Why 5.0 for Steering Team meeting

My Story...Results and What’s behind.

What is that organization that we are passionate about?

“Clarity of mind means clarity of passion”

Peace & Fulfillment of Humankind’s potential.

Key Questions No.1You may ask,“is this still relevant?”

Society evolvesCommunity varies

What does the world need now?What do young people need now?

Is AIESEC addressing those challenges?

The world always need different things.

We believe the solution can be constant and fundamental.

Key Conclusions No.1The world needs strong leadership.

What’s AIESEC’s impact?

To provide LEADERSHIP for a positive impact on society.

This is the real relevance of AIESEC.

AIESEC is not fast-food.

We build sth inside of a person that will last.

“It takes ten years to build a tree; it takes a hundred years to build a man.”

- Ancient Chinese Saying

Key Questions No.2“How to build sth inside of young people that will last?”

Challenges)in)work/

Environment/

Environment/

People/

Introspection/

Self:awarenes

s/

Values/

Growth/

Living a powerful exchange experience develops Strong Leadership.

Outer-journey

inner-journey

Challenges)in)work/

Environment/

Environment/

People/

Introspection/

Self:awarenes

s/

Values/

Growth/

Creating a powerful exchange experience for others develops Strong Leadership.

This is AIESEC’s impact model,The more you give, the more you receive;The better you give, the better you receive;

Key Conclusions 2:This is how we create strong leadership through our Experiential Leadership Development Program

The Power of the “Why”

No relevant experience

18 to 24 years old

Change positions every year

Little control and command mechanisms

Five year ambitions

This clearly CANNOT work…

It worked out.

Our Impact Model Develop Change Agents by providing Experiential Leadership Development

Opportunities for Young People

What We Envision:Peace & Fulfillment of Human Kind’s Potential

Strong leadership is the solution for different issues.




What We Envision:Peace & Fulfillment of Human Kind’s PotentialMilestone:

AIESEC 2015

Let’s do better and more of what we do and what we believe in (our roots of success)

AIESEC 2015

Our growing physical and virtual reach...

...Our ability to develop responsible and entrepreneurial

Our collaborative environment...

...high quality experience

Images of the future

More Customers & Promoters

Program Re-definition

Customer Feedback System

Program Principle

What does it mean?

AIESEC 2015Our Milestone:

Measure of Success

Our growing physical and virtual reach...

...Our ability to develop responsible and entrepreneurial

Our collaborative environment...

...high quality experience

More Customers & Promoters

Images of the future

Program Re-definition

Customer Feedback System

Program Principle

No. of ELD Experience Delivered



Program Quality Index

EvolveAIESEC

XP

We translate our “why” into concrete promises for young people.

2010 2011 2012 2013 2014 2015

TMP

GIP

GCDP

TLP

70,000

5,500

12,500

23,000

NA

4,500

8,500

15,300

81,000

7,000

18,500

27,000

100,000

9,000

22,500

33,000

126,000

13,000

30,000

42,000

155,000

17,000

38,000

52,000

AIESEC 2015 MoS

Do you want every young person in the world to live an experience that you are living?





AIESEC 2015 MoS

Is it enough? - that’s why the BHAG is keep on pushing us to aim for more.



AIESEC 2015 MoS



BHAGOur Aspiration in the Market

Engage and Develop Every Young Person in the World



Our promise of providing young people worldwide nearly

ONE MILLIONleadership development experiences till 2015

2011

2012

2013

2014

2015

1948

To provide 1,000,000 young people LEADERSHIP for a positive impact on society.

Generation 12/13

Key Questions No. 3:“Why it’s still not working?”

Customer

Customer is “God”They define whether what we do is relevant, whether our “why” is appealing for its target audience.

Customer

Organization is created because of it’s vision;Organization exists because it sells product to the market.

Organization value

(Program)

Market value

(Product)

Organization value

(Program)

Market value

(Product)

When Organization Value meets Market Value...When AIESEC meets our Customer.When the “Why” meets the “How”.

Why How

Customer

They look for benefits – are we good enough to understand what benefits they want?

Customer

Organization value

(Program)

Market value

(Product)

Why How

What

The market we choose to penetrateWhat’s our Unique Value Proposition/Unique Selling Point?

1. Real Growth Potential2. Financial Sustainability

3. Always stay true to our “why”

Organization value

(Program)

Market value

(Product)

Personal Value and needs

How to bring individual into this movement?

Product Name(Project)

Impact on developing leadership

Why it’s Important for the customer or society (Int./ext.)

Why I wanna run this project?

oGCDP to India

iGIP in IT...

Organization value

(Program)

Market value

(Product)

Personal Value

Product Name(Project)

Impact on developing leadership

Why it’s Important for the customer or society (Int./ext.)

Why I wanna run this project?

Future Finder (Estonia)

? ? ?

Discover China(Cultural Heritage

Protection)

- Learn deeply about a new culture

- Ambassador as cultural connection- Values awareness

Customer: Interesting Cultural exploration

Customer: Needs for int’l volunteer for marketing

Society: Needs for cy branding; Needs for “local” international brand

- Traditional cultural elements

- Patriotism- Tourism interest

- Project management

Organization value

(Program)

Market value

(Product)

Personal Value

CEO’s Role - Focus on “product”

Member&Empowerment-

Product&Strategy-

Consumer&Market-

Member&&&Customer&satisfaction-

LCP/MC

Member&Empowerment-

Product&Strategy-

Consumer&Market-

Member&&&Customer&satisfaction-

LCP/MC

Organization value

(Program)

Market value

(Product)

Why How

What

Why 5.0 for Steering Team meeting

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