WHR Design Guidelines

I N T E R I O R D E S I G N G U I D E L I N E S

2DESIGN GUIDELINES

Table of Contents

The Brand Defining Elements

Guestroom Concepts

Guestroom Suites Floorplans

Technology and Sustainability

3DESIGN GUIDELINES

The Interior Design Guidelines is a key element in Wyndhams ongoing program

to update the look of its interior environments. It will describe the approach

necessary to create spaces that clearly reinforce the Wyndham brand. From our

signature Brand Defining Elements to the design of our Guestrooms, these

guidelines will walk you through the main spaces or Experience Zones of a

Wyndham property, describing the desired look and feel of each.

The following designs are based on the concept of blending business and

pleasure, reinforcing our unique position in the hospitality market. Additionally,

the spaces are intended to support our signature Count On Me! service

philosophy, a key component in delivering a consistent Wyndham experience.

Designing the Wyndham Experience

4DESIGN GUIDELINES

Our Brand

Wyndham Hotels and Resorts

Wyndham Grand Collection

Wyndham Garden

Wyndham Garden is a smaller

hotel solution with Wyndham

style, offering the great service

you expect from Wyndham in

convenient airport and suburban

locations. Wyndham Garden

offers tasteful, intimate hotels

with comfortable guest rooms

that provide a wealth of thoughtful

amenities, as well as flexible

meeting space to facilitate small

business or social events.

The Wyndham Grand Collection

is the crown jewel of the Wyndham

family. Situated in key urban and

vacation destinations around the

world, each Wyndham Grand

Hotel is a one-of-a-kind experience

offering sophisticated architectural

flavor, beautifully appointed

accommodations, well-equipped

meeting space, distinctive dining,

and expert concierge services. The

signature Wyndham experience

on a grand scale.

The inviting atmosphere. The

thoughtful touches. The attentive,

personalized service. Its easy to

understand why Wyndham Hotels

and Resorts are so popular with

business and leisure travelers around

the world. Our properties feature

flexible meeting space, business

centers, restaurants and fitness

facilities. Our resorts offer golf, tennis,

beautiful beaches, spas and more.

Wyndham Hotels and Resorts offer the

service, comfort and amenities youd

expect from a world-class brand.

The Wyndham brand is part of the

Wyndham Hotel Group, the worlds largest

hotel company with nearly 7,200 hotels.

Representing Wyndham Hotels and

Resorts, the Wyndham Grand Collection,

and Wyndham Garden, the brand offers

business and leisure travelers a broad array

of properties in key locations and spectacular

resort destinations around the world.

You are a valued part of Wyndham, and this

document has been created to help you

maximize your benefit from that relationship

by clearly defining the specific elements

and attributes of our brand. Because our

mission is to drive revenue to your property,

and maintaining a consistent standard for

the brand, understanding what makes the

Wyndham brand unique is absolutely critical.

We invite you to explore the essence of the

Wyndham brand.

5DESIGN GUIDELINES

How to Use the Brand Defining Elements Section

The Interior Design Guidelines document is divided

into sections that will explore and describe the

Design Concepts in further detail in applications.

5

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THE BRaND DEfINING ELEmENTS

The first view from the Porte Cochere will reassure guests that the hotel will be welcoming and comfortable. Regional details will enhance the Wyndham signature elements.

Porte Cochere APPROACH: BRaND DEfINING ELEmENTS

BLUE WELCOMES (Walk-off mat)FEATURE PLANTERS AT ENTRY

a customized Grand Signature mat with black accent

a customized Garden Signature mat with green accent

Substantially-scaled planters are used at hotel entry.

Neutral planter finishes are used to compliment building architectural finishes.

Regional plantings are rotated seasonally to provide variety and a positive first impression.

a signature, high-quality walk-off mat is used at the entry to every property. The mats can also be used in other areas of a property as needed during inclement weather.

DESIGN SOLUTIONS

GRAND SIGNATURE

GRAND SIGNATURE

GARDEN SIGNATURE

GARDEN SIGNATURE

WYNDHAM SIGNATURE

Physical applications

Which area are we talking about?

Examples

Design

Navigation

Signature elements (in lieu of the WHR BDEs) that reinforce a Garden experience.

Garden Signature Items

Details and services in addition to the basic WHR Brand Defining Elements, creating a signature experience.

Grand Signature Items

The building blocksthe coreof the Wyndham brand.

