White Paper on Tourism in Japan, 2018 (Summary)...In 2017, its share increased by about 5% from 10...

White Paper on Tourism in Japan, 2018 (Summary)

Japan Tourism Agency

June 2018

Composition of White Paper on Tourism in Japan, 2018

The White Paper on Tourism in Japan is submitted to the Diet every year in accordance with Article 8 of the

Basic Act for Promoting a Tourism-Oriented Country. It consists of the following four parts.

Part III Measures Taken in FY 2017/Part IV Measures to be Taken in FY 2018

Chapter 1 Enhance the Attractiveness of Tourism Resources to be the Foundation for "Regional Revitalization"

Chapter 2 Innovate the Tourism Industry to Enhance International Competitiveness and to Become Japan's

Core Industry

Chapter 3 Create an Environment Where All Travelers can Enjoy Sightseeing Comfortably Without Stress

Chapter 1 Global Tourism Trends

Chapter 2 Tourism Trends in Japan

Part I Tourism Trends in 2017

Part II (Theme Chapter) “Tourism” Expanding Its Presence in the Japanese Economy

Chapter 1 Recent Consumption Trends of International Visitors to Japan

Chapter 2 Impact of Recent Increases in International Visitors to Japan and Tourism Consumption

Chapter 3 Contribution of Tourism to the Japanese Economy as a Whole

Chapter 4 Summary of Previous Analyses and Challenges for the Future

1

[Part I] Tourism Trends in 2017

Global Tourism Trends in 2017 ……………………………………………………………………. 3

Tourism Trends in Japan in 2017 (Situation of Travel to Japan) ………………………………. 6

Tourism Trends in Japan in 2017 (Situation of Japanese Overseas

Travel and Domestic Trips)………………………………………………………………………..... 9

Tourism Trends in Japan in 2017 (Situation of Overnight Trips) ………………………………. 11

Tourism Trends in Japan in 2017 (Tourism Trends in Regional Areas) ……………………..... 13

50.8%

51.7%

54.7%

24.5%

22.8%

20.2%

15.7%

15.6%

15.8%

4.4%

5.0%

4.7%

4.7%

5.0%

4.7%

0% 20% 40% 60% 80% 100%

2017

2012

2007

Europe Asia-Pacific region Americas Middle East Africa

[Part I] Global Tourism Trends in 2017

According to the global tourism trends announced by the United Nations World Tourism Organization (UNWTO), the number of

international tourists in 2017 increased by 83 million from the previous year to 1,322 million (up 6.7% from the previous year).

By region, the number of international tourist arrivals in Europe still accounted for about half of the total, but that in the Asia-Pacific region

has shown a high growth rate in recent years. In 2017, its share increased by about 5% from 10 years ago (2007).

(Figure I-2) The Number of International Tourists (Figure I-5) The Number of International Tourists by Region of Origin

Source: Japan Tourism Agency (JTA) document based on data of the UNWTOSource: Japan Tourism Agency (JTA) document based on data of the UNWTO

<By Region of Arrival>

<By Region of Departure>

3

6.16.3

6.86.87.07.07.6

8.18.6

9.19.38.9

9.510.0

10.411.0

11.411.9

12.4

13.2

4

6

8

10

12

14

199

8 99

200

0 01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

(億人)

(年)

(100 million

people)

48.3%

52.2%

55.8%

25.6%

22.2%

19.4%

17.0%

16.4%

16.8%

2.8%

3.2%

2.9%

3.2%

3.0%

2.9%

3.1%

3.0%

2.3%

0% 20% 40% 60% 80% 100%

2016

2011

2006

Europe Asia-Pacific region Americas Middle East Africa Unknown

6,198 4,699

3,305 3,223 3,219

2,869 2,741

2,404 2,338

2,221 1,809

1,724 1,688

1,561 1,433

1,357 1,319

1,154 1,118

1,069 1,045

900 894 855 843

756 523 507 494 469

290 172

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

SpainU.S.A.★U.K.France★Italy

(★Japan)★China★Japan★TurkeyThailand

★Hong Kong★South Korea

MexicoGreece

★SingaporeSaudi Arabia★Macau★Sweden★Indonesia★Taiwan

CanadaMorocco★Russia★Vietnam

IrelandMalaysia

Poland★Croatia★Hungary★Egypt

South Africa★Ukraine

GermanyAustria

NetherlandsPortugal

Czech RepublicDenmark

Switzerland

(10,000 people)

28.69 million international visitors

came to Japan in 2017. (All

international visitors to Japan visit by

air or sea.)

Japan ranked 7th in the world and 2nd in

Asia. The ranking includes only the

countries and regions where the number of

international visitors is calculated and

published for each mode of transportation

(i.e., by air, sea or land).

8,260 7,747

7,556 5,927

5,237 3,948

3,581 3,558

3,496 3,259

2,869 2,812

2,676 2,655

2,480 2,455 2,404

1,997 1,805 1,746 1,724

1,583 1,570 1,526 1,491 1,460

1,381 1,333 1,291

1,142 1,115 1,069 1,052 1,042 1,033 1,004 1,001 996 953 921

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

France★U.S.A.

SpainChina

Italy★Turkey

U.K.Germany

MexicoThailand

(Japan)Austria

MalaysiaHong Kong

GreeceRussiaJapan

CanadaSaudi Arabia

PolandSouth KoreaNetherlands

MacauHungary

U.A.E.India

CroatiaUkraine

SingaporePortugal

★Czech RepublicTaiwan

★Sweden★Denmark

MoroccoSouth Africa

Vietnam★Indonesia★Ireland

Switzerland

(10,000 people)

The number of international visitors is calculated and

published by different statistical standards for each

country and region. Therefore, it is necessary to note the

difference of the statistical criteria of each

country when strictly comparing. (For example, the

number of foreign crew members is not included in

Japanese statistics, but it is included in the statistics of

France, Spain, China, South Korea, etc.)

Japan ranked 16th in the world and 5th

in Asia.

28.69 million international visitors

came to Japan in 2017.


In the "Ranking of the Number of International Visitors by Country/Region" in 2016, Japan was placed at the same rank as the previous year

(16th (5th in Asia)) with 24.04 million.

In the "Ranking of the Number of International Visitors by Air or Sea" in 2016, Japan ranked 7th (2nd in Asia), up from 9th (3rd in Asia) in

the previous year, with 24.04 million.

The number of international visitors to Japan in 2017 (28.69 million) was equivalent to 11th in the "Ranking of the Number of International

Visitors by Country/Region" and 6th in the "Ranking of the Number of International Visitors by Air or Sea" in 2016.

(Figure I-7) Ranking of the Number of International Visitors by Country/Region

(2016)

4

Source: Japan National Tourism Organization (JNTO) document based on data of the UNWTO

Note 1: Figures shown above are provisional as of June 2017.

Note 2: In countries marked with ★ (U.S.A., Turkey, Czech Republic, Denmark, Indonesia, and Ireland) and Sweden, figures for 2016 are unknown. Therefore, we used figures

for 2015 for the countries marked with ★ and 2014 for Sweden.Note 3: Except for Japan, South Korea, Taiwan, and Vietnam, the number of international visitors means the number of international visitors who had at least an overnight stay

in the country/region they visited.

Note 4: Rankings are subject to change depending on the timing of data collection, because data may be updated or modified from time to time.

Note 5: The number of international visitors is calculated and published according to different statistical criteria for each country and region, so careful comparison is required.

(For example, the number of foreign crew members is not included in Japanese statistics, but it is included in the statistics of France, Spain, China, South Korea, etc.)

Source: JTA document based on data of the UNWTO

Note 1) The number of international visitors is calculated and published by different statistical criteria for each country and region. Therefore, it is necessary to note the difference of the

statistical criteria of each country when strictly comparing.

Note 2) Figures shown above are provisional as of February 2018.

Note 3) Except for the countries/regions marked with ★, the number of international visitors means the number of international visitors who had at least an overnight stay in the country/region they visited.

Note 4) Green in the graph indicates a country/region belonging to Asia.

Note 5) In Thailand, Sweden, Greece, and Russia, figures for 2016 are unknown. Therefore, we used figures for 2013 for Thailand, 2014 for Sweden, and 2015 for Greece and Russia.

Note 6) The figures adopted in the graph are the number of international visitors traveling by air and sea, and exclude those traveling by land (by car, etc.).

Note 7) The number of international visitors by air or sea is unknown for Germany, Austria, the Netherlands, Portugal, Czech Republic, Denmark, and Switzerland because data on the means

of transportation used by international visitors are unavailable.

Note 8) Rankings are subject to change depending on the timing of data collection, because data may be updated or modified from time to time.

