Whitepaper Vbi Improves Profitability Isv Apps UPDATED

8/14/2019 Whitepaper Vbi Improves Profitability Isv Apps UPDATED

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White Paper

Visual Business Intelligence Tools Improve Sales & Proftability oEnterprise Sotware Applications

The Panopticon SDK

is very straightorward

and the range o

applications or the

sotware is amazing. It

allows us to integrate with

almost any technologystack on our side easily

and quicklyKuldeep Chaudhary

VP, Global Equities Technology

Citi Global Transaction Services

Table o Contents

1. Executive Summary ............................................................................................... 2

2. The Challenge ........................................................................................................ 3

3. The Opportunity ..................................................................................................... 4

4. The Solution ........................................................................................................... 5

5. Increase Sales ........................................................................................................7

6. Shorten Sales Cycle ............................................................................................... 7

7. Reduce Costs ........................................................................................................ 8

8. Low Risk VBI Strategy ............................................................................................8

9. Success Story: Polystar OSIX Crystallizer .............................................................. 9

10. Success Story: Deltek Vision .............................................................................. 10

11. Success Story: Tbricks Genesis ............................................................................. 12


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Visual Business Intelligence Tools Improve Sales & Proftability o Enterprise Applications

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Businesses suer when their people are unable to make eective use o

the data in their Process Support systems. Unortunately, this is a common

challenge or rms since their existing Business Intelligence (BI) tools

are unable to provide executives and line managers with the ability tocomprehend the big picture, identiy problem areas, and then dig down into

the details in a reasonable amount o time.

CIO Magazine says that 2008 is the year o Operational Business

Intelligence and analysts like Gartner, Forrester, and many others are

publishing compelling research that shows the large investments made in

BI are not being eectively utilized.

In parallel with this, companies like SAP, IBM, Microsot, and Oracle

are acquiring major BI vendors. They intend to integrate the technology

roadmaps or their BI and Process Support applications in hopes o

delivering on the promise o BI. This will put new competitive pressure on

mid-size ISVs.

Therefore, software companies focused on vertical markets face

two important new challenges:

Howcantheycontinuetocompeteeffectivelyagainstthe

large vendors?

HowcantheyincorporateappropriateBItoolsintotheir

product roadmap?

Panopticon originally developed its Visual Business Intelligence tools to

support the inormation intense, ast-moving and demanding nancial

services industry. The goal was to provide C level executives, und

managers, traders, and others with the tools they need to conduct

protable business while maintaining a close eye on risk exposures. This

was accomplished by combining the ollowing:

Worldclass,academicallyvalidatedinformationvisualizations

BusinessIntelligenceandrelatedanalyticaltools

Abilitytoconnecttovirtuallyanydatasource,includingreal-time

streaming data, relational databases like Oracle, DB2, or SQL

Server, and OLAP servers.

The company has productized this Visual Business Intelligence platorm

as an SDK that other companies can use to embed these capabilities into

their own enterprise applications. Panopticons sotware is currently used

by thousands o users in a wide variety o industries, including:

FinancialServices

Telecommunications CivilEngineering&Architecture

HeavyManufacturing

ConsumerGoodsDistribution

Retail

Embedding Panopticons VBI tools into a business process support system

helps Independent Sotware Vendors (ISVs) take a bite out o their

customers BI budgets, ght o competitive incursions by large vendors,

and keep their products up-to-date.

Panopticon provides an SDK that allows ISVs to seamlessly embed world

class Visual Business Intelligence (VBI) technology into their own unique,

industry-specic applications. ISVs can then develop special VBI modules

that are sold as options or they can tightly embed the VBI components into

their application to make it an integral part o their oering.

This development eort results in the ollowing:

ShiftsprojectspendingmoretowardtheISVandawayfrom

consultants and third party BI systems

Drivesadditionaland/orincreasedlicensesales

HelpsdifferentiatetheISVsproductfromthecompetition RaisestheproleoftheISVssoftwarewithseniormanagers

within client organizations

ImprovestheperceivedvalueoftheISVsapplication

Panopticon provides an SDK that allows ISVs to seamlessly embed world

class Visual Business Intelligence (VBI) technology into their own unique,

industry-specic applications. ISVs can then develop special VBI modules

that are sold as options or they can tightly embed the VBI components into

their application to make it an integral part o their oering.

