What's next in Digital Communications
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What’s Next in Digital Communications Jennifer Kaplan Product Marketing, GovDelivery
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Transcript of What's next in Digital Communications
1
What’s Next in Digital Communications
Jennifer Kaplan Product Marketing, GovDelivery
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rules for digital communication success in 2013 9
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4
5
It Covers Continents
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of adults online leverage email Pew Research Center's Internet & American Life Project surveys, 2008-2010.
94%
1 Email is the essential foundation for digital
communications
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78%
43%
2012 2017
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Scalable • One design
• Large fonts and buttons
• Single-column, stacked
layout
2 Soon your emails will mostly be read on
mobile devices
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We Like Social Media too!
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Think Channel-Cross Promotion
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Think Channel-Cross Promotion
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Think Channel-Cross Promotion
3 Multi-channel drives maximum reach
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Analytics unlock growth and engagement
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What’s meaningful is changing. Show me engagement.
What’s meaningful is changing. Show me engagement.
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What’s meaningful is changing. Show me engagement.
What’s meaningful is changing. Show me engagement.
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What’s meaningful is changing. Show me engagement.
What’s meaningful is changing. Show me engagement.
4 Metrics provide powerful insights into
your effectiveness
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Saf
ety
Com
mun
icat
ions
Pub
lic W
orks
Par
ks a
nd R
ec
Em
erge
ncy
Pla
nnin
g
Hea
lth
Photo by LEAFLET. License: CC-BY-SA 3.0"
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Online communities to help engage and get feedback
5 Online communities make it easier than ever to work
together
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26
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6 Find your voice and have fun
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Take advantage of customer service touch-points
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7 Proactive information drives Citizen Satisfaction
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APIs - Humans
____________ Real-time
communication!
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8 APIs expand and enhance communication technology
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9 Your emergency strategies must address communication!
In Summary
1
Email is the essential foundation for digital
communications
In Summary
2
Email is the essential foundation for digital
communications
Soon your emails will mostly be read on
mobile devices
In Summary
3
Email is the essential foundation
for digital communications
Soon your emails will mostly be read on mobile
devices
Multi-channel messaging achieves
maximum reach
In Summary
4
Email is the essential foundation
for digital communications
Soon your emails will mostly be read on mobile
devices
Metrics are powerful
Multi-channel messaging achieves
maximum reach
In Summary
5
Email is the essential foundation
for digital communications
Soon your emails will mostly be read on mobile
devices
Online communities are the easiest way to
work together
Multi-channel messaging achieves
maximum reach Metrics are powerful
In Summary
6
Email is the essential foundation
for digital communications
Soon your emails will mostly be read on mobile
devices
Find your voice and have fun!
Multi-channel messaging achieves
maximum reach Metrics are powerful
Online communities are the easier way to
work together
In Summary
7
Email is the essential foundation
for digital communications
Soon your emails will mostly be read on mobile
devices
Find your voice and have fun!
Multi-channel messaging achieves
maximum reach Metrics are powerful
Online communities are the easier way to
work together
Proactive information drives Citizen Satisfaction
In Summary
8
Email is the essential foundation
for digital communications
Soon your emails will mostly be read on mobile
devices
Find your voice and have fun!
Multi-channel messaging achieves
maximum reach Metrics are powerful
Online communities are the easier way to
work together
Proactive information drives Citizen
Satisfaction
APIs expand and enhance communication
technology
In Summary
9
Email is the essential foundation
for digital communications
Soon your emails will mostly be read on mobile
devices
Find your voice and have fun!
Multi-channel messaging achieves
maximum reach Metrics are powerful
Online communities are the easier way to
work together
Proactive information drives
Citizen Satisfaction
Emergency strategies must address
communication
APIs expand and enhance
communication technology
