD

H[WUD�GDWD

PRELOH�FRPSXWLQJ

PRELOH�GHYLFHV

VDQ�IUDQFLVFR

PRELOH�GHYLFH

JODVV

YLUWXDO�ZRUOG

GHYHORSHU

SLQWHUHVW

LQIRUPDWLRQ

NLPLKLUR�KRVKLQR�DIS�JHWW\�LPDJHV

JRRJOH�L�R

H[FLWLQJ�DQQRXQFHPHQWV

SK\VLFDO�ZRUOG

XVHU�LQWHUIDFHV

UHSUHVHQWDWLYH

UHDO�WLPH�LQIRUPDWLRQ

GDLO\�OLYHV

DSSV

KDQGV

DFFHVV

FRQVXPHUV

GHYLFH

GLUHFWLRQVEXVLQHVVHV

YLVLRQ

IXWXUH

DQQRXQFHPHQWV

SRWHQWLDO

UHSRUWHU

WH[W�PHVVDJHV

WKH�DVVRFLDWHG�SUHVV

JODVVHV

JRRJOH�L�R�FRQIHUHQFHLQWHUQHW�FRQQHFWHG�JODVVHV

DQQXDO�GHYHORSHU�FRQIHUHQFH

DVVRFLDWHG�SUHVV

GRZQWRZQ�VDQ�IUDQFLVFR

SHRSOH

FRQVXPHU�YHUVLRQ

GULYHUOHVV�FDUV

ZHDUHU

WLQ\�SURMHFWRU

L�R�FRQIHUHQFH

UHOHYDQW�LQIRUPDWLRQ

FXUUHQW�LQFDUQDWLRQ

DUWKXU�PRQGD\

VRQ\

KHDGV�XS�GLVSOD\V

WLPHPLQLDWXULVDWLRQ

H\HV

ULJKW

DFWLYLW\

OHQVHV

FRPSDQLHV

HPDLO

SHEEOH

PDVVDFKXVHWWV

ODV�YHJDV

LQWHO

ERVWRQ

PLFURVRIW�VXUIDFH�SUR

FHV

VPDUW�ZDWFK

VDPVXQJ

OJ

UDP

PRELOH�PDUNHW

SUREOHP

SULFH

HED\

FDOLIRUQLD

VHDUFK�JLDQW

PRELOH�RSHUDWLQJ�V\VWHP

PRELOH�SKRQH

ODUU\�SDJH

RSHUDWLQJ�V\VWHP

JRRJOH�JODVV�KHDGVHW

DQGURLG�PRELOH�RSHUDWLQJ

VPDUWSKRQHV

QHZ�JODVV

WHG�FRQIHUHQFH

WHG�DXGLHQFH

QHZ�YHUVLRQ

EHVW�JXHVV

FKLHI�H[HFXWLYH

QHZ�\RUN�VXEZD\

ZHDUDEOH�JODVVHV

VPDOO�VFUHHQ

ELJJHVW�SUREOHP

EDWWHU\�OLIH

ZRUOG

RKLR

ORV�DQJHOHV

DQGURLG�SKRQH

SULFH�WDJ

GDWD�FRQQHFWLYLW\

GRXJODV�HQJHOEDUW

HULF�VFKPLGW

MRKQ�QDXJKWRQ

FKDLUPDQ

FRPSXWHU�VFLHQFH

VRIWZDUH�GHYHORSHU

XQLYHUVLW\�RI�WRURQWR

DOOHJUL�UHXWHUV�MRKQ�QDXJKWRQ

QHZ�\RUN�IDVKLRQ

GLDQH�YRQ�IXUVWHQEHUJ

JRRJOH�VHDUFKHV

ULJKW�KDQG�DUP

SHULSKHUDO�YLVLRQ

JRRJOH�

RDNOH\

RIILFLDO

�LILKDGJODVV

RQOLQH�FRPSHWLWLRQ

HDUO\�VWDJHV

YRLFH�UHFRJQLWLRQ

ILQDQFLDO�WLPHV

DVLD

JHQHUDO�VDOH

VPDUW�SKRQH

SODQV

LQWHUQHW

ZHGQHVGD\

SURGXFW

ILWELW

QLNH�

UHDO�WLPH

HGLWRU

IRRG�FRQVXPSWLRQ

GDLO\�OLIH

QHZ�SURGXFWV

ILWQHVV�WUDFNLQJ

KXJH�EHQHILWVVPDUWSKRQH�DSS

DSS�GHYHORSHUV

QRW�WRR�GLVWDQW�IXWXUH

VXFFHVV

WHUPVDQGURLG�PDUNHW

