Simon Dennehy - Branding you Business
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Transcript of Simon Dennehy - Branding you Business
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PERCH DESIGN STUDIOTHE IMPORTANCE OF
BRANDING & MARKETING
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PERCH?
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So, what is a brand?
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NOT a logo
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It’s everything
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...your DNA
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...it’s a promise...he said, she said...
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...it’s a promise
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...it’s trust
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How to begin the process?
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.............who am I?
outgoingcreative
inventive
contemporary
forward thinking
hungry
funpremium
expensive
charasmatic
clever
caring
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same
same
ME
same
same
same
same
same
same
same
same
same
ooh...
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WHY
HOW
WHAT
KNOW THISi want to make my customer smile
we want to challenge conventional thinking
we want to challenge conventional thinking
we believe in thinking differently
we’re passionate about creating novelty
by creating new, positive experiences
by listening to our customers
by creating beautiful objects
by designing beautiful experiences
by responding to your needs
by creating simple to use products
by being reductive
by empowering our customers
i sew
i turn wood
i design products
i teach students
we make pop music
we make electronic equipment
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focusblahblahblah
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clear, concise, defined
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Examples
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We define innovation
We delight customers worldwide
We create experiences
We live responsibility
We shape Audi
Vorsprung Durch Technik
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YES
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computer says no
YES
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Implementation
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simplicity
resist unnecessary bloating
tell the important information
cut out the blah
more is bore
embrace technology
communicate
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brand is everything - everything is brand
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collaborate
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YESis more
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Josh VogelYES
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THANK YOU