1. Executive Summary

By embedding PanopticonVisual Business Intelligence intheir applications, providers o

business process support systems

empower their users with true

Operational BI capabilitiesRobert Ekstrm

CEO

Panopticon Sotware


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The biggest expense in business especially in businesses where large

amounts o money are involved in everyday transactions is to make

a poorly inormed choice based on inadequate inormation. Traditional

reporting and business intelligence tools are wonderul as ar as they go.Managers can spend huge amounts o time reading reports without truly

understanding what is happening in their business or without being able to

discover hidden patterns or opportunities requiring immediate attention or

action.

Corporations have spent enormous amounts o money over the past 15

years implementing Business Intelligence tools, oten to very little eect. In

act, recent research indicates that the return on investment in traditional BI

systems is negative or most organizations.

The business intelligence industry got its start in the 1980s with the

introduction o SQL database systems and enterprise-level applications. As

companies began automating their processes, they saw that their systems

were capturing a tremendous amount o inormation. By accessing the

data, managers could (theoretically) better understand how their rms were

doing in much ner detail than ever beore and then boost perormance

based on more in-depth knowledge.

Most early BI applications were used by a very ew power users who

were skilled at manipulating data and perorming statistical analysis.

Because IT employees were needed to help create reports rom the BI

systems, getting useul business intelligence data out o the system couldtake weeks. Obviously, that sort o delay is simply unacceptable in todays

ast paced environment.

A study conducted by market research rm Dynamic Markets recently

revealed that business intelligence systems have been ailing to improve

operational perormance or impact-decision making within US and UK

businesses. The research was based on interviews with 218 operational

executives and ront line managers and was conducted between

November 2006 and August 2007.

The key results are stunning:

76%ofmanagersndthemselvesforcedtomakedecisions

beore inormation they really need is available 66%saythedatatheyneediseitheroutofdateorarrivestoo

late to be useul

63%believethattraditionalBIreportsendupbeingsimply

reerence documents that are only used to justiy decisions that

have already been made

74%dontreceiveanyreportsthatidentifypotentialproblems

78%dontreceiveanyreportsaboutpotentialbusiness

opportunities

58%admitthatbusinessopportunitieshavebeenmissedor

problems have not been spotted in time as a result o not quickly

having access to relevant inormation

Source: Dynamic Markets Report on Business Intelligence in Fortune

500 Companies, released October 3, 2007.

Many organizations have adopted BI tools in quantity. They have

purchased thousands o user licenses and invested millions with external

consultantsonimplementingthesetools.However,researchshowsthat

the majority o companies ail to meet their expectations o receiving better

intelligence data upon which to base sound business decisions based on

this massive investment.

Most large organizations also struggle with another issue: The vast majority

o users are not skilled enough to take advantage o the power available

2. The Challenge

By 2012, users will interact with

BI as an element o 85% o everybusiness applicationGartner Study

BI is now part o anorganizations license to operate,as every enterprise needs to

manage inormation Moving

orward, BI will become part o

business innovation itsel. Sharing

inormation with customers,

suppliers, and other stakeholders

increases loyalty and in many

industries provides competitive

dierentiation. BI will become

pervasive in operational and

workplace applications as

organizations seek to optimize

their businessGartner Study


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3. The Opportunity

IDC is predicting that the market or business process management suites

is growing rapidly; it is expected to grow rom a level o approximately $900

million in 2006 to $5.5 billion by 2011, refecting a ve-year compound

annualgrowthrateof44%.Inaddition,mostanalystsbelievethatspending

on BI tools will actually go up during an economic downtown.

Panopticons Developer SDK makes it possible or ISVs to embed a variety

o essential VBI tools into their applications, including VBI tools that help

managers understand and analyze real-time data as well as historical

inormation.

