Where Sales & Marketing Come Together.uPart of the Oracle Cloud uUnit of Oracle Corporation (NYSE:...
Transcript of Where Sales & Marketing Come Together.uPart of the Oracle Cloud uUnit of Oracle Corporation (NYSE:...
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WhereSales&MarketingComeTogether.ForGood.
MIKEBROWN|CEO&Founder|612-927-3628|[email protected] |fisiononline.com
Corporate PresentationFISIONCorporation|© 2018 FISION Corporation, All Rights Reserved.
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CONFIDENTIAL– NOTFORDISTRIBUTION
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ImportantCautionsRegardingForwardLookingStatement&OtherDisclaimersThispresentationmayincludeforward-lookingstatementsrelatedtoFISIONCorporationthatinvolveriskanduncertainties,including,butnotlimitedto,productdelivery,themanagementofgrowth,marketacceptanceofcertainproductsandotherrisks.Theseforward-lookingstatementsaremadeinrelianceonthe"safeharbor"provisionsofthePrivateSecuritiesLitigationReformActof1995.ForfurtherinformationaboutthesefactorsthatcouldaffectFISIONCorporation’sfutureresults,pleaserefertotheCompany'sofferingdocuments.
Prospectiveinvestorsandshareholdersarecautionedthatanysuchforward-lookingstatementsarenotguaranteesoffutureperformanceandinvolverisksanduncertainties,andthatactualresultsmaydiffermateriallyfromthoseprojectedintheforward-lookingstatementsasaresultofvariousfactors.
Thepresentationshallnotconstituteanoffertosellorthesolicitationofanoffertobuyanysecurities,norshallthere beanyofferorsaleofanysecurities,inanystateorjurisdictioninwhichtheoffer,solicitation,orsaleofsecuritieswouldbeunlawful.Anyoffers,solicitationsofofferstobuy,orsalesofsecuritieswillonlybemadepursuanttotheregistrationstatementfiledwiththeSEC,includingtherelatedprospectus.
©2018FISIONCorporation,AllRightsReserved.
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� FISIONisaPatented,cloud-basedmarketingtechnology
� Simplifiesteamwork,branddistributionandsalesenablementacrosslargedistributedenterprises
� Drivestoplinerevenueandbottomlineprofit,allwhilemaintainingbrandandlegalcompliance.
WemakeSales&Marketingbetter
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$90B
$151B
2016A 2017P 2018P 2019P 2020P
$35B
$79B
2016A 2017P 2018P 2019P 2020P
1) Gartner ,October2017;2)OrbisResearch,March7,2017 4
GlobalDigitalMarketingSoftware
� $79billionby20202
� 23%CAGR
CloudBusinessProcessServices(BSaaS)
WePlayinHigh-GrowthMarkets
� $151billionby20201
� 14%CAGR
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Howdoesitwork?
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VolerroAcquisition2017:AcquiredVolerro,leaderincloud-basedcontentcollaboration(100%stocktransaction)
� Simplifieshowenterpriseteamscreate&internally distributecontent
� Eliminates‘contentchaos’amongproduct,marketing&creativeteams
� Addedmajorenterprisecustomers:� ShopkoStores: $3.2billionU.S.retailer- 363stores/24states� U.S.Bank
� FISIONcannowprovidethecompletedigitalassetsolution:frombrand-compliantideationandcreation,todistributionandsalesenablement
“WhencombinedwithFISION’ssuiteofCRMprocesstools,theFISION/VolerroproductlinecanfinallymakeAgileMarketingworkintherealworld.”- JohnLilly,FormerPillsburyCompanyCEO.MajorinvestorinVolerrothroughhisearlystageinvestmentfund,LateralCapitalManagement
GoingbeyondtraditionalSalesAutomatizationtoFullyEnablingClientstoWinintheMarketplace
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CORPORATEMARKETING• LeadGenerationandNurturing
DISTRIBUTEDTEAMUSER• CustomizableCollateralBuilder• AccesstoUpdatedCompliantMaterials
• Multi-ChannelDistribution• Print-On-Demand• HierarchalReportsandAnalytics
CORPORATEUSERS+DISTRIBUTEDTEAMMEMBERS
BridgingtheGapBetweenSales&Marketing
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Results?