Wyndham Signature Items

area Description

21

APPROACHFirst impressions are everything. As our guests arrive they are

making that critical first connection with this place. They want

to feel like theyve made the right choice that this is the

place they want to be.

DESIGNING THE EXPERIENCE

Experience 1 Zone The Porte Cochre: The 1st Sight from the Street

7

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The first view from the Porte Cochre will reassure guests that the hotel will be welcoming and comfortable. Regional details will enhance the Wyndham signature elements.

Porte Cochere APPROACH: BRaND DEfINING ELEmENTS

BLUE WELCOMES (Walk-off mat)FEATURE PLANTERS AT ENTRY

a customized Grand Signature mat with black accent

a customized Garden Signature mat with green accent

Substantially-scaled planters are used at hotel entry.

Neutral planter finishes are used to compliment building architectural finishes.

Regional plantings are rotated seasonally to provide variety and a positive first impression.

a signature, high-quality walk-off mat is used at the entry to every property. The mats can also be used in other areas of a property as needed during inclement weather.

DESIGN SOLUTIONS

GRAND SIGNATURE

GRAND SIGNATURE

GARDEN SIGNATURE

GARDEN SIGNATURE

WYNDHAM SIGNATURE

23

Experience 2 Zone


WELCOMEAt check-in, this is where our guests make their connection to the property.

Check-in: Both Welcoming and Efficient

8DESIGN GUIDELINES 8THE BRaND DEfINING ELEmENTS

The reception area and check-in process are the perfect opportunities to make that all-important first impression, relying on a beautiful environment combined with stellar service.

Check-In WELCOME: BRAND DEFINING ELEMENTS

SIGNATURE VESSELRECEPTION PODS

Pod-style reception desks are used where possible to allow for more personal guest-associate interaction.

Blue vases are incorporated as a decorative element into the immediate desk area

Infused water station, cold beverages and chilled towels

Blue vases with fragant fresh-cut flowers Provide umbrellas and umbrella stands

for guests

DESIGN SOLUTIONS

Signature green vase

INFUSED WATER STATION GRAND SIGNATURE

GARDEN SIGNATURE

GRAND SIGNATUREGARDEN SIGNATURE

9THE BRaND DEfINING ELEmENTS

The color blue in the reception area is the thread that holds the display together. It introduces the idea that blue represents Wyndham, but that the shade of blue can vary from one application to the next.

Check-In WELCOME: BRaND DEfINING ELEmENTS

Reception desk characteristics

DESIGN SOLUTIONS

freestanding modular pods

materials that coordinate with the lobby interior

Signature vessels incorporated in a variety of ways

GRAND RECEPTION WYNDHAM RECEPTION GARDEN RECEPTION

GRAND SIGNATURE GARDEN SIGNATUREWYNDHAM SIGNATURE

10DESIGN GUIDELINES

DESIGN SOLUTIONS

Conveniently located near the entry and reception desk area, a station for cool beverages and chilled towels provides a gracious welcome.

a decorative beverage dispenser displays infused water.

a built-in, glass-fronted beverage refrigerator holds signature bottled water.

a double-walled insulated bowl holds chilled towels for a quick freshen-up.

Integrated trash and towel drops discreetly manage discarded cups and used towels.

BRaND DEfINING ELEmENT INFUSED WATER STATION

INFUSED WATER STATION COMPONENTS

25

Experience 3 Zone Lobby Living Spaces: The Heart of the Hotel

ENGAGEIn the lobby living space, our guests will find everything

they need within easy reach. Whether they want a place to

sit quietly or the option be a part of the buzz, this is their

centering point.


11

DESIGN SOLUTIONS


As the heart of the public spaces, the lobby living spaces will allow guests to choose from a variety of seating arrangements that suit their own styles for socializing.

Lobby Living Spaces ENGAGE: BRaND DEfINING ELEmENTS

CENTRAL GATHERING FEATURE

Iconic elements such as fireplaces, center tables, and sculpture are used as design features.

27DESIGNING THE EXPERIENCE

Experience 4 Zone The Resource Center: A Hub of Local Information

DISCOVEROur guests have come here for a reason. Whether theyre on

vacation or business, they want to experience this place their

way. From the best local escapes to the perfect place to meet

a client, the resource center is where they come to be in the

know.


