Oracle Marketing Cloud
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Transcript of Oracle Marketing Cloud
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential - Restricted
The Oracle Marketing CloudMarketing Simplicity. Customer Centricity. Enterprise Ready.
Bob LewisApplication Sales ManagerOracle Marketing CloudDate
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 2
Marketing’s Delicate Balance: Build Incredible Customer Experiences While Driving Revenue Now
Of CMOs believe customer experience is
central to long-term competitive
differentiation
-Gartner
89%Of CEOs want their CMOs to be 100% ROI focused now
-Fournaise Group
75%
Source: Accenture
Oracle Confidential - Restricted
Customer Relationship
RevenueGoals
What challenges stand in the marketer’s way?
It’s Hard to Connect Disparate Interactions to an Individual Customer
85% of marketers say biggest challenge to cross-channel marketing is consumer data that is unavailable or spread across multiple sources.— CMO Club
Apps
MOBILE
Mobile Web
Catalogues
DIRECT MAILCOMMERCE
Shopping Cart
Online Purchase
DESKTOP
Ratings
Page Views
Reviews
SOCIAL
Follows
Likes
Shares
In-Store Purchase
CRMData
OFFLINE
PAID MEDIA
Display
Paid Search
It’s RelentlessCustomers create 3 billion terabytes of data per year.
— IDC
Old Approaches to Corral Data Don’t Serve Marketers
82%Of marketers lack synchronized
view of customer data. – Forrester
Data Warehouse
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 6Oracle Confidential - Restricted
EMAIL WEB
SOCIAL MOBILE
CONTENT ADVERTISING
Of marketers have silo’d teams and technologies by channels -eConsultancy
75% of marketing content goes wasted.
-Content Marketing Institute
Companies Lack Centralized Hub to OrchestrateCustomer Interactions and Scale Content Across Lifecycle
70%
Pre-Determined “Journeys” Fail to Adapt Fast Enough to Customer Behavior
Only
12% of marketers believe their
marketing is real-time enough to drive adequate
business results.
MEDIADATA
Chaotic Ecosystem Overwhelms Marketing Strategy & Planning
APPS
Total Marketing TechLandscape size:
1,876vendors across43 categories
- ChiefMarTec
What is the Oracle Marketing Cloud?And how can it help?
EMAIL MOBILE SOCIAL WEB COMMERCE SALES DISPLAY PAID SOCIAL SEARCH
Connect & Analyze Data
OrchestrateExperience
CreateEngagement
Tap Into Innovation
Cross-Channel Marketing
✓ Program Orchestration
✓ Marketing Automation✓ Campaign Management
✓ Message Designer✓ Lead Nurturing & Scoring✓ Rapid Retargeting
Content & Social Marketing
✓ Social Listening✓ Persona Development✓ Content Planning
✓ Team Workflows✓ Topic Modeling & SEO✓ Cross-Channel Publishing
Data Management Platform
✓ Offline✓ Digital✓ CRM✓ Commerce✓ Social
MarketingAnalytics
✓ Audience Analysis✓ Cross-Channel Insights✓ Social Analytics
Oracle Marketing Cloud Ecosystem Oracle
AppCloudOracle
Data CloudMedia &
Ad Partners
The Oracle ID Graph Connects an Individual Customer to All Channels & Devices
ORACLE ID GRAPH
Offline• Past Purchase Data• Buying Propensity• Lifetime Value• Trade Shows
Owned Digital Channels• Website Engagement• Email Marketing• Social Data• Mobile Apps/Web• Media
Purchases & Transactions• Web Commerce • Sales CRM• Marketing CRM• Point-of-Sales
Third-Party Data(Powered by Oracle Data Cloud)• Intent• Geography• Interest & Lifestyle• Branded • Demographic
The Oracle Data Management Platform transforms owned and third-party data into actionable audience data, helping marketers target the right customers across hundreds of paid media channels
Connect & Analyze Data: Improve Acquisition & Conversion Rates
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 13
Create Engagement: Deliver Relevant Content Across LifecycleWith Oracle Content Marketing and Social Marketing solutions, listen to your audience and engage them with relevant content across marketing channels
Oracle Confidential - Restricted
NEXT STOP
Any Preference
Any Activity
Any Behavior
Purchased Online
Switch
Send Email Campaign
Send Push Notification
In-Store
Orchestrate Experience: Customers Dictate Their Own PathOracle Cross-Channel Marketing adapts to individual customer behaviors and real-time interactions
DATA
Oracle Data Cloud Oracle AppCloud Oracle AppCloud
APPS MEDIA
Tap Into Innovation: An Open Platform Gives Marketers the Most Reach, and Control, Over the Digital Marketing Ecosystem
SALES
SERVICE
COMMERCE
Empower Marketing to Lead the Customer Experience
58% of chief customer officers or
customer experience titles report into marketing
-Gartner
The Oracle Marketing Cloud integrates with industry-leading sales, service, and commerce applications, empowering marketers to drive the end-to-end customer experience for their product, brand or service
Deliver on the Promise of Great Customer Experiences While Achieving Your Business Goals Today
Deliver Longer Customer Lifetime Value
Improve Conversion & Acquisition Rate
Optimize Marketing & Media Budgets