IncreaseLaborEfficiencyby300+%
IncreaseSalesProductivityby50% -100%
IncreaseVisibilityto“BIG”Data
TypicalROI<90days
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SMBtoLargeEnterpriseTransition
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$16+MTCVActiveSalesPipelineof“Land&Expand”&MajorEnterpriseClientsatEvaluationStageorBeyond
NewChannelPartners
NewEnterpriseClients
� FollowingmarketvalidationwithSMB,transitionedsalesfocustomajorenterprise
� Whileaffectingnear-termrevenueduetolongersalescyclesanddeployments,transitiondramaticallystrengthenedouroutlookforstrongperformanceinlater2018andbeyond
“Land&Expand”
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u Recognizedworldleaderinengagementmarketingsoftwareandsolutions
u FISIONisaMarketoLaunchPointpartner
u HelpedFISIONsignAmeripriseFinancial
u Globalmarketingagency
u IntroducedOTISElevator(UnitedTechnologies,NYSE:UTX)
u EngagedwithHPEnterprise,Samsung,etc.
u Leadingproviderofmarketingautomationandrevenueperformancemanagement
u PartoftheOracleCloud
u UnitofOracleCorporation(NYSE:ORC)
u Fullservicemarketing,publicrelationsandbusinessdevelopmentfirmservicingCleveland,Naples,andLosAngeles
u Leadingdigitalsolutionsandtechnologyfirm
u PartoftheALTENGroup,globalproviderofdigitaltransformationandtechnologysolutions,with24,000resourcesinover80countries
ChannelPartners
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KeyTakeaways
▶ Patented(2)SaaSCloud-basedtechnology
▶ High-growthmarket
▶ Annuity-basedrevenuemodel:87%grossmargins,77%recurringrevenues
▶ Majorenterprisedeployments:Ameriprise,SAP,UnitedTechnologies(OTIS),DiscoveryHoldings,others
▶ Prestigious,expandingcustomerbasewithmultiple“Land&Expand”opportunities
▶ Managementteamwith provenpubliccompanysuccess
▶ Strongsalespipeline
▶ 2XACVrevenuealreadyundercontractfor2019
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▶ Awarded comprehensive U.S. patent in 2017
▶ Covers proprietary systems & methods-of-use
▶ Further validates exceptional level of innovation
▶ Affirms unique value proposition to enterprise customers and channel partners worldwide
▶ Creates significant barrier to entry
▶ Substantial enhancement to shareholder value
▶ Two additional patents filed with USPTO and pending, plus international filings
ComputerizedSharingofDigitalAssetLocalizationBetweenOrganizations
U.S.PatentNo.US9,639,551B2
ABSRACT
“Acomputerizedsystemandmethodforsharingdigitalassetsamongmultipledifferentorganizationsinamulti-organizationsystem,andfurtherprovidingthatoneormoreoflocalizeddigitalassetscanbeassembledusingdigitalassets,templatesandrulesspecifiedbydifferentorganizations.
“Further,thevariousorganizationscancontributeandsharedigitalassetswithorganizations,whilecontrollingthelocalizationoftheassetwithbrandorotherinformation,bothasspecifiedbytheproviderorganizationandasspecifiedbytheuserorganization.”
PlatformPatentProtected
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AmeripriseFinancial
CaseStudy
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• AmonglargestfinancialplanningcompaniesintheU.S.
• Top25largestassetmanagerintheworld• Fortune500• NYSE:AMP• $24billionmarketcap• $12billionTTMrevenue
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� 20,000 financialadvisorsacrosstheU.S.
� Thousands ofdocumentsandothermediaassets,widelydispersed
� Non-brandcompliantcommunications
� Compellingneedtomaintainbrand&legalcompliance
� Solution:FISION
� ReferredandendorsedbyMarketo
Source:Wikepedia
CaseStudy:Ameriprise
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AmeripriseRepselectsemailordocumenttocreate
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Selectsdocumenttocustomize/localize
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Customizeflyerwithbrandandlegalcomplianttextandimages
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Previewsdocumentandplacesprintorder/email
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� CentralMarketingcan’tmeasureuseractivityormarketingmaterialsuccess.
� FISIONprovidesvisibilitytoeachuserandeverysingleasset.
� Deliversactionable“BigData”inordertomakebetterbusinessdecisions
BetterDatatoMakeBetterDecisions
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RevenueModel
u One-timesetupfee basedonthecomplexityoftheinitialrequirementsofnewcustomers
u Oncesetup,FISIONcustomerspayamonthlylicensefeecalculatedonnumberofusersand/orlocationsserviced
u Contractsarestandardat36months,withautomaticrenewals
u 80+%grossMargin
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ThankYou!
Questions?
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