(Figure I-8) Ranking of the Number of International Visitors by Air or Sea

(2016)


In the "Ranking of International Tourism Receipts by Country/Region" in 2016, Japan ranked 11th (4th in Asia), up from 13th (5th in Asia) in

the previous year, with $30.7 billion.

In the "Ranking of International Tourism Expenditures by Country/Region" in 2016, Japan ranked 16th (5th in Asia), up from 19th (5th in

Asia) in the previous year, with $18.5 billion.

The amount of international tourism receipts of Japan in 2017 ($34 billion) was equivalent to 9th in the "Ranking of International Tourism

Receipts by Country/Region" in 2016.

(Figure I-10) Ranking of International Tourism Expenditures by Country/Region

(2016)

5

(Figure I-9) Ranking of International Tourism Receipts by Country/Region

(2016)

Source: JNTO document based on data of the UNWTO

Note 1: JNTO document based on data of the UNWTO and national tourism offices from each country

Note 2: Figures shown above are provisional as of June 2017.

Note 3: International tourism receipts don’t include international passenger fares.

Note 4: Data on international tourism receipts may be updated or modified from time to time.

Calculated values of international tourism receipts are affected by changes in the exchange rates of foreign currencies to the

U.S. dollar.

Thus, rankings are subject to change depending on the timing of data collection.

Source: JNTO document based on data of the UNWTO and national tourism offices from each country

Note 1: Figures shown above are provisional as of May 2017.

Note 2: International tourism expenditures don’t include international passenger fares.

Note 3: Data on international tourism expenditures may be updated or modified from time to time. Calculated values of international

tourism expenditures are affected by changes in the exchange rates of foreign currencies to the U.S. dollar. Thus, rankings are

subject to change depending on the timing of data collection.

2059603499

444431

406396

374340

327325

307299

224196195193187184182181172

159146141140134126118113111110

9696

83797869686763

0 200 400 600 800 1000 1200

U.S.A.Spain

ThailandChina

FranceItalyU.K.

Germany(Japan)

Hong KongAustralia

JapanMacau

IndiaMexicoU.A.E.AustriaTurkey

SingaporeCanada

MalaysiaSouth KoreaSwitzerland

GreeceNetherlands

PortugalTaiwanSweden

BelgiumIndonesia

Saudi ArabiaPoland

New ZealandCroatia

VietnamSouth Africa

RussiaDenmarkLebanon

Dominican RepublicCzech Republic

Japan ranks 11th in the world and 4th

in Asia

2000 2200

(100 mil USD)

$34.0 billion in 2017

2,611 1,236

811 636

405 291

266 250 249 242 240 221 202 196 187 185 181 181 177 171 166 164 159 145 145

122 113 102 95 95 93 92 91 83 77 6861 54 52 50 49

0 500 1,000 1,500 2,000 2,500 3,000

ChinaU.S.A

GermanyU.K.

FranceCanada

South KoreaItaly

AustraliaHong Kong

RussiaSingapore

SpainBelgium

Saudi ArabiaJapan

(Japan)NetherlandsSwitzerland

U.A.E.Taiwan

IndiaNorway

BrazilSwedenKuwait

PhilippinesMexico

MalaysiaAustria

ArgentinaDenmark

QatarThailand

IndonesiaIsrael

IrelandPoland

FinlandUkraine

Czech Republic

(100 mil. USD)

Japan ranks 16th in the world and 4th in Asia

$18.1 billion in 2017

Total

2,869

Asia 2,434（84.8%）

East Asia 2,129 （74.2%）

Southeast Asia 292 （10.2%）

②South Korea

714 （24.9%）

③Taiwan

456 （15.9%）

①China

736

（25.6%）

Others

110 （3.8%）

5 Countries

In Europe

100 (3.5%)

Northern

America

168 (5.9%)

Indonesia

35 (1.2%)

Australia

50 (1.7%)

Spain

10 (0.3%)

U.K.

31 (1.1%)

Canada

31 (1.1%)

Vietnam

31 (1.1%)

Philippines

42 (1.5%)

Singapore

40 (1.4%)

Malaysia

44 (1.5%)

India

13 (0.5%)

France

27 (0.9%)

Germany

20 (0.7%)

Italy

13 (0.4%)

Russia

8 (0.3%)

④Hong

Kong

223 （7.8%）

⑤U.S.A.

137 （4.8%）

⑥Thailand99 （3.4%）

(10,000 people)

614 673 733 835 835

679 861

622

836

1,036

1,341

1,974

2,404

2,869

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2004 05 06 07 08 09 10 11 12 13 14 15 16 17

（万人）

（年）

[Part I] Tourism Trends in Japan in 2017 (Situation of Travel to Japan)

The number of international visitors to Japan in 2017 was 28.69 million (up 19.3% from the previous year).

The number of international visitors from Asia reached 24.34 million (84.8% of the total). The number of international visitors from East Asia

reached over 20 million for the first time, with 21.29 million (74.2% of the total), including 2.92 million (10.2% of the total) from 6 major

ASEAN countries. The number of international visitors from North America was 1.68 million. The number of international visitors from 5

major European countries (UK, France, Germany, Italy, and Spain) exceeded one million for the first time.

(Figure I-11) The Number of International Visitors (Figure I-12) Breakdown of the Number of International Visitors (2017)

Source: JTA document based on data of the JNTO

Note 1:Values in parentheses indicate share as a percent of all international visitors to Japan.

Note 2:“Others” is Asian, European, or other countries/regions not otherwise shown in the pie chart.

Source: JTA document based on data of the JNTO

6

(10,000 people)

China

16,947

38.4%

Taiwan

5,744

13.0%

South Korea

5,126

11.6%

Hong Kong

3,416

7.7%

U.S.A

2,503

5.7%Thailand

1,250

2.8%

Australia

1,118

2.5%

U.K.

669

1.5%

Singapore

664

1.5%

Malaysia

597

1.4%

France

571

1.3%

Vietnam

566

1.3%

Canada

549

1.2%

Philippines

482

1.1%

Indonesia

456

1.0%

Germany

356

0.8%

Italy

241

0.5%

Spain

212

0.5%

India

212

0.5%

Russia

154

0.3%

Others

2,331

5.3%

2017Tourism

Consumption by

international

visitors

4.4162 tril. yen

Revised values

(100 mil. yen)

8,135

10,846

14,167

20,278

34,771

37,476

44,162

100,000

110,000

120,000

130,000

140,000

150,000

160,000

170,000

180,000

0

10,000

20,000

30,000

40,000

50,000

2011 12 13 14 15 16 17

Tourism consumption (100 millionyen, Left scale)

Per capita tourism consumption (yen,Right scale)

(100 mil. yen) (yen)


The tourism consumption by international visitors in 2017 was 4.4162 trillion yen (up 17.8% from the previous year).

By country and region, China ranked first at 1.6947 trillion yen and accounted for 38.4% of the total amount, followed by Taiwan at 574.4

billion yen (13.0%), South Korea at 512.6 billion yen (11.6%), Hong Kong at 341.6 billion yen (7.7%), and the United States at 250.3 billion

yen (5.7%).

(Figure I-13) Changes in Tourism Consumption by International Visitors (Figure I-15) Tourism Consumption by International Visitors

Broken Down by Country/Region (2017)

Source: International Visitor Survey (JTA)Sources: JTA document based on data of the JNTO (the number of international visitors to Japan);

International Visitor Survey (JTA) (tourism consumption)

7

YoY change

Total 44,162 +17.8% 12,451 8,857 4,870 1,439 16,398 147

South Korea 5,126 +43.3% 1,598 1,316 535 262 1,394 21

Taiwan 5,744 +9.5% 1,503 1,187 652 203 2,184 14

Hong Kong 3,416 +15.9% 953 739 392 103 1,228 0

China 16,947 +14.9% 3,508 2,816 1,346 408 8,777 91

Thailand 1,250 +8.6% 365 230 145 41 467 2

Singapore 664 +12.4% 255 135 77 18 179 0

Malaysia 597 +14.3% 187 124 93 20 173 0

Indonesia 456 +23.2% 150 81 78 18 128 0

Philippines 482 +23.5% 133 101 57 23 168 0

Vietnam 566 +30.1% 151 134 51 7 223 0

India 212 +19.2% 93 42 29 4 42 0

U.K. 669 +25.8% 302 159 101 21 86 0

Germany 356 +13.7% 160 76 55 8 57 0

France 571 +19.1% 233 121 104 22 90 0

Italy 241 +2.1% 109 50 45 7 29 0

Spain 212 +3.1% 78 49 45 7 33 0

Russia 154 +47.0% 49 32 19 7 47 0

U.S.A. 2,503 +17.5% 1,055 575 392 91 386 6

Canada 549 +29.6% 220 128 93 22 87 0

Australia 1,118 +1.7% 441 248 175 70 184 0

Others 2,331 +29.9% 908 514 387 76 436 10

Country/Region

Tourism consumption by international visitors (100 million yen)