KROO\ZRRG

VFKPLGW

SU�FKDUOHV�DUWKXU

DSSOH�LQVLGHU

GDWD�FROOHFWLRQJRRJOH�PDSV

ZULWHUEXVLQHVV�PRGHO

UHJLRQDO�GLIIHUHQFHV

DGV

PRQH\

H[DPSOH

WHFKQRORJ\�VHFWRU

LQWHUQHW�VHDUFK

SDULV

QLWLQ�EKDV

IDVW�IRRG

MXQLSHU�UHVHDUFK

DQDO\VW

JRRJOH�JODVV�VSHFWDFOHV

QHZ�ZDYH

XVHIXO�VHUYLFH

KHDUW�UDWH

VSHFWDFOHV

J\PV

PHDVXUH

KHDOWK

ILWQHVV

GHYLFHV

FKDUOHV�DUWKXU�FKDUOHV�DUWKXU

HXURSH

IHGHUDO�WUDGH�FRPPLVVLRQ

FKLHI�WHFKQRORJ\�RIILFHU

RN�JODVV

DUWKXU�ZHGQHVGD\

SHUVRQDO�GDWD

SULQFLSDO

UHXWHUV

JRRJOH�VWDII

ELJ�TXHVWLRQ

VPDUWSKRQH

FRXUVH

RZQHU

IRXUVTXDUH

EODFNEHUU\

SKRQH�FDOOV

SUHVFULSWLRQ�OHQVHV

YLHZ

EDFNODVK

FRQWHQW

ZRUGV

SLFWXUH

OLQH

WHFKQRORJ\

GDUSD

DUWLILFLDO�LQWHOOLJHQFH

JODVV�JRRJOH�JODVV

KXPDQ�OLIH

EDUULHU

GDWD

LGHD

VWHYH�OHH

UREHUW�VFREOH

VHDWWOH

LSDG

QHZ�GHYLFHV

WHVWHUV

YLGHRV

VRIWZDUH�GHYHORSHUV

PRELOH�SKRQHV

FORXG

UHXWHUV�FKDUOHV�DUWKXU

YLGHR�UHFRUGLQJ

IURQW�IDFLQJ�FDPHUD

MHPLPD�NLVV

ODWHVW�JDGJHW

DQGUHZ�NHOO\�UHXWHUV

SDLU

IRRWDJH

IULHQG

\HDK

OLYHV

MD\�IUHHPDQ

GHVNWRS�FRPSXWHU

SURJUDPPHU

DQGURLG�GHYLFHV

JRRJOH�VSRNHVSHUVRQ

UHG�OLJKW

DYHUDJH�FRQVXPHU

VRIWZDUH

ZLOOLDPVEXUJ

VHJZD\

ZLOOLDPVEXUJ�KLSVWHUV

QHZ�JDGJHW

WHFK�HOLWH

VXSHU�SRZHUV

HDUO\�DFFHVV

DFFRXQW

YLGHR�XVHU�JXLGH

VDOH

FFWY

DXJPHQWHG�UHDOLW\�GHYLFH

PDVV�PDUNHW�SURGXFW

JHQHUDO�UHOHDVH

YRLFH�FRPPDQGV

JRRJOH�PDS

DQGURLG�GHYHORSHU

QRUPDO�VSHFWDFOHV

ZL�IL�QHWZRUN

JRRJOH��SDJH

GDWD�FRQQHFWLRQ GRPLQLF�UXVKH

YLGHR

SURMHFW

SLFWXUHV

FDUROH�FDGZDOODGU

VHWK

VHDUFK�HQJLQH

VN\SH

EODGH�UXQQHU

WZHHWV

NOHLQHU�SHUNLQV�FDXILHOG

VWXDUW�GUHGJH

VLOLFRQ�YDOOH\

LQWHUQHW�DFFHVV

DPHULFD

LRV

LQGLD

UXVVLD

VPDUWSKRQH�XVHUV

LQWHUQHW�XVHUV

FRQJUHVV

ZDVKLQJWRQ

ZL�IL�QHWZRUNV

WH[DV

SULYDF\�DGYRFDWHV

JRRJOH�HDUWK

QLNH

LSRG

GDWDEDVHV

IULHQGV

VWHYH�MREV

RUDFOH

JPDLO

JRRJOH�L�R�GHYHORSHUV

LQWHUQHW�JLDQW

RYHUOD\LQJ

SHEEOH�ZDWFK

VWDWXV�XSGDWHV

HPDLOV

��V

WLWOH

QXPEHU

DFWLRQV

VWDWH

