Selling Social Media to the C-Suite

JAMES LACORTE @THEGASPAR

About Me

Started an ISP

Online newspaper

Online communities

Insurance

JAMES LACORTE @THEGASPAR

The World is Changing

St. Peter's Square in 2005 and 2013

The Brass Tax

“We may all say we do social, but at the end of the day

we’re in the business of change management.”

@sunaynat

6 tips when approaching executives

A good teacher will lead the horse to water.

A great one will make the horse thirsty first.

Gollum was consumed by his lust for the ring.

1. Don’t let shiny objects distract you

Originated in 1600 as

"All the proof of a pudding is in the eating”.

2. Show them proof

Tower of Babel

3. Speak their language

Personality influences personal preference.

Embrace it, don’t force it.

4. Don’t try to fit a square peg in round hole

Management was the filter. Now they are the connector!

5. Change brings opportunity

A goal without a plan is just a wish

6. Share your expectations and desires

1. Implement policies and guidelines

2. Conduct training

3. Mentor executives

4. Connect online/offline conversations

5. Share successes – stats tied in with stories

Start Internally

1. Show how social media impacts the business

2. Setup dashboard or email report

3. Start executives on LinkedIn or a blog

4. Expand based on personality, time, and goals

5. Share successes – stats tied in with stories

Expand Externally

End Result

Personal Brand

Innovation

New/Deeper Connections

Brand Reputation

Let’s share

•Share your experiences

•Successes and challenges

•Lessons Learned

•Tips and tricks

JAMES LACORTE @THEGASPAR