Total amountAccommodation

Food and

BeverageTransportation Entertainment Shopping Others

YoY change

Total 153,921 -1.3% 43,397 30,869 16,974 5,014 57,154 513

South Korea 71,795 +2.2% 22,378 18,435 7,492 3,665 19,530 294

Taiwan 125,847 -0.0% 32,939 26,004 14,286 4,458 47,846 314

Hong Kong 153,055 -4.5% 42,690 33,129 17,586 4,628 55,017 5

China 230,382 -0.5% 47,690 38,285 18,295 5,550 119,319 1,243

Thailand 126,569 -0.8% 36,957 23,281 14,696 4,107 47,316 212

Singapore 164,281 +0.7% 63,084 33,308 19,005 4,414 44,350 120

Malaysia 135,750 +2.6% 42,533 28,261 21,106 4,508 39,303 39

Indonesia 129,394 -5.3% 42,593 23,084 22,188 5,098 36,431 1

Philippines 113,659 +1.3% 31,469 23,765 13,366 5,405 39,654 0

Vietnam 183,236 -1.6% 48,861 43,314 16,382 2,372 72,307 0

India 157,443 +9.1% 69,506 31,212 21,875 3,268 31,583 0

U.K. 215,392 +18.5% 97,303 51,289 32,390 6,811 27,600 0

Germany 182,207 +6.5% 81,933 39,036 27,867 4,245 29,125 0

France 212,442 +12.4% 86,882 45,017 38,882 8,142 33,400 120

Italy 191,482 -3.3% 86,746 39,659 35,968 5,634 23,311 163

Spain 212,584 -5.1% 77,944 49,082 45,486 7,166 32,794 112

Russia 199,236 +4.4% 63,122 41,499 24,908 9,074 60,512 121

U.S.A. 182,071 +6.2% 76,719 41,791 28,477 6,603 28,071 411

Canada 179,525 +15.8% 71,951 41,757 30,316 7,095 28,315 91

Australia 225,845 -8.5% 89,060 50,066 35,375 14,089 37,195 59

Others 212,750 +16.2% 82,832 46,900 35,299 6,967 39,796 956

Country/Region

Tourism consumption by international visitors per person (yen/person)

Total amountAccommodation

Food and

BeverageTransportation Entertainment Shopping Others


By expense item, the amount spent on shopping was the highest at 1.6398 trillion yen (37.1% of the total), followed by accommodations

at 1.2451 trillion yen (28.2%) and food and beverages at 885.7 billion yen (20.2%).

Travel expenditure per international visitor was 153,921 yen as a whole, down 1.3% from the previous year. Chinese visitors’ spending

rate was the highest at 230,382 yen, followed by visitors from Australia at 225,845 yen and visitors from the United Kingdom at 215,392

yen.

Chinese visitors had high spending on shopping, while visitors from the United States, Australia, and European countries had high

spending on accommodations.

(Figure I-17) Tourism Consumption by International Visitors by Country/Region

and Expense Item (2017)

(Figure I-18) Travel Expenditure per International Visitor by Country/Region (2017)

8Source: International Visitor Survey (JTA) Source: International Visitor Survey (JTA)

[Part I] Tourism Trends in Japan in 2017 (Situation of Japanese Overseas Travel and Domestic Trips)

(Japanese Overseas Travel)

In 2017, the number of Japanese overseas travelers increased for the second consecutive year to 17.89 million (up 4.5% from the

previous year).

(Domestic Trips)

In 2017, the number of Japanese nationals who took overnight trips was 323.33 million (down 0.7% from the previous year), and the

number of Japanese nationals who took domestic one-day trips was 324.18 million (up 2.8% from the previous year).

(Figure I-28) The Number of Japanese Overseas Travelers

9

(Figure I-29) Changes in the Total Number of Domestic Overnight

Trips and Domestic One-Day Trips

Source: JTA document based on data of the Ministry of Justice Source: National Tourism Survey (JTA)

Note 1:Figures for 2017 are preliminary.

31,555

32,042

29,734

31,299

32,566 32,333

29,720

31,053

29,788

29,173

31,542

32,418

25,000

26,000

27,000

28,000

29,000

30,000

31,000

32,000

33,000

34,000

35,000

2012 13 14 15 16 17

Overnight trips

One-day trips

(10,000 people)

1,683

1,740 1,753

1,729

1,599

1,545

1,664 1,699

1,849

1,747

1,690

1,621

1,712

1,789

1,000

1,100

1,200

1,300

1,400

1,500

1,600

1,700

1,800

1,900

(10,000 people)

[Part I] Tourism Trends in Japan in 2017 (Situation of Japanese Overseas Travel and Domestic Trips)

In 2017, Japanese domestic tourism consumption increased for both overnight trips and same-day trips to 21.1 trillion yen (up 0.8%

from the previous year).

In 2017, domestic tourism consumption by Japanese and international visitors increased to 26.7 trillion yen (up 3.6% from the

previous year).

Within that, domestic tourism consumption by international visitors accounted for 16.5%, exceeding 15% for the first time.

(Figure I-31) Domestic Tourism Consumption in Japan

Source: National Tourism Survey (JTA) Source: National Tourism Survey (JTA)

(Figure I-30) Japanese Domestic Tourism Consumption

10

日本人国内宿泊旅行

16.1兆円（60.2%）

日本人国内日帰り旅行

5.0兆円（18.8％）

訪日外国人旅行

4.4兆円(16.5%)

日本人海外旅行（国内分）

1.2兆円（4.4％）

Japanese overseas travel (domestic

consumption) ; 1.2 trillion yen

(4.4%)

Domestic trips by international visitors

to Japan ; 4.4 trillion yen (16.5%)

Japanese domestic

overnight trips ; 16.1

trillion yen (60.2%)

Japanese domestic same-day

trips ; 5.0 trillion yen (18.8%)

15.4 14.8 15.0 15.413.9

15.8 16.0 16.1

5.15.0 4.4

4.8

4.5

4.6 4.9 5.1

20.4 19.7 19.4

20.2

18.4

20.4 21.0 21.1

0

5

10

15

20

25

2010 11 12 13 14 15 16 17

Overnight trips One-day trips

Total domestic trips

(trillion yen)

4,1864,612

0

1,000

2,000

3,000

4,000

5,000

2016 2017

三大都市圏（単位：万人泊）

+10.2%

（60.3%）（59.1%）

(年)

2,7533,188

0

1,000

2,000

3,000

4,000

2016 2017

地方部（単位：万人泊）

+15.8%

（39.7%）（40.9%）

(年)

4.132 4.324 4.287 4.385 4.231 4.202

0.263 0.335 0.448

0.656 0.694 0.780 4.395

4.659 4.735 5.041 4.925 4.982

0

1

2

3

4

5

6

2012 13 14 15 16 17

(100 mil. guest nights)

Total number of guest nights of international visitors

Total number of guest nights of Japanese

[Part I] Tourism Trends in Japan in 2017 (Situation of Overnight Trips)

In 2017, the total number of guest nights in hotels and Ryokans (Japanese-style inns) in Japan increased to 498.19 million (up 1.2% from the previous year). Within that, the total number of guest nights of Japanese was 420.19 million (down 0.7% from the previous year), and the total number of guest nights of international visitors was 78 million (up 12.4% from the previous year).

The growth rate in outlying areas (up 15.8%) exceeded that in the 3 major metropolitan areas (up 10.2%). The number of guest nights in outlying areas accounted for over 40% of the total number of guest nights for the first time.

Source: Overnight Travel Statistics Survey (JTA)

Note 1: Figures for 2017 are preliminary.

Note 2: Figures given above each bar indicate the total number of guest nights of Japanese and

international visitors.



Note 2: “3 major metropolitan areas” refers to 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi,

Osaka, Kyoto, and Hyogo. “Outlying areas” refers to all other prefectures.

Note 3: Values in parentheses indicate the composition rate. 11

(10,000 guest nights)

(10,000 guest nights)

3 Major Metropolitan

Areas

Outlying Areas

(Figure I-33) Guest Nights of International Visitors in 3 Major

Metropolitan Areas and in Outlying Areas

(Figure I-32) Total Number of Guest Nights (Japanese/International Visitors)

72.5 75.7 77.3

79.2 78.7 79.4

67.3 69.5

72.1 74.2 74.4 75.4

54.8 55.2 57.4

60.3 59.7 60.8

48.0

52.3 54.0

56.0 56.9 57.8

35.5 33.4

35.2 37.0 37.1 38.1

20

30

40

50

60

70

80

90

2012 13 14 15 16 17

City hotels Business hotels

Total Resort hotels

Ryokans (Japanese-style inns)

(%)

[Part I] Tourism Trends in Japan in 2017 (Situation of Overnight Trips)

Room occupancy rates rose from 59.7% in the previous year to 60.8% in 2017.