Part library and part concierge, the resource center provides guests with

up-to-date information about the area and a wide range of local activities.

Resource Center DISCOVER: BRaND DEfINING ELEmENTS

RESOURCE AREA

1

2

3

Located near the lobby and registration areas, the Discover Resource Center provides a guest-directed experience to access local activities, dining and entertainment options.

The components of this area reflect the design characteristics of the property and can incorporate appropriate existing furniture pieces.

at Wyndham Grand, the Discover Resource Center compliments the staffed concierge position and is located nearby.

DESIGN SOLUTIONS

Console for a touch-screen virtual concierge (Intelity system)

framed event boardfor local staff picks

adjacent shelving for a library of local resource materials

Console

Knowledge Board

Shelving

1

2

3

DESIGN SOLUTIONS

GRAND SIGNATURE

13

Console for a touch-screen virtual concierge (Intelity system)

framed event boardfor local staff picks

adjacent shelving for a library of local resource materials

Console

Knowledge Board

Shelving

1

2

3

DESIGN SOLUTIONS


From hand-written staff recommendations to online access to local events,

guests can access information in a manner that suits their style.

Resource Center DISCOVER: BRaND DEfINING ELEmENTS

1 1

2

2

3

3

RESOURCE AREA RESOURCE AREA

29

Experience 5 Zone The Lounge / Bar: Sophisticated, Casual & Comfortable

SOCIALIZEWhether meeting with colleagues or unwinding on their own,

the lounge is where our guests can connect with others and

this place. Its relaxing. Its fun. Its where everyday worries fade

away.



The lounge and bar are spaces that are welcoming during the day and vibrant at night,

with beautiful blue accessories providing the Wyndham signature.

Lounge / Bar SOCIALIZE: BRaND DEfINING ELEmENTS

DESIGN SOLUTIONS

Lounge and Bar locations and characteristics vary depending on property type and region.

Bar design features encourage all-day use and allow for day-to-night transition.

Branded coasters

TRU BLUE COCKTAIL DRINK COASTERS

GRAND SIGNATURE

GARDEN SIGNATURE

WYNDHAM SIGNATURE


Experience 6 Zone The Restaurant: An Upscale Local Treat

DINEDrawn in by an inviting table, the restaurant is where our

guests get a real taste of local flavor. More than a repast,

here they find a reprieve from the expected hotel restaurant

food. Its a dining experience theyll remember and want to

experience again.


The restaurant provides guests with an upscale and inviting dining choice.

Both the interior style and the cuisine will be influenced by the region.

Restaurant DINE: BRaND DEfINING ELEmENTS

The design features of food and Beverage outlets will vary with property type and location, and restaurant theme

Blue table-top votive facilitates the blue thread but allows

customization to compliment individual property features

Upscale, specialty restaurant

Green table top votives

BLUE VOTIVE DESIGN SOLUTIONS

GRAND SIGNATURE

GARDEN SIGNATURE

GARDEN SIGNATURE

33

Experience 7 Zone The Fitness Center: Inviting guests to Be Well

MOVEFrom the equipment to the environment, the fitness area

makes it easy for our guests to be well. Whether theyre here

on an indulgent vacation or need to work out the stresses of a

work trip, this is where they come to be healthy.



fitness Center MOVE: BRaND DEfINING ELEmENTS

The Fitness Center will be clean and energetic, catering to both the business

traveler with limited time as well as those on a leisurely vacation.

fLOOR PaTTERN

SIGNaTURE GRaPHIC WaLL

Drawing from the Wyndham Blue Harmony branded spa and fitness program, a feature floor pattern and signature graphic wall inject energy into the fitness spaces.

Cushioned sports flooring in wood-grain pattern is accented with a ribbon inset of blue tex-tured sports flooring.

The signature vinyl wall graphic energizes the space and is adapt-able to a variety of fitness facility configurations.

full mirrored wall provides ability to monitor workout form

DESIGN SOLUTIONS


Experience 8 Zone Meeting and Event Spaces: Perfectly Planned

GATHEREvery event at a Wyndham Hotel and Resort is a special day.

For business meetings or festive occasions, the event spaces

set the right scene, allowing the hosts to make each event

uniquely their own.


The meeting spaces are designed to be highly flexible so that each event

can be personalized for its guests.

meeting Spaces GATHER: BRaND DEfINING ELEmENTS

BUSINESS ACCOMMODATIONS

SIGNATURE BOWL

The design features of meeting spaces will vary with property type and location.