EHQ�PHWFDOIH

H[HFXWLYH�FKDLUPDQ

WXPEOU

DIULFD

JODVV�H\HZHDU

QHZ�ZD\V

VFKRRO�WHDFKHUV

EORJ�SRVW

WLP�FRRN

SDQGRUD

VSRWLI\

FHR

VHW�WRS�ER[

HQGHUV�DQDO\VLV

EHQHGLFW�HYDQV

WKH�ELJ�WKUHH

WHOHFRPV WD[�DYRLGDQFH

WY�VHW�WRS�ER[

VKDUH�SULFH

QHZ�KDUGZDUH

WHFKQRORJ\�HGLWRU

ORQGRQ

WHFKQRORJ\�FRQIHUHQFHV

ZLGHU�UDQJH

EULVWRO

H[HFXWLYH

RQOLQH�VHUYLFHV

PDUNHWLQJ�GLUHFWRU

VRIWZDUH�XSGDWHV

JRRJOH�JODVV�SURGXFW

SHUVRQDO�LQIRUPDWLRQ

DFWLYH�SDUWLFLSDQWV

MDSDQ

L]YHVWLD

FLVFRWUDGHPDUN�ILOLQJV

FKDUOHV�DUWKXU�PRQGD\

ZDOO�VWUHHW�MRXUQDO

YLUWXDO�UHDOLW\

WKH�KRXVH

QRUPDO�SHRSOH

ERQH�FRQGXFWLRQ

ZURQJ�ZD\

GHOLYHU\�GULYHUV

DYHUDJH�SHUVRQ

ODFN

XVHV

MDZERQH

YLFH�SUHVLGHQW

PRWRUROD

GLUHFWRU

ELJ�FRPSDQLHV

VHOI�GULYLQJ�FDUV

VFLHQWLVWHQJLQHHU

JRRJOH�UHDGHU

KXPDQ�EHLQJV

WKH�GHDO

PRWRUROD�PRELOLW\

ORQJ�OLVW

VSHFLDO�SURMHFWV

QHZ�SURGXFW�FDWHJRU\ XVHU�H[SHULHQFH

ELJ�LPSDFW

VHDUFK�EXVLQHVV

UHDO�ZRUOG

PDUNHWV

ULVN

HPSOR\HHV

VXVDQ�PROLQDUL

PDUF�URJHUV

ZLUHOHVV�QHWZRUNV

SURIHVVRU

PXOWLSOH�GHYLFHV

URJHUV

VHWK�ZHQLJ�DS

QHZ�JRRJOH�JODVV

FXSHUWLQR

WRQ\�IDGHOO

GLJLWDO�PXVLF

FXSHUWLQR�FRPSDQ\

ZHDUDEOH�V\VWHPV

VPDUWSKRQH�PDUNHW

DQGURLG�SKRQHV

SHZ�SHZ�SHZ

DPDQGD�URVHQEHUJ

LPDJHV�VWXDUW�GUHGJH

FRPPHQWV�VHFWLRQ

VRIWZDUH�XSGDWH

KHDG�PRXQWHG�GHYLFH

LPDJH�UHFRJQLWLRQ

DXVWUDOLD

JGN

DQGURLG�VGN

JODVV�GHYHORSPHQW�NLW

DQGURLG�DSSV

RIILFLDO�JODVV�GHYHORSPHQW

L�R�GHYHORSHU�FRQIHUHQFH

JODVV�H[SHULHQFH

DSL�OHYHODZHVRPH�LGHDV

GHYHORSHUV

SHUIHFW�H[SHULHQFH

\RXQJHU�SHRSOH

GHODZDUH

ZHVW�YLUJLQLD

JRRJOH�JODVV�XVHUV

LQWHUQHW�FRQQHFWHG�H\HZHDU

QHZ�LVVXHV

DWWHQWLRQ

JODVWRQEXU\

KDUULHW�JLEVRQH

QHZ�MHUVH\

EEF

OLWWOH�ELW

HYHQW

VWDQIRUG�XQLYHUVLW\

QDVD

FKDLUPDQ�HULF�VFKPLGW

JHQHUDO�SXEOLF

WKLQJ

JRRJOH��SURILOH

PHDQWLPH

PDUNHWLQJ�PDQDJHU

KRQJ�NRQJ

JHUPDQ\

KXPDQV

VSDFH

DSS�VWRUH

YLUWXDO�NH\ERDUG

VHULHV�DXV�QDWLRQDO�VHFXULW\�DJHQF\

MHPLPD�NLVV�MHPLPD

QDWLRQDO�VHFXULW\�DJHQF\

PRELOH�DSSV

