WHO CRUISES---AND WHY
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Transcript of WHO CRUISES---AND WHY
WHO CRUISES---AND WHY
LEARNING OBJECTIVES:
Describe the typical clients onboard cruises of different lengths.
Explain reasons why people are drawn to cruising.
Identify what is typically included in the cruise price
Explain how cruises are priced.
Explain the most common roadblocks to cruise purchase.
FACTS
27% of cruisers are under 40 yrs old, 42% are between 40-59 yrs old, and 31% are over 60 yrs old.
40% of the people on board are taking their first cruise.
3 out of 4 cruisers are married.
People who cruise earn 15% more than non-cruisers.
10% of all cruisers bring a child or children along.
SHORT CRUISE VS. LONG CRUISE
SHORT CRUISE
Younger passengers
Have more modest incomes
Have less education
Working full time
Interested in mass market destination
New to cruising
LONG CRUISE
o Older passengers
o Have higher incomes
o More educated
o likely to be retired or semi-retired
o Interested in exotic destination
o Have already experienced cruising
WHY PEOPLE CRUISE
1. A cruise is a hassle free vacation
2. A cruise takes you away from it all.
3. You’re pampered like nowhere else.
4. You can do it all or nothing at all.
5. You can sample a broad geographic area.
6. A cruise is something “new”.
7. Cruises offer a huge variety of events, activities and meals.
8. A cruise facilitates shopping.
9. It’s easy to make friends on a cruise.
10. Cruises lends themselves to groups.
11. A cruise is a romantic experience.
12. A cruise is a learning experience.
13. There’s a cruise that can satisfy virtually anyone.
14. It’s a great way to celebrate a special event.
15. Everybody’s talking about how wonderful cruises are.
16. Cruises represent a safe travel experience.
17. It’s a fabulous value for the money.
18. You know what you’re paying for in advance.
DEGREE OF INCLUSIVENESS
ALWAYS OR ALMOST ALWAYS INCLUDED
Stateroom accommodations
Stateroom amenities (e.g. shampoo)
Meals
Entertainment
Onboard activities
Ship transportation
Supervised onboard children’s program
Access to the exercise facility
Port charges
SOMETIMES INCLUDED, SOMETIMES NOT.
Airfares
Government fees
Taxes
Transfers
Laundry & Pressing
Insurance
USUALLY NOT INCLUDED.
Shore excursion
Gratuities
Alcoholic beverages
Optional activities
Never included• Cost of meals ashore
• Parking at the departure port
• Shopping
• Gambling
• Phone calls & internet
• Medical Services
• Babysitting services
• Personal services (e.g. massage )
CRUISE PRICES
The higher the deck the stateroom is on, the higher the price.
Outside staterooms are more expensive than inside staterooms.
Larger staterooms are expensive than smaller ones.
Outside staterooms whose views are obstructed often cost less than those with unobstructed views.
FACTORS THAT AFFECT CRUISE PRICES
Booking 6 to 9 months in advance yields a savings.
A last minute sale when the ship is not fully booked also results in lower prices.
Special promotions
If there’s a 3rd or 4th person sharing the stateroom, their per person price is often much less than for the 1st and 2nd person.
Seasonality
Repositioning cruises
Alumni or past passengers rate
ROADBLOCKS TO PURCHASE1. Cruises are too expensive.
2. Cruises are boring
3. Cruises are for older people.
4. Cruises are stuffy and too formal.
5. Cruises are too regimented.
6. There’s not enough time in ports.
7. The ship is too confining.
8. Aren’t you forced to socialize with people.
9. I’ll eat too much and put on weight.
10.Are ships really safe?
11.I’m worried about terrorism.
12.It’s too far to fly to the port.
13.I’m worried about getting sick.
14.I don’t know enough about cruises.
DRESS CODE
Formal: Appropriate formal evening wear for women is an evening gown or cocktail dress; men wear tuxedos, dinner jackets or dark suits.
Informal: Ladies usually wear dresses or pantsuits; men wear jackets (tie optional)
Casual: Open neck shirts, slacks, and sports outfits are appropriate.