When being you is more than good enough re-branding you as you!
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Transcript of When being you is more than good enough re-branding you as you!
Do you have those moments so self
doubt? Of course you do! You are
human!!....
(If you are reading this and you never
have self doubt then I suggest you may
be a narcissist or something along those
lines and you may need to speak to
someone.... Just saying...)www.onlinemarketingprincess.com
We all experience it at some time and it
is what keeps us on our toes and helps
keep us honest.
But lately I have been seeing this whole
new version of people who are
experiencing this self doubt, and I have a
few thoughts on this issue...www.onlinemarketingprincess.com
Here is the scenario: New online
businesses are popping up with no
experience or training while creating an
illusion of success. This is great on so
many levels and I completely love that
people are taking the initiative.
Unfortunately there are all these people
out there with many years of experiences
who are struggling to find their place in
the online world.
www.onlinemarketingprincess.com
It often deflates those with real insight and
experience thinking "how can I compete with
that?"
www.onlinemarketingprincess.com
The trick is not to compete, use the Blue
Ocean Strategy.
It is a big world out there... And I guarantee you don't
need a big piece of the pie to be successful. Create your
own unique offer. Use everything about you to your
advantage. Got fired once? Use that as a positive. Almost
everything have a positive side to it. You don't need to lie,
you just need to remove the negative from the
experience. By putting all of YOUR traits, values,
experiences, knowledge together you will find people
who want what you offer.
www.onlinemarketingprincess.com
Don't get left behind by being stuck is the
past.
One of the biggest issues I face as a coach is helping these
people leave behind the "old ways" and move forward. It is
ok to have your own style and your own brand, but this
needs to brought into the modern ways. A good example
would be that as people moved from the 1940's to the
1950's they had to change their fashion and hair whether
they liked it or not, it is just what progress was all about.www.onlinemarketingprincess.com
For instance I have a client who offers
spiritual healing. I worked with her to create a
new website and re-brand her image. I
showed her my modern, simple, stunning
design draft idea for her new site and by the
time she finished telling me what to change
we were back to where she started, an
outdated website!
www.onlinemarketingprincess.com
Remember what we tell children?
The most used advice we give to all kids is 'Be
yourself and the right people will see how
wonderful you are". Well???? What happened
to your own advice? You need to take that
advice yourself! Just be yourself! There is only
one you.
www.onlinemarketingprincess.com
Finding your own style and making it
work for you:
You don't need to be, nor should you try to be,
like anyone else. As much as you may be
worried that you are knocking out a large part
of your target audience, you are more likely to
alienate everyone.www.onlinemarketingprincess.com
Use your competition for inspiration not
for copyiration
Look at your competitor and think about what
they are not doing that your perfect customer
wants. Work out what you have, can share,
know that your competition doesn't know.
Look at ways in which you can differentiate
yourself from them.www.onlinemarketingprincess.com
Don't let people compare oranges to
oranges.
The only way to be truly unique in business is
to be you. By being similar to someone else
you allow others to compare you to them. If
you are yourself, when someone says "I was
also looking at your competitor" you can
honestly say "Sorry I don't have competition,
no-one can offer you what I offer".www.onlinemarketingprincess.com
Finding the balance
It can be hard to find the balance between what
you are use to and what you need to do to
progress. I can offer 1 piece of the advice which I
promise is 100% true for absolutely everyone....
The first step is always the hardest. Once you get
past that initial shock you will be able to move
forward with seeing things in a different light,
and you will feel differently about it as time goes
on.
www.onlinemarketingprincess.com
To begin with you will need to be ready to be a little
uncomfortable. I suggest you sit on things for a while. If
you need a new website or maybe you need to get some
photos done for your website and you need to update your
look, start by creating a board on Pinterest and collecting
ideas. Show your closest friends and ask them to help you
and tell them you are open to suggestions.
You need to find what works for you so don't feel
pressured. But set a time frame otherwise you may keep
procrastinating!www.onlinemarketingprincess.com
To begin with you will need to be ready to be a little
uncomfortable. I suggest you sit on things for a while. If
you need a new website or maybe you need to get some
photos done for your website and you need to update your
look, start by creating a board on Pinterest and collecting
ideas. Show your closest friends and ask them to help you
and tell them you are open to suggestions.
You need to find what works for you so don't feel
pressured. But set a time frame otherwise you may keep
procrastinating!www.onlinemarketingprincess.com
What is normal?
If you are loud and swear all the time, the last thing you
want to do is pretend you are a quiet god fearing soul.
Changing yourself to fit the "norm" is not ideal as there is no
normal. A Christian thinks their religion is normal yet a
Muslim thinks they are normal. I think living next to the
beach is the only way to live yet I know others that can't
understand my logic. Find your normal and you will find
your "tribe"www.onlinemarketingprincess.com
The smoke and mirrors never last
There is a lot of smoke and mirrors in business these days as
it is much easier than ever before to create the illusion, and
this year I have seen it more than ever. What I know for sure
is these people will not last. They can portray themselves as
they wish, I do not care to worry about that. They might tell
you they receive a lot of work, however I know for a fact
many lose any credibility once they come face to face with
their client as they are not able to "walk the talk". There is no
point trying to work out what is true and what is not, just
make sure you are exactly who you want to people to know
you are. People are much more savvy these days and want to
see a genuine person behind the website.
www.onlinemarketingprincess.com
3 ways to get more of the
the right client by being y
ou.http://onlinemarketingprincess.com/when-being-you-i
s-more-than-good-enough-re-branding-you-as-you/www.onlinemarketingprincess.com