RQOLQH�DFWLYLW\

KHDOWK�DSSV

KHDOWK�LQVXUDQFH

VKXW�GRZQ

XVHU�LQWHUIDFH

GLIIHUHQW�ZD\V

ZZGF�HYHQW

EXVLQHVV�PRGHOV

JRRG�GHVLJQ

F\ERUJV

TXHVWLRQ

SUREOHPV

QHHGV

OX[RWWLFD

\RXQJ�DGXOWV

EDOOPHU

FKULVWPDV

VPDUW�ZDWFKHV

ILWQHVV�WUDFNHUV

JDOD[\�JHDU

SUHVFULSWLRQ�IUDPHV

ZHDUHUV

KRPH

DXVWLQ

WHOHSDWK\

LEP

VRQ\�ZDONPDQ

VWRU\

QHZ�JHQHUDWLRQ

IDYRXULWH�ZHEVLWHV

JRRG�ZD\

QHZ�SHUVSHFWLYH

KXPDQ�EUDLQ

EORRG�SUHVVXUH

VLPSOH�IDFW

FKROHVWHURO�OHYHOV

EUDLQ

VRIWZDUH�HQJLQHHU

PDUN�]XFNHUEHUJ

NH\�IDFWRU

PHOERXUQHGDWD�PLQLQJ

JPW�MXPS

FHFLOLD�DEDGLH

ZLOOLDP�FRQFLGLQH

DWWRUQH\

VDQ�GLHJRRIILFHU

VDQ�GLHJR�IUHHZD\

GLHJR�WUDIILF�FRXUW

JODVV�GHYLFH WY�VFUHHQ

PRELOH�WHFKQRORJ\

OHQRYR

MXOLHWWH�JDUVLGH

DVWUR�WHOOHU

PRWRUROD�VDOH

DPD]LQJ�QHZ�SURGXFWV

PRELOH�LQGXVWU\

SHUVRQDO�FRPSXWHU

VH[

JRRJOH�JODVV�EDVHFDPS

JRRJOH�JODVV�IUDPHV

ZHDUHU�ORRN

KDQG

DPFMDFN�U\DQ

PRWLRQ�SLFWXUH�DVVRFLDWLRQ�RI�DPHULFD

WKHIW

FROXPEXV

FLQHPD�FKDLQ�DPFPRWLRQ�SLFWXUH�DVVRFLDWLRQ

VKDGRZ�UHFUXLW

KRPHODQG�VHFXULW\�RIILFHUVJODVV�ZHDUHU

QHZ�SLHFH

DOH[�KHUQ

VDPXHO�JLEEV

FRQVXPHU�HOHFWURQLFV�VKRZ

QHZ�\HDU

FRQVXPHU�HOHFWURQLFV

EXVLQHVVZHHN

VQDSFKDW

SULYDF\

QHZ�DSSV

MRXUQDOLVWV

DJULFXOWXUH

QRNLD

SOD\VWDWLRQ��

KWF

SV�

WHVFR

DVXV

HOHFWURQLF�GHYLFHV

�G�SULQWLQJ

VWHYH�EDOOPHU

SDZHO

SHUPLVVLRQ

RFXOXV�ULIW

KDQG�JHVWXUHV

EORRPEHUJ

GLJLWDO�GLYLGH

GLJLWDO�WHFKQRORJ\

KXJH�SRWHQWLDO

VPDUW�JODVVHV

WLPH�PDJD]LQH

DVVDXOWDSSOH�WY

VDOHV

YLUJLQ�DWODQWLF

IRRWEDOO

DQGURLG�VRIWZDUH

XSSHU�FODVV�SDVVHQJHUV

JODVV�KHDGVHW

DQGURLG�ZHDU

JHQHUDO�PDQDJHU

ZRUN

ZHE

SULPH�WLPH

ZHDUHUȋ�´V�H\H

VDUDK�MHVVLFD�SDUNHU

YRLFH�FRPPDQG

YRQ�IXUVWHQEHUJ�VSULQJ�VXPPHU

FXUUHQW�IRUP

VDUDK�VORFXP

NRGDNUHFRUG�YLGHR

EHWV

VDPXHO�JLEEV�WKH�JXDUGLDQ

SURWRW\SH�IRUP

DQGURLG�VPDUWSKRQH

SLQWHUHVW�VKDUH

KDUYDUG

EDWWHU\�SDFN

YLUWXDO�UHDOLW\�KHDGVHW

KDQGV�IUHH�DFFHVV

OLPLWHG�QXPEHU

QHZ�ERRN

NLOOHU�DSS

UHDVRQV

OHJLVODWRUV

