www.nutpak.or.ke

Nut Processors

Association of Kenya

Promotions for Prosperity session presentation

Macadamia Symposium

Brisbane, Australia. By Charles Muigai

Kenyan Macadamia

Organic by default

Traceability and Quality Benchmarks

• Licensing of all Macadamia handlers from farmers, transporters, processors and Exporters

1

• Development of standard quality parameters to be upheld by all Macadamia processors including opening and closing dates of the crop seasons.

2

Macadamia Revitalization and

Expansion Program

Ministry of Agriculture

Horticultural Crops Development

Authority

Macadamia Revitalization and Expansion

program.

Nut Processors Association of Kenya

Macadadamia Growers Association

of Kenya

Key Highlights 1. Grow the industry by

providing one Million

seedlings in the next five years

2. Uphold local processing and

sustain ban on export of in-

shell Macadamia

3. Streamline the industry and

position Macadamia as a prime

nut

4. Brand Kenyan Macadamia and

create brand recognition

internationally

NutPAK Strategy: From Farm-gate, National to Global Engagements

Receive new

international

investments and

technologies

Achieve

sustainable and

competitive nuts

industry growth

Use new

capacity to

enter global

market

Integrate national

Association with

regional Integration

platforms/Agenda

Invest in

ancillary

infrastructur

e and

enabling

Policy

Reach out to

smallholder

farmers Establish National

Platform

1

3

Integrate into

Regional Platform

2

Compete

Globally

Reach out to

regional Nut

Processing

Associations

Set up a

national Nuts

Quality

Standard

Leverage

local

partnerships

Build trading

capacity with

continuous

cooperation

Looking into the future with confidence : Kenya’s Potential

• Embed with Kenya's heritage.

• Sports and best of Kenya

Brand Essence

• Crunchy and Crispiness

• Great taste can easily blend other macadamias

Unique Selling Point

Export of In-shell is

illegal

•Quality from farm level

assured

•Days of premature

harvesting

•HCDA now licensing all

handlers and processors.

Promotional and Marketing

Activities Promote quality Macadamias from farm-level

Improve processing and making NutPAK members to be HACCP and ISO certified.

All NutPAK members to Comply with FDA & USDA requirements

Linking our Macadamia products with Embassies in Key markets including making Macadamia part of Governments promotion of Kenyan products internationally under ‘Brand Kenya’.

Advertising to promote and grow local consumption.

Direct sales of finished brands to supermarket stores abroad

www.brandkenya.co.ke

U.S Food And Drug Administration

Buy Kenyan, Build Kenya

Prospects: International

Markets

Looking into making tangible forward contracts (forward sales)

Enter our brands in the supermarket chains across Europe, America, China and Japan.

We have a positive outlook owing to heatlthy eating habits that the world population is embracing. Need to amplify the nutritional and healthy benefits.

Great Origin attributes!

Thank You.

Great Taste

Macadamia

grown on

Volcanic soils

along the

Equator

Great Runners

The Mecca of

Athletics!

Lake Turkana

Cradle of

Mankind

Home to

Big Five

The First ever

Mobile phone

money transfer

Great Rift

Valley

Home to World's Best

Coffee

Snow

Capped

Mt. Kenya

Maasai

Mara

Eighth

wonder of

the World