Customers o Business Intelligence systems are expecting more

unctionality that will support better decision-making and the tools are now

available that will allow ISVs to embed a new generation o easy-to-use

business intelligence tools into their own applications.

All this represents an excellent opportunity or ISVs. Research shows that

managers are very aware o the problems that exist with their current BI

solutions. They are also aware o the potential benets o moving to event

driven approaches that provide real time operational event intelligence

ratherthanhistoricalbusinessintelligence.Almostallmanagers(90%)

surveyed by Dynamic Markets believed that there would be signicant

benets to their business i they could embed greater intelligence into daily

operational processes. The benets that these managers identiy include:

72%believedthattheircompanywouldemploymoreefcientprocesses

71%feltthattherewouldbeanimprovementincustomerservice

65%thoughtthattherewouldbeanincreaseinrevenues

65%anticipatedanincreaseinprotability

59%believetherewillbelowerlevelsofrisktothebusiness

57%feltitwouldmakethemmorecompetitive

52%saidthatitwouldenablebettercompliancewithregulations

It is clear that corporations are becoming increasingly aware o the potentia

to transorm key operational processes in this way using these sorts o

tools, and that they are willing to pay to add them to their operations.

to them in traditional BI systems. Even i they have the tools available,

they simply do not have the time or background required to leverage that

investment properly.

Anyone in business can appreciate the huge impact that inadequate or

faultyintelligencecanhaveonacompanysoperations.WhiletraditionalBI

systems, used by specialized analysts, continue to be important or many

large companies, more executives are looking or easier and more elegant

solutions like Panopticons Visual Business Intelligence tools in order to

make useul inormation available to more and more business users. The

beauty o a Visual Business Intelligence solution is that even non-technical

users are able to learn how to use it quickly.

Business users typically see real value in VBI tools because the tools begin

to impact how users do research and make important decisions within

just a ew days o initial deployment. For example, a VBI solution can help

employees in a shipping department more accurately determine which

products need to get out the door by the end o the shit.

From the ISV perspective, there is another valuable aspect to adding VBI:

Implementing complex reporting and business intelligence systems oten

requiresthehelpofexpensivethirdpartyconsultants.WhenanISVoffers

Visual Business Intelligence tools as part o its sotware, the vendor stands

to capture more o their customers budget that is, more license revenue

can now go to the ISV and less needs to go to third party consultants and

other sotware companies

In the ace o a recession, BIcan be a tool to improveefciencies in a tough climate by

analyzing and measuring

operations BI will be more

resilient against the eects o a

possible downturn in IT spending

than some other technologiesGartner Study

In most organizations, 90% o the people interacting

with enterprise applications are business users whoneed to concentrate their eorts on making inormed,

protable business decisions quickly rather than on

learning the intricacies o a complex BI system.


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4. The Solution

Panopticon Sotwares customers in the nancial services industry ace

overwhelming amounts o constantly changing market data, sti regulatory

requirements, and pressure on the bottom line. They must make split

second decisions that determine whether they make a prot and loss on

a transaction. They oten have well-staed internal IT departments who

develop extensive, enterprise-level proprietary applications in order to give

themselves a competitive edge. Panopticon developed its VBI platorm in

response to these challenges, resting on innovations in three main areas:

Visualizationsbasedonacademicallyval idatedresearch.

They help users eectively monitor and understand exponentially

larger quantities o data than traditional methods.

AnalyticalcapabilitiestypicallyfoundinspecializedBusiness

Intelligence applications, including Panopticons StreamCubetechnology and our high perormance in-memory data model

capable o real-time updates.

Accesstodatafrommultiplesources(relationaldatabases,

proprietary systems, OLAP-servers, and even streaming data

eeds).

The Panopticon SDK incorporates these innovations in an easy-to-

implement package that empowers ISVs to embed leading edge analytical

and monitoring unctionality into their own applications. The SDK consists

o:

In-Memory Data Model

The data model provides ast analytical and monitoring unctionality and

is a central component in an embedded Visual Business Intelligence

system. It provides the analysis, aggregation and calculation o values

based on your data. In addition, the data model allows or continuous

updates it is specically designed to handle true real-time

streaming updates with very high levels o perormance.