Signature bowl with

signature candy

Branded notepad & pen

Dedicated meeting concierge.

Desk blotter or folio used at boardroom set-ups.

Signature bowl with signature candy

DESIGN SOLUTIONS

Signature bowl with signature candy

GRAND SIGNATURE

GARDEN SIGNATURE

GRAND SIGNATURE

WYNDHAM SIGNATURE

GARDEN SIGNATURE


Experience 9 Zone Hallways & Elevators: Important Connections

TRANSITIONOur guests experience the in-between spaces as a seamless

part of their experience. Instead of simply hallways and

elevators, these are the paths to what they came here for.


These important in-between spaces keep guests feeling connected to the

Wyndham experience, and are an opportunity to feature regional signage,

artwork and details.

Hallways TRANSITION: BRaND DEfINING ELEmENTS

INTERIOR SIGNAGE EXAMPLES METHOD

325

325

325

Corridors and connecting spaces convey design continuity from public areas to guestrooms

Signage incorporates imagery, textures, and materials that have regional influence and complement the design vocabulary of a property.

Dimensional fabrication adds a layer of sophistication

DESIGN SOLUTIONS

325

325

325

325

325

A C

B D

THE GUESTROOmS

Three Different Approaches

The following pages incorporate a range of design

information for Wyndham guestrooms.

Three sample schemes are presented to address

a range of property locations and are available

to implement should a property desire a readily-

available design package. The example schemes

provide a template for implementing Wyndham

brand defining elements and illustrate an

appropriate quality level for Wyndham guestrooms.

The Guestrooms

21THE GUESTROOmS

GUESTROOm LaYOUTS OPTION 1

DINING LAYOUT, OPTION 1 DESK LAYOUT, OPTION 1KING KINGDOUBLE QUEEN DOUBLE QUEENDINING WORKING

22THE GUESTROOmS

GUESTROOm LaYOUTS OPTION 2

DINING LAYOUT, OPTION 2 DESK LAYOUT, OPTION 2KING KINGDOUBLE QUEEN DOUBLE QUEENDINING WORKING

23THE GUESTROOmS

GUESTROOm CONCEPT SCHEME A

24THE GUESTROOmS

NESTING TABLES WOOD FINISH

GUESTROOm CONCEPT SCHEME A

CARPET

DRAPERY

DRAPERY FABRIC

DESK LAMP

CHAISE LOUNGE NESTING TABLES WOOD FINISH

ACCENT PAINTGENERAL PAINT

BED COVERLET

PILLOW ON BED

DESK CHAIRHEADBOARD FABRIC

PILLOW FABRIC ON BED AND CHAISE

PILLOW FABRIC ON CHAISE

LEATHER ON BENCH

SIDE CHAIR FLOOR LAMP

BED SKIRT &COVERLET BORDER

BENCH

25THE GUESTROOmS

CASEGOODSHEADBOARD

HEaDBOaRD & CaSEGOODS SCHEME A

26THE GUESTROOmS

GUESTROOm CONCEPT SCHEME B

27THE GUESTROOmS

GUESTROOm CONCEPT SCHEME B

FABRIC ON CHAISE

CARPET

DRAPERY

DESK LAMP

CHAISE LOUNGE NESTING TABLES WOOD FINISH


DESK CHAIRHEADBOARD FABRIC

PILLOW FABRIC ON BED AND CHAISE

FABRIC ON BENCH

SIDE CHAIR FLOOR LAMP

BED SKIRT

BENCH

NIGHTSTAND LAMP

BED COVERLET

28THE GUESTROOmS

HEaDBOaRD & CaSEGOODS SCHEME B

CASEGOODSHEADBOARD

29THE GUESTROOmS

GUESTROOm CONCEPT SCHEME C

30THE GUESTROOmS

GUESTROOm CONCEPT SCHEME C

NIGHTSTAND LAMP

PILLOW FABRIC ON CHAISE

DRAPERY

DESK LAMP

NESTING TABLES WOOD FINISH


BED COVERLET

DESK CHAIR

PILLOW FABRIC ON BED & BED SKIRT

SIDE CHAIR FLOOR LAMPPILLOW FABRIC ON BED & CHAISE

FABRIC ON BENCH

FABRIC ON HEADBOARD

CHAISE LOUNGE

CARPET

BENCH

31THE GUESTROOmS

HEaDBOaRD & CaSEGOODS SCHEME C

CASEGOODSHEADBOARD

32

Conveniently located at the guestroom entry.