In particular, the room occupancy rate remained at a high level, over 80%, in Osaka Prefecture.

By accommodation type, the room occupancy rate for city hotels was 79.4% and for business hotels it was 75.4%. The room occupancy

rate for Ryokans was 38.1%.

(Figure I-36) Room Occupancy Rates by Accommodation Type(Figure I-35) Room Occupancy Rates


Note 1:Figures for 2017 are preliminary.


Note 1:Figures for 2017 are preliminary. 12

National average

60.8%

Hokkaido 63.8%

Miyagi 57.9%

Tokyo 80.1%

Ishikawa 63.7%

Aichi 71.5%

Osaka 83.1%

Hiroshima 65.9%

Kagawa 57.8%

Fukuoka 72.7%

Okinawa 66.1%

40%

50%

60%

70%

80%

90%

2012 13 14 15 16 17

0% 20% 40% 60% 80% 100%

Hokkaido

Tohoku

Kanto

Hokuriku-

Shin'etsu

Chubu

Kinki

Chugoku

Shikoku

Kyushu

Okinawa

China,24%

Taiwan,40%

China,25%

Taiwan,31%

China,45%

China,26%

Taiwan,16%

Taiwan,27%

South Korea,45%

South Korea,30%

Taiwan,20%

China,17%

Taiwan,11%

Hong Kong,11%

Taiwan,13%

South Korea,16%

South Korea,12%

Hong Kong,18%

Taiwan,18%

Taiwan,24%

South Korea,19%

South Korea,8%

U.S.A.,11%

China,11%

Hong Kong,7%

Taiwan,15%

China,11%

China,16%

Hong Kong,12%

China,22%

Hong Kong,11%

U.S.A.,7%

South Korea,7%

South Korea,6%

South Korea,6%

Hong Kong,10%

Hong Kong,10%

South Korea,11%

China,11%

Hong Kong,12%

Thailand,5%

Hong Kong,6%

Europe,6%

Australia,5%

Thailand,4%

U.S.A.,5%

Europe,10%

U.S.A.,4%

U.S.A.,2%

U.S.A.,4%

Others,20%

Others,22%

Others,40%

Others,36%

Others,25%

Others,28%

Others,41%

Others,25%

Others,12%

Others,8%

[Part I] Trends in Japanese Tourism in 2017 (Regional Blocks)

The total number of guest nights by regional block, the number increased in the Tohoku and Kyushu regions as compared to the

previous year, by 40.4% and 31.4%, respectively. Hokkaido (up 13.4%), Hokuriku-Shin’etsu (up 16.0%), Kinki (up 15.4%), Chugoku (up

21.5%), Shikoku (up 23.0%), and Okinawa (up 19.3%) also exceeded the national average.

The total number of guest nights of international visitors by regional block, the number of visitors from China was the highest in 4

regions (Hokkaido, Kanto, Chubu, and Kinki), from the number of visitors from South Korea was the highest in 2 regions (Kyushu and

Okinawa), and that from Taiwan was the highest in 4 regions (Tohoku, Hokuriku-Shin’etsu, Chugoku, and Shikoku).

(Figure I-43) YoY Changes of the Total Number of Guest Nights

(Overall/International Visitors) in Japan by Regional Blocks (2017)

(Figure I-44) Regional Blocks Breakdown for the Total Number of

Guest Nights of International Visitors by Country/Region (2017)


Note 1:“Europe” refers to 3 countries: the United Kingdom, France, and Germany.



Note 1:Comparison was made between the figures of 2016 (confirmed) and 2017 (preliminary).

13

3.4%

-4.4%

1.1% 1.2%

-2.3%

3.1%

-1.5% -2.2%

7.1%

2.3%

13.4%

40.4%

5.9%

16.0%

-0.6%

15.4%

21.5% 23.0%

31.4%

19.3%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%Total number of guest nights Total number of guest nights of international visitors

YoY Changes of the number of guest

nights of international visitors: 12.4%

YoY changes of the total number of guest nights：1.2%

[Part II] “Tourism” Expanding Its Presence in the Japanese Economy

Impact of Recent Increase in International Visitors to Japan (1): Consumption (Sales)…………………….. 15

Impact of Recent Increase in International Visitors to Japan (2): Exports…………………………………..…16

Impact of Recent Increase in International Visitors to Japan (3): Investment………………………………… 18

Impact of Recent Increase in International Visitors to Japan (4): Balance of International Payments…..… 20

Impact of Recent Increase in International Visitors to Japan (5): Impact on Business Sentiment……….… 21

Impact of Recent Increase in International Visitors to Japan (6): Regional Economies…………………..… 21

Contribution to Economic Growth……………………………………………………………………………....… 23

For Further Development as a Growth Engine (Summary and Challenges)………………………………… 24

Column: For Establishing Sustainable Tourism…………………………………………………………………. 25

2012 2017 Increase times

836 2,869 2,033 3.4

10,846 44,162 33,316 4.1

Accommodation 3,713 12,451 8,738 3.4

Food and Beverage 2,229 8,857 6,628 4.0

Transportation 1,179 4,870 3,691 4.1

Entertainment 293 1,439 1,146 4.9

Shopping 3,406 16,398 12,992 4.8

Other 26 147 121 5.7

Tourism consumption by

international visitors

Number of international

visitors

(10,000 people) (10,000 people) (10,000 people)

(100 million yen) (100 million yen) (100 million yen)

2012 2017 Increase times

China 2,678 16,947 14,269 6.3

Shopping (of above) 1,370 8,777 7,407 6.4

Taiwan 1,647 5,744 4,097 3.5

South Korea 1,465 5,126 3,661 3.5

Hong Kong 655 3,416 2,761 5.2

Northern America 1,194 3,052 1,858 2.6

Europe 662 1,596 933 2.4

Australia 407 1,118 712 2.8

(100 mil. yen)

(10,000 people) (10,000 people) (10,000 people)

In the past 5 years, the number of international visitors to Japan increased by a factor of 3.4 times and tourism

consumption increased 4.1 times.

Part II of the White Paper on Tourism in Japan for the year shows the results of the analysis on the impact of the recent increase in inbound visitors

to Japan on the Japanese economy, which was conducted from a broad perspective, including effects that are not included in tourism

consumption. The contribution of tourism to the recent economic growth was also analyzed. The analysis confirmed that the effects of inbound

visitors are reflected in macroeconomic indicators and that tourism is becoming the main engine of Japanese economic growth.

(Figure II-1) Changes in the Number of International Visitors and Tourism

Consumption(Figure II-3) Changes in the Percentage of Purchases by International Visitors in the

Total Sales by Industry (Comparison between 2013 and 2017)

• The percentage of purchases by international visitors in the total sales increased in each industry.

Impact (1): Impact on Consumption (Sales)

[Part II] Impact of Recent Increase in International Visitors to Japan (1)

Source: International Visitor Survey (JTA)

Source: JTA document based on International Visitor Survey (JTA), Survey on Service Industries (Ministry of Internal Affairs and

Communications (MIC)), Current Survey of Commerce (Ministry of Economy, Trade and Industry (METI))

Note 1: For drugstores, comparison was made between 2014 and 2017.15

(Figure II-2) Changes in Tourism Consumption by International Visitors Broken

Down by Country/Region

141.6%

192.3%

221.4% 222.4%

5.7% 4.6%10.9% 11.7%

22.7%

7.6%

1.3% 1.1%

1.0%

1.6%

17.3%

3.5% 3.1%

6.5%

4.2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

0%

50%

100%

150%

200%

250%

300%

Accommodations Restaurants Railways Pharmaceuticals and

cosmetics

Retail

Drugstores

Increases in tourism consumption by international visitors to Japan (Left scale)

Increase in sales by industry (Left scale)

Tourism consumption by international visitors to Japan (2013, Right scale)

Tourism consumption by international visitors to Japan (2017, Right scale)

(Increases in sales and tourism

consumption by international visitors)

(Tourism consumption by international visitors)

(5,366) (19,492) (8,041) (9,765) (6,058）

Figures in parentheses indicate sales in each

industry in 2017 (billion yen).