Developers can connect the Panopticon data model to streaming data

eeds or other event-based mechanisms. The data model supports

dierential changes that allow users to perorm ast analysis since the

system does not require a rebuild o the entire OLAP cube every time the

data changes.

Wheneventsinthedatastreamoccur,orwhentheuserinterface

interactively queries the data, the data model perorms the calculations

necessary to display the inormation on the fy.

The Panopticon SDK includes our StreamCube, which

is a high perormance, in-memory OLAP cube that al-

lows extensive analysis o static and streaming data.

It is also capable o connecting to virtually any data

source, including relational databases and streaming

eeds. The visualizations included in the SDK allow us-

ers to interactively monitor and analyze the inormation

in the ISVs system.

We selected Panopticon ater

a careul evaluation o the market

or visualization technology

The fnal decision was based on

Panopticons record o success

with SDK-based implementa-

tions at leading fnancial institutions

and the results o a technology

workshop we completed with the

Panopticon peopleTodd GottulaVice President, Product Development, Client Services

andSupportandCo-HeadofGlobalAccounts

Advent Sotware


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Visualization State and Visualization Modules

A Visualization State is an object which contains the settings or

visualization plug-ins. The State can be changed interactively rom the

user interace or it can change as a result o events in the data stream.

WritinganapplicationusingaVisualizationStatemakesiteasytoadd

new visualizations in a modular ashion without having to re-write the

entire application.

Data Plug-In Architecture

The SDK supports a data plug-in architecture that allows the system to

be connected to virtually any data source. This means that the ISV can

add additional data connectors in a modular ashion ater the application

is built without having to re-write the entire application. The data model

and system architecture can handle any number o disparate data

repositories and ready-made modules are available that support various

ormats, including ODBC, OLE DB and JDBC-compliant databases.

Custom data plug-ins can be developed i access to data needs to

happen through proprietary non-standard APIs.

Complete Set o Controls

Our Ruler control provides legends and scales and lets users lter the

display instantly. The Organizer controls the breakdown o the data and

allows the users to lter the data being displayed. This powerul control

supports highly interactive, on-the-fy, analytical OLAP unctionality by

allowing the user to quickly create ast summaries on various levels o

the data.

Wealsohavelightweightwebcontrolsinour.NETSDKthatallowyouto

publish visualizations to the web. The SDK makes it easy to develop and

deploy zero ootprint web clients that have much o the unctionality and

rich user interace normally associated with thick clients. For Java, we

provide the components you need when building your own Java applets

or publishing to the web or you can use the SDK to write your own Java

at client.

The visualizations work together with the visualization state design to let

you get your inormation on the screen in a useul way. Using the SDK,

it is possible to rapidly develop sophisticated, embedded visualizations

that t into your existing Microsot .NET or Java based applications and

that integrate tightly with other existing parts o your application.

Extensive documentation

The SDK includes extensive documentation, ranging rom technicalreerence documentation to manuals that describe usage on a higher

level. Panopticons engineers use the same SDK to develop the

companys own enterprise and desktop Visual Business Intelligence

applications.

The company has invested signicant eorts into making the technical

documentation complete and easy to understand. In addition to the

manuals and integrated IDE help unctions, we provide a range o code

examplesthatcovervariouscommonusagescenarios.Wealsoprovide

more extensive examples o ull working applications built using the SDK

that walk you through everything a developer needs to know in order to

use the system eectively.

The Panopticon Developer SDK is available in two dierent language

versions, one that supports Microsot .NET programming languages and

one that supports programming with the Java language. Assuming that

the team includes at least one senior developer who has an excellent

knowledge o the ISVs existing system, our experience shows that ISVs

can embed VBI unctionality into their application airly quickly, in some

cases in less than 60 development hours.