IXWXUH�LQWHUQHW

VSHFLHV

VHUYLFHV

KHDGV�XS�GLVSOD\

DW�D�JODQFH�LQIRUPDWLRQ

JODVVZDUH

JRRJOH�JODVV�XN

JRRJOHȋ�´V�DQGURLG

JXDUGLDQ�FRQWHQW

L�R

ILOPV

QHWIOL[

SURMHFW�ORRQ

UHVW

JRRJOH�HQJLQHHU

VPDUWZDWFK

WDEOHWV

GLIIHUHQFH

WDEOHW�FRPSXWHUV

EHUOLQ

DGYHUWLVLQJ�FRPSDQ\

YLGHR�JDPH

LQWHUQHW�DGGLFWLRQ

LQWHUQHW�DGGLFWLRQ�GLVRUGHUJRRJOH�JODVV�ZLWKGUDZDO

SDWLHQW

QDY\�SDWLHQW

VXEVWDQFH�DEXVH

YLGHR�JDPHV

DJHQF\

XN

XVD

ZHDUDEOH�WHFKQRORJ\

LSKRQH

JRRJOH�JODVV

VHUJH\�EULQ

FKDUOHV�DUWKXU

JODVV�H[SORUHU

H[SORUHU�SURJUDPPH

JRRJOH�JODVV�XVHU

JRRJOH�JODVV�SURWRW\SH

SKRWRJUDSK

HDUO\�DGRSWHU

IRXQGHU

XVHU

UHVHDUFKHU

ZHDUDEOH�JDGJHW

ZHDUDEOH�GHYLFH

ZHDUDEOH�FRPSXWLQJ

JRRJOH�JODVV�ZHDUHUV

ULJKW�H\H

H\H�PRYHPHQW

DXJPHQWHG�UHDOLW\�JODVVHV

DXJPHQWHG�UHDOLW\�DSSV

DXJPHQWHG�UHDOLW\

SULYDF\�SROLF\

ELSDUWLVDQ�SULYDF\�FDXFXV

SULYDF\�FRQFHUQV

SULYDF\�VFDQGDO

QHZ�WHFKQRORJ\

WHFKQRORJ\�LQGXVWU\

WHFK�JLDQW

WHFK�FRPSDQ\

SDUNLQVRQV�GLVHDVH

ZLQGRZV

WKH�JXDUGLDQ

HX

JRRJOH�JODVV�SURMHFW

VRFLDO�PHGLD

IDFLDO�UHFRJQLWLRQ

EXLOW�LQ�FDPHUD

FDPHUD

DJDUZDO�V�N�DJUDZDO�P�

DKPDG�V�D�

DOEUHFKW�X��Y�

DQJ�P�F�

DVVDG�NRWWQHU�F� DW]RUL�P�

EDODDP�P�

EDR�[�

EREHWK�M�

EROGW�U�

ERSSDUW�V�D�

EURQVWHLQ�P�

EXOOLQJ�D�

FDLUH�U�

FKDQJ�S�K�

FKHQ�M�

FKHQ�]�

FKLX�W��K�

FKR�M�Z�

FKRL�M�X�

FKRXGKXU\�U�U�

FRUWD]DU�E�

GDL�M�

GDLEHU�I�

GDV�S�N�

GH�FRQLQFN�H�

GHQJHO�D�

GHVHUQR�W�P�

GHVVL�D�

GHXWVFK�V�

GKRHGW�E�

GLDV�H�

GLQJ�K�

HWWLQJHU�P�

IHQJ�V�

IHQJ�W�

ILQLQ�W�

ILUWK�S�J�

IRXOVKDP�W�

IULW]�J�

IULW]�P�

IXNXPRWR�P�

IXQN�P�

JDWHV�N�

JXLPDUDHV�D�U�

KD�N�

KDJHPHLHU�O�

KDQQLJ�D�

KD\DVKL�K�

KHQ]H�Q�

KRIPDQQ�D�

KVX�Z�K�

KX�F�

KX�Z�

KXDQJ�O�

KXL�S�

KZDQJ�D�G�

LQJHOELQFN�W�

LVKLPDUX�V�

MRQDV�V�

MRVKL�D�

MXO�H�

NLQJVWRQH�D�

NLVH�N�

NOLQWVFKDU�P�

NORQRII�G�F�

NRK�G�

NXEOHU�M�

NXHEOHU�M�

NXONDUQL�V�U�

NXQ]H�N�

NXR�\��K�

ODFKHU�P�

ODGVWDWWHU�V�

OHH�K�

OLQ�K�

OLQJ�T�OLX�S�

OLX�\�

