vOffice365 - January 2016 - Sean Wallbridge and Alec McCauley - Whats New in Office 365
Whats new in Social January 2016
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What’s New in Social January 2016 Highlights • Twitter updates are largely focused on celebrities and the audiences they interact with. • Facebook expands “Mentions” app and targets niche audiences with “Sports Stadium” app. From Twitter What’s New • Twitter added a new conversational Ad Unit. • Updates “Moments” for app. • New camera app. • New Q & A app. Benefits to Brand • Campaigns that utilize the conversational ad unit can drive more earned media and brand influence. Conversational ad units encourage users to interact with a brand via customizable content. • Updates to “Moments” gives celebrities a seamless means of connecting with those who are following them. Celebrities are able to sift through massive amounts of tweets in a more streamlined format. • The new camera app is part Snapchat, part photo app, supporting emoji style icons that can be overlaid onto photos. More customization and more engaging content gives celebrities a premium experience. Implications for Brand • Conversational ad units are focused on enhancing the user experience and are designed to keep people on Twitter for extended periods of time. • Expect an increase in engagement within campaigns that utilize conversational ad units. • The “Moments” app can be used as a tool for post-sales communications, bypassing email and embracing a conversational format for celebrity brand ambassadors. • The new camera app gives celebrities who use Twitter have an opportunity to be more expressive and playful. } 1 Raquel S. Hunter, Social Media Analyst Sources: Facebook.com, and Twitter.com. From Facebook What’s New • Facebook’s “Mentions” app for celebrities and other verified users comes to android. • Launch of a new app called “Sports Stadium”. • Facebook is bringing 3D Touch to its Timeline. Benefits to Brand • Sports Stadium offers a direct connection to a very targeted niche audience. • 3D touch gives iPhone 6s and iPhone 6s Plus users a more seamless Facebook experience. Implications for Brand • Entertainment is a key aspect of every live sporting event. This new app offers brands a unique opportunity to dive into the world of sports and reintroduce their products/story to a very targeted and captivated audience. • The 3D Touch seamless Facebook experience is designed to keep fans engaged and connected to a brand. Users will soon be able to press on links, profiles and more, in order to preview content without having to navigate away from their current spot.
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Transcript of Whats new in Social January 2016
What’s New in Social January 2016 Highlights • Twitter updates are largely focused on celebrities and the audiences they interact with. • Facebook expands “Mentions” app and targets niche audiences with “Sports Stadium” app.
From Twitter What’s New • Twitter added a new conversational Ad Unit. • Updates “Moments” for app. • New camera app. • New Q & A app. Benefits to Brand • Campaigns that utilize the conversational ad unit can drive more earned media and brand influence. Conversational ad units encourage users to interact with a brand via customizable content.
• Updates to “Moments” gives celebrities a seamless means of connecting with those who are following them. Celebrities are able to sift through massive amounts of tweets in a more streamlined format.
• The new camera app is part Snapchat, part photo app, supporting emoji style icons that can be overlaid onto photos. More customization and more engaging content gives celebrities a premium experience.
Implications for Brand • Conversational ad units are focused on enhancing the user experience and are designed to keep people on Twitter for extended periods of time.
• Expect an increase in engagement within campaigns that utilize conversational ad units.
• The “Moments” app can be used as a tool for post-sales communications, bypassing email and embracing a conversational format for celebrity brand ambassadors.
• The new camera app gives celebrities who use Twitter have an opportunity to be more expressive and playful.
} 1 Raquel S. Hunter, Social Media Analyst Sources: Facebook.com, and Twitter.com.
From Facebook What’s New • Facebook’s “Mentions” app for celebrities and other verified users comes to android. • Launch of a new app called “Sports Stadium”. • Facebook is bringing 3D Touch to its Timeline. Benefits to Brand • Sports Stadium offers a direct connection to a very targeted niche audience. • 3D touch gives iPhone 6s and iPhone 6s Plus users a more seamless Facebook experience. Implications for Brand • Entertainment is a key aspect of every live sporting event. This new app offers brands a unique opportunity to dive into the world of sports and reintroduce their products/story to a very targeted and captivated audience.
• The 3D Touch seamless Facebook experience is designed to keep fans engaged and connected to a brand. Users will soon be able to press on links, profiles and more, in order to preview content without having to navigate away from their current spot.
What’s New in January 2016 Highlights • Instagram’s “Spotlight Compilations” becomes permanent.
From Instagram What’s New • Instagram makes “Spotlight Compilations” permanent. Benefits to Brand • Instagram’s answer to Snapchat’s “Live Stories” debuted originally for holidays and big events.
Implications for Brand • Instagram showcases spotlight videos in its search feature. Thus, providing an incentive for brands and individuals to create engaging, unique videos.
} 2 Raquel S. Hunter, Social Media Analyst Sources: Instagram.com.