590.3%

(Light blue)

(Light blue)

(Light blue)

(Orange)

60.966.6 67.7

39.133.4 32.4

0

10

20

30

40

50

60

70

80

2016/1 2016/10 2017/8

Yes

No

(Single option, n = 1,200 (2016/1, 2016/10), 1,224 (2017/8))(%)


• About 70% of the middle- and high-income earners living in the 3 major cities in China (Beijing, Shanghai, and Guangzhou) have purchased Japanese products through cross-border EC.

• Popular Japanese products purchased through cross-border EC are cosmetics, food, and pharmaceuticals.

• About 40% of them have purchased Japanese products since they traveled to Japan.

The increase in international visitors to Japan contributes to not only "tourism consumption" but also an increase in "exports." For example,

purchases of Japanese products made through cross-border e-commerce (cross-border EC) after travel to Japan have increased.

(Figure II-8) Experience in Purchasing Products Imported from Japan through

Cross-border EC in China

(Figure II-9, II-10) Popular Products Purchased through Cross-border EC in

China and Reasons for Purchase

(Figure II-11) Shopping Consumption and Exports (Total for China, Hong Kong, and

Taiwan)

•Products popular with international visitors have

increased their consumption in Japan (tourism

consumption) and exports.

Impact (2): Impact on Exports (1)

Source: JTA document based on Survey on Chinese Consumers’ Awareness of Japanese Products (JETRO)

Source: JTA document based on Survey on Chinese Consumers’ Awareness of Japanese Products (JETRO) Source: JTA document based on Trade Statistics (Ministry of Finance (MOF)) and International Visitor Survey(JTA)

[Paper diapers] [Skin care products]

[Hair care products]

16

0.3

8.1

14.8

15.3

27.9

31.0

35.9

41.7

50.3

0.2

6.9

16.1

14.7

27.8

31.5

35.5

41.6

48.5

0 10 20 30 40 50 60

Other

Baby goods

Books/DVDs

Clothing/Fashion items

Health food

Electrical products

Pharmaceuticals

Food products

Cosmetics

2017/8

2016/10

(%)

(Multiple options, n = 799 (2016/10), 828 (2017/8))

12.3

32.4

35.4

45.0

22.7

45.6

9.3

29.8

30.1

32.4

40.4

44.4

0 20 40 60

The product is popular among myfriends and acquaintances.

The product arrives in a short time afterplacing an order.

The price is low.

The product is not fake.

I have liked the product since I traveledto Japan.

The product is not sold in stores inChina.

2017/8

2016/10

(%)

(Multiple options, n = 962 (2016/10), 992 (2017/8))

Source: JTA document based on a questionnaire survey

Note 1:5 countries/regions: China, Taiwan, South Korea, Hong Kong, and the United States

Note 2:B to C transactions fall under cross-border EC.

Note 3:Figures above indicate the purchase amount in each country and region.

The figures include fees for cross-border EC and do not indicate the amount of exports from Japan.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

U.S.A (n=638)

South Korea (n=400)

Taiwan (n=285)

Hong Kong (n=356)

China (n=747)

50.2%

48.8%

42.1%

61.2%

36.8%

7.5%

11.3%

18.9%

10.4%

16.9%

16.6%

15.5%

9.8%

14.0%

11.6%

8.2%

9.8%

9.8%

5.3%

5.0%

12.5%

8.5%

11.2%

8.1%

24.4%

5.0%

6.3%

8.1%

0.8%

5.4%

Purchase at a supermarket/department storePurchase by my family members or acquaintances[Purchase through Internet auctions and other interpersonal transactions] Purchase from Japan[Purchase through Internet auctions and other interpersonal transactions] Purchase from countries other than Japan[Purchase through online shopping websites] Purchase from Japan[Purchase through online shopping websites] Purchase from countries other than Japan

0% 20% 40% 60% 80% 100%

U.S.A. (n=520)

South Korea (n=348)

Taiwan (n=257)

Hong Kong (n=306)

China (n=683)

30.0%

35.1%

34.2%

38.9%

39.2%

13.8%

21.3%

14.8%

12.7%

20.1%

12.5%

12.4%

18.7%

15.7%

19.9%

16.7%

8.9%

13.6%

6.9%

9.2%

6.7%

7.8%

3.1%

8.2%

6.4%

5.8%

4.9%

2.7%

6.9%

2.0%

14.4%

9.8%

12.8%

10.8%

3.1%

My travel to Japan My acquaintance’s travel to JapanInformation and articles on travel to Japan Information from websitesTV programs and special articles on travel to Japan Information from the mediaOther

• Travel to Japan has a major impact on motives for purchasing Japanese products.

• As for purchase means, cross-border EC accounts for a high percentage in China.


Travel to Japan greatly contributes to the increase in purchases through cross-border EC. The annual amount of Japanese products purchased

through cross-border EC, which is not included in tourism consumption, is estimated at about 600 billion to 800 billion yen (2017).

(Figure II-16) Estimated Scale of Purchases through Cross-border EC

Made after Travel to Japan

(2017)

(Figure II-14) Motives for Purchasing Japanese Products



(Figure II-15) Means of Purchasing Japanese Products

• Purchases of Japanese products through cross-border EC, which

were made after travel to Japan, have been increasing mainly in

China.

Purchases through

cross-border EC

Impact (2): Impact on Exports (2)

[Estimated scale of purchases through cross-border EC made after

travel to Japan]

◆ The amount of Japanese products purchased through cross-border

EC after one’s own travel to Japan is estimated at about 630 billion

yen in 2017.

◆ The amount is estimated at about 780 billion yen when including

purchases made after one’s family members or acquaintances travel

to Japan.

17

Top 5 countries and regions in

the ranking of the number of

international visitors to Japan

(including China)

China

(1) Purchases made after one’s

own travel to Japan6,300 3,500

(2) Purchases made after one’s

family member’s or acquaintance’s

travel to Japan

1,500 1,200

Total amount of Japanese products

purchased through cross-border EC15,500 11,100

52 68 74

93

196

280

0

50

100

150

200

250

300

2012 13 14 15 16 17

(10,000㎡)

792 873 8671022

1482

1992

0

500

1000

1500

2000

2500

2012 13 14 15 16 17

(buildings)

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Hokkaido Tohoku Kanto Hokuriku Chubu Kinki Chugoku Shikoku Kyusyu Okinawa

2012

2017

(100 mil. yen)

Compared to 2012

34.5 times

2.7 times

8.2 times

5.7 times

3.9 times

17.7 times

5.1 times9.8 times

8.6 times6.2 times

National total

2012: 112.1 billion yen

2017: 943.1 billion yen

1,121 1,599

1,999 2,581

6,333

9,431

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

2012 13 14 15 16 2017

(100 mil. yen)

Compared to 2012

About 8.4 times

• The planned building construction costs in accommodation services increased more than tenfold in the Hokkaido and Kinki regions.

• The number of new buildings and floor area also increased significantly.

• The planned building construction costs in accommodation services increased by a factor of 8.4 times in the past 5 years.

• Accommodation services contributed to more than 20% of the increase in the total planned building construction costs (2017).

Impact (3): Impact on Investment (1)


Accommodation services generated construction investment of about 1 trillion yen in 2017.

Source: JTA document based on Statistics on Building Starts (Ministry of Land, Infrastructure, Transport and Tourism (MLIT))


(Figure II-19) Contribution of the Hotel Industry to Increase in the

Total Planned Building Construction Costs


Source: JTA document based on Statistics Survey on Building Starts (Ministry of Land, Infrastructure, Transport and Tourism (MLIT))

(Figure II-18) Changes in the Number of Planned Buildings

Constructed and Floor Area(1) Number of Buildings

(Figure II-20) Planned Construction Costs by Regional Blocks

18

8.4 times

(2) Floor Area

(Figure II-17) Changes in the Planned Building

Construction Costs in accommodation services

0.1%

1.2%

3.4%

5.3%

0%

1%

2%

3%

4%

5%

6%

2012 2017

Contribution of the planned hotel construction costs

Increase in the total planned building construction costs (YoY changes)

(Rate of contribution: 2.4%)

(Rate of contribution: 22.4%)

Contribution

(YoY changes, Contribution)

Inbound tourism demand generates investment in a wide range of industries, including not only the hotel industry but also the manufacturing industry, and across Japan.

Impact (3): Impact on Investment (2)


Source: JTA document based on newspaper articles

<Figure II-21: Examples of Investments Made Nationwide for Responding to Inbound Tourism Demand>

19

● Chemistry

● Transportation

● Food

● Daily commodities

● Parts and

machinery

● Materials

● Other

Folding machine manufacturer

The company started the operation of its new plant in July

2016 to expand production of linen folding machines for

business use.

Cement manufacturer

Anticipating increased demand for tourism infrastructure

development, the company invested about 1 billion yen in

2015 to expand its plant.