ORGURQ�J�

OX�[�

OXNRZLF]�S�

OXOH\�S�

PD[LD�D�

PD\HU�K�

PFQDQH\�U�

PHQD�H�

PLQD]XNL�D�

PL]XNRVKL�P�

PRGDN�W�

PRQUR\�J�O�

PXHQVWHUHU�R�M�

PXQHWRPR�P�

QDVLRSRXORV�H�

QHODNXGLWL�V�

QHXVFKPLHG�K�

QJ�N�Z�

QJX\HQ�H�

QRODQ�U�P�

Q\D\DSDWKL�Q�

RK�N�Z�

ROLYLHU�S�

R]FDQ�D�

SDOHWWD�O�

SDSSDFKDQ�S�

SD\GDN�K�

SHGHUVHQ�L�

SHOL�H�

SHQJ�K�

SHUH]�G�J�SIHLIIHU�P�

SIOHJLQJ�E�

SLOODL�S�

SROLDNRY�L�

SRZHOO�F�

SV]HLGD�P�

TL�O�

UHQ�M�

ULFKWHU�Z�

ULVNR�H�I�

URJJHQ�G�

URPDQR�EHUJVWURP�M�

VDIDYL�V�

VDQWQHU�N�

VDVNH�E�

VDW\DQDUD\DQDQ�P�

VFKDOO�D�

VFKOXHWHU�P�

VFKPLGW�D�

VFKURGHU�G�

VFKZDU]�P�

VKDQJ�V�

VKDR�S�

VKHOWRQ�U�O�VKHPRQVNL�Q�G�

VKL�Z�

VKXNXU�]�

VLPNLQ�P�

VLPRHQV�S�

VRURV�J�

VSHQFHU�U�M�

VSUHFNHOVHQ�F�

VWHLQGHFNHU�H�

VWHO]HU�U�

VX�\��F�

VXQ�T�

WKDOOLQJHU�J�

WVFKHOLJL�P�

WXUDQ�P�

YDOOXUXSDOOL�V�

YDQ�ODHUKRYHQ�N�

YDQ�ZLMPHHUVFK�M��I�

YHUEHOHQ�W�

YHUYXVW�W�

YLQHV�M�

YRQ�MDQ�X�

ZDKDE�D�Q�D�

ZDQJ�K�

ZDQJ�M�

ZDQJ�P�

ZHOOHU�W�

ZHQJ�Z�

ZHQSHQJ�P�

ZHSSQHU�M�

ZRQJ�D�

[LDR�\�

[LH�\�K�[X�M�

[X�O�

[X�U�

\HK�F��\�

\X�\�

\XV�U�

]DQLROR�F�

]KDQJ�S�

]KDQJ�V�

]KDQJ�\�

]KDQJ�]�

]KDR�[�

]KDR�\�

]RHOOHU�F�

�G�LQIRUPDWLRQ

�G�PDS

DFFHVV�FRQWURO

DFWLYLW\�UHFRJQLWLRQ

DQHVWKHVLD

DWWHQWLRQ

DXJPHQWHG�UHDOLW\

DXJPHQWHG�UHDOLW\�LQ�KHDOWKFDUH

DXWKHQWLFDWLRQ

DXWRSV\

EOLQN�IUHTXHQF\

EUDLQ�FRPSXWHU�LQWHUIDFH

EXGJHW�H\H�WUDFNLQJ

FDUERQ�QDQRWXEH

FOLQLFDO�SDWKZD\

FORXG�FRPSXWLQJ

FORXG�RIIORDG

FORXG�DVVLVWHG�DQDO\VLV

FORXGOHW

FRJQLWLYH�KXPDQ�URERW�LQWHUDFWLRQ

FRORULPHWULF�VHQVRU

FRPSRVLWH�\DUQ

FRPSXWHU

FRPSXWHU�DGRSWLRQ

FRPSXWHU�VXSSRUWHG�FROODERUDWLYH�VSRUWV

FRPSXWHU�YLVLRQ

FRQWHQW�KLGLQJ

FRQWHQW�YHULILFDWLRQ

FRQWH[W�DZDUHQHVV

FRQWUDVW�HQKDQFHPHQW

FULPH

FURZG�VRXUFLQJ

F\EHU�IRUDJLQJ

GDWD�SULYDF\

GHQDWXULQJ

GLDEHWHV

GLIILFXOW�DLUZD\

GLJLWDO�KXPDQLWLHV

GLJLWDO�OLIH

GLPHQVLRQ�UHGXFWLRQ

GLVSOD\

GLVWDQFH�PHWULF�OHDUQLQJ

GLVWULEXWHG�FDPHUDV

GRFXPHQWDWLRQ

H�ZDVWH

