Work Incentives Planning and Assistance Program Helping You Today, So You Succeed Tomorrow.
What You Need to Succeed in Social Media Today Foundation Center
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Transcript of What You Need to Succeed in Social Media Today Foundation Center
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• Presented by,
• Chris Dessi
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1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
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EVERYTHING
HAS
CHANGED
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6
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7
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8
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Evolve or
Die
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57% want to
receive a
discount or
promotion
– Mashable
Globally,
46% of those
with online
access use
social media
to help make
purchase
decisions -
Nielson
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14
The top reasons for
U.S. email users to
unsubscribe from a
business or non-
profit email
subscription are
too many emails
(69%) and content
that is no longer
relevant (56%) –
Chadwick Martin
Bailey
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15
STOP PUSHING
START
LISTENING
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1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
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87% of Facebook
users like a brand on
Facebook – LAB42
53% of social
media
marketers don’t
measure their
success –Awareness Networks
The Average age of
Facebook users is
40.5 years of age -PINGDOM
Facebook now
has 1 billion
users who are
“actively”
spending time
with the site –Mark Zuckerberg
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Holy shit.
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COVER
IMAGE
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TIMELINE
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TACTICS
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Outside
Business
Hours
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Don’t overlook
the weekend
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Posts that end
in a question
have 15%
higher
engagement – Buddy Media
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Where
When
Would
Should
How
Who
What
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Like
Take Submit
Post
Comment
Tell Us
Event
Winner
Offer
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generates
200 Million
tweets &
1.6 Billion
search
queries per
day-YESMAIL
The
average
age of
Twitter User
is 37.3
years of
age – PINGDOM
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Holy shit … again.
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Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets
(Source: Buddy Media)
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Tweets with one or two hashtags
receive 21% higher engagement than
those with three or more hashtags
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Twitter now
has more
than 500M
accounts,
with 141.8M
in the US
- SEMIOCAST
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S-p-e-l-l it out
Add images
Add Links
<100 characters
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Short Should I Use?
8am- 7pm
1-5
Tweets
per Day
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“You can’t stop the waves, but
you can learn to surf.” Jon
Kabat-Zinn
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Accomplish the great task
by a series of small acts. - Tao De
Ching
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AMBIENT AWARENESS
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AMBIENT AWARENESS
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Sources
• Buddy Media – White Paper
• Shutterstock