Confectionery manufacturer

The company invested about 700 million yen to build

a new factory for strengthening its supply system.

Filming company

The company invested about 3 billion yen from

2011 to renovate its facilities. It also

established a new museum for international

visitors.

Packaging container manufacturer

Amid continued growth in sales thanks to

transactions with souvenir confectionery

manufacturers, the company invested

about 2 billion yen in 2017 to build a new

factory for packaging trays.

Healthcare product manufacturer

The company invested about 11 billion yen from

2018 to build a new factory to manufacture

health foods and cosmetics.

Metal processing parts manufacturer

Amid brisk renovations and construction of

hotels, the company invested 50 million yen in

2016 to introduce the latest metal sign

processing equipment.

Rice confectionery manufacturer

The company invested about 1.5 billion yen from

2015 to build a new factory for Japanese and

international tourists.

Overseas restaurant company

The company invested about 800

million yen in Okinawa Prefecture from

2017 to develop restaurants.


The company invested about 7.5

billion yen in 2017 to build a new

production building for their

products.


The company built a factory for premium

chocolate production in 2017.

Comprehensive beverage manufacturer

The company invested about 3.5 billion yen

in 2016 to operate a new factory for green

tea production and expand the supply

capacity.


The company invested about 100 million yen

to build a new factory specializing in halal

products.

Cosmetics manufacturer

Aiming to provide a stable supply of cosmetics, which are

popular among international visitors, the company invested

30 billion to 40 billion yen from 2017 to build a new factory.

Materials and building materials manufacturer

In response to the strong demand for tatami mats,

mainly for public and commercial buildings, the

company will invest about 500 million yen to build a new

factory building for tatami mats by 2018.

Healthcare product manufacturer

The company invested about 3 billion

yen in FY 2016 to improve the

capacity to produce vitamin

supplements

Railway track company

The company invested about 600 million yen

to introduce new vehicles equipped with

information boards providing messages in 4

languages in FY 2016.

Cosmetics manufacturer

The company invested about 5

billion yen from 2017 to build a new

factory.

Daily commodity manufacturer

Amid solid demand for household paper, the

company will invest 24 billion yen to restart its

inactive production factory and build new

production facilities by FY 2018.

Baby care product manufacturer

In response to growing inbound

tourism demand for disposable

diapers, the company invested about

5.5 billion yen to increase production

facilities and warehouses for

enhancing the capacity to produce

disposable baby diapers.


The company invested about 3 billion yen

from 2018 to increase the capacity to

produce oral care products.

Chemical fiber manufacturer

The company invested billions of yen to establish a

new office for the development of nonwoven fabric

for disposable diapers. The company will invest

about 100 billion yen over the 3 years through FY

2019 to enhance the capacity to produce materials

for disposable diapers.


Based on the judgment that demand for toilet paper will

increase, the company invested about 6 billion yen from 2017 to

build a new factory.

Printing company

With a steady increase in demand for printing interior

boxes for packaging products, reflecting growing demand

for food and medicine by customers using mail-order

services and international visitors, the company invested

more than 2 billion yen to consolidate production bases

and increase printing capacity.

Railway company

The company remodeled existing vehicles

into tourist vehicles to attract international

visitors and tourists.

Two overseas logistics

companies

The companies established a

procurement base for Japanese

daily necessities and food

products in 2016.

Materials manufacturer

In order to improve the capacity to produce nonwoven fabric used for

disposable diapers, the company invested about 7 billion yen from FY

2016 to establish new production facilities.

Financial company

In 2016, the company installed an automatic foreign

currency exchange machine and established an office to

collect information on investment trends and conduct

business matching its clients.

Ferry operator

Anticipating an increase in demand by the opening

of the Hokkaido Shinkansen, the company

invested 2.45 billion yen to introduce new vessels

in 2017.

Two daily commodity manufacturers

The companies invested about 5 billion

yen to construct a factory for

manufacturing tissue paper and other

household paper. The construction was

completed in 2018.

Less than 100 million yen

Less than 500 million yen

Less than 1 billion yen



10 billion yen or more

(30,000)

(20,000)

(10,000)

0

10,000

20,000

30,000

Inte

llec

tual

pro

per

ty

roy

alti

es

Tra

vel

Fin

anci

al s

ervic

es

Pu

bli

c se

rvic

es, et

c.

Co

nst

ruct

ion

Per

sonal

, cu

ltura

l, a

nd

ente

rtai

nm

ent

serv

ices

Mai

nte

nan

ce a

nd

rep

air

serv

ice

Insu

ran

ce a

nd

pen

sio

n s

ervic

es

Co

nsi

gn

men

t an

d

pro

cess

ing s

ervic

e

Tra

nsp

ort

atio

n

Co

mm

un

icat

ion

s, c

om

pute

r,

and

in

form

atio

n s

ervic

es

Oth

er s

ervic

es

2017

0.27 0.290.35

0.470.56

0.0

0.2

0.4

0.6

0.8

1.0

2012 13 14 15 16 (年)

• "Travel," which had been the largest deficit category in the balance of services, became the second highest profitable category after intellectual property royalties.

• The Revealed Comparative Advantage (RCA) index, which indicates comparative advantage, has improved significantly in recent years.

(Figure II-22) Changes in the Balance of Services


In services trade, "Travel" became the second most profitable category after intellectual property royalties. Indicators of comparative advantage

have improved significantly in the tourism sector, confirming that tourism is becoming the "earner" of the Japanese economy.

Source: JTA document based on Statistics on Balance of International Payments (MOF and Bank of Japan)

Source: JTA document based on RIETI TID 2015 and IMF database

Note 1:Revealed Comparative Advantage (RCA) index: The ratio of the share of goods and services in a country's total exports to that in

111111the world's total exports. When the value exceeds 1, the goods and services are considered to have a comparative advantage.

<Figure II-23: Japan’s Revealed Comparative Advantage

(RCA) Index in the Tourism Sector>

Note:Revealed Comparative Advantage (RCA) index:

When the value exceeds 1, the goods and services are

considered to have a comparative advantage.

(Figure II-25) International Comparison of the RCA Index

[Japan] [France] [Spain]

[United States] [South Korea] [Thailand]

Source: JTA document based on RIETI TID 2015 and IMF database

• The RCA index for the manufacturing industry had been high in Japan, but it has been slightly declining in recent years.

• The RCA index for tourism has been increasing in recent years. However, as compared to other countries, the presence of the tourism industry is small in Japan. It is halfway to becoming a tourism-oriented country.

Impact (4): Impact on Balance of International Payments

20

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2000 05 10 15(年)

観光

輸送機械

一般機械化学製品

電気機械

15

Transport machinery

Electric machinery

Chemical products

General machinery

Tourism

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2000 05 10 15(年)150.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2000 05 10 15(年)15

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2000 05 10 15(年)150.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2000 05 10 15(年)150.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2000 05 10 15(年)15

(30,000)

(20,000)

(10,000)

0

10,000

20,000

30,000

Inte

llec

tual

pro

per

ty r

oyal

ties

Co

nst

ruct

ion

Pu

bli

c se

rvic

es, et

c.

Fin

anci

al s

ervic

es

Mai

nte

nan

ce a

nd

rep

air

serv

ice

Per

sonal

, cu

ltu

ral,

an

d e

nte

rtai

nm

ent

serv

ices

Co

mm

un

icat

ion

s, c

om

pute

r, a

nd

info

rmat

ion

ser

vic

es

Tra

nsp

ort

atio

n

Insu

ran

ce a

nd

pen

sio

n s

ervic

es

Oth

er s

ervic

es

Co

nsi

gn

men

t an

d p

roce

ssin

g s

ervic

e

Tra

vel

2010

(100 mil. yen)

(100 mil. yen)

68 85 98 101 103 115 134 165 173

243 328

382 542

865 1,073

0 200 400 600 800 1,000 1,200

Gifu

Hyogo

Shizuoka

Oita

Nagano

Yamanashi

Kanagawa

Aichi

Chiba

Fukuoka

Kyoto

Okinawa

Hokkaido

Osaka

Tokyo

(10,000

guest nights)

3.823.843.964.124.194.204.214.254.464.57

5.365.896.05

9.2610.52

0 1 2 3 4 5 6 7 8 9 10 11 12

Osaka

Ishikawa

Yamanashi

Gunma

Kagoshima

Iwate

Fukuoka

Oita

Wakayama

Nagano

Okayama

Okinawa

Aomori

Saga

Kagawa

(times)

• The percentage of respondents citing inbound activities as the basis for assessing the economic condition has been increasing.

• The impact of activities of inbound visitors on business sentiment has been increasing.