HPRWLY�HHJ

HQHUJ\�HIILFLHQF\

HQHUJ\�VWRUDJH

HQWHUSULVH�GUP

H[HUFLVH�PRWLYDWLRQ

H\H�PRYHPHQWV

H\HZHDU�FRPSXWLQJ

ILEHU�VKDSHG

ILHOG�WULDO

ILUHZDOO

IORDWLQJ�SRLQW�QXPEHU

IOXRUHVFHQFH�LPDJLQJ

IRUHQVLF�PHGLFLQH

IXWXUH�RI�H\H�WUDFNLQJ

IXWXUH�WHFKQRORJ\

JD]H�UHFRYHU\

JRJJOH�JODVV

JRYHUQPHQWDO�VHFXULW\

JUDSK

KDQGV�IUHH�LQWHUDFWLRQ

KHDG�PRXQWHG�GLVSOD\

KHDG�PRXQWHG�VHQVRU

KHDG�PRXQWHG�GLVSOD\V

KHDOWKFDUH

KLJK�GLPHQVLRQDO

KLY�WHVWLQJ

KPG

KRPRPRUSKLF�HQFU\SWLRQ

KXPDQ�DWWHQWLRQ

KXPDQ�DWWHQWLRQ�DQDO\VLV

KXPDQ�FRPSXWHU�LQWHUDFWLRQ

KXPDQ�IDFWRUV

LFW

LHHH�LQWHUQDWLRQDO�V\PSRVLXP�RQ�ZHDUDEOH�FRPSXWHUV

LPDJH�VHQVRU

LPSURYHPHQW

LPX

LQGRRU�ORFDWLRQ

LQIRUPDWLRQ�UHWULHYDO

LQIUDUHG�SUR[LPLW\�VHQVRU

LQQRYDWLRQ

LQWHOOLJHQW�YLGHR�V\VWHP

LQWHUQDO�VHFXULW\

LQWHUQHW

LQWHUQHW�RI�WKLQJV

LQWXEDWLRQ

LVZF

NH\�PDQDJHPHQW

ODWHUDO�IORZ�LPPXQRFKURPDWRJUDSKLF�DVVD\V

ORFDWLRQ�UHSUHVHQWDWLRQ

ORZ�YLVLRQ

PDQLIROG�OHDUQLQJ

PDSSLQJ

PDWFKLQJ

PDWHULDO�FXOWXUH

PHGLD�ZDVWH

PHGLFDO�FDUH

PHGLFDWLRQ�GRFXPHQWDWLRQ

PHGWHFK

PLFUR�GHYLFH

PLFURIOXLGLF�FKLS

PRELOH�FORXG�FRPSXWLQJ

PRELOH�FRPSXWLQJ

PRELOH�GHYLFH

PRELOH�KHDOWK

PRELOH�LPDJH�FODVVLILFDWLRQ

PRELOH�LQWHUDFWLRQ�KHDW�PDSV

PRELOH�XVHU�LQWHUIDFH

PRELOLW\

QHWZRUN�LQIUDVWUXFWXUHV

RSWLFDO�FRKHUHQFH�WRPRJUDSK\

SDJHUDQN

SDUNLQVRQV�GLVHDVH

SHGLDWULF�VXUJHU\

SHUYDVLYH�FRPSXWLQJ

SK\VLFDO�VHFXULW\

SK\VLRORJLFDO�PHDVXUHPHQWVSOXJ�DQG�SOD\

SROLF\�VKDULQJ

SRVWKXPDQLVP

SRVWPRUWHP�H[DPLQDWLRQ

SULPDU\�FDUH�PHGLFLQH

SULYDF\

SULYDF\�DZDUH�SLFWXUHV

SUREOHP�VROYLQJ

SURVWDWH�VSHFLILF�DQWLJHQ��SVD��WHVW

TXDOLWDWLYH

UDQGRP�ZDON

UDSLG�GLDJQRVWLF�WHVW�UHDGHU

UHDO�ZRUOG�VHDUFK

UHDOLW\�VHDUFK

UHFRPPHQGHU�V\VWHP

UHFXUVLRQ

VHDUFK�HQJLQH

VHPDQWLF�ZHE�VHDUFK

VHUV

VNLOOHG�ZRUNHUV

VODP

VPDUW�SKRQH

VPDUWSKRQH

VPDUWSKRQHV

VRFLDO�SUHVHQFH

VSU

VXUJLFDO�QDYLJDWLRQ

VXUJLFDO�UHVHFWLRQ�PDUJLQ

VXVWDLQDELOLW\

WHOHPHGLFLQH

WH[WLOH

WKRXJKW�FRQWUROOHG�FRPSXWLQJ

WUL]

