Which of these two brands is an official Sochi Olympic sponsor?
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17-Oct-2014 -
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Transcript of Which of these two brands is an official Sochi Olympic sponsor?
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014 OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
Which of these two brands is an official
Sochi Olympic sponsor?
OO - One business idea a day keeps your brain awake - Claudio Crivelli
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
: - )
both
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
How many did you get right?
Even if you only managed to name half of them,
then you’re doing very well
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
Paying the Olympic sponsorship fee gives companies access
to a global audience of billions.
But that alone isn’t enough to produce a return on investment.
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
For every $1 that a company pays in sponsorship fees
it must spend at least $2-3 on developing an “activation” strategy
OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014
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One business idea a day keeps your brain awake
Claudio Crivelli - Feb 2014