Impact (5): Impact on Business Sentiment

(Figure II-28) Percentages of Respondents Citing Inbound Activities as the Basis for Assessing the

Economic Condition

[Part II] Impact of Recent Increase in International Visitors to Japan (5) and (6)

The impact of activities of inbound visitors to Japan on business sentiment has been increasing.

In recent years, the rate of increase in the total number of guest nights of international visitors has been high in outlying areas.

Source: JTA document based on Economy Watchers Survey (Cabinet Office)

• The total number of guest nights of international visitors increased significantly in Hokkaido and Okinawa, in addition to the large metropolitan areas.

• The rate of increase was high in prefectures in outlying areas.

Impact (6): Regional Repercussions (1)

(Figure II-31) Changes in the Total Number of Guest Nights of International Visitors from 2012 to 2017

(1) Increase in the Number of Guest Nights


(Figure II-33) Changes in the Share of International Visitors in the Total Number of Guest Nights

21

(Figure II-29) Relationship between Changes in Tourism Consumption by International Visitors to Japan

and Economic Assessment

Source: JTA document based on Economy Watchers Survey (Cabinet Office)

0%

2%

4%

6%

8%

11 1 4 7 10 1 4 7 10 1 4 7 10 1 4 7 10 1 4 7 10 1

2012 13 14 15 16 17 18

Percentage of respondents who cited inbound activities as a factor for economic recovery

Percentage of respondents who cited inbound activities as a factor for economic downturn

(month)

(year)

(2) Rate of Increase

(Share)

2012

Preliminary figures for 2017

Nationwide figures (2012)

Nationwide figures (Preliminary figures for 2017)

Nationwide figures (15.7% in 2017)

Nationwide figures (6.0% in 2012)

Hokkaido Tohoku Kanto Hokuriku

Shinetsu

Chubu Kinki Chugoku Shikoku Kyusyu Okinawa


-40

-20

0

20

40

60

80

100

30

40

50

60

70

80

Ⅰ Ⅱ Ⅲ Ⅳ Ⅰ Ⅱ Ⅲ Ⅳ Ⅰ Ⅱ Ⅲ Ⅳ Ⅰ Ⅱ Ⅲ Ⅳ Ⅰ Ⅱ Ⅲ Ⅳ Ⅰ

2013 14 15 16 17 18

Inbound DI (Left scale)

(YoY changes, %)(Inbound DI)

(quarter)

(year)

Hokkaido, 7%

Tohoku,

1%

Kanto,

50%

Hokuriku-

Shin’etsu, 2%

Chubu,

7%

Kinki,

23%

Chugoku,

1%

Shikoku,

0.4% Kyusyu, 6%

Okinawa, 2%

Source: JTA document based on International Visitor Survey (JTA)

Note 1:Figures above are estimated figures calculated by a simple method that rearranges existing statistical values.

(Figure II-35) Changes in Tourism Consumption by International

Visitors by Regional Blocks (2017/2012)

(Figure II-36) Tourism Consumption by International Visitors Broken

Down by Regional Blocks<2012>

(Figure II-37) Trends in Planned Building Construction Costs in

accommodation services in Prefectures with a High Rate of Increase in the

Total Number of Guest Nights of International Visitors

52 53 18 92250

3,663

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000（百万円）

（年）

48265 185 40

1,360

4,643

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000（百万円）

（年）

0430 213 16 101

8,519

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000（百万円）

（年）

Source: JTA document based on Statistics on Building Starts (MLIT)

• In the Okinawa region, the tourism consumption by international visitors increased by a factor of about 8 times in the past 5 years.

• In the Kinki region, the tourism consumption by international visitors also increased by a factor of about 5 times and expanded its share.

• In outlying areas where inbound visitors have been increasing remarkably, construction investment in the hotel industry has increased significantly in response to the increase in inbound visitors.


Impact (6): Regional Repercussions (2)

99

960

344 188 179

4,060

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500（百万円）

（年）

22

12,74610,988

8,089

13,860

63,868

78,532

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000（百万円）

（年）

<2017>

(million yen) (million yen) (million yen)

(million yen) (million yen)

(Aomori Prefecture)(Kagawa Prefecture) (Saga Prefecture)

(Okinawa Prefecture) (Okayama Prefecture)

4.1

2.43.4 3.6 3.8

5.2

3.7

7.9

4.5

7.7

0123456789

Nationwide：4.1

(times)

Hokkaido,

7%Tohoku, 1%

Kanto, 41%

Hokuriku

Shinetsu, 2%

Chubu, 6%

Kinki, 30%

Chugoku,

1%

Shikoku, 1%Kyusyu, 6%

Okinawa,

5%

• Tourism accounted for about 4.5% (about 2 trillion yen) of the increase in nominal GDP of 40 trillion yen (from 2012 to 2016). Tourism contributed to economic growth, which was about 2.6 times higher than its share of GDP in 2012 (about 1.7%).

• Tourism GDP growth rate was 23.0% (from 2012 to

2016), which was one of the highest, along with

transport equipment (23.0%).

Contribution to Recent Economic Growth

[Part II] Contribution to Economic Growth

Tourism has contributed to the recent economic growth, far exceeding its share of GDP, and is becoming the main

engine of economic growth.

Source: JTA document based on National Accounting (Cabinet Office)

(Figure II-42) Percentages of Contribution to Nominal GDP Growth Rate

(Contribution rate to nominal economic growth from 2012 to 2016)

(Figure II-41) Comparison of Nominal GDP Growth Rates by Economic Activity

(Economic growth rate by industry from 2012 to 2016)

Source: JTA document based on National Accounting (Cabinet Office)

Note 1:Values in parentheses next to the industry name indicate the share of the industry of nominal

111111GDP in 2012.23

23.0%21.4%

20.5%19.9%

19.7%19.2%

18.6%18.5%

14.3%13.1%

11.8%11.7%

11.6%11.4%

10.6%

10.4%

9.6%9.3%

8.5%7.7%

7.4%6.8%

5.1%4.0%

4.0%3.6%

2.8%2.7%

2.5%2.3%

1.2%0.9%0.1%

-0.5%

-2.8%

23.0%

-5%

0%

5%

10%

15%

20%

25%

Electricity

Tran

spo

rt mach

inery

Co

nstru

ction

Petro

leum

and co

al pro

ducts

Electric m

achin

ery

Oth

er man

ufactu

ring

Metal p

rod

ucts

Chem

istry

Gen

eral mach

inery

Pulp

, pap

er, and

pap

er pro

ducts

Electro

nic co

mp

onen

ts and

dev

ices

Ceram

ics and

stone p

rod

ucts

Fo

restry

Prim

ary m

etal

Fo

od p

rod

ucts

Health

, hygien

e, and

social serv

ices

Sp

ecialized serv

ices, etc.

Agricu

lture

Fish

eries

Ho

tel and

restauran

t services

Oth

er real estate

Info

rmatio

n serv

ices, etc.

Tran

spo

rt and p

ostal serv

ices

Educatio

n

Com

mu

nicatio

ns an

d b

road

casting

Gas an

d w

ater supp

ly, etc.

Min

ing

Retail

Tex

tile go

od

s

Pub

lic service

Ho

use leasin

g

Info

rmatio

n an

d co

mm

unicatio

ns eq

uip

ment

Wholesale

Fin

ance an

d in

suran

ce

Oth

er services

Prin

ting

To

urism

GD

P

161.2%

12.0%

9.6%

8.5%8.3%

7.7%

6.1%

4.2%3.9%

3.3%3.2%

2.8%2.7%

2.3%2.3%

2.3%2.2%

1.9%1.8%

1.8%1.5%

1.4%1.3%

1.1%1.1%

1.0%0.7%

0.7%0.6%

0.1%0.1%

0.1%0.0%

0.0%0.0%

-0.2%-0.3%

4.5%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

Co

nstru

ction (4

.9)

Electricity

(0.5

)

Specialized

services, etc. (7

.2)

Health

, hygie

ne, an

d so

cial services (6

.9)

Tran

spo

rt mach

inery

(3.0

)

Gen

eral mach

inery

(2.9

)

Chem

istry (2

.0)

Tran

spo

rt and p

ostal serv

ices (5.1

)

Oth

er man

ufa

cturin

g (1

.5)

Fo

od p

roducts (2

.5)

Electric m

achin

ery (1

.2)

Ho

use leasin

g (1

0.4

)

Ho

tel and restau

rant serv

ices (2.4

)

Info

rmatio

n serv

ices, etc. (2.7

)

Prim

ary m

etal (1.7

)

Educatio

n (3

.7)

Petro

leum

and co

al pro

ducts (0

.8)

Retail (5

.8)

Metal p

roducts (0

.8)

Public serv

ice (5.3

)

Oth

er real estate (1.6

)

Electro

nic co

mpo

nen

ts and d

evices (0

.9)

Co

mm

unicatio

ns an

d b

road

casting (2

.4)

Agricu

lture (1

.0)

Who

lesale (8

.9)

Ceram

ics and sto

ne p

roducts (0

.5)

Gas an

d w

ater supply

, etc. (1.5

)

Pulp

, pap

er, and p

aper p

roducts (0

.4)

Fish

eries (0

.1)

Info

rmatio

n an

d co

mm

unicatio

ns eq

uip

men

t …

Tex

tile go

ods (0

.3)

Fo

restry (0

.0)

Fin

ance an

d in

suran

ce (4.5

)

Min

ing (0

.1)

Prin

ting (0

.5)

Oth

er services (4

.7)

To

urism

GD

P (1

.7)

Contribution rate: Percentage contributing to the increase in overall economic growth = Growth rate of each industry x Share

The current achievements are just a step toward the goal.

