TOPIC: WHAT IS THE MOST IMPORTANT ASSET OF NIKE?

Group: 4

Class:

Teacher: Mr. Dang Minh Thu

INDUSTRIAL UNIVERSITY OF HCMC

FALCULTY OF BUSINESS ADMINISTRATION

CONTENTS

CHAPTER ITHEORETICAL FRAMEWORK

1.1 Assets

Assets are all those things a company owns which are of

value to the business. Assets can be classified as:

Tangible assets

Intangible assets.

Curent assets

Fixed assets

Example: Material, debtors, pretty cash

Example: Building, vehicles, machinery

nonphysical resources and rights that have a

value to the firm Example: copyrights, trademarks, patents and

computer programs

1.2 Liabilities

Liabilities are settled over time through the transfer of

economic benefits including money, goods or services

1.3 Balance sheet

Assets

Liabilities

Equity

A balance sheet is a summary of the financial balances ofassets;

liabilities and ownership equity

CHAPTER IIINTRODUCTION OF NIKE INC.

CHAPTER 2: INSTRODUCTION OF THE NIKE INC.

2.1 History

1964

Blue Ribbon Sports, was founded

Phillip Knight and Bill Bowerman

19771977

The first “brand ad”called “There is no finish line”

198820042004

The company acquired Starter

200820132013

Nike owns two key subsidiaries

Nike + iPod

AIR JORDAN I

RUNNING SHOE

2.2 Product

NIKE + IPOD

Nike recently teamed up with Apple Inc. to produce

the Nike+ ipod

Their first products were track running shoes

They currently also make shoes for a wide range of

sports including tennis, football, basketbal etc..

Most of its factories are located in Southeast Asia Southeast Asia

CHAPTER IIITHE EXPLOITATION OF WORKERS

IN THIRD WORLD

Nike controlled contractors pay sub minimum wages, prefer countries with regimes that suppress labor organizing, expose workers to hazardous conditions, demand long working hours and even physically abuse employees

3.1 Allegations

3.1 The damage to Nike’s reputation

This was the darkest period in the history of Nike and a new era of brand management is opened

boycott protesters

The students also protest the labor

exploitation of Nike

Many site edited slogan "Nike: Just do not."

They increased the age requirement to work at a factory to

18, increased wages 70% for entry level workers, joined

the Global Alliance for Communities and Workers

The wages

$0.20an hour

The wages

$0.20an hour

CHILDRENCHILDREN

3.3 Nike’s respones

3.4 Conclusion

Nike revenue has been hurt from these allegations of sweatshop labor, low wages, bad working conditions and etc. Nike has been following the guidelines given to them by OSHA and the Global Alliance for Communities and Workers

what do you think the most important asset of Nike is?

It’s its brand

THANK YOUfor listening