Who are they?

An overview of the generational characteristics

December 2006Brookdale Community College

Generations

Why?

These groupings provide for a defined target market.

The target market data are used in the creation and marketing of products and services.

Population Trends

Population Trends

Population Trends

Population Trends

What’s the link?

Depression

b. 1912-1921

WWII

b. 1922-1927

Post-war cohort

b. 1928-1945

Baby Boomer I

b. 1946-1954

Baby Boomer II

b. 1955-1964

Gen X

b. 1965-1978

Millenials (Y)

b. 1979-1995

Cohorts – Monmouth County

World War II

World War II

W.W.II & Post War

Baby Boomers I

Baby Boomers II

Boomers

BoomersBoomers

Generation X

Generation X

Gen X

Gen X

Generation Y/Millenials

Generation Y/Millenials

MillenialsMillenials

Notes

Cuspers WWII/Boomer Boomer/Gen Xer Gen Xer/Millennial

Generalizations Examples:

Barbizon Ameriprise Financial