When should a company initiate price change
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INITIATING AND RESPONDING TO PRICE CHANGES
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Transcript of When should a company initiate price change
![Page 1: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/1.jpg)
INITIATING AND RESPONDING TO PRICE CHANGES
![Page 2: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/2.jpg)
INITIATING PRICE CUTS
![Page 3: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/3.jpg)
Due to excess plant capacity
![Page 4: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/4.jpg)
To dominate the market through low costs
![Page 5: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/5.jpg)
Price cutting strategy can lead to traps
![Page 6: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/6.jpg)
•Low-quality trap
•Fragile-market-share trap
•Shallow-pockets trap
•Price-war traps
![Page 7: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/7.jpg)
INITIATING PRICE INCREASING
![Page 8: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/8.jpg)
Cost Inflation
![Page 9: When should a company initiate price change](https://reader033.fdocuments.us/reader033/viewer/2022061601/55d20f38bb61eb8d0e8b46ed/html5/thumbnails/9.jpg)
Over demand
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•Delayed quotation pricing
•Escalator clauses
•Unbundling
•Reduction of discounts