WHAT YOU NEED

TO KNOW ABOUT

& Nick McCullough & Allison McCullough

design-bloggers-conference.com/garden-bloggers-conference.com

1

WHY ARE WETALKING ABOUTPINTEREST & INSTAGRAM?

3.4 MILLIONFOLLOWERS

OURBACKGROUND

NICK MCCULLOUGHLANDSCAPE DESIGNER, APLD

OWNER, McCullough’s Landscape & Nursery

B.S. Horticulture, The Ohio State University

NICKGARDENGUY NICKMCCLAND

ALLISON MCCULLOUGHMARKETING, McCullough’s

Landscape & Nursery

B.S. Finance, Indiana University

ALROHRS ALROHRS

DIGITAL AGENCY EXPERIENCE

PINTEREST HISTORY

“I NEVER READ.I JUST LOOK ATPICTURES.”

- ANDY WARHOL

JAN.2010

NOV2011

SPRING2012

JAN.2013

SPRING2014

JAN2015

USERS ARE WOMEN

%

USERS BETWEEN 35-55 YRS.

%

PINTEREST STRATEGY

IN THEIR LIFE.” PROJECT OR INTEREST

WHERE PEOPLE CAN GOTO GET IDEAS FOR ANY

“PINTEREST IS A PLACE

- BEN SILBERMANN

WE USE PINTERESTTHE REASONS WHY

INSPIRATION

COMMUNICATE TO CLIENTS

COMMUNICATE TO CLIENTS

BLOG CONTENT

NETWORKING

SOURCING NEW PRODUCTS

PROMOTE OUR WORK

FOR PINTERESTBEST PRACTICES

“THE DETAILS ARENOT THE DETAILS.THEY MAKE THEDESIGN.”

- CHARLES EAMES

GETTING THE BASICS RIGHT

SET UP YOUR BOARDS

GETTING THE BASICS RIGHT

REVIEW SETTINGS

REVIEW SETTINGS

TO FORMETHODS

PINNING

&PIN CREATION

RE-PINNING

STRATEGY RE-PINNING

FREQUENCY

PROVIDE EXPERTISE

PROVIDE EXPERTISE

SEARCH

SEARCH

SEARCH

ENGAGE - NETWORKING

STRATEGY PIN CREATION

“DESIGN IS THESILENT AMBASSADOROF YOUR BRAND.”

- PAUL RAND

PIN YOUR CONTENT

MAKE IT EASY

PIN DESCRIPTION IS KING

WON’T DO WHAT WE

SELL OR BUY FOLLOWERS

AFFLIATE PROGRAMS

JOIN PINTERST BUSINESS (FOR NOW)

JOIN GROUP BOARDS

FOLLOWERS GET YOU?WHAT DOES 3.4 MILLION

“LIKE FROM THEINTERNET?”

- PHILLIP MORICI

DESIGN PROJECTS

PARTNERSHIPS & OPPOURTUNITIES

INSTUSTRY AUTHORITY

INFLUNCE BLOG CONTENT

INFLUNCE BLOG CONTENT

OTHER

DRIVE SITE TRAFFIC

SEARCH

DIRECT

INSTAGRAMSTRATEGY

GETTING THE BASICS RIGHT

FREQUENCY

INSTAGRAM TO PROMOTE BUSINESS

PROFESSIONAL PERSONAL

PROVIDE EXPERTISE

#HASTAG IT

#boxwood #landscapedesign #landscapedesigner

#gardendesigner #gardendesign #oh #ohio #blacklick

#gardening #columbus #newalbany #Garden #tuin

#jardin #garten #trädgård #hage #庭 #园 #verbena#hydrangea #hornbeam #carpinus #pool #lawnpool

#lawnandpool #planters #planterdesign

#nickgardenguy #thinkingoutsidetheboxwood

#moderngardendesign #perennials

KEYTAKEAWAYS

design-bloggers-conference.com/garden-bloggers-conference.com

82

BLOG, PINTEREST,PUBLISH TO

INSTAGRAM…

design-bloggers-conference.com/garden-bloggers-conference.com

83

TO YOUR BE TRUE

BRAND

design-bloggers-conference.com/garden-bloggers-conference.com

84

ANDDON’T PIN IT

FORGET IT

design-bloggers-conference.com/garden-bloggers-conference.com

85

MEDIA THAT ISEMBRACE NEW

RIGHT FOR YOU

design-bloggers-conference.com/garden-bloggers-conference.com

86

QUESTIONS?THANK YOU!