What Would Google Do, Book Summary
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Book Summary of the very inspiring and useful book: What Would Google Do, written by Jeff Jarvis.
Transcript of What Would Google Do, Book Summary
Everything is changing
The whole world is upside down
And just like you....
4
...this guy is wondering....
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....how did Google
become the fastest growing company in the history of the world?? and how can I learn from them?
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Or in other words:
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...What Would Google Do??
And what should I do?
Book Review
Summarized for DSM
rulesThe new
rules
It is a new way of doing
business suitable for any
company anywhere!
rules
rulesNew Relationship
rulesNew Relationship New Publicness
rulesNew Relationship New Publicness
New Economy
rulesNew Relationship New Publicness
New Economy
New business reality
rulesNew Relationship New Publicness
New Economy
New business reality
New Attitude
rulesNew Relationship New Publicness
New Economy
New business reality
New Attitude
New Society
rulesNew Relationship New Publicness
New Economy
New business reality
New Attitude
New SocietyNew Architecture
rulesNew Relationship New Publicness
New Economy
New business reality
New Attitude
New SocietyNew Architecture
New Ethic
rulesNew Relationship New Publicness
New Economy
New business reality
New Attitude
New SocietyNew Architecture
New Ethic
New Imperatives
rulesNew Relationship New Publicness
New Economy
New business reality
New Attitude
New SocietyNew Architecture
New Ethic
New Imperatives
New Speed
New relationship
Give the people control, they will use it to your
advantage
14
Your worst customer is your
best friend
New relationship
Your best customer
is your partner
New relationship
DellNew relationship
Click the picture for the story behind
Do what you do best
and link to the rest
New Architecture
Be a PLATFORM
New architecture
Be a PLATFORM
New architecture
New publicness
If you’re not searchable, you
won’t be found
Life is public, so is business
New publicness
Your customers are your ad agency
New publicness
New economy
SMALLBig
Small is the new big
New Attitude
“There is an
inverse relation
between control and trust”
New Attitude
“There is an
inverse relation
between control and trust”Im
porta
nt!!
New business reality
Middle men are
doomed
New business reality
Free is a business model
New Attitude
Trust the
people
New Attitude
Listen
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New ethic Make mistakes well
New ethic
Live is a Beta
New ethic
Be transparent
New ethic
Collaborate
New speed
Answers are
instantaneous
InnovationNew Imperatives
Innovation
Enable
New Imperatives
Innovation
Encourage
Enable
New Imperatives
Innovation
Protect
Encourage
Enable
New Imperatives
New speed Mobs / communities
form in flash
But most important:
New imperatives
Get out of the way!!
And remember....
We don’t see things as they are, we
see them as
we are...
Want to know in detail what Google would do?
Buy the book ‘What Would Google Do’ by Jeff Jarvis here
Mail your questions / comments and here
Steven Zwerink (@szwerink) Consultant at DSM Product Launch
September 2009