XELTXLWRXV�FRPSXWLQJ

XELTXLWRXV�FU\SWRJUDSK\

XVDEOH�VHFXULW\

XVHU�DXWKHQWLFDWLRQ

XVHU�VWXG\

YLGHR�UHFRUGLQJ

YLGHR�VXUYHLOODQFH

YLUWXDO�PDFKLQH

YLUWXDO�PDFKLQHV

YLUWXDO�SUHVHQFH

YLUWXDO�UHDOLW\

YLUWXDOL]DWLRQ

YLVLRQ�HQKDQFHPHQW

YLVLRQ�UHKDELOLWDWLRQ

YLVXDO�DWWHQWLRQ

YLVXDO�ILQJHUSULQWLQJ

YLVXDO�WRROV

YLVXDOL]DWLRQ

YRLFH�SURFHVVLQJ

ZDWHUPDUNLQJ

ZHDUDEOH

ZHDUDEOH�DG�KRF�QHWZRUNV

ZHDUDEOH�FDPHUD

ZHDUDEOH�FRPSXWHUV

ZHDUDEOH�FRPSXWLQJ

ZHDUDEOH�WHFKQRORJ\

ZHDUDEOHV

ZHEFDP�WUDFNLQJ

ZLJ

DGDPV�V�

DOL�P�D�

EDLOH\�M�

EDUL�D�J�

ERVVHZLWFK�M�

FOHPHQW�D�

GHQQLV�N�

IHUHQERN�M�

IHUQEDFN�M�

IRWK�P�

IXQJ�M�

JDQDVFLD�M��J�

JRHUW]HO�W�

JRUGLMQ�E�

KHLNNLQHQ�W�

MDFTXHPDUG�W�

MRKQVRQ�D�

NHUU�L�

NRZDOVNL�P�

NUDPHU�P�D�P�

OR�U�

OXXVXD�D�

PDQQ�V�

PFSKDLO�E�QRYLW]N\�S�REUROFKDLQ�I�

REULVW�P�

RMDOD�W�

UDWWR�P�

UHSRQHQ�H�

UHVFK�J�

VDWFKHOO�F�

VLQQUHLFK�D�

VPHDWRQ�D�I�

WDQHQEDXP�M�

WDQHQEDXP�N�

WRXPH\�F�

YDQ�EXXUHQ�M�

ZHQ]�N�

ZLOOLDPV�D�

ZX�K�

\OLSXOOL�M�

�QRQ�FRPSOLDQFH

DOLEL�VRXVYHLOODQFH

DSSOLHG�HWKLFV

DXGLWDXGLWRU

DXJPHGLDWHG�UHDOLW\

DXJPHQWHG�UHDOLW\

ELJ�GDWD

EORJV

FDUSH

FDWRSWLFRQ

FFWY

FLWL]HQ�MRXUQDOLVP

FLWL]HQ�PHGLD

FRPSXWHU�PHGLDWHG�UHDOLW\

FRPSXWHU�YLVLRQ

FRPSXWHUV�DQG�VRFLHW\

FRQFRPLWDQW�FRYHU�DFWLYLW\

FRQWLQXRXV�DUFKLYDO�UHWULHYDO

FRXQWHU�VXUYHLOODQFH

FRXQWHUWHUURULVP

FULWLFDO�PDNLQJ

FURZGVRXUFHG�YHLOODQFH

FURZGVRXUFLQJ

F\EHUQHWLF�VRFLDOLVP

F\ERUJ�ORJJLQJ

F\ERUJORJ

GDWD�YLVXDOL]DWLRQ

GLJLWDO�H\H�JODVV

GLJLWDO�WHFKQRORJLHV

HTXDOLW\

HTXLYHLOODQFH

H\H�WDS

H\HWDS

IDFHERRN

IUHHJODVV

IXWXUH�RI�DL

JDPLQJ�FRPPXQLW\

JOREDOLVDWLRQ

JORJJLQJ

JXHUURULVP

KDFNLQJ

KDUGZDUH

KHDOWK�FDUH

KLVWRU\�RI�DL

KXPDQ�ULJKWV

K\EULG�LQWHOOLJHQFH�DVVHPEODJHVLGHQWLW\

LQIRUPDWLRQ�FRPPXQLFDWLRQ�WHFKQRORJ\

LQIRUPHG�FRQVHQW

LQIRVSKHUH

LQWHOOLJHQFH

LQYHUVH�VXUYHLOODQFHMHQQLFDP

MHQQ\FDP

OLIH�JORJJLQJ

OLIHORJ

PDQQJODV PHGLDWHG�UHDOLW\

PHGLFDO�GLDJQRVWLFV

PHPRU\

PRELOH�SKRQHV

PRELOH�VHUYLFHVPRELOH�WHFKQRORJLHV

QDQR�SDQRSWLFRQ

QDQRVHQVRUV

QDQRWHFKQRORJ\

QHZ�PHGLD

RSHQ�GDWD

RYHUVLJKW

SDQRSWLFLVP

SDQRSWLFRP

SDQRSWLFRQ

SDUWLFLSDWRU\�MRXUQDOLVP

SDWLHQW�SDUWLFLSDWLRQ

SHUVRQDO�H[SHULHQFH�FDSWXUH

SHUVRQDO�H[SHULHQFHV

SHUYDVLYH�FRPSXWLQJ

SHUYHLOODQFH

SROLWLFDO�IRUPV

SRVW�GHPRFUDF\

SULYDF\

SULYDWLVDWLRQ�RI�LQWHOOLJHQFH

SXEOLF�GLVSOD\V

TXDQWLILHG�VHOI

UHDVRQDEOH�H[SHFWDWLRQ�RI�SULYDF\

VDIHW\

VHFXULW\

VHFXULW\�UHVHDUFK

VHOI�VXUYHLOODQFH

VPDUW�PREV

VRFLDO�LPSDFW

VRFLDO�LVVXHV

VRFLDO�IDFWRUV

VRIWZDUH

VRIWZDUH�VWXGLHV

VRXVYHLOODQFH

VRXVYH\

VXUYHLOODQFH

VXUYHLOODQFH�SULYDF\

VXUYH\

WHFKQRORJ\�DVVHVVPHQW

WHUURULVP

WKHRU\FUDIWLQJ

WRXFK�VFUHHQV

WUDQVSDUHQF\

XELTXLWRXV�FRPSXWLQJ

XQGHUVLJKW

XUEDQ�LQIRUPDWLFV XUEDQ�VFUHHQV

XVHU�SDUWLFLSDWLRQ

XVHU�JHQHUDWHG�FRQWHQW

YDQQHYDU�EXVK

YHLOODQFH

YLGLW

ZHDUDEOH�FRPSXWLQJ

ZHE����

ZHEFDPPLQJ

ZHEORJ

DWWHQWLYH�XVHU�LQWHUIDFHV

QRWLILFDWLRQ

VKHOO�M�V�YHUWHJDDO�U�FRQWH[W�DZDUH�FRPSXWLQJ

H\H�WUDFNLQJ

Controversy or Beta Controversy?

Kristian Elkjær HolmboeSara Nielsen TugcuSuzie Duncan BendixTrine Kragh-Pedersen

Concluding thoughts

• Do “mappers” enlighten the mapped?

• How do we map controversial objects that resist mapping?

• How do we teach methodological rigor and speculative approaches at the same time without overburdening students?