Where next with social + location?
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Transcript of Where next with social + location?
LondonCalling.co
Where nextwith
social+
location?
Andrew Grill CEO PeopleBrowsr UKAPA Digital Breakfast 7th June 2011
@AndrewGrill
LondonCalling.co
The rise of the social app
..trends to look out for
@Andrew Grill CEO PeopleBrowsr UKWebinale Berlin May 30th 2011
SOCIALMOBILE +
LOCATION +
LondonCalling.co
Social media is just like real life!
SOCIAL
LondonCalling.co
”You can’t buy space in a conversation.”
SOCIAL@davidcushman http://lc.tl/dcq slide 14
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
Operations delivers.
Any gap between the two drives a conversation on the social web.
Dave Evans http://lc.tl/gap
LondonCalling.co
The twitter tax
Jonathan Salem Baskin http://lc.tl/tax
“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s
operators to do their jobs.”
LondonCalling.co
Why Mobile?
MOBILE
LondonCalling.co
The glittering allure of the mobile society
1. Mobile is personal – it is my media
2. Mobile is always carried – the city in my pocket
3. Mobile is always on
4. Mobile has a built in payment mechanism
5. Mobile can recount the audience
6. Mobile is there at the point of creative impulse
Source: Alan Moore http://lc.tl/allureNovember 2008 commissioned by Microsoft
LondonCalling.co
The rise of the social app
..trends to look out for
@Andrew Grill CEO PeopleBrowsr UKWebinale Berlin May 30th 2011
SOCIALMOBILE +
LOCATION +
LondonCalling.co
Social + mobile = ?Not only what are you doing but where are you doing it?
Value/Loyalty
Mobile Social
£
LOCATION
LondonCalling.co
Social + mobile = ?What's in it for me where I am right now?
Value/Loyalty
Mobile Social
£
LOCATION
LondonCalling.co
Making money from mobile & social?
LOCATION
LondonCalling.co
Turn mashups into value
LOCATION
LondonCalling.co
Foursquare – location meets social
LondonCalling.co
Opportunities for brands with LBS
LondonCalling.co
What can publishers do with LBS?
April 2010
LondonCalling.co
Publishers & Foursquare
LondonCalling.co
Beware Foursquare Fatigue
http://lc.tl/fatigue
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Foursquare ticks all the boxes
User generated location updates
Permission based
Loyalty component
Share with and find your friends
Statistics for advertisers and brands
Competitive / game element
Simple to access from your mobile
LondonCalling.co
Social media + loyalty
€
LondonCalling.co
The consumer decision journey : THEN
awareness > consideration > intent > purchase
LondonCalling.coJune 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj
The consumer decision journey : NOW
LondonCalling.co
Peer advocacy
The new social “advertising”
“commercial conversation”
LondonCalling.cohttp://lc.tl/pi
Peer Advocacy is the new social capital
LondonCalling.co
Peer Advocacy is the new social capital
http://lc.tl/pi
LondonCalling.cohttp://lc.tl/klout
Peer Advocacy is the new social capital
LondonCalling.cohttp://lc.tl/stsl
Peer Advocacy is the new social capital
LondonCalling.cohttp://lc.tl/pi
Peer Advocacy is the new social capital
LondonCalling.cohttp://lc.tl/a8
Peer Advocacy is the new social capital
LondonCalling.co
@AndrewGrill
Contact via http://lc.tl/cSlides http://lc.tl/apa+44 788 198 6694