Integrated shelf and hook enhance functionality of the full-length mirror.

Wood frame, design details, and wood finish complement the case-goods finish. (Scheme B shown)

DESIGN SOLUTIONS

THE GUESTROOmS

vaLET STaTION

33

Large format wall and floor tiles visually expand the bathroom space.

accent wall tile complements design schemes. (Scheme B shown)

accent paint color behind the vanity relates to the guestroom scheme.

DESIGN SOLUTIONS

THE GUESTROOmS

BaTHROOm

VANITY

34THE GUESTROOmS

BaTHROOm FINISHES & FIXTURES

Bold

Smooth

Modern

Sophisticated

The unique

contemporary styling

of One speaks to

the minimalists

tastes. Simple and

spare, One adds

nicely to a number

of different design

environments.

ONE 2064.101

T064.602 2064.801

2064.451

Finishes: 002, 295

GREEN TEA 7010.201

Graceful

Clean

Fluid

Ageless

Restore a sense of

balance with these

Asian-inspired

faucets. The Green

Tea collection uses a

minimalist design to

bring both serenity

and artistry to your

bathroom.

T010.502 7010.900

7010.801

Finishes: 002, 075 Full line of matching bath accessories

More product details at www.americanstandard-us.com

SCHEME A SCHEME B SCHEME C

ACCENT TILE

PAINT

FLOOR & WALL TILE

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a bowl of something sweet for guests to indulge in; Different colored bowls will represent the 3 different tiers of Wyndham.

DESIGN SOLUTIONS

THE GUESTROOmS

BRaND DEfINING ELEmENT SIGNATURE BOWL WITH SIGNATURE CANDY

SIGNATURE BOWLS

GRAND SIGNATURE

GARDEN SIGNATURE

WYNDHAM SIGNATURE

36THE GUESTROOmS

BRaND DEfINING ELEmENT BLUE RIBBON BLANKETGRAND SIGNATURE

a throw-style blanket as upgraded, optional amenity or accessory

Signature blanket band and label indicate cleanliness and a personalized welcome.

GRAND SIGNATURE

37THE GUESTROOmS

BRaND DEfINING ELEmENT BATHROOM AMENITIES

Thoughtful True Blue Wyndham branded amenities extend the blue thread to the guest bathroom, creating a spa-like experience.

Rubber turtles offer the potential for limited edition, collectible mementos.

DESIGN SOLUTIONS

Gilchrist and Soames amenities are offered at Grand properties.

GRAND SIGNATURE

GRAND SIGNATURE

GUESTROOm SUITES fLOORPLaNS

Varied Plans, Connected Design

Suite floor plans are included to illustrate desirable

characteristics for Wyndham suites. Plans may vary

depending on property type, but design features

and connecting room adjacencies should be similar.

Guestroom Suite floor Plans

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2 BAY SUITE 2 CONNECTING DOUBLE QUEEN


SUITE PLaN KING SUITEOPTION 1

2 BAY SUITE CONNECTING DOUBLE QUEEN

41

2 BAY SUITE 2 CONNECTING DOUBLE QUEEN


SUITE PLaN KING SUITEOPTION 2

2 BAY SUITE CONNECTING DOUBLE QUEEN

42

3 BAY SUITECONNECTING DOUBLE QUEEN


SUITE PLaN JUNIOR SUITE

CONNECTING DOUBLE QUEEN

3 BAY SUITE

43GUESTROOm SUITES fLOORPLaNS

SUITE PLaN HOSPITALITY SUITE

CONNECTING KING 2 BAY SUITE CONNECTING DOUBLE QUEENCONNECTING KING CONNECTING DOUBLE QUEEN2 BAY SUITE

This document includes information that may be superseded or replaced by additional or more recent material, surveys or studies. All drawings, measurements, product information and specifications are to be considered non-site specific and prototypical and are subject to change without notice. All users of this manual are encouraged to confirm the information prior to any construction, production, fabrication or installation.

All photography and imagery is used with permission and may not be re-used or reprinted without the written consent of Wyndham Hotel Group LLC.

2011 Wyndham Hotel Group, LLC

20 January 2011

WHR Design Guidelines

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