WHSmith Australia Site Update May 2013
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Transcript of WHSmith Australia Site Update May 2013
WHSmith PLC
WHSmith Australia
Travel Retail Specialists
� Founded in 1792, 221 years old
�WH Smith PLC listed on the London Stock Exchange
(SMWH)
• part of the FTSE mid 250 Index
� Employ over 16,000 people
�Manage over 300,000 sqm of retail selling space
�More than 1200 outlets globally many of which are in the
UK but expanding rapidly internationally:
• 62 units open in 15 countries
• UK, Ireland, France, Denmark, Sweden,
Gibraltar, Kuwait, Oman, UAE, Jordan, India,
Malaysia, China, Fiji, Australia
• Opening soon in Qatar, Saudi Arabia, Russia, Azerbaijan
WH Smith PLC Summary
WH Smith PLC Summary
�A Travel Specialist
• Over 260 million global travellers are exposed to WHSmith brand
• over 150 stores in 35 airports
�Two divisions within WHSmith:
• High Street based in Swindon UK
• Travel based in London UK
�International falls under the Travel division which also includes all UK
based locations in :
• Airport
• Rail
• Hospital
• Motorway Station
• Workplaces
• Universities
WH Smith PLC Summary
WH Smith Australia
Initially opening in Melbourne International Airport in
December 2012 WHSmith Australia now operate 20
sites and oversee a franchisee in Fiji
Airports were our first channel we opened in and we now have 7
sites, our main hub is Melbourne International T2 with 5 outlets:
1. Main Departures Travel Convenience: Dec 10
2. Departures Bookshop: Aug 11
3. Landside Travel Convenience: Aug 12
4. Satellite Departures Travel Convenience: Oct 12
5. Departures Toyshop (Zoodle): Dec 12
Melbourne International Airport
Melbourne International Airport
MELBOURNE is the second
largest International hub in
Australia behind SYD
3.49m international passenger
arrivals into the country in
2012
3.43m international passenger
departures in 2012
Total Arriving and Departing
Passengers 6.92m in 2012
Reported Growth in
2013 of 3%
Zoodle Toy
Opened Dec
12
Departures
Convenience
Opened
Dec 10
Melbourne International AirportStore Locations
Departures
Kiosk
Opened Oct 12
Bookshop
Opened
Aug 11
Landside
Convenience
Opened Aug 12
Melbourne International Airport
NB These numbers are arriving and departing passengers combined
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Passengers (in millions) 2.73 2.99 3.36 3.41 3.28 3.76 4.3 4.38 4.73 5.13 5.92 6.57 6.92
Growth YOY 10% 12% 1% -4% 15% 14% 2% 8% 8% 15% 11% 5%
54% male, 46% female
9% : < 18 years old
32% : 18 – 34 years old
41% : 35 – 54
18% : 55+
Ave time spent in airport:
before security 69 mins,
after security 125 mins
40% : Leisure
34% : Visit Friends/Family
18% : Business
8% : Others
43% Australian
11% New Zealand
6% UK
6% China
6% Malaysia
28% Others
Melbourne International Airport Passenger Profile
**Travel convenience covers Books, Magazines, Drinks, Confectionery, Travel & Electronic Accessories, Toys & Games, Gifts, Papers
Our other airport hub we operate in is Sydney International
Airport T1 where we have 2 locations:
1. Arrivals Travel Convenience: Apr 11
2. Main Departures Travel Convenience: Sep 11
Sydney International Airport
Sydney International Airport
SYDNEY is the largest
International hub in Australia
& the Pacific
6.84m international passenger
arrivals into the country in
2012
6.55m international passenger
departures in 2012
Total Arriving and Departing
Passengers 13.38m in 2012
Reported Growth in
2013 of 3.2%
Departures Convenience
Opened Sep 11
Sydney International AirportStore Locations
Arrivals Down the escalators here,
Opened Apr 11
Sydney International Airport
NB These numbers are arriving and departing passengers combined
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Passengers (in millions) 8.99 8.66 8.49 8.31 9.33 9.81 9.91 10.48 10.55 10.64 11.34 12.24 13.38
Growth YOY -4% -2% -2% 12% 5% 1% 6% 1% 1% 7% 8% 9%
Sydney International Airport Passenger Profile
52% male, 48% female
14% : < 20 years old
30% : 21 – 35 years old
27% : 36 – 50
29% : 50+
Ave time spent in airport:
before security 81 mins,
after security 106 mins
53% : Leisure
27% : Visit Friends/Family
13% : Business
7% : Others
45% Australian
9% New Zealand
7% UK
6% USA
4% China
29% Others
The second channel we opened in were train stations where we
now have 5 sites, our main rail hub is Southern Cross Station in
Melbourne with 2 outlets:
1. Ground Floor Travel Convenience: Nov 11
2. First Floor Travel Convenience: Apr 12
Southern Cross Rail Station
The 2nd busiest rail station in
Melbourne with a newly
revamped retail area
105,000 travellers a day of which
62% are metro, 29% are regional,
9% enter by bus including the
airport shuttle
17,000 local workers and 3,000
local residents within one block
of the station
Over 80 Events at Etihad Stadium
a year, mainly sporting but also
other entertainment
Southern Cross Rail Station
Collins Level 1
OPEN
Spencer Ground
OPEN
Southern Cross Rail StationStore Locations
CBD
Etihad Stadium &
Docklands
We also operate within Melbourne Central where we operate 1 unit in
the shopping centre and 2 kiosk sites on the rail station platforms :
1. Central Centre Bookshop: Jun 12
2. Platform Convenience Kiosk 1: Jun 13
3. Platform Convenience Kiosk 2: Jun 13
Melbourne Central Centre/Station
The 3rd busiest rail station in
Melbourne with a shopping
centre above the station
36m annual visitors to
Melbourne Central
56% of visitors are 20-39,
63% are female, 40% are in
white collar jobs
RMIT University campus
adjacent to the centre with
35,000 students
Melbourne Central Centre/Station
Melbourne Central Centre/Station
WH Smith Australia
Our third channel was created when we acquired a hospital café
business in late 2012 called Fresh Plus that had 4 sites in:
1. Ryde Hospital Cafe
2. Lismore Hospital Café and separate Coffee Kiosk
3. Hornsby Hospital Cafe
WH Smith Australia
We have since opened 2 units in another 2 hospitals with more due this
year. We are also rolling out 15 of our own vending machines into various
hospitals:
1. Port Macquarie Hospital- Café opened June 2013, Cafeteria due Aug 13
2. Blacktown Hospital- Café opened Jun 2013
3. Kempsey Hospital- Café opening Aug 13
WH Smith Australia
In early 2013 we won a tender to open on the University of New South Wales
campus at Kensington in Sydney, Universities are our fourth channel where
we are actively looking for more sites:
1. Morvern Brown Convenience/Stationery
2. Quadrangle Convenience/Stationery
WH Smith Australia are proud to be driving retail
growth for our valued partners in travel locations, we
welcome the opportunity to work with you soon
Please speak with the team to discuss further:
Merchandise Manager – Ben Smith 0415 788096
National Buyer – Trevor West 0410 652907
General Manager- Michael Beaumont 0405 625481
Office Landline- 02 8338 0930