We looked at partners romall over the world and selectedPanopticon since it oered the

most comprehensive developer

toolkit available combined with

world-class visualization

technology. We used Panopticon

Developer to tightly integrate their

interactive Visual Business

Intelligence tools with our platorm

This combination o a highly intuitive

ront end with our extremely high

perormance platorm suddenly

sets a new standard or our

industry; our customers love it

since they are able to work so

much more productively and

proftably!JonasHansbo

CEO

Tbricks


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ISVs are nding that adding sophisticated interactive visualization tools

to their systems gives them an unbeatable edge in competitive sales

situations. Their applications are easier to sell since users can learn the

sotware aster and have un using it. ISVs can also use visualization tools

to create a new, user-riendly and intuitive ront-end that reinvigorates aging

applications or makes highly technical sotware packages easier to use.

ISVs in nancial services, project management, telecoms, retail and other

industries have successully embedded Panopticon VBI tools into their own

enterprise applications. The comprehensive and well-documented SDK

makes this a low risk endeavor, but the most exciting result is that they are

able to increase sales almost immediately as a result.

The Panopticon SDK allows complete customization o the look andeel

o the GUI so the visualizations match the look and eel o the ISVs

application.

ISVs use the SDK to:

Refreshthelookandfeeloflegacyapplications

Provideexecutiveswithanintuitiveuserinterface

Improvedecisionsupporttools

Createcomprehensivegraphicalreportingandpresentationtools

New license sales to existing customers

Panopticon VBI tools are easy to use eectively and enable even casual

users (like senior managers in large organizations) to discover useul,

actionable inormation in their data. In many cases, managers and casual

users who previously only reviewed reports are now requesting direct

access to the new VBI systems, and needing their own licenses, so that

they can use the visualizations or themselves.

Additional license ees or VBI-enabled applications

VBI tools make a great option or many types o enterprise-level

applications. Some ISVs preer to create a separate VBI module or whichthey can charge an additional license and support ee. This is an excellent

ROI proposition or the ISV itsel and or its customers since it takes very

little engineering time to develop the new module and customers make

more ecient use o the ISVs application. Everyone wins.

Improve competitive position

ISVs with VBI tools embedded in their applications are able to compete

more eectively by oering highly visual, interactive applications that help

users get more out o the core unctionality o their applications. There is

simply no comparison between a visualization-enabled system and one

that relies on standard reporting unctions. Users can see the dierence

and can be easily convinced to select the application that is easier and

more un to use and helps them make more insightul, inormed businessdecisions in less time.

5. Increase Sales

ISVs typically nd that they cut their standard sales cycle in hal by

embedding VBI tools into their applications. Their new, highly visual ront

end sets their applications apart rom the competition. ISVs in manydierent industries report the same results: Users like using VBI-enabled

applications. Managers are able to grasp the real power o the ISVs

applications because the VBI ront-end lets them literally see a picture o

the data in their system.

Enterprise sotware sales require buy-in rom IT, the user community,

nance, and other teams in an organization. But the most important people

are senior managers the so-called C Suite. Business organizations

need actionable inormation and senior people understand this. Too many

BI systems generate too many static reports that ew people in the C Suite

have time to read and analyze.

Adding Visual Business Intelligence changes the competitive picture or

enterprise sotware companies. It helps the ISV emphasize the business

value o its oering and helps its customers senior executives betterunderstand the value that the ISVs sotware brings to the table. ISVs nd

that senior executives greatly preer purchasing an enterprise application

that helps them learn new and unexpected things every time they use it.

Systems that generate static reports that executives must wade through

in order to discover what is happening in their organization will no longer

seem adequate.

Senior managers move aster on purchasing VBI-enabled enterprise

sotware applications because they are easier to use and understand.

6. Shorten sales cycle


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8. Low Risk VBI Strategy

Panopticon has invested over 40 person-years o development into its

SDK, which is now in its 5th generation. The sotware is ully tested and

we work closely with our beta customers to resolve issues quickly during

the early stages o each new version release. The Developer SDK provides

a ast, proven development path that ts perectly in Java and .NET

environments. Engineers dont have to worry about translating a library

intended or one environment to make it work in the other; they can devote

100%oftheirtimeensuringthatthesystemproperlysupportscustomers

business requirements.

