WHIRLPOOL CORPORATION CONFIDENTIAL

SUITE STRATEGY PLAN

1

Key Suite Selling Guide – Oct 2013

WHIRLPOOL CORPORATION CONFIDENTIAL

FOCUS SUITES OF THE MONTH

2

WHIRLPOOL CORPORATION CONFIDENTIAL 3

WHIRLPOOL WHITE ICE COLLECTION

Model Go To Promo

WRF560SFYH $ 1,499 $ 1,299

WDT910SAYH $ 799 $ 699

YWFE710H0BH $ 1,299 $ 949

Suite Deal of the Month $ 3,597 $ 2,947

WHIRLPOOL CORPORATION CONFIDENTIAL 4

30” FDBM - KITCHENAID

Model Go To Promo

KFFS20EYMS $ 1,799 $ 1,699

KUDC10FXSS $ 999 $ 899

YKERS202BSS $ 1,599 $ 1,299

Cook up the Savings (15%) $ 585

Suite Deal of the Month $ 4397 $ 3312

WHIRLPOOL CORPORATION CONFIDENTIAL

COMPETITIVE SUITES

5

WHIRLPOOL CORPORATION CONFIDENTIAL

Competitive Target:

Energy Star® Suite

6

ENTRY WHITE SUITE - AMANA

Model Go To Promo Key Right to Win Features

ABB1924BRW $ 899 $ 799 Bottom Mount

ADB1100AWW $ 279 $ 249 Better Value

YACR4330BCW $ 449 $ 379 Larger Window

Suite Deal of the Month $ 1627 $ 1427

FRIGIDAIRE MODEL PROMOTop Mount CFHT1843LW $599Console - Plastic Tub FFBD2411NW $349FSR – Self Clean Ceran CFEF3014LW $699

Suite Kicker $150

Target Suite $1497

WHIRLPOOL CORPORATION CONFIDENTIAL

Competitive Target:

Entry Stainless

7

ENTRY STAINLESS SUITE - WHIRLPOOL

Model Go To Promo Key Right to Win Features

W8RXCGFXS $ 749 $ 749 Brand Advantage

WDF310PAAS $ 549 $ 449 Brand Advantage

YWFE510S0AS $ 899 $ 699 Brand Advantage

Suite Deal of the Month $ 2,197 $ 1897

Ad mats available

FRIGIDAIRE MODEL PROMOTop Mount CFHT1842LS $699Console - Plastic Tub FFBD2411NS $429FSR – Self Clean Ceran CFEF3048LS $699

Suite Kicker $100

Target Suite $1727

WHIRLPOOL CORPORATION CONFIDENTIAL

Competitive Target:

30” FDBM

8

30” FDBM - MAYTAG

Model Go To Promo Key Right to Win Features

MFW2055YEM $ 1,799 $ 1,499 Ice & Water Dispenser10 year Warranty

MDB7759SAS $ 849 $ 699 Jet Clean Plus Steam10 year Warranty

YMER8775BS $ 1,199 $ 949 Extra Large Window 10 year Warranty Fan Convection

Suite Deal of the Month $ 3,847 $ 3147

SAMSUNG MODEL PROMO30” FDBM – Non Dispense RF220TASR $1399FID – Stainless Tub DW80F600TS $699FSR – Self Clean Ceran FER400SX $799

Suite Kicker $200

Target Suite $2697

WHIRLPOOL CORPORATION CONFIDENTIAL

Competitive Target:

33” FDBM

9

33” FDBM - KITCHENAID

Model Go To Promo Key Right to Win Features

KBFS22EWMS $ 2,099 $ 1,899 Brand Advantage

KUDE20FBSS $ 1,199 $ 999 Brand Advantage

YKERS202BSS $ 1,599 $ 1,299 Brand Advantage

Cook up the Savings (15%) $ 630

Suite Deal of the Month $ 4,897 $ 3567

LG MODEL PROMO33" FDBM – 26 cu.ft. LFX25778ST $1999FID - Stainless Tub LDF7561ST $999FSR – True Conv LRE6325ST $1199

Suite Kicker $300

Target Suite $3897

WHIRLPOOL CORPORATION CONFIDENTIAL

Competitive Target:

36” FDBM

10

36” FDBM - KITCHENAID

Model Go To Promo Key Right to Win Features

KBFS25EWMS $ 2,399 $ 2,199 Brand Advantage

KUDE20FBSS $ 1,199 $ 999 Brand Advantage3rd Level Rack

YKERS306BSS $ 1,999 $ 1,699 Brand Advantage

Cook up the Savings (15%) $ 735

Suite Deal of the Month $ 5,597 $ 4,162

SAMSUNG MODEL PROMO36” FDBM – 29 cu.ft. RFG297HDRS $1999FID – Stainless Tub DMT800RHS $749FSR – Triple Fan True Conv. NE597R0ABSR $1199

Suite Kicker $350

Target Suite $3597