• From the perspective of international comparison, Japan’s level of inbound consumption is still low and there is room for further increase. RCA index for tourism is still less than 1.

• It is essential to develop higher-level measures to achieve the goal.

Revitalization of travel by Japanese is also important.

• From the perspective of international comparison, travel by Japanese has room for expansion.

• Many of the measures taken to increase inbound visitors also contribute to improving the satisfaction of Japanese travelers.

• Further efforts by parties involved in tourism (private sector) are expected, under the government's efforts to improve the environment.

Broad impact on not only tourism consumption but also the overall Japanese economy

• In addition to "tourism consumption" of about 4 trillion yen, tourism created purchases through cross-border EC (600 billion to 800 billion yen) and corporate investments (about 1 trillion yen of construction investment in accommodation services).

• Tourism became an important factor that influences the formation ofpeople's business sentiment.

• Tourism contributed to the recent economic growth, far exceeding its share of nominal GDP (about 2.6 times). Tourism is becoming the main engine of Japanese economic growth.

Further investment in a wide range of industries and regions is expected.

• Tourism induced investment responding to inbound tourism demand in not only accommodation services but also a wide range of industriesincluding materials, machinery, beverages, confectionery, transportation, and restaurant industries.

• The investment has spread in various regions from Hokkaido to Okinawa.

• More investment in a wider range of regions and industries is expected, in response to the benefits of the effects of inbound tourism demand.

Tourism is becoming the "earner" of the Japanese economy.

• While the comparative advantage of the manufacturing industry has declined slightly in recent years, the comparative advantage of tourism (RCA index for tourism) has improved greatly.

• However, the improvement is still halfway to the goal in 2020.

• As the target is approached, the comparative advantage of tourism and its contribution to economic growth are expected to increase further, and tourism will become a major industry that will drive the growth of the Japanese economy.

• For this reason, it is essential to develop higher-level measures to achieve the goal.

Summary of Previous Analyses

(Figure II-43) International Comparison of the Ratio of Inbound Consumption to Nominal GDP (2016)

(Figure II-44) International Comparison of the Ratio of National Tourism Consumption to Nominal GDP

[Part II] For Further Development as a Growth Engine

Challenges for the Future

Source: JTA document based on UNWTO database and IMF database

Source: JTA document based on OECD database

Note 1:Timing of data collection: Germany (2015), United Kingdom (2014), Australia (2015), Spain (2013), Italy (2010), Canada (2016),

111111France (2015), Switzerland (2011), United States (2015), Japan (2015)24

10.0%8.3% 8.1%

7.0% 6.7%5.8% 5.8% 5.4% 4.9% 4.6%

0%

2%

4%

6%

8%

10%

12%

Domestic trips Overseas travel National tourism consumption

12.0%

4.9%

2.6% 2.2% 1.7% 1.6% 1.2% 1.2% 1.1% 1.1% 0.6% 0.6% 0.4%

0%

2%

4%

6%

8%

10%

12%

14%

About 12% of international visitors to Japan use "private

lodging" (stay at a charged private house).

Issues of Tourism in Japan Caused by the Increase in

Inbound Visitors

[Part II] Column: For Establishing Sustainable Tourism

For Establishing Sustainable Tourism

25

<Figure: Accommodation Utilization Rate during Stay in Japan (July-

September quarter in 2017; multiple answers)>

Source: International Visitor Survey (JTA)

One of the reasons behind the spread of private lodging is the lack

of measures to meet the diverse needs of international visitors.

• Not only the shortage of accommodations but also the lack of measures of existing

accommodations to meet the diverse needs of international visitors are the reasons behind

the spread of private lodging. Examples include that separation of meal charges and room

charges is not available even for long-stay visitors, there is a shortage of hotels where a

relatively large number of people can stay (in case of a family trip, etc.), and there is a

shortage of facilities where guests can experience Japanese traditional life.

Issues caused by the recent increase in private lodging and

international visitors

• Harmonization with the peaceful life of local residents (reduction in noise and waste disposal

by users of private lodging)

Enactment of the Private Lodging Business Act

• Breach of good manners in tourist destinations and impact on cultural assets and

environment

• Impact of traffic jams and traffic congestion on residents' lives

Realization of sustainable tourism is a challenge that Japan must overcome

to become a tourism-oriented country.

The issues need to be overcome according to regional

conditions, through the participation of local residents

and the combination of various methods.

• As there are a wide variety of issues that need to be overcome according to the

region, there are a wide variety of countermeasures.

• It is necessary to address regional issues with the participation of local residents,

by applying regulations as well as combining various methods, such as incentive

policies, tax and price policies, and accurate information dissemination.

<Case Study (1): Kyoto City>

<Case Study (2): Kamakura City>

• Local managers are assigned within about 10

minutes from registered houses.

• City bus pricing policy to promote the use of

subway by tourists (increase in the price of

one-day bus tickets)

• Pilot program to give priority to local

passengers over tourists during the peak hours

• Examination of "area pricing" charging for

vehicles traveling on public roads within the

area

75.1

18.2

1.3

3.3

7.1

6.7

12.4

3.3

0 50 100

Hotel (western room)

Ryokan (Japanese room)

Villa and condominium

School dormitory and company-owned…

Relative’s or friend's house

Youth hostel and guesthouse

Charged private house

Other (excluding charged private house)

(%)

Comprehensive review of tourism-related regulations and systems

Support for private accommodation services

Development and strengthening of tourism management personnel based on industry needs

Urgently overcoming the shortage of accommodations, and provision of accommodations to meet diverse needs

Formation and development of world-class DMOs

Ongoing development of the "tourist destination revitalization fund"

Examination of financial resources for the realization of a next-generation tourism-oriented country

Strategic enhancement of the Inbound Tourism Promotion Project

Strengthening external activities to deliver diverse attractiveness for promoting inbound tourism

Promotion of inviting MICE

Examination of IR legislative measures

Strategic relaxation of visa requirements

Revitalization of educational travel to Japan

Enhancement of tourism education

Revitalization of outbound travel by youth

Realization of innovative immigration using cutting-edge technology

Promoting "integrated revitalization of tourism and communities" through community development activities by the private sector

Dramatic improvement in the cashless environment

Dramatic improvement in the communications environment and realization of an environment in which anyone can walk independently

Providing information in multiple languages

Enhancement of the system for accepting foreign patients as well as emergency patients

Environment where people can experience the good security of "Japan, the safest country in the world"

Completion of the "regional revitalization corridor"

Strengthening gateway functions and promoting LCC service at regional airports

Further increase in acceptance of cruise ships

Innovation of public transportation environment

Holiday reform

Promoting universal design for the 2020 Tokyo Olympics and Paralympics

Drastic opening of attractive public facilities and infrastructure to the public

Development of cultural assets as tourism resources

Branding of national parks

Enhancing the attractiveness of tourist destinations through the conservation and utilization of scenic tourism assets

Establishment and formation of farming, mountain, and fishing villages for long stay

Promoting the development of tourism towns utilizing Japanese traditional houses and other historical resources

Development of new tourism resources

Acquisition of tourism demand in local shopping districts and expansion of consumption of traditional crafts

Improvement in regional tourist routes to meet world-class standards

Promoting the formation of the "Tourism-oriented country showcase"

Recovery of tourism in the Tohoku region

[Part III] Measures Taken in FY 2017/[Part IV] Measures to be Taken in FY 2018

(1) Enhance the Attractiveness of Tourism Resources to be the Foundation for "Regional Revitalization"

(2) Innovate the Tourism Industry to Enhance International Competitiveness and to Become Japan's Core Industry

(3) Create an Environment Where All Travelers can Enjoy Sightseeing Comfortably Without Stress

26

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