Some visualization toolkits in the marketplace present signicant

development risks, including limited unctionality, inability to seamlessly

integrateintoapplications,lackofsupportfornon-Windowsenvironments,

and longer-than-expected implementation cycles. The Panopticon toolkit,

however, is ully proven; the Panopticon development team uses the same

SDK to develop the companys own desktop and enterprise products that

it shares with the ISV.

Panopticon Developer SDK supports most architectures and provides

the ISV engineering team with a variety o implementation alternatives.

ProgrammerscanembedVBItoolsinHTML-only,thinclient,orthick

client applications, and they can use the language o their choice to

integrate the VBI unctions into their own applications. The SDK includes

a robust data model designed to accept real-time data streams, an

application programming interace (API), and a set o controls along with

comprehensive documentation that explains every aspect o how to use

the sotware.

7. Reduce Costs

Some other marketplace toolkits may require extensive training beore the

team can start development. Panopticons partners report that their people

are up and running within a day or two and can start delivering embedded

visualizations very quickly. A qualied developer can embed a useul VBI

tool in an existing application within a week or two; a good team can

complete even the most complex integration project within a month or so.

Developing proprietary visualizations can be extremely time-consuming;

tying visualizations into a comprehensive set o analytical tools is nearly

impossible on a project basis. Using a complete SDK with documented

examples makes it easy or the ISVs programmers to come up to speed

quickly and begin delivering value immediately.

The Panopticon SDK allows developers to completely customize the look

and eel o the VBI tools so that they match the look and eel o the rest o

the enterprise application. This allows ISVs to reresh the look and eel o

legacy applications and provide their users with a riendly, intuitive interace.

They nd that they can delay major upgrades or re-writes and get more

years o useul service rom legacy applications as well as increase sales o

existing applications even in the ace o strong competition.


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Polystars Crystallizer module uses an interactive

treemap visualization to help operators quickly see

network issues beore they aect revenue. The multi-

colored mosaic o rectangular elds are based on datarom the users network. The size o a eld refects its

importance and the color refects its urgency the

better the quality o network perormance, the bluer

the eld; the worse, the redder. The large deep red

and deep blue elds immediately attract attention.

9. Success Story: Polystar OSIX Crystallizer

Polystar OSIX is a telecommunications supplier, providing world-class

service assurance solutions to leading telecom manuacturers, operators

and service providers worldwide. Polystar OSIX delivers solutions that

provide real-time visibility into the reality o operators network quality and

their customers experience. Polystar empowers network owners be

it or xed, VoIP, NGN or mobile networksto make business-critical

decisions with speed and accuracy.

The Polystar OSIX service assurance solution leverages signaling

analysis and packet inspection technology to deliver real-time operational

intelligence, spanning rom high-level application and conversation fow

inormation all the way down to actual packets, enabling service providersto improve their network and service quality with advanced perormance

monitoring.

Polystar OSIXs network monitoring and associated surveillance

applications are primarily used by network operators to ensure the

availability o network resources, such as network elements and trunk

availability. An end-to-end network view gives operators an immediate

view o the network health, and also gives them the ability to drill down

rom key perormance indicators right down to the bits and bytes o

the transmitted network dataor all kinds o activities and services, be it

voice, SMS, video, movements, service activations, and so on.

Polystar OSIX used the Panopticon Developer SDK to develop their

Crystallizer Visual Business Intelligence sotware product. The Crystallizer

is a state-o-the-art 4D visualization technology that helps operators

rapidly analyze and digest large amounts o data. The Crystallizer uses

interactive Treemap technology to show users what is really happening in

their networks. Crystallizer visualizations are like a jigsaw puzzle, where

eachrectanglerepresentsoneitemofdata.Wheretraditionaldiagrams

can display one or sometimes two variables at a time, Crystallizer always

displays three. The user selects which o the three variables are displayed.The user interace dynamically reacts to real-time changes in the underlying

data, and immediately refects all user selections.

