MAXYMISER Overview

CXO

MAXYMISER

Maxymiser is a software company that helps brands optimize the visitor experience and dramatically increase conversions across channels, at scale, utilizing a data-driven approach

The Most Powerful Enterprise Optimization Solution

Founded in 2006 •  Quickly became #1 in Europe

•  HQ Moved to New York in 2012

•  350+ staff globally

•  Formally part of the Oracle Marketing Cloud

Market Leadership •  Unwavering focus over 10 years

•  340+ enterprise customers

•  Serving nearly 20 billion optimized experiences each month

•  Highest client renewal rate in the industry

Leader in the Forrester Online Testing Wave Q3 2015

A Global, Multi-Vertical Approach: 340+ Enterprise Clients

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Travel

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/Other

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Finance

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Media

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Retail

Approach to Customer Experience Optimization

Unified Customer Experience Optimization Suite

Remove guesswork: let data tell you what works for your audience

Testing Create unique and relevant personalized customer experiences

Personalization Not data: actionable insight and usable customer analytics

Insights

%

Enabling True Personalization of the Entire Experience

APIs

Real-time Web Data

Real-time Mobile Data

Real-time Social Data

DMP/CRM Data

Web

Tablet

Mobile

Offline

TargetedExperience

Real-time Profile Real-time Decision Engine

Deploy a Single Line Of Code <script src=“mmcore.js”>

Has an account (returning visitor

Purchased X in the past

User promotional code

Has items in shopping cart

First time site visitor

Lives in California

Viewed multiple product pages

On a tablet

1

Testing •A/B…n •MVT

Customer Insight

•Full funnel reporting

Personalization •Segment discovery •Customer Lifecycle •Recommendations

360 degree customer view

Case Study: MVT, Mobile, Analytics

» CaseStudy–MVT,Mobile,Brand/Analy:cs

+6.8%Sales+9.4%Sales+59%clicks

+2%Sales

Default Test2Winner Test1Winner

Maxymiser Product Suite

The Shifting Focus of Marketers

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90%ofcustomerschoosebrandloyaltybasedon

theirexperience

89%ofU.S.adultswouldstopshoppingata

websiteduetoapoorexperience

60%ofcustomerswouldpayMOREforbrandsthat

offerthemabeGerexperience

Sources: IBM Institute for Business Value, CEO Report & Riverbed Research

Why Are We Talking About Customer Experience Optimization?

Why Are We Talking About Optimization?

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“BusinessValueAdd:High”l  “Tes%ngandop%miza%onsolu%ons…increasethe

valueofbroaderdigitalexperienceinvestmentsbyincreasingeffec%venessandresonancewithcustomersofspecificelementswithintheexperienceorwebsite.”

“Trajectory:SignificantSuccess”l  “DespiteaneCommercefocustoday,Forrester

seesstrongusecasesbeyondcommerce,atorganiza%onsthattakecontent,digitalexperience,andconversionmetricsbasedaroundtheirdigitalchannelsseriously.”

“Optimize experiences across every step of a customer’s journey” “Testing, analytics, personalization, segmentation and architecture to support high-volume global sites and mobile apps are critical capabilities for Forrester customers.” “WCM vendors support these requirements with a steadily advancing toolkit of NoSQL databases, test and target tools, and rules-based personalization.”

Why Are We Talking About Optimization?

HiPPO Approach

DesignUX

Nearly twice as many senior

marketers say that converting visitors

into paying customers is a

bigger challenge than actually getting

them to the site

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Sample Campaign – simple changes to get HiPPO buy-in

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A B C D

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A B C D

+3% +1% +1% Loser

IncreaseinBookings

Product Demo