Find out more inormation about Polystar OSIX at: www.polystar.com


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Through a combination o shapes and colors repre-

senting project-related metrics and risks, Delteks

new Visualization module provides a single, interac-

tive snapshot into the health o a proessional service

organization. Managers can analyze trends and risks

quickly by drilling-down to underlying perormance

metrics to determine an appropriate course-o-action

and improve business perormance.

10. Success Story: Deltek Vision

Deltek is the leading provider o enterprise management sotware or

project-ocused organizations. They used Panopticons Developer SDK to

create a new visualization module or their system that allows managers to

quickly understand the status o large numbers o projects.

Delteks project management sotware enables companies to maximize

protability and productivity, integrating all aspects o their businesses and

project portolios. Their sotware applications and solutions help more than

12,000 organizations achieve success worldwide.

Customers use Deltek sotware to:

Enhancethebottomline

Streamlineandoptimizeprojectprocessesandmethods

Assureproject,ITandcorporategovernance

Improveprojectteamcollaboration

Measureprogresstowardobjectives

Completemoreprojectssuccessful ly

Large-scale IT, consulting, engineering and architectural projects require

managers to track thousands o constantly-changing variables and make

decisions that aect the budget, time-to-completion, and quality o the

completed eort. Traditional reports and spreadsheets only go so ar and

are very limiting especially when dealing with multiple projects at one

time.

One o the core problems in project management is being able to quickly

identiy problems that require management attention. This can be a

daunting task that grows in complexity along with the growth o the project

portolio. Panopticons intuitive and interactive visualization tools make it

possible to nd problems when they are still small when cost-eective

action is still possible.

The Deltek Vision solution is real-time, web-based enterprise sotware

designed specically or project-based rms that integrates end-to-

end business processes by automating the planning, tracking and

administration o resources and projects. It provides managers with the

real-time access to key business metrics and perormance reports they

need to make critical business decisions.

Deltek used the Panopticon SDK to implement our interactive inormation

visualizations into the Deltek Vision system. They created a new module

called Visualization.

With visualizationsexecutives can quickly seewhich projects are a fnancial

threat to the companys

overall success and which are

immediate priorities. The small

red squares - or the larger ones

that are a more moderate color

- are not such a threat to beworried about and can be dealt

with at a later point in time.Scott DeFusco

VP Innovation

Deltek


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Visualization is a powerul management tool that empowers businesses

to take control o their data and quickly turn it into actionable inormation.

A mission-critical technology in the nancial services marketplace

or many years, Deltek has harnessed the power o Visualization or

the project-ocused organization with the release o Deltek Vision 4,

enabling engineering and architecture rms, IT services companies andmanagement consulting rms to instantly discover trends and opportunities

across their entire project portolio. Visualization provides a simple display

that depicts mission-critical inormation about a rms entire business

including project perormance, status, trends and risks using color and

shapes to alert viewers o any perormance issues at a glance, and allowing

them to ocus on the most critical issues.

Customers all over the world are using Deltek Vision to quickly identiy

projects that are in trouble, see potential cash fow issues, nd project

managers that are excelling or having diculties, spot business segments

or oces that may be struggling and much more. Further, Visualization not

only gives you quick access to easily interpreted inormation, but it also

enables you to drill down on the inormation and get the details you need to

make timely, accurate decisions.

WithDelteksintroductionofVisualizationtothemarket,thereisnowa

unique tool that executives and project managers can use to turn complex

inormation analysis into a single, graphical understanding o their project

perormance and ultimately o their rms health.

GraphicalRepresentationofProjectPortfoliosGetinstantvisual

analysis o project trends and risks that acilitate decision-making, improve

business perormance and align users with common goals.

ChangeViewsQuicklyInstantlychangeaviewtogaingreaterinsight

into an issue. For example, the manager can recast the view on protability

by project in order to view prot by industry type or by project manager.

Providesdrill-downperformancemetricsHighlightkeyindicatorsto

determine project health and provide detail to pinpoint and quickly resolve

root causes o issues.

RunreportsforgreaterdetailInanyVisualizationview,userscan

directly access relevant reports to help them better understand issues.

CustomizedviewsCongureVisualizationtoidentifybusiness

trends in specic geographies, markets and unctions to determine uture

opportunities. Measure project and employee perormance across divisions

or types o work to align resources with common objectives.

Find more inormation about Deltek at: www.deltek.com

With Delteks introduction

o visualization to the market,

there is now a unique tool

that executives and project

managers can use to turn

complex inormation analysis

into a single, graphical

understanding o their projectperormance and ultimately their

frms health.Ian Rusk

Senior Vice President

ZweigWhite

Leading research organization or architecture, engineering and

construction industries


12/13


PAGE 12

11. Success Story: Tbricks Genesis

Tbricks has introduced a revolutionary new automated trading platorm

that incorporates an innovative and unique user interace built using the

Panopticon Developer SDK. The Tbricks Genesis system is specically

designed to support very high speed automated trading o any

electronically traded asset class. It combines a completely unique user

interace that is easy or traders and managers to understand with the

astest perormance available in the nancial industry. Furthermore it is

highly modular and allows institutions to implement an unlimited number o

complex trading strategies and algorithms while maintaining extremely high

perormance. The system is built to provide proessional users at banks

and hedge unds with the power and control they need combined with the

visibility into the results o their activities in order to support vastly higherlevels o productivity than previously possible.

The Tbricks development team decided early in their product design

process that they wanted to incorporate a highly intuitive, interactive

graphical user interace into their system. They did a worldwide search

or partners who could provide the necessary technology and selected

Panopticon based on our proven record o success with large nancial

institutions as well as the availability o our visualization tools in the orm

o an SDK. Tbricks and Panopticon worked together to complete a

TechnologyWorkshopthatprovedthatourvisualizationscouldbetightly

embedded into the Tbricks application in a short time rame, and actually

developed the initial version o the user interace during the workshop.

Panopticons Developer SDK oers ISVs a comprehensive package thatallows them to tightly embed state-o-the-art visual business intelligence

tools into their own applications very quickly. Tbricks was able to start

development with the Panopticon SDK and launch their completed product

in less than 90 days!

Tbricks chose to use Panopticon Developer .NET or this project. The

resulting product Genesis has now been launched. Genesis eatures

a user interace that is completely unique in the industry or automated

trading systems. The UI provides users with a simple, easy-to-understand,

yet comprehensive view o market activity and strategies. Its a major

success or Tbricks and Panopticon.

Find more inormation about Tbricks at: www.tbricks.com

.

This is a view o the user interace or Tbricks Gen-

esis. The top hal o the screen displays numerical

data about the nancial instruments being traded. The

bottom hal o the screen is a treemap visualization o

the trading strategies running using the instruments

displayed on the top hal o the screen. The size o

each square indicates the rms exposure. The color

indicates results. The circular and arrow icons indicate

real-time changes to the data.


13/13


USA

Panopticon Sotware Inc.

The Chrysler Center

405 Lexington, 26th Floor

New York, NY 10174

USA

Phone: +1 646 216 8863

Fax: +1 646 416 6996

UK

Panopticon Sotware Ltd.

Tower 42

25 Old Broad Street

LondonEC2N1HN

United Kingdom

Phone +44 (0)20 7877 0640

Fax: +44 (0)20 7877 0641

12. Contact Panopticon

Sweden

Panopticon Sotware AB

WorldTradeCente

Klarabergsviadukten 70

PO Box 1765

SE-111 87 Stockholm

Sweden

Phone: +46 (0)8 53 480 480Fax: +46 (0)8 53 480 489

[email protected]

www.panopticon.com

PAGE 1

May 2008

WhitePaper:VisualBusinessIntelligenceToolsImproveSales&ProtabilityofEnterpriseSoftwareApplications

This document is or inormational purposes only. Panopticon makes no warranties, expressed or implied, in this document. All trademarks used herein, whether recognized or not, are the properties o their

respective companies. Copyright 2008

Whitepaper Vbi Improves Profitability